Home Business TECNO launches TikTok Campaign #TECNOSPARK4MORE for Pakistani audience

TECNO launches TikTok Campaign #TECNOSPARK4MORE for Pakistani audience

TECNO has rolled out yet interesting campaign #TecnoSpark4more on TikTok. The goal of the campaign is to boost the profile of TECNO among millennials. Since, their most popular phone so far is Spark 4, the campaign is focusing on highlighting features of Spark 4 through this campaign.

This is the first time, a smartphone brand in Pakistan has taken initiative to target millennials on TikTok, a place online, where they spend most of their time. TECNO’s first TikTok campaign #Sparkthespeed was a challenge that became very popular instantly and received 4.9B views in just 15 days and now views have reached more than 5.7B.

For this #TecnoSpark4more campaign, TECNO is working with TikTok influencers who have come up with brilliant concepts for their videos and this shows the second TikTok campaign is also following in the footsteps of previous campaign in terms of popularity.

Regarding the TikTok campaign, General Manager, Creek Ma, said,

 

TikTok is the most popular application amongst Gen Z. So, we are trying to reach out to them where they are available and we intend to make them aware of what our brand offers to them in budget friendly prices. They will get a lot of incredible surprises as campaign will unfold.”

 

TikTok creators have come up with very ingenious videos that show their expressions when they get their hands on TECNO Spark 4 for the first time. The audience can very well notice the shiny back panel that gives premium look to the phone in these videos. The mega display is also quite noticeable in the video. Audience can see that the phone is so comfortable to hold.

TECNO has chosen a very appropriate time to execute this campaign as holiday’s season is just around the corner and users will have ample time to scroll down their social media timelines and watch these videos. Other brands can learn from this successful PR strategy and use similar practices to keep their users entertained.

Must Read

vivo creates beautiful moments in the opening ceremony of UEFA EURO 2020™

After a long-awaited kick off to UEFA EURO 2020™, fans around the world tuned into the opening ceremony on June 11, presented by vivo....

PTCL signs MoU with GCU for providing premium ICT services

Pakistan Telecommunications Company Limited (PTCL), signs a Memorandum of Understanding (MoU) with Government College University (GCU), during a ceremony organized at GCU campus in...

MoITT Launch “Smart Village” project in four provinces, Islamabad and Gilgit-Baltistan

Federal Ministry of IT and Telecommunications through Universal Service Fund, launched a "Smart Village" project in four provinces, Islamabad and Gilgit-Baltistan. The project will...

MoITT and Huawei Launch 1st batch of Government Employee ICT Training Program

Islamabad: TheMinistry of Information Technology and Telecommunication, in collaboration with Huawei Technologies Pakistan launched the much awaited ‘1000 Government Employee Training Program’ in a...

AkzoNobel Pakistan-SOS Children’s Villages Pakistan partnership continues to strengthen youth employability with the Power of Paint

15th June, 2021. Lahore, Pakistan: AkzoNobel -the world industry leader in paints and coatings and producer of Dulux paints in Pakistan- has entered its...