Islamabad – Easypaisa’s promotional campaign titled “One Rupee Game” has sparked discussion among social media users after several participants raised concerns regarding the prize distribution process.
According to screenshots circulating online, the campaign advertises expensive products, including the Samsung Galaxy A54 smartphone, with users being offered a chance to win the device by paying only Rs.1. The promotional page also shows that more than 231,000 users have already participated in the campaign.
The advertisement claims that users can “get items worth a fortune for just Rs.1” by selecting a product and purchasing an entry for the price of one rupee. The listed value of the Samsung Galaxy A54 in the campaign is shown as approximately Rs.80,000.
However, some users on social media allege that instead of receiving the advertised products, certain participants only received a refund of their original Rs.1 payment. These claims have led to questions regarding how winners are selected, how prizes are distributed, and whether participants are being properly informed about the campaign’s terms and conditions.
At this stage, no independent investigation or official proof has publicly confirmed any fraud or misconduct by Easypaisa. The concerns currently being discussed are based mainly on user complaints and online discussions.
Digital consumer rights observers say that campaigns involving lucky draws, discounted prize systems, or promotional games should maintain full transparency. Experts believe companies should clearly display the winner selection process, announce verified winners publicly, and ensure participants fully understand the rules before joining such campaigns.
The issue has continued to trend online as more users share their experiences and demand clarification from the company regarding the operation of the “One Rupee Game.”
So far, Easypaisa has not released any detailed public statement specifically responding to the allegations being shared online.
Special Investigations Islamabad
