ISLAMABAD: In a move aimed at expanding access to smartphones in Pakistan, Air Link Communication Limited has partnered with digital financing platform Edufi to offer Samsung smartphones through installment-based financing across its retail network.
According to promotional material displayed at Airlink retail outlets, customers can apply digitally for financing and, upon approval, obtain Samsung smartphones through affordable monthly installment plans. The initiative is designed to make smartphone ownership more accessible to a broader segment of consumers.
Industry observers note that demand for smartphone financing has been increasing in Pakistan as rising device prices continue to challenge affordability for many consumers. As a result, partnerships between technology retailers and digital financing providers are becoming more common across the market.
Air Link Communication Limited is one of Pakistan’s leading technology companies, operating in mobile phone manufacturing, distribution, retail, and e-commerce. Over the years, the company has played a significant role in the growth of Pakistan’s mobile phone industry and the expansion of locally assembled digital devices. Its nationwide distribution and retail network has helped improve access to technology products across the country.
Market sources believe the partnership between Airlink and Edufi could contribute to greater digital inclusion by enabling more consumers to purchase smartphones through structured financing solutions. Increased access to smartphones is also expected to support the adoption of digital payments, e-commerce, online education, freelancing, and other technology-driven services.
Industry stakeholders say smartphone demand in Pakistan remains strong, while financing solutions are creating new purchasing opportunities for consumers. The Airlink-Edufi collaboration is being viewed as another step toward broadening access to digital technology in the country.
According to industry circles, if such financing models continue to gain traction, similar collaborations between technology companies and financial service providers may emerge in the future, further supporting Pakistan’s digital economy and accelerating smartphone adoption nationwide.
