LAHORE, September 18, 2026: Chery Master Pakistan has officially launched the Chery Q, an all-electric compact vehicle, at the Pakistan Auto Show 2026, with a limited-time introductory price of PKR 5,554,000.
As part of the launch offer, customers purchasing the Chery Q during the promotional period will receive a complimentary 7kW home charger worth PKR 100,000.
The launch marks Chery Master Pakistan’s latest move in its expanding New Energy Vehicle (NEV) portfolio. The company has previously introduced the Tiggo 7, Tiggo 8 and Tiggo 9 plug-in hybrid electric vehicles (PHEVs), building what it describes as Pakistan’s largest PHEV lineup within seven months.
With the introduction of the Chery Q, the company is now expanding further into fully electric mobility, targeting consumers looking for an affordable and practical electric vehicle for everyday use.
Designed for Everyday Mobility
Chery Master Pakistan says the Chery Q has been developed to address the growing demand for vehicles that combine space, technology, safety and lower running costs.
The company is positioning the vehicle in the PKR 4.5 million to PKR 6 million price range, where buyers have traditionally had to make compromises between features, interior space, safety and operating costs.
According to Chery Master, the Q aims to combine characteristics normally associated with different vehicle categories, offering the space of a larger vehicle while maintaining a compact footprint.
The vehicle measures 1,811mm in width, has a 2,700mm wheelbase and provides 152mm of rear knee room. It features electric rear-wheel drive and offers a range of technology and convenience features.
These include mobile-app controls, voice commands, 6.6kW Vehicle-to-Load (V2L) capability, six airbags, Level 2 Advanced Driver Assistance Systems (ADAS) with 21 functions, a 540-degree HD camera, automatic parking, and a 15.6-inch 2.5K display with Android Auto and Apple CarPlay.
Focus on Running Costs
The Chery Q is equipped with a 42.7kWh battery and offers a claimed range of up to 400km under the NEDC testing cycle, with an efficiency figure of up to 9.4km per kWh.
Chery Master is particularly highlighting the vehicle’s potential for households with solar power systems.
The company estimates that a typical petrol vehicle driven around 20,000km annually could incur fuel costs of approximately PKR 488,000 to PKR 569,000, compared with around PKR 30,000 for charging the Chery Q using solar-generated electricity. Actual costs, however, would vary depending on fuel prices, electricity rates, driving patterns and solar generation.
The company also pointed to broader developments in Pakistan’s energy and automotive sectors, noting increased EV adoption and the rapid expansion of solar power in the country.
Chery’s Expanding NEV Strategy
The Chery Q launch comes as Pakistan’s automotive market continues to see growing interest in electric and hybrid vehicles.
Chery Master said the company’s New Energy strategy is aimed at making advanced automotive technology more accessible to Pakistani consumers while responding to changing consumer needs, rising fuel costs and the increasing adoption of solar energy.
The company is positioning the Chery Q as an everyday vehicle that can provide lower operating costs while offering modern technology and safety features.
Chery and Master Group Partnership
Chery Master Pakistan is also emphasizing the combination of Chery’s international automotive presence and Master Group’s established local footprint.
According to the company, Chery has been China’s leading automobile exporter for 23 consecutive years, with operations spanning more than 130 countries and a global customer base of over 20 million.
Master Group brings more than 60 years of corporate history and over 40 years of experience in the automotive sector in Pakistan.
The company said its growing local network is intended to provide customers with sales, parts and after-sales support.
Chery Master currently has 14 3S dealerships across eight cities and plans to expand to 20 dealerships across 12 cities within six months.
With the launch of the Chery Q, Chery Master Pakistan aims to further expand its presence in the country’s rapidly developing NEV market by combining electric mobility technology with local manufacturing, distribution and after-sales capabilities.
The Chery Q is being introduced as a new proposition for Pakistani consumers seeking a compact electric vehicle with modern technology, safety features, practical interior space and potentially lower day-to-day running costs.
