Serious concerns have emerged regarding the franchise business model of Domino’s Pizza in Pakistan following verified disclosures about its investment requirements and internal decision-making process for new franchise partners. Flare Magazine has confirmed these details through direct communication with senior representatives of Domino’s Pakistan, including a detailed follow-up phone conversation with a Lahore-based company official.
According to information verified by Flare Magazine, individuals interested in becoming franchise partners are required to commit an upfront investment of PKR 250 million before the company is willing to formally engage in any detailed business discussion. This requirement was clearly communicated during a phone conversation with Abrar, a senior representative based at the company’s Garden Town office in Lahore.
During the discussion, the company representative explicitly stated that no formal negotiations or feasibility discussions take place unless the potential investor first agrees to bring PKR 250 million to the table. This upfront commitment is presented as a prerequisite rather than a negotiable term, raising questions among observers about accessibility and transparency in the franchise onboarding process.
Further clarification provided by the company representative outlined the overall project structure. The total project size was confirmed to be PKR 500 million, with PKR 250 million to be invested by the franchise applicant and an equal amount contributed by the company. However, it was also stated that decisions related to profit sharing, operational control, and final commercial terms are determined solely by the company at a later stage.
Importantly, it was communicated that the financial risk associated with the investor’s capital remains entirely with the investor, regardless of the project’s performance or eventual outcome. This aspect of the model has raised additional concerns among industry observers, particularly regarding risk allocation and investor protection.
Flare Magazine is publishing this report in the public interest to promote transparency and informed decision-making for potential investors and stakeholders. The publication confirms that all information presented in this report is based on direct communication and verified discussions with company representatives.
Reported & Verified
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