Globalising minimalist tech launches, one product at a time
On 4th October, 2021 Xiaomi launched its Xiaomi 11 T series with the most uber cool launch event in history. Ever since the pandemic of COVID-19, the world has shifted online; be it work, meetings, concerts and education in general. Tech companies have taken this as a challenge to revolutionise their product launches but Xiaomi is by far taking the lead in this race in the Pakistani market.
With one of its biggest and flagship product launches in history, Xiaomi Pakistan has set the bar way too high for its competitors. The event was one-of-a-kind in its modernistic and minimalist vibe. Unlike the usual launch events with loud colors and bright lights, Xiaomi went for a rather toned down event. With a perfect blend of dark background with the lights, they set the tone of going minimalistic by setting the tone of focusing directly and only on its products. The event was not only sleek and chic but also revolutionary in nature because none of the tech companies have executed such a launch and that too in such a sleek manner. All in all, the event was pertinent; with the products and their specs being the focal point.
In the event Xiaomi launched three product categories; Xiaomi 11 T and T Pro; Xiaomi 11 Lite 5G NE and a set of three eco-products. Xiaomi Pakistan has been doing its part to bring the best technology to Pakistan in the most aggressive quality and prices which is why Xiaomi is leading the tech market from the front.