Islamabad, Pakistan – October 24, 2024: The Universal Service Fund (USF) organized a “Breast Cancer Awareness Walk” at Fatima Jinnah Park today, emphasizing the critical importance of early detection and open communication in combating breast cancer in Pakistan. The event saw strong participation from government officials, healthcare professionals, USF employees, and women from all walks of life.
Joint Secretary of the Ministry of IT & Telecom (MoITT), Ms. Saima Ahad, stressed the need for mothers to discuss breast cancer with their daughters and encourage regular check-ups. “The hereditary nature of this disease necessitates proactive measures,” she stated, highlighting the importance of early detection. Ms. Ahad also called upon the media to play a more active role in raising awareness, particularly in rural areas, urging women to conduct self-examinations and seek timely medical assistance.
CEO of USF, Chaudhry Mudassar Naveed, reaffirmed USF’s commitment to supporting government initiatives and organizations fighting breast cancer. He urged the public to join the movement, emphasizing that “Protecting Women, Preserving Generations” is crucial in the fight against this disease. Mr. Naveed highlighted that USF, a government initiative under MoITT, is dedicated to bridging the digital divide and expanding telecommunications access across Pakistan. He explained that the walk aimed to raise awareness about breast cancer symptoms and prevention, support early detection and treatment efforts, and promote a healthier, more informed community.
Renowned oncologist Dr. Muhammad Farrukh emphasized that breast cancer is curable if detected early. He recommended monthly self-examinations, yearly check-ups by healthcare providers, and screenings starting at an early age. Dr. Farrukh also addressed the socio-cultural barriers hindering timely treatment, such as “feminine sensitivity, stigmatization, and aversion to male doctors,” calling for a concerted effort to break these barriers for effective breast cancer management.
