Islamabad,Special Report, itel, a leading mobile phone brand, has announced disciplinary action against one of its Managing Dealers (MDs), ITS4U, and its associated Distributor, Siccotel, for violating the company’s Standard Operating Procedure (SOP) guidelines by engaging in cross-region stock sales.
In a notification issued to all dealers and distributors, itel’s Sales Management Department stated that this action disrupts market dynamics, affects channel confidence, and undermines fair competition.
As per itel’s Policy on Non-Affiliation & SOP Compliance, the following sanctions have been imposed:
* MD (ITS4U): Immediate cancellation of monthly incentives and a 7-day account suspension.
* DST (Siccotel): PKR 200,000 fine and immediate suspension of supply.
* RSM (Furqan Muhammad): PKR 10,000 fine.
* CM (Abdul Qadoos): PKR 5,000 fine.
itel urges all channel partners to strictly adhere to the outlined policies to maintain the integrity of the brand and ensure a healthy and stable market environment. The company warned that any future violations will result in escalated penalties, including permanent termination of partnerships.
This incident serves as a reminder to all itel partners about the importance of compliance with company guidelines.
