Cheetay Introducing a New Business Category: Cheetay Books

Cheetay Introducing a New Business Category: Cheetay Books is on its way to becoming an indomitable force in the tech industry in Pakistan. With their mantra to galvanise the e-Commerce industry, they have already made a mark by revolutionising prompt logistics services and pragmatic payment solutions. Having recently ventured into sub categories like The Cheetay Tiffin, Health and Beauty, acquiring$1.67 million in Series A-1 funding, they are well on their way to making a mark within the e-Commerce space.

Having grown exponentially within the domain of food delivery in Lahore, their next aim is to go into alternate business verticals by utilising their existing logistics base. Providing books to the masses is the next step. According to Ahmed Khan, CEO of, “Books may seem like an unexpected category to dabble into but given that a large cross section of society needs instant access to school books, stationery items, academic/university course packs, etc. We are aiming to launch a business category dedicated to providing a vast assortment of books from school going kids in instant need of textbooks and stationery to university students in need of course packs or just your avid reader who prefers convenience and wants the book of his choice delivered to his doorstep”.

Venturing into Books is their way of acknowledging and emulating Amazon’s early business model. Books being their lucky charm still possess the allure and viability of a lucrative business vertical. Given how conducive the demographic profile of Pakistan is to introduce this category, is following suit. As stated by Osman Chaudry, Chief Operating Officer “For it is imperative to treat each category as a separate strategic business unit which operates autonomously with its own team. Since the company has separate teams managing each business category independently, we therefore strategize accordingly”.

Bringing technology to the forefront through savvy features embedded in the website, wants to be synonymous with the best of what e-Commerce has to offer. For the new category, the website will have a separate domain catering to every type of book available from Fiction, Fantasy, Architecture, Biographies, Children’s Books, Computers and Technology, Food and Drink, Medical Books, and a whole lot more. Having a pool of vendors from all across Lahore., the website will feature not only a multitude of books but will have several categories and sub-categories for the audience to choose from such as Fiction, Non Fiction, Mystery and Horror, Literature and Fiction, Politics and Social Sciences, just to name a few.

According to Rafae Shahid, Category Lead, “To ensure we have a unique selling point that differentiates us from our competitors we have put in place technological features that ensure instant gratification by enabling the audience, mainly students who can use our specific query filters and use this functionality to get the books of their choice. By simply filling in basic information i.e. education system, grade and subject they will be shown the specific book they want. Moreover, by incorporating cutting edge technology we aim to provide an easy and hassle free experience to facilitate the masses”.

Our objective is to not only introduce a new category but pave the way to build an intellectual community of ardent readers. A virtual forum where thoughts, experiences, ideologies and love of books is shared. The idea is to rekindle the love of reading and to intellectually empower the audience by building a community which not just sells products but ideas. A platform that helps change lifestyles, from telling the audience how to buy, sell, exchange and maintain their books to being a force of educational empowerment.

The long term objective is to not only be the market leader in providing books online but enabling, sponsoring and organising symposiums and literary events where imminent authors and the public get to meet and engage in dialogue i.e. the Lahore Literary Festival and Book Reading Moots which gather learned scholars, writers and poets.

Providing a service that encapsulates convenience is our central goal which is why we are diversifying and moving into multiple business verticals. Keeping that in mind is on a mission to revolutionise the industry by creating a multi-dimensional e-Commerce platform which is customer centric and offers convenience.

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