In a significant stride towards environmental protection and climate resilience, Pakistan’s leading telecommunications company, PTCL Group (PTCL & Ufone 4G), joined hands with the Parks & Horticulture Authority (PHA), Rawalpindi, to initiate a tree plantation campaign. The campaign, conducted at Khajut on Murree Expressway, aimed to enhance Pakistan’s ability to combat climate change and promote a greener future. This collaborative effort saw active participation from senior management, employees, staff, and interns.
Sustainable Growth in a Popular Tourist Destination:
As a sought-after tourist destination, Murree attracts a substantial number of visitors annually. The tree plantation initiative plays a pivotal role in ensuring the sustainability of the local environment and natural resources, which often face strain due to increasing human and vehicular activity. This afforestation drive, besides contributing to carbon reduction, will enhance the scenic beauty of the region, enriching its natural allure.
Corporate Responsibility for a Green Future:
Nauman Fakhar, Chief Retail Sales Officer, Ufone 4G, emphasized the critical importance of environmental protection and climate resilience in Pakistan. Recognizing the country’s vulnerability to climate change, he underscored the responsibility of corporations in creating a habitable world for future generations. PTCL Group’s commitment to zero emissions and their aspiration to become a green organization aligns with this vision.
Empowering a Cleaner, Greener Pakistan:
Sheikh Tariq Mehmood, Director PHA Rawalpindi, commended PTCL Group’s efforts in contributing to a cleaner and greener Pakistan. PHA’s consistent endeavors for city beautification, park maintenance, and widespread afforestation find support in such collaborative initiatives. The goal remains to ensure cleaner air and healthier lives for the populace.
Fostering Sustainable Biodiversity:
During the campaign, PTCL Group and PHA prioritized indigenous plant species with higher survival rates. This initiative falls under PTCL & Ufone 4G’s Corporate Social Responsibility (CSR) program, which outlines a comprehensive roadmap for the organization’s contributions to society.
A Proven Record of Social Responsibility:
PTCL and Ufone 4G have undertaken numerous social responsibility programs across the nation, empowering underprivileged communities and bridging social welfare gaps. Their impactful initiatives continue to create meaningful change where it matters most.
Conclusion:
The collaboration between PTCL Group and PHA serves as a powerful testament to the commitment towards a sustainable and resilient Pakistan. The tree plantation campaign at Murree Expressway reflects a shared vision for a greener future, where environmental protection and climate resilience take center stage. As Pakistan faces the challenges of a changing climate, partnerships like these pave the way for a more resilient and ecologically balanced nation.
