vivo Becomes the Official Sponsor and the Official Smartphone of the FIFA World Cup Qatar 2022™

vivo Becomes the Official Sponsor and the Official Smartphone of the FIFA World Cup Qatar 2022™

Vivo, a leader in the global smartphone industry, has announced that it has become the Official
Smartphone and the only Official Sponsor of the FIFA World Cup Qatar 2022 TM . As the exclusive
official smartphone sponsor of the FIFA World Cup Qatar 2022™, vivo will connect international
football fans, who are as passionate about the beautiful game as vivo is, through its industry-leading
smartphone technology, and glorify every exciting moment.

vivo signed a six-year sponsorship agreement with FIFA in 2017, and this year’s event in Qatar will be
the second World Cup vivo has sponsored after having done the FIFA Confederations Cup 2017 TM ,
the FIFA World Cup Russia 2018 TM and the FIFA Arab Cup Qatar 2021 TM . For football events, vivo
also sponsored the UEFA EURO 2020™. vivo remains committed to supporting the development of
football through its various football sponsorships.
As one of the oldest sports, football is immensely popular around the world. It embodies teamwork
and pursuing the same outcome to achieve one goal. Regardless of race, gender, and age, football
always has the power to bring people from different cultural backgrounds together to build strong
connections to break down barriers.
vivo started its globalization journey in 2014 and now covers more than 60 countries and regions
across the globe. vivo has always adhered to consumer orientation and is committed to using
innovative technology to provide excellent smartphones and other products for users around the
world. By building connections globally, vivo is highly recognized for offering users with convenient
and excellent experience which is brought by technological innovation. Together, with FIFA World
Cup Qatar 2022™’s expected global audience of 5 billion and over 400 million vivo users worldwide,
vivo and FIFA are looking forward to connecting with audiences worldwide through the shared
passion of football.

vivo believes that the development of sports and technology share a similar philosophy – empowering
people to live a better life through continuous breakthroughs and innovations. Through its
sponsorship, vivo will play an integral role in helping FIFA host an open and inclusive event for people
around the world. As the only Official Sponsor of FIFA World Cup Qatar 2022 TM in the smartphone
industry, vivo would like to invite global users and football fans to record wonderful moments to
spread happiness among family and friends.
“Football has the power to bring people together. vivo believes that innovation can help football fans
build a community and share exciting World Cup experiences with everyone across the globe,
whether they are watching the games at a football stadium or enjoying the experience from afar,” said
Spark Ni, Senior Vice President and Chief Marketing Officer at vivo.
During the FIFA World Cup Qatar 2022™, vivo will provide industry-leading flagship smartphones to
FIFA World Cup staff to complete preparations with cutting-edge technologies and boost successful
holding of the World Cup.
vivo will also launch the #vivogiveitashot campaign during the FIFA World Cup Qatar 2022™ to
enhance the celebrations. Through this campaign, vivo hopes to recreate beautiful and impressive
moments and show the courage of people who tackle challenges head-on. It is believed this
campaign will give people across the globe the power to express themselves through their love for
football and the FIFA World Cup Qatar 2022™.

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