Home Business Ufone bags Silver Effie Award in for Sustained Success

Ufone bags Silver Effie Award in for Sustained Success

Karachi, May 10, 2019: Ufone has bagged a prestigious silver trophy at the Effie Pakistan Awards 2019, in the ‘Sustained Success’ category for its Super Card Communication Campaigns.The awards, held around the world annually, celebrate companies with outstanding marketing communications ideas. Winning an Effie symbolizes a great sense of achievement for marketers, and Ufone is proud to have won for their Super Card campaigns.

The Sustained success category, unlike business category specific awards, is a special category in which products or services which have sustained success for 3 or more years are awarded for their continued success and overall excellence in business results and brand KPI success.  Ufone won the award for its Super Card Communication. Over three years, Ufone Super Card, through it insightful communication has enabled the company to build trust with customers and become the benchmark for all in one bundle cards in the industry, and now owns the convenienice positioning in consumers minds.


Ufone Super Card campaigns were built around the concept of “befikri” or the peace of mind that it provided customers. The Ufone marketing team and JWT, together searched for real life stories, and insights from all across Pakistan, in order make the award winning campaigns over a three year period. The campaigns showed how our real customers used Super Card to achieve their full potential.

The Effie Awards recognize forms of marketing communication that contribute to a brand’s success.  Any idea driven by any marketing communications medium is eligible for an Effie, as long as results are proven. The not-for-profit initiative between Pakistan Advertisers Society and Effie Worldwide spotlights marketing ideas that work and encourage thoughtful dialogue about the drivers of marketing effectiveness.  Winners demonstrate excellence in four key areas: definition of objectives, strategic development, creative execution, and measurement of results.

Must Read

Gen-Z Musical Sensation Hasan Raheem Teases a Musical Treat for realme Fans

Well, well, well… Hasan Raheem is a viral sensation like no other. His beats have kept us vibing and now another sick beat seems...

TECNO to delight all fans with another Photowalk to Hunza Valley

Lahore – Monday, June 21, 2021: TECNO set to embark on another journey with the fans through the upcoming Photowalk. This Photowalk has been...

Government of Pakistan and Facebook Partner to Fight COVID Misinformation

Islamabad, June 22, 2021: The Government of Pakistan has partnered with Facebook in their fight against COVID-19. In Pakistan , over 32 million people...

Fundamental Significance of every person is by recognizing and valuing the basic human rights they are born with

Every person is born with the right of dignity, value and respect. One of the ways in which we recognize the fundamental significance of...

Mobilink Microfinance Bank joins the coveted global club of ACCA Approved Employers

Mobilink Microfinance Bank Ltd. (MMBL), Pakistan’s largest digital bank, has been recognized as an Approved Employer for its outstanding employee development and training initiatives...