Tuesday, February 17, 2026

Telenor’s Promotional Offers Under Spotlight Amid Ufone Integration Process

Islamabad: Telenor Pakistan’s recent promotional campaigns have drawn attention across the

telecom sector following the acquisition agreement by PTCL Group, the parent company of Ufone.

While the acquisition process has been formally announced, telecom experts clarify that operational

integration is a phased procedure. Regulatory approvals, technical alignment, and network

consolidation take time, meaning Telenor continues to function as a commercially active operator

during the transition period.

In recent weeks, Telenor has introduced aggressive monthly bundles, including high-data packages

and calling offers marketed through official channels such as Easypaisa. Industry analysts note that

promotional intensity typically increases during ownership transitions as companies aim to maintain

subscriber confidence and stabilize revenue streams.

Telecom sources confirm that active packages and subscriptions remain valid until their stated

expiry dates. In standard telecom mergers, customer balances, data allocations, and subscribed

bundles are honored during and after integration, in accordance with regulatory guidelines.

“There is no immediate termination of commercial commitments during operational consolidation,” a

telecom industry official said. “Consumer rights and active subscriptions are protected.”

Pakistan’s telecom market remains highly competitive, with operators frequently revising offers to

retain market share. Market observers believe that current promotions reflect competitive

positioning rather than any irregular practice.

Until an official announcement confirms full network integration under Ufone, Telenor’s offers

remain commercially valid within the existing operational framework.

Consumer Advisory:

• Subscribe only through official apps or authorized channels.

• Review package validity and terms before activation.

• Avoid relying on unverified social media claims.

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