Islamabad: Pakistan’s automobile market has witnessed a fresh wave of customer interest with the entry of Jaecoo, the global premium SUV brand under Omoda & Jaecoo, introduced locally through Nishat Group. Within weeks of its launch, the brand has generated notable traction across social media, auto forums, and dealership networks — particularly due to hybrid technology, premium styling, and aggressive positioning against existing SUV players.
Bookings Milestone Multiple local auto sources and market reports indicate that Jaecoo has crossed approximately 3,000+ bookings/orders in the early phase of its launch in Pakistan. Industry observers see this booking volume as a strong public signal that Pakistan’s urban buyers are moving quicklytoward hybrid and plugin hybrid vehicles amid rising fuel costs and demand for technology-packed SUVs.
Jaecoo J7 SHS / PHEV Demand Online auto community discussions and reporting suggest strong traction for the Jaecoo J7 SHS line, including the PHEV variant. A widely shared report indicates 1,500+ bookings for the J7 PHEV, reflecting early adopter interest in plugin hybrid SUVs.
Jaecoo J5 HEV Launch Following J7 traction, Jaecoo has introduced the J5 HEV for local customers, with bookings now open. Deliveries are expected to begin from February 2026, positioning J5 to broaden the hybrid customer base in Pakistan and challenge traditional petrol SUV competitors.
Why It’s Trending Analysts point to four main reasons behind Jaecoo’s rapid rise in discussions: 1) Increasing demand for fuel-efficient hybrids, 2) Premium SUV design and feature positioning, 3) Strong digital marketing and influencer-led visibility, 4) Growing consumer interest in new entrants offering high perceived value.
Market Impact Jaecoo’s entry is expected to intensify competition in the crossover/SUV segment, putting pressure on existing players such as Haval, Kia and MG, especially in the hybrid and electrified variants.
Conclusion Jaecoo’s entry is quickly shaping into a serious hybrid SUV trend in Pakistan. With around 3,000+ bookings reported in the early phase and strong traction for J7 variants, the brand appears to have secured early momentum. The J5 HEV rollout, with expected deliveries from February 2026, may further accelerate this demand wave.
