Home Business “Drip Irrigation promises massive potential to save water”

“Drip Irrigation promises massive potential to save water”

Nestlé Waters Senior Vice President and Head of Technical Peter Hagmann inaugurated a site near Sheikhupura under Nestlé Pakistan’s Agricultural Efficiency Project. The project has the potential to help save 54 million liters of water annually.

It is part of the Company’s Caring for Water initiative which undertakes collective approach to help address the water issue.

The water saving will be made possible by the installation of drip irrigation as opposed to flood irrigation which is the traditional way of irrigating fields in Pakistan. All over the world, around 70% of water is used in agriculture sector. In Pakistan, that percentage stands at 90%, with 50% wastage due to poor irrigation methods. In order to save water in agriculture and improve productivity, Nestlé Pakistan has fostered partnerships with the government and farmers to promote drip irrigation.

The installation has been carried out by Nestlé Pakistan in collaboration with the Government of Punjab, covering 40% and 60% of the farmer’s cost respectively. The Agricultural Efficiency Project was initiated in the year 2017 and has so far covered 109 acres of land in 2018 with an estimated 280 million litres of water saved.

At the inauguration ceremony, Peter Hagmann said, “Businesses in Pakistan need to realize the essence of being water conscious not only because of their survival but for the overall wellbeing of global ecosystems and economies. Nestlé Pakistan realizes the significance of taking a collective approach and working beyond the factory gates. With partners such as farmers, government, communities, academia and civil society, Nestlé Pakistan is taking collective actions to promote responsible use of water.”

Khurram Zia, Country Business Manager Nestlé Waters, while sharing his views said, “The Agricultural Efficiency Project has massive potential of saving water by taking a step out of conventional farming. Water is a shared resource requiring every stakeholder’s ownership and participation to help tackle the issue. Nestlé’s vision towards water efficiency is aligned with Sustainable Development Goals (SDGs) 6 and 12: clean water and sanitation, responsible consumption and production. Therefore, the company is devoted towards helping address the issue by encouraging all the stakeholders to be mindful of the utilization of water resources.”

Must Read

Fundamental Significance of every person is by recognizing and valuing the basic human rights they are born with

Every person is born with the right of dignity, value and respect. One of the ways in which we recognize the fundamental significance of...

Mobilink Microfinance Bank joins the coveted global club of ACCA Approved Employers

Mobilink Microfinance Bank Ltd. (MMBL), Pakistan’s largest digital bank, has been recognized as an Approved Employer for its outstanding employee development and training initiatives...

TECNO brings exciting discount offers on Daraz Mobile Week 2021

Lahore – Friday, June 18, 2021: TECNO brings exciting offers for the fans on the Daraz Mobile Week 2021. There will be up to...

vivo Introduces Amazing Offers for Daraz Mobile Week 2021

vivo presents amazing offers to its customers in collaboration with Daraz.pk for Daraz Mobile Week 2021 starting from June 16, 2021. The customers are...

Jazz partners with Sinch to secure A2P messaging for its mobile subscribers

Sinch’s Managed SMS Firewall and A2P Services to deliver spam and fraud protection for 69 million Jazz subscribers     Islamabad – June 16, 2021: Sinch AB...