This year’s Ramadan greeting from Levi’s is clear and simple – “You are Wonderfully Made”. At the campaign’s core is optimism, hope and knowing that we can all make the world a better place. A celebration of togetherness and the joy that is at the heart of these moments.

Emerging from a global pandemic, the ‘new normal’ is here to stay. With more news comes more noise, and every new situation can impact wellbeing and passion for life. Around the world, when times are tough, collective humanity has remained a beacon of hope as consumers look to see the world for everything it can be.

The campaign celebrates everyone’s individual spark. To do good, bring change and uplift one another as a community. Designed for purpose and made to last, Levi’s® reflects each wearer. One choice at a time, change made, especially when standing together because while great as individuals, as a community and collective, we are better together.

“People are seeking out good news now more than ever. Through this campaign we want to make a concerted effort to seek out positivity, fueling a collective momentum to work towards a future built on optimism-and to amplify positive and hopeful stories. We seek to inspire our fans to affirm and celebrate the values that make each of us unique, because YOU ARE WONDERFULLY MADE” explained Mir Zia Mahmood, General Manager – Pakistan and Non-EU Countries. 

As consumers come together as families, friends and communities, after years apart, Levi’s® celebrates these moments with timeless, iconic products that are truly unique to each individual. So, whether shopping for yourself or buying for a loved one, each individual assured to find the perfect, long-lasting gift with Levi’s®

 Please click HERE to download the EN & AR campaign video

Want more info? Drop us a line at:
StickyGinger I Mariah Rosslee I [email protected]

About the Levi’s® brand

The Levi’s brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s  brand, its products and stores, please visit levi.com. 

About Levi Strauss & Co.:

Levi Strauss & Co. (LS&Co.) is one of the world’s largest brand-name apparel companies and a global leader in jeanswear. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi’s, Signature by Levi Strauss & Co.™, Denizen, Dockers  and Beyond Yoga  brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,100 retail stores and shop-in-shops. Levi Strauss & Co.’s reported 2021 net revenues were $5.8 billion For more information, go to http://levistrauss.com, and for financial news and announcements go to http://investors.levistrauss.com.

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