Home Business Jazz Outsmarts Competition with its Strategically Positioned Billboards

Jazz Outsmarts Competition with its Strategically Positioned Billboards

Jazz positions itself as the country’s fastest mobile network – a fact which is undeniable given the two consecutive Ookla Speedtest awards it has received recently. As per the latest Ookla Speedtest score, Jazz received a score of 16.01 with average download speed of 17.13 Mbps, beating competition hands down.

With facts being what they are, it was quite naive of Telenor’s advertising team to come up with a campaign that blatantly spewed lies about being a fast mobile network. It was only a matter of time before Jazz took matters into their own hands and dissed the competition’s campaign with a cunning hoarding of their own.

The “Look Who’s Talking!” billboards by Jazz can be seen in various locations around Karachi, Lahore and Islamabad right next to every Telenor Hoarding, which says “Speed Par Aao”. A girl can be seen pointing towards the Telenor billboard, clearly belittling the competition.

Jokes apart, it is one thing to take a dig at a rival company publically but another to deceive the people. Telenor is clearly misleading customers into believing something which isn’t true with their latest campaign and Jazz’s response is something that’s not only humorous but also cheekily outsmarts its competitor with the truth.

Jazz’s unconcealed response and innovative advertising strategy is on point with these billboards. This move has been serving as a constant source of laughter for everyday commuters since it was put up.

Must Read

Huge Discounts on your way this Mobile Week on TCL

TCL Pakistan, Pakistan’s No.1 LED TV brand, join hands with Daraz, the leading online retailer, to deliver one of the biggest sales this Mobile...

Innovation in Cloud computing can achieve Financial inclusion  

Recently in Pakistan, rapid penetration of 3G and 4G connections encouraged organizations to rethink their IT requirements and adopt more sophisticated ICT solutions in...

USF Board approved PKR 18 Billion Budget and PKR 2.14 billion Broadband Projects for 2.2 million peoples of Punjab and KPK

Islamabad, June 14, 2021: The Universal Service Fund (USF) Board approved four projects worth approximately PKR 2.14 billion to provide high speed internet to approximately 2.2 million people...

Ufone’s ‘Nayi SIM offer’ brings exciting all in one bundles for new customers

Islamabad – 14 June 2021: Carrying forward its customer centric business model, Pakistani telecom operator, Ufone has offered all in one bundles with exciting...