Recently Launched Its Clean Your Zameen Campaign

0 Recently Launched Its Clean Your Zameen Campaign

CleanYourZameen campaign, an initiative which aim towards making people take ownership of Pakistan.

vlcsnap-2016-08-17-12h51m17s299 [1024x768] The campaign, which follows the format of the Ice Bucket Challenge, motivates people to work towards a functional solution to the hygiene problem which is prevalent in the country.

vlcsnap-2016-08-17-12h53m45s363 [1024x768]Launched on 14th of August on their social media page as part of their Independence Day celebrations, the video features company employees cleaning a polluted area on Lahore’s M.M. Alam Road and subsequently challenging five other organizations

vlcsnap-2016-08-17-12h55m05s273 [1024x768]– the cab-hailing start-up Careem, the on-demand auto maintenance service Auto Genie, the e-commerce solution provider Shopistan, the Facebook page Sarcasmistan and paint manufacturer Brighto Paints

vlcsnap-2016-08-17-12h56m45s877 [1024x768] – to follow suit. With over 90,000 views in three days, the social media has responded enthusiastically to this campaign to raise awareness about take action regarding the issue of pollution.

vlcsnap-2016-08-17-12h58m59s478 [1024x768]Now, the #CleanYourZameen campaign has expanded into an online competition ‘#CleanYourZameen Challenge’ that invites the general public to compete in the activity.

vlcsnap-2016-08-17-13h01m41s751 [1024x768] The details of the challenge, which is open to everyone, are available on the company’s social media page

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