LAHORE: A new retail sales graph from a mobile phone shop in Lahore provides a revealing snapshot of Pakistan’s mobile handset market, indicating that local mobile phone brands are being purchased in significantly lower numbers compared to dominant foreign brands.
According to the sales data, total handset units sold at the store reached 1,302 units. The leading brands included Vivo (381 units), Infinix (232 units), Tecno (156 units), and Itel (131 units), collectively accounting for nearly 70% of total sales.
In contrast, local or Pakistani-origin brands remained far behind in demand. QMobile recorded only 28 units, while X Mobile sold 36 units. Jazz-branded phones were almost absent, with only 3 units reported while Sego and Phillips recorded 1 and 4 units respectively. These numbers strongly indicate that local brands hold a market share of less than 10% at this retail point.
Important Clarification:
The shop from which this graph was obtained does not sell certain Chinese brands such as Xiaomi and Redmi. Therefore, the data reflects only the brands available and actively traded at this particular shop.However, even within this limited product range, the trend clearly highlights an erosion of consumer confidence in local handset brands and a growing preference for well-marketed foreign brands.
Industry observers suggest that local brands may be struggling due to weaker product quality, lower resvalue, limited software support, and reduced after-sales service compared to leading competitors. The tmay pose further challenges for Pakistan’s local mobile manufacturing and assembly ecosystem unlesspolicy interventions and product competitiveness improve.
For analysts, this graph is a strong warning signal: while Pakistan promotes local assembly and increas manufacturing, consumer purchasing behavior in retail markets continues to tilt heavily toward a few dominant brands leaving local players in a shrinking and uncertain position.
