ISLAMABAD By Zubair Kasuri On the directive of Prime Minister Mian Muhammad Shahbaz Sharif, Pakistan’s Ministry of Interior launched a groundbreaking free visa regime under the VPA e-visa program on August 14, 2024. Targeting citizens from 126 countries, the initiative has triggered an extraordinary boost in Pakistan’s tourism sector, with far-reaching economic and employment benefits.
Hotels and Bookings Witness a Boom
Hotels in major cities such as Lahore, Islamabad, and Karachi are experiencing unprecedented demand, with occupancy rates reaching record highs. Industry insiders report that hotel rooms, once modestly priced, now command rates of up to $250 per night, reflecting a 200% increase in online bookings. This surge has made it nearly impossible to secure accommodations without booking months in advance.
Online platforms like Booking.com and Airbnb show room rates doubling year-on-year, with certain regions witnessing increases of up to 1,000%. The exponential growth is not just boosting revenue for hospitality businesses but also strengthening tax collections and driving overall economic development.
A New Era for Tourism in Pakistan
Experts believe the VPA e-visa program has unlocked Pakistan’s untapped potential as a tourist hotspot. From scenic landscapes and historic landmarks to religious and cultural attractions, Pakistan is now drawing travelers from across the globe. Leisure and religious tourism, in particular, are emerging as major contributors to this revival.
“Travelers’ sentiment toward Pakistan has been overwhelmingly positive since the visa simplification,” shared a Ministry of Interior spokesperson. The Ministry is actively collaborating with key stakeholders, including the FIA, NADRA, and the Civil Aviation Authority, to ensure seamless travel experiences for visitors.
Airlines Report Soaring Demand
Airlines are also witnessing unprecedented demand, with flights to Pakistan operating at full capacity. The surge has prompted carriers to increase flight frequencies, further facilitating the influx of international tourists.
Economic and Employment Boost
The rapid rise in tourism is providing countless job opportunities, particularly in the hospitality, transportation, and retail sectors. Local businesses, from tour operators to food establishments, are thriving due to increased tourist spending. This growth is expected to contribute significantly to GDP while fostering long-term economic stability.
Conclusion
Pakistan’s bold step to simplify visa procedures is proving to be a game-changer for its tourism industry. The VPA e-visa program has not only enhanced the country’s global image but also positioned Pakistan as a highly competitive travel destination. With the government’s continued focus on streamlining travel infrastructure, the future of tourism in Pakistan looks brighter than ever.
