ISLAMABAD: Pakistan’s luxury real estate and hospitality sector witnessed a significant development as LAROM Hotel & Residences by Continent, an international branded residences and hospitality concept backed by Continent Worldwide, officially awarded its franchise to the flagship Islamabad project of RJ Developers. The agreement marks another step in the growing trend of internationally branded residential developments in Pakistan.
The franchise agreement was signed during a ceremony held at Islamabad Club between Khurram Hussain, Executive Director of the brand, and Jawad Arif, Developer and Owner of the project. The event was attended by business leaders, investors and stakeholders from the real estate and hospitality sectors.
Located on Islamabad Expressway, the project is being developed as a premium serviced apartment and branded residence destination, offering hotel-style management, concierge services, modern amenities and a globally inspired lifestyle experience. According to project information, the development is targeting both local and overseas investors seeking professionally managed real estate assets with long-term investment potential.
Industry experts note that branded residences have become one of the fastest-growing segments of the global real estate market, combining residential ownership with international hospitality standards. Pakistan has recently witnessed increasing interest in such developments as investors seek higher rental yields, professional property management and internationally recognized brands.
Representatives of the project said the partnership aims to introduce world-class hospitality standards, innovative architecture, premium lifestyle facilities and enhanced investment opportunities to Islamabad’s evolving property market. The development is expected to contribute to the transformation of traditional residential projects into internationally connected serviced living destinations.
Continent Worldwide, a Turkish hospitality franchising and management group, has expanded its footprint across several regions including South Asia, the Middle East, Africa and Europe. Through the LAROM brand, the company is focusing on luxury hospitality, serviced apartments and branded residential concepts designed to meet the needs of modern investors and residents.
The collaboration between LAROM Hotel & Residences by Continent and RJ Developers is being viewed as a notable milestone for Islamabad’s luxury property sector and a reflection of growing international confidence in Pakistan’s real estate and hospitality market.
— Zubair Kasuri, Flare Magazine
