Zindigi, the digital financial platform powered by JS Bank, has won the “Public-Private Collaboration of the Year Award” from the Tech Advisory Forum (TAF) Pakistan. The award recognizes organizations that use technology to improve public services, encourage innovation, and support Pakistan’s digital transformation.
The recognition highlights Zindigi’s efforts to work closely with government organizations to make everyday services faster, easier, and more convenient for citizens. Through partnerships with the State Bank of Pakistan (SBP), the Capital Development Authority (CDA), and the Metropolitan Corporation Islamabad (MCI), Zindigi has introduced several digital solutions that improve the way people make payments and access public services.
Some of Zindigi’s major projects include digitizing public parking systems, introducing digital payment options at airports, enabling cashless payments at Sunday bazaars, launching digital payment solutions for cattle markets during Eid, improving government payment systems, and expanding the use of Z Pay Raast QR codes across different businesses and public locations. These initiatives allow people to make secure digital payments instead of relying on cash, making transactions quicker and more convenient.
Speaking about the achievement, Mohsin Khan, Head of Merchant Channel and Retail Sales at Zindigi, said that real digital transformation is about making people’s daily lives easier. He added that every solution developed by Zindigi is designed to provide simple, smooth, and inclusive services for everyone. According to him, this award is a motivation for the company to continue building innovative digital solutions that help citizens and support Pakistan’s journey toward a stronger digital economy.
Over the past few years, Zindigi has become one of Pakistan’s fastest-growing digital financial platforms. The company has played an important role in promoting digital payments and modern financial services by working with both public and private sector organizations.
Winning the “Public-Private Collaboration of the Year Award” further strengthens Zindigi’s reputation as a leader in digital innovation. The company says it will continue introducing new technologies and expanding digital payment solutions to help create a smarter, more connected, and digitally empowered Pakistan.
