Home Technology Samsung Debuts Global Rio 2016 Olympic Games Advertisement

Samsung Debuts Global Rio 2016 Olympic Games Advertisement

Samsung Debuts Global Rio 2016 Olympic Games Advertisement

Lahore:- July 21, 2016  With less than one month to go until the Opening Ceremony of the Rio 2016 Olympic Games, Samsung Electronics Co., Ltd. Worldwide Olympic Partner in the Wireless Communications Equipment, today debuted its marquee Olympic Games advertisement, titled “The Anthem.

images” As a continuation of Samsung’s global Olympic Games campaign, the TV and digital spot strives to break down barriers of geographic borders and to unite the world by combining segments of national anthems from several countries to form one “The Anthem,” brought to life by athletes and fans across the globe.“The Anthem” opens with a young girl from Australia singing a line of the Botswana national anthem into a Samsung Galaxy S7edge. Throughout the ad, the Samsung Galaxy smartphone travels to all corners of the world, capturing and sharing the voices of fans and athletes around the world as they sing lines from other national anthems. Each line follows seamlessly to form a brand new “The Anthem,” giving viewers a glimpse of how Samsung innovative mobile products and technologies can help to break down geographic barriers and unite the world through deep, borderless connections. ‘The Anthem’ is a reflection of the Samsung brand and our continuous pursuit to break down geographic barriers and unite the world through technology and borderless communication,” said Younghee Lee, Executive Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics. “By singing one The Anthem, fans and athletes across the globe can feel a shared sense of pride and unity and together celebrate collective progress, which is integral to the spirit of the Olympic Games.”Six global athletes are featured within the ad, each of whom has a unique story of defying barriers and pushing through constraints to make meaningful progress and achieve his or her goals. The athletes include:

 Tom Daley (Great Britain, Diving) – London 2012 Olympic Games Bronze Medalist, 10m Platform

 Alysia Montano (United States of America, Track & Field) – London 2012 Olympic Games, 5th place, 800m

 Arnaud Assoumani (France, Paralympic Games Athletics) – London 2012 Paralympic Games 2x Silver Medalist, Triple Jump F46 and Long Jump F46, Beijing 2008 Paralympic Games Gold Medalist, Long Jump F46, Athens 2004 ParalympicGames Bronze Medalist, Long Jump f46

Margret Rumat Rumat Hassan (South Sudan, Track & Field)

Shelley Watts (Australia, Boxing)

 Gabriel Medina (Brazil, Surfing) –  2014 WSL World ChampionThese athletes will also be featured in a variety of digital and social content, leading up to and throughout Rio 2016 which will tell their stories of defying barriers and overcoming obstacles, helping fans across the globe connect with what it means to “Do What You Can’t.”“The Anthem” is a continuation of Samsung’s Rio 2016 Olympic Games global campaign centered on athletes who persevere and never giving up for the sake of making meaningful progress. Earlier this year, Samsung began the campaign with the short documentary film, A Fighting Chance to showcase the inspiring story of four Olympic hopefuls from diverse countries who are fighting constraints and pushing the limits to help their countries make history. Samsung followed with “The Chant,” which celebrates personal progress made by athletes and fans through devices like the Galaxy S7 edge and Gear IconX that help them to defy distance and stay connected.

 

Must Read

Fundamental Significance of every person is by recognizing and valuing the basic human rights they are born with

Every person is born with the right of dignity, value and respect. One of the ways in which we recognize the fundamental significance of...

Mobilink Microfinance Bank joins the coveted global club of ACCA Approved Employers

Mobilink Microfinance Bank Ltd. (MMBL), Pakistan’s largest digital bank, has been recognized as an Approved Employer for its outstanding employee development and training initiatives...

TECNO brings exciting discount offers on Daraz Mobile Week 2021

Lahore – Friday, June 18, 2021: TECNO brings exciting offers for the fans on the Daraz Mobile Week 2021. There will be up to...

vivo Introduces Amazing Offers for Daraz Mobile Week 2021

vivo presents amazing offers to its customers in collaboration with Daraz.pk for Daraz Mobile Week 2021 starting from June 16, 2021. The customers are...

Jazz partners with Sinch to secure A2P messaging for its mobile subscribers

Sinch’s Managed SMS Firewall and A2P Services to deliver spam and fraud protection for 69 million Jazz subscribers     Islamabad – June 16, 2021: Sinch AB...