ISLAMABAD, September 24, 2026: Pakistan’s digital financial landscape is set to receive another boost as easypaisa digital bank and global smartphone manufacturer Transsion have partnered to expand access to digital banking services across the country.
Under the strategic collaboration, the easypaisa app will be pre-installed on more than five million new smartphones sold in Pakistan under Transsion’s popular brands, including Infinix, TECNO and itel.
The partnership is aimed at making digital financial services more accessible to consumers by placing access to banking services directly on their smartphones. Users will be able to discover and access the easypaisa platform from the time they activate their new devices.
The initiative comes as smartphone adoption continues to expand in Pakistan. According to the companies, 3G/4G device uptake has reached 71.6 percent, creating a growing opportunity to use mobile technology to connect more people with formal financial services.
For millions of Pakistanis who remain unbanked or underbanked, smartphones are increasingly becoming an entry point to the digital economy. The partnership between easypaisa and Transsion seeks to build on this trend by integrating financial services into the everyday digital experience.
The agreement was formally signed in Islamabad by Farhan Hassan, Chief Digital Officer at easypaisa digital bank, and Michael Wang, Vice President Global Partnerships at Transsion, in the presence of senior representatives from both companies.
Speaking at the signing ceremony, Farhan Hassan said that the collaboration would help bring financial services closer to consumers.
“At easypaisa, our mission has always been to simplify access to financial services and create opportunities for every Pakistani,” he said, adding that embedding financial services directly onto smartphones could help remove barriers and bring more people into the formal financial ecosystem.
According to Hassan, the partnership represents a step towards accelerating Pakistan’s transition to a more inclusive and digitally enabled economy.
Muhammad Abdul Qadeer, Country Manager, Transsion Pakistan, said the collaboration combines technology, scale and local market understanding to create new digital opportunities for consumers.
He noted that with millions of smartphones reaching Pakistani consumers through Transsion’s brands, providing access to digital financial services such as easypaisa could make financial inclusion a more natural part of the smartphone experience.
The partnership is also expected to support greater customer acquisition, increase app penetration and encourage wider use of formal financial services by combining Transsion’s extensive smartphone distribution network with easypaisa’s digital banking ecosystem.
For easypaisa, the agreement is part of its broader strategy to expand digital financial inclusion through partnerships and technology. The company has been expanding its range of digital banking products and services as it seeks to reach consumers beyond traditional banking channels.
With more than 60 million registered users, easypaisa says it remains focused on serving both its existing customer base and the millions of Pakistanis who continue to have limited access to formal financial services.
The latest partnership with Transsion could further strengthen the role of smartphones as an important gateway to Pakistan’s growing digital economy, bringing banking and financial services closer to consumers across the country.
As digital connectivity continues to expand, collaborations between technology companies and financial service providers are increasingly shaping how Pakistanis access, use and engage with formal financial services.
