Pursuit of Beauty: OPPO Unveils Classic Black F1s Selfie Expert
incollaboration with Hassan Sheheryar Yasin (HSY)
[Karachi: 17th December2016] Global No.4smartphone brand OPPO unveiled a limited edition Classic Black F1s Selfie Expert today at the PC hotel, Karachi, priced at Rs. 25,899 only with the brands’ partner, Hassan Sheheryar Yasin. This is the first time in Pakistan that a smartphone brand has partnered with a fashion personality.
There will only be 1000 units of the Classic Black F1s available and the pre-order will start on 17th December 2016.The new phone was unveiled via a press conference which was attended by esteemed members of the press, OPPO’s global and national brand team members and associates of OPPO’s distribution network in Pakistan. The conference started with welcome note by the host Anoushey Ashraf and was followed by speeches from OPPO’s Oversees brand manager Kevin Hu, the face of OPPO Mr. Hassan Sheheryar Yasin and CEO OPPO Pakistan Mr. George Long. The audience also had the privilege of experiencing the new phone hands on after the big unveil.“In addition to being the new face of the brand,I will also work closely with the brand when it comes to design.
A first step in this direction is the exclusive HSY designed case that will accompany the Classic Black F1s Selfie Expert. OPPO globally has always focused on superior design aesthetics and OPPO’s core value has always been the pursuit of beauty, whichis the mainreason we decided to join hands. Through this partnership, we hope to work together to bring to the customer the best in style and technology.”said designer Hassan Sheheryar Yasin.George Long, CEO ofOPPO Pakistan said, “The launch ofonly 1000 sets F1s Selfie Expert along with a case designed by Mr. Hassan Sheheryar Yasin, shows our persistence of continuously enhancing the product experience to Pakistani consumers. OPPO and HSY entered into this partnership by keeping in mind HSY’s status as a fashion icon and his contribution to the Pakistani fashion industry.We hope that our customers will appreciate our new Classic Black F1s Selfie Expert.”The new F1shas a 16 Megapixel front camera, which has a 1/3.1-inch sensor and f/2.0 aperture. Other selfie-focused features on the smartphone include its Beautify 4.0 app for selfie editing, the unique SelfiePanorama feature that stitches together three selfies, and the Screen Flash feature.Another key feature is lightning-fast and extremely accurate Touch Access, which can unlock the phone within 0.22 second.The Classic Black F1s has been competitively priced at Rs. 25,899 only,the same price as the Gold&RoseGold F1s.Those customers who pre-order the phone will also get a gift pack along with their purchase, includes an exclusive case designed by HSY. This newF1swill be available for pre-order since 17thDecember 2016at the brand’s dealer stores across the country, and customers can collect the handsets on 24th December 2016 at the told venues.Launched in Pakistan in 2014,international smartphone brand OPPO is dedicated to providing customers with the most extraordinary mobile experience through meticulous designs and smart technology. In May 2015, OPPO announced a 3-year partnership with FC Barcelona,and it is the official global partner with the International Cricket Council (ICC) from 2016 to 2019. OPPO has also sponsored with America’s Next Top Model (ANTM) Cycle 22 in 2015.
For more information, please log on to: oppo.com/pk
About HSY
HSY is best known for combining contemporary silhouettes with the traditional techniques of old. The brand’s inspiration is distinctly Pakistani and Middle Eastern peppered with Western influences. Easily recognized as one of the biggest names in fashion in the region, Hassan Sheheryar Yasin is the fashion force behind the label and has been referred to as the ‘New King of Couture’ by Harper’s Bazaar magazine. Celebrating 24 years in the industry, Hassan himself holds an honors degree in Couture from the Pakistan School of Fashion Design, an affiliate of La ChambreSyndicale De La Couture Parisienne, France. Hassan is also one of the founding members of the PFDC and the recipient of multiple ‘Designer of the Year’ awards, including the Ahlan Fashion and Lifestyle awards, the Lux Style Award, the Most Stylish Fashion Icon at the MTV Style Awards and Style Guru of the Year by Indus Style Awards.
