Islamabad, Special Report l: Miniso Trading Co (SMC – Private) Limited, operating as Miniso Pakistan, has unveiled an ambitious new policy to drive expansion and bolster its market presence throughout 2025. The company is offering substantial incentives to both new and existing franchisees who open stores this year.
The policy, effective from January 2nd, 2025, outlines a range of attractive benefits aimed at accelerating growth. Key highlights include:
* Significant discounts on furniture and fixtures: Franchisees opting for used furniture and fixtures will receive a 40% discount, making store setup more affordable.
* Reduced franchise fees and security deposits: Those signing agreements for multiple stores will enjoy substantial reductions in franchise fees and security deposits. Signing for two stores results in a 50% franchise fee discount and a reduced security deposit of USD 10,000 per store, down from USD 15,000. Franchisees opening three or more stores will have their franchise fee waived entirely and benefit from a further reduced security deposit of USD 5,000 per store.
These incentives underscore Miniso Pakistan’s commitment to expanding its footprint and strengthening its relationship with franchisees. The company recognizes the crucial role that new store openings play in increasing brand visibility and market penetration.
“Opening new stores is crucial for Miniso PK as it facilitates the expansion of its market presence and enhances brand visibility,” the company stated in its policy document. “The success of these new stores relies heavily on the support and patronage of our clients.”
This aggressive expansion strategy comes at a time when Miniso is experiencing significant global growth. The company, known for its trendy and affordable variety goods, has become a popular destination for consumers seeking quality products at competitive prices.
The new policy is valid until December 31st, 2025. Miniso Pakistan reserves the right to interpret and amend the policy as needed. All previous terms and conditions that conflict with this new program are considered null and void.
This initiative is expected to generate significant interest among entrepreneurs and investors looking to partner with a successful and growing international brand. With its attractive incentives and strong brand recognition, Miniso Pakistan is poised for a period of robust expansion in the coming year.
