Islamabad New Desk: After the acquisition of Telenor Pakistan by Ufone (PTCL Group), several operational and integration stages are still underway before full transition is completed. However, industry observers warn that Telenor’s network is already facing heavy pressure, and a new promotional package being offered through Easypaisa may further increase network congestion.
Telecom analysts believe that Telenor’s network has effectively become one of the busiest networks in Pakistan, while the company has allegedly not made major technical investment in network expansion and capacity upgrades over the past four years. This has resulted in increasing complaints of call drops, slow mobile internet, and service instability across different cities and regions.
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Easypaisa Introduces “Winter Madness” Discount Package
In recent days, Easypaisa users have noticed a new offer being pushed through the app titled “Winter Madness – Monthly Call Premium”, carrying a 30% discount.
According to the promo visible inside the Easypaisa application, the package includes:
3000 All-Network Minutes
Discounted Price: Rs. 500
Previous Price: Rs. 700 (crossed out)
Limited-time promotional offer
The offer is being marketed aggressively as a high-value calling bundle for subscribers.
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Criticism: “Packages Before Investment”
Industry experts have raised concerns that launching high-minute packages without matching upgrades in infrastructure may worsen the problem.
A telecom observer commented:
> “When the network is already overloaded, offering huge all-network minutes is like inviting more traffic onto a road that is already broken. The result will be more congestion, more complaints, and weaker service.”
Experts argue that instead of pushing packages to extract higher revenue in the short term, telecom operators must prioritize network modernization, capacity expansion, and quality improvements.
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Ufone Management May Not Be Fully Aware
Observers also believe that due to the ongoing transition, Ufone’s management may not yet be fully aware of the real impact of promotional campaigns coming through Easypaisa, especially if certain structures are still operating under pre-acquisition policies.
Given the current network condition, analysts suggest Ufone should:
Conduct a detailed network audit
Upgrade tower capacity and backhaul systems
Improve call and data quality first
Control promotions that increase load
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Public Concern: Quality Over Short-Term Profit
Users are demanding that telecom companies focus on service quality rather than pushing “discount packages” that may only increase frustration.
Many customers complain that when data becomes slower and calls fail, promotional packages become meaningless.
Conclusion
The Easypaisa “Winter Madness” package has become a fresh talking point after the acquisition, raising a bigger question:
