Muller & Phipps and TechSirat organized a showcase event for all leading brands which fall under their distribution channel in Pakistan. The event took place in Lahore which included presence of leading retailers, distributors of Pakistan. The event was graced by top management of M&P which included Mr. Muzzamil Athar – Head of Business Operation (M&P), Mr. Iqbal Shafi – Country Product Manager Dell and Mr. Ejaz Bhatti (BDM – TP-Link) who were accompanied virtually by Asus Pakistan’s top brass which included the likes of Mr. Jeff Lo (Regional Head – ASUS), Zeeshan Sarfraz (Sales Manager – PK) & Ms.Sahar Cheng (Product Manager – NB & NR for PK)
The event title “M&P TECH” was Muller & Phipps largest technology event in Pakistan where along with TechSirat they showcased top global brands such as Dell, Asus, Lenovo & TP-Link.
The event was a brainchild of Mr. Kamran Nishat – MD & CEO (M&P) known for his dynamic personality and never ending passion for tech and Mr. Abdul Wahid – Director Telecom & IT (M&P) who actively spearheaded the entire initiative.
Mr. Muzzamil Athar – Head of Business Operation (M&P) who was at the forefront of this initiative from M&P’s side buoyantly revealed that M&P’s objective of organizing this event was to showcase company’s aggressive approach post-covid within the tech & IT sector of Pakistan while also thanking partner brands for their active participation in the event. The event was a brainchild of Mr. Kamran Nishat – MD & CEO (M&P) known for his dynamic personality and never ending passion for tech and Mr. Abdul Wahid – Director Telecom & IT (M&P) who spearheaded the entire initiative
One of the key drivers of M&P’s aggressive approach post pandemic was their oversight of increased usage and demand of tech & IT products. Muller & Phipps through its partner brands penetrated multiple audiences from white collar professionals working from homes to students and lower income strata audience sets enabling them to get access to premium products as well as economical products with entry level specifications such as core 2 duo, core i3 and Celeron.
Some of the notable tech gadgets on display at the event included Asus revolutionary multi-screen ZenBook Duo and VivoBook.
Dell’s consumer devices (Inspiron 14 & XPS 13 along with the Latitude 3520 commercial unit.
Lenovo had a similar approach as they displayed their commercial units (X1 Yoga, ThinkBook) and consumer device (Yoga Slim 7)
TP-Link showcased a wide array of products ranging from network routers, security camera, access points and network controller.