Islamabad: Following the landmark acquisition of Norway-based Telenor Pakistan, PTCL-Ufone has started an internal and external branding drive at its headquarters in Islamabad’s Ufone Tower, signaling a new phase in the company’s transformation.
Sources told Flare Magazine that the PTCL-Ufone management has branded several elevators inside the main head office, including cargo and staff lifts, with prominent visuals carrying the message “A Game-Changing Flight.” The creative branding reflects the company’s confidence in the merger and highlights its strategic intent to position the acquisition as a major turning point for Pakistan’s telecom sector.
The newly installed visuals inform visitors, partners, and employees about the successful acquisition, reinforcing PTCL-Ufone’s narrative that it has officially “taken over” Telenor Pakistan and is now moving forward with an integrated vision.
According to insiders, similar branding elements are being placed across different sections of the headquarters, showcasing a unified corporate identity and signaling the beginning of operational and cultural integration between the two organizations.
Industry observers view this branding initiative as a symbolic step, indicating that PTCL-Ufone is keen to demonstrate momentum after the merger and project itself as a stronger, more competitive telecom group capable of leading Pakistan’s digital future.
The PTCL-Ufone and Telenor Pakistan merger is widely regarded as one of the most significant consolidations in the country’s telecom history, expected to reshape market dynamics, improve operational efficiencies, and accelerate investments in next-generation connectivity and digital services.
Credit: News Desk – Flare Magazine
