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Xiaomi 12 Series Redefines Flagship Category

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Xiaomi today announced the launch of the all-new flagship Xiaomi 12 Series for local markets, featuring two groundbreaking devices: Xiaomi 12 Pro and Xiaomi 12. Designed to empower users around the world with a cutting-edge videography studio and entertainment powerhouse, Xiaomi 12 Series delivers impressive advancements in Xiaomi’s AI algorithm, flagship processing power, and an all-round elevated experience. 

Capture cinematic shots at any time 

Xiaomi 12 Series enables users to record studio-quality shots no matter the scenario, be it challenging lighting conditions or moving objects. Both phones boast a pro-grade triple camera array for versatile shooting, starring a massive 50MP main wide angle camera, with 8K recording capabilities on both Xiaomi 12 Pro and Xiaomi 12.  Xiaomi 12 Pro stands out with its state-of-the-art triple 50MP array, which features a cutting-edge Sony IMX707 ultra-large main sensor. This sensor is capable of catching large amounts of light and empowers advanced imaging capabilities with faster focus speeds and increased color accuracy. Xiaomi 12 features a 13MP ultra-wide angle camera, along with a 5MP tele macro camera, for filming life from different perspectives.  

Beyond impressive hardware, Xiaomi 12 Pro and Xiaomi 12 also advance Xiaomi’s proprietary AI algorithms. These innovations make it easier than ever for users to record every moment the way they want to, even in low-light or moving subjects. Xiaomi ProFocus intelligently identifies and tracks objects, preventing blurring or out-of-focus shots of moving or veiled subjects. These advancements also include eye and face auto focus capabilities. Ultra Night Video uses Xiaomi’s proprietary algorithms to record video even under extreme low-light, meaning moody, atmospheric shots are clearer than ever.  

Available on both devices, One-click AI Cinema offers numerous creative options for show-stopping video editing, such as Parallel World, Freeze Frame Video, and Magic Zoom modes. 

Flagship processing, unprecedented performance and power-efficiency  

Flagship experience requires flagship performance. Xiaomi 12 Series features advanced Qualcomm® Snapdragon™ mobile platforms. Xiaomi 12 Pro and Xiaomi 12 boast a Snapdragon® 8 Gen 1 processor – Qualcomm’s most advanced mobile platform. Built on a 4nm process, this processor also boosts GPU graphic rendering capabilities by 30% and energy efficiency by 25% when compared to the previous generation. Both three devices come with UFS 3.1 exceptional loading and data transfer speeds, along with LPDDR5 RAM for memory speeds up to 6,400Mbps. For optimal product experience, Xiaomi 12 Series packs a high-performing cooling system, bolstered by a super-large vapor chamber and multiple layers of graphite to offer a leadingcooling capability. 

All-around elevated entertainment experiences 

Xiaomi 12 Series not only lets users capture every moment in exquisite detail, but also allows them to relive those moments in astonishing detail via an exceptional entertainment experience.  Both devices offer vivid viewing on an AMOLED Dot Display rated A+ by DisplayMate, and with TrueColor support. For added peace of mind, the display features scratch-resistant Corning® Gorilla® Glass Victus®, and supports Dolby Vision®, industry’s leading imaging technology that brings your content to life with vibrant color and details. Xiaomi 12 Series also supports HDR 10+. Xiaomi 12 Pro is SGS Eye Care Display Certified, showing care for users’ long-term visual health during marathon sessions.  

Meanwhile, Xiaomi 12 Pro redefines flagship display with incredibly smooth viewing, scrolling, swiping, and sliding. The device’s highly power-efficient 6.73-inch WQHD+ display leverages AdaptiveSync Pro to intelligently adjust dynamic LTPO display between 1Hz and 120Hz based on content. 

Xiaomi 12 delivers Xiaomi’s most colorful smartphone display to date, with more than 68 billion colors on 6.28-inch full-HD+ displays. Both feature 120Hz AdaptiveSync, for an impressively high-definition, vibrant, and flicker-free display that conveys every detail.  

 No cinematic experience is truly complete without pro-grade audio. Xiaomi 12 Series features SOUND BY Harman Kardon, and creates an immersive audio experience powered by Dolby Atmos®, delivering spatial sound with rich detail, clarity, and realism across all your favorite entertainment. Xiaomi 12 Pro’s quad speakers – in the form of two tweeters and two woofers – deliver clear details and cover an astounding range of sound. Xiaomi 12 delivers balanced stereo sound ideal for immersive gaming or video.  To optimize core user experience further, Xiaomi 12 Series incorporates MIUI 13, released globally earlier this year. The update includes faster storage, higher background process efficiency, smarter processing, and longer battery life. New features in the upgraded experience include Xiaomi’s proprietary Liquid Storage, Atomized Memory, Focused Algorithms, and Smart Balance. 

Next-generation charging 

Xiaomi 12 Series delivers pro-grade cinematic and entertainment experiences all day, the devices deliver next-level charging speed and safety.  

 Xiaomi 12 Pro features an incredibly fast 120W Xiaomi HyperCharge. With a 4,600mAh battery fully charged in just 18 minutes using Boost mode, Xiaomi 12 Pro delivers next-generation charging capabilities that keep up with user demands.  Xiaomi 12 fits a 4,500mAh battery into compact body designs. Xiaomi 12 Pro and Xiaomi 12 also support 50W wireless charging and 10W reverse charging.  Both leverage Xiaomi AdaptiveCharge, a smart charging algorithm that learns and adapts to charging habits, which prolongs battery life. 

Flagship capabilities packaged in an iconic design  

These portable pocket-sized studios fit comfortably in the palm of your hand thanks to Xiaomi 12 Series’ iconic and user-centered design. Slimmer high-capacity batteries and a narrower ridge gap save precious space within the device. Xiaomi 12 Pro’s 6.73-inch display is encased in a sleek middle frame with sophisticated 3D curves. Meanwhile, Xiaomi 12’s 6.28-inch display measures just 69.9mm in width and is accented by smooth curves for a perfect fit. Both devices are available in Gray, Purple, and Blue. 

Market Availability   

Xiaomi 12 Pro comes in one variant 12GB+256GB, and recommended retail price starts from PKR 208,999/-.

Xiaomi 12 comes in one variant, 12GB+256GB, and recommended retail price starts from PKR 179,999/-.

Purchase these devices and get a sweet bundle deal where you get a Mi Band 6 and a bag with the Xiaomi 12. Similarly with the Xiaomi 12 Pro, get a Mi Portable Bluetooth Speaker and a 10000mAh Mi Power Bank 3.  Available at top distributor partners such as Phonezo, Airlink, Smartlink etc. For those looking to purchase these online, we’ve news for you  too as these are also available on MiStore and Daraz. 

Quick Specs:

 Xiaomi 12Xiaomi 12 Pro
Display120Hz +  AMOLED DotDisplay120Hz 6.73” AMOLED Dot Display 
Rear Camera50MP main camera 13MP ultra-wide camera 2MP macro camera 5MP depth camera50MP wide angle, ultra-wide and tele macro camera
Front Camera32MP32MP in-display selfie camera
Dimension & Weight152.70mm x 69.90mm x 8.16mm – 180g163.60mm x 74.60mm x 8.16mm 205g
ProcessorSnapdragon ® 8 Gen 1Snapdragon ®r 8 Gen 1
Charging4500mAH – 67W charge4600mAH – 120W charge
Variant12GB + 256GB12GB + 256GB
Color AvailableGray, Purple & BlueGray, Purple & Blue

About Xiaomi Corporation  

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.  

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.  

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked no. 3 globally in the third quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, more than 400 million smart devices connected to its platform as of September 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.  

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index. 

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TECNO to launch its new Spark phone in Pakistan soon

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TECNO to launch its new Spark phone in Pakistan soon

After massive success in the Pakistani Mobile market, TECNO is rumored to be preparing for a new addition to its Spark series. The globally eminent smartphone brand TECNO has been working tirelessly in Pakistan for quite some time now. The brand has brought forward some great phones over the years with advanced technologies, pocket-friendly prices, and stylish designs. 

Spark is TECNO’s famous mid-range series, bringing you quality devices at lower prices. Spark 8C is an entry mobile that is expected to be around PKR 19,499 to PKR 22,999. The price is not confirmed yet but we are expecting it around this segment. The phone is going to be a stunner in this range with Stylish Design and great Battery.

According to sources, Spark 8C will be equipped with better memory and memory fusion features than any other phone in this range. Memory Fusion Technology is specially designed to channel RAM operations by using unused read-only memory (ROM). This means it can expand the memory of 4+128GB to 7+128GB and that of 3+64GB into 6+64GB maximum. The RAM can be updated or expanded from 3GB to 6GB and 4GB to 7GB depending on the variant. If this is true, then Spark 8C shall be the only smartphone to provide such an amazing feature with 128GB in such an affordable price range.

Moreover, the phone is anticipated to provide efficient performance with a powerful processor and big battery. The 90Hz refresh rate, great display, and handy body design will make it a user-friendly device. The phone is expected to launch somewhere in mid-March 2022. Furthermore, the phone is being assembled in Pakistan to make it economical and pocket-friendly for the local consumers. 

So, fingers crossed for this new Spark device to be soon launched in Pakistan. Stay tuned for more updates and much more about tech!

Jazz appoints Atyab Tahir as CEO JazzCash

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Jazz appoints Atyab Tahir as CEO JazzCash

Jazz, Pakistan’s leading digital operator (part of VEON Group NASDAQ: VEON, Euronext Amsterdam: VEON), announces the appointment of Atyab Tahir as the CEO of JazzCash effective May 1 2022.

Atyab, currently serving as Country Manager MasterCard Pakistan & Afghanistan, has over two decades of international experience in banking and consulting. Atyab has also held senior positions at Fidelity Investments, HBL, Telenor Bank and easypaisa. He holds a BA from Dartmouth College and an MBA from Babson College.

Commenting on Atyab’s appointment Aamir Ibrahim, CEO, Jazz  said: “While mobile phones and payment solutions have accelerated financial inclusion in the country, a significant portion of Pakistan’s adult population remain unbanked. I am confident that under Atyab’s dynamic leadership JazzCash will help boost financial inclusion across the board through innovative and customer-centric products.”

JazzCash is at the forefront of Pakistan’s digital revolution processing more than 5 million transactions every day and accounting for almost 7% of Pakistan’s GDP. Our aim is to build a world-class fintech serving every single Pakistani, from youth, SMEs, freelancers, with a very strong focus on the unbanked and the underbanked. I look forward to joining the Jazz family and collaborating with our partners in the telecommunications and financial services sector to unlock the true potential of Digital Pakistan.” said Atyab.

A division of Jazz, JazzCash has grown rapidly to become a leader in the country’s marketplace for digital financial services. As shown in VEON Group’s FY21 results that were released on 28 February 2022, JazzCash has 15.2 million monthly active users (+24.9% YoY) and 130,800 monthly active merchants (up by 2.3 times YoY). 

Jazz appoints Atyab Tahir as CEO JazzCash.

vivo V23 5G — The Best in Camera, Technology, Performance and Appearance

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Due to the constant development in the technology space for smartphones, there is always hype surrounding any new ‘firsts’ in the market. There is always excitement as to what will be introduced and how well it will be accepted by the audience. 

Keeping this in mind, Vivo’s latest smartphone vivo V23 5G finds itself in a similar situation. The day it was announced, it received a lot of attention for its color-changing design. The design itself represents a significant advancement in smartphone research and design. Making smartphones not only technologically superior but also cosmetically superior is a step forward.

The continual excitement and experience since the smartphone’s launch has not only solidified its market position but also demonstrated that it is a well-balanced phone that isn’t only focused on aesthetics.

Delving more into the device, the vivo V23 5G dons a high-resolution 50MP AF Portrait Selfie camera on the front. This device focuses heavily on the selfie experience which makes it stand out in the market. The latest ISOCELL 3.0 technology helps the camera increase light sensitivity to capture a more crystal-clear picture for the user. Furthermore, the Eye Autofocus feature enables the users to be the center of attention while clicking the picture as the camera focuses on the user, even if they are in motion. 

The dual front camera system offers a much larger field of view with the help of its 8MP Super Wide-Angle Camera. Furthermore, with modes like the AI Extreme Night Portrait mode, the front camera delivers an unparalleled experience in this price range. The phone also sports a 64 MP main rear camera with an 8MP wide-angle lens and a 2MP Macro that can handle wide natural landscapes very easily. The user experience is further increased with features like the Super Night Mode, Bokeh Flare Portrait, and Ultra Stabilization. It is only right to say that both, the front camera and the rear camera together offer a device that is picture-perfect. 

When it comes to the visual and performance aspects of this phone, there’s no doubt that it’s the best of what vivo has to offer. vivo has always been on the cutting edge of device design and aesthetics. It’s also fair to say that Vivo takes pride in its technological advancements and innovations. Every device that vivo introduces exemplifies this completion.

V23 5G brings out the result of Vivo’s extensive research which is the Color Changing Fluorite AG Design. This material changes its color upon exposure to ultraviolet light and after about 30 seconds under the sun. This switch goes back to normal once the phone is out of sun exposure. Talking more about the appearance of the device, it is the combination of the Metal Flat Frame Design and the Color Changing Fluorite AG Design that gives the device the aesthetic appeal that has been the talk in the industry for a while now. 

All these powerful features that the phone flaunts are powered by the powerful MediaTek Dimensity 920 processor. This processor offers powerful performance and a fast user experience. The Extended RAM 2.0 further enhances the user experience with its versatile features to expand RAM when required. The 90Hz refresh rate display, a Liquid Cooling System, and Ultra Game Mode make it possible for users to enjoy super smooth gameplay performance. This experience is mutually assisted by the 4200mAh battery that features a 44W FlashCharge that helps in interrupted experience and performance. 

To summarise it all, the vivo V23 5G is a proud and well-balanced device that fulfills the requirements of every smartphone enthusiast whether it is for work, casual, or professional usage.

 

Tech Giant XIAOMI launches anticipated Redmi Note 11 Pro – Packing major upgraded to hardwares & software!

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Xiaomi announced the Redmi Note 11 Pro for Pakistani markets, pushing forward the legacy of the Redmi Note series with two all-new devices: Redmi Note 11 Pro and Redmi Note 11. Rising to the challenge to bring even stronger specs and features, Redmi Note 11 series packs powerful upgrades to its camera system, charging speed, display, and SoC—making flagship-level smartphone performance more accessible than before. All this available in a bundle deal, with Redmi Buds 3 completely free.

Flagship-level 108MP quad camera to deliver outstanding photography

Boasting a rear quad camera setup, Redmi Note 11 Pro delivers an outstanding photography experience with zero compromise. Its 108MP main camera captures stunning images in high-resolution and vivid colors; an 8MP ultra-wide angle camera extends your perspective with a 118-degree viewing angle; a 2MP macro camera that captures fine details up close and a 2MP depth sensor that’s for capturing more natural looking portrait shots. Accenting the front of the phone is a 16MP front camera that can capture clearer and natural-looking selfies. The 108MP pro-grade main camera utilizes the Samsung HM2 sensor with a large sensor size at 1/1.52 inch, and supports 9-in-1 pixel binning technology as well as a dual native ISO to deliver incredible images in all lighting conditions, with spectacular results especially in dim light.

120Hz FHD+ AMOLED DotDisplay packed into trendy flat-edge body

Featuring a large 6.67′ FHD+ AMOLED DotDisplay with 120Hz display refresh rate, Redmi Note 11 Pro levels up the screen experience with smooth scrolling response and lag-free transitions. The beautiful display is packed into a body with a trendy flat-edge design. Plus, with the dual super linear speakers located at the top and bottom of the phone, Redmi Note 11 offers immersive stereo sound for gaming or watching videos.

Performance powered by 67W turbo charging and MediaTek Helio G96

Redmi Note 11 Pro comes with flagship 67W turbo charging, allowing you to charge up

to 51% of its 5,000mAh high capacity battery in just 15 minutes Powered by MediaTek Helio G96, Redmi Note 11 Pro also delivers a smooth and seamless performance.

Market availability:

Redmi Note 11 Pro comes in two variants – 6GB+128GB, and 8GB+128GB and are available at top distributor partners such as Phonezo, Airlink Communication, Smartlink and Tech Sirat. For those looking to purchase these online, we’ve news for you  too as these are also available on MiStore.

Redmi Note 11 Pro

6GB+128GB: PKR 51,999/-

8GB+128GB: PKR 59,999/-

Redmi Note 11 Quick Specs:

 Redmi Note 11
Display120Hz  6.67” FHD+ AMOLED DotDisplay
Rear Camera108MP main camera 8MP ultra-wide camera 2MP macro camera 2MP depth camera
Front Camera16MP in-display front camera
Dimension & Weight164.19mm x 76.1mm x 8.12mm 202g
ProcessorMediaTek Helio G96
Charging5,000mAh (typ) battery Supports 67W wired Pro fast charging
Variant6GB+128GB, 8GB+128GB
Available ColorGraphite Gray, Polar White, Star Blue

The Redmi Note 11 Pro is available at PKR 51,999/- for the 6+128GB variant and PKR 59,999/- for the 8+128GB variant. A bundle deal with Redmi Buds 3 absolutely free!

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the Coolest Company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked no. 3 globally in the third quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, more than 400 million smart devices connected to its platform as of September 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Xiaomi and Leica Camera announce long-term strategic cooperation: A new era of mobile imaging begins in July

Xiaomi and Leica Camera announce long-term strategic cooperation: A new era of mobile imaging begins in July

Xiaomi, the world’s leading consumer electronics and smart manufacturing company, and Leica Camera, whose legendary reputation is based on a long tradition of excellent quality, innovative technologies and German craftsmanship, officially announce their strategic cooperation in terms of mobile imaging. The first imaging flagship smartphone jointly developed by the two companies will be officially launched in July this year.

 

Founded in 2010, Xiaomi is currently the world’s third-largest smartphone manufacturer. Since its establishment 12 years ago, Xiaomi has always practiced the mission of “relentlessly

 

building amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology”. Its smartphones and other products are sold in more than 100 countries and regions around the world. With strong R&D strength and continuous long-term investment in technology, Xiaomi has become an important leader in technological innovation in the fields of consumer electronics and smart manufacturing. And in the field of imaging, based on its long-term technical accumulation in lens optics, chips, algorithms, etc as well as its deep understanding of mobile photography, Xiaomi provides extraordinary photography experiences including portraits, night scenes, andsnapshots.

 

For over 100 years, Leica Camera has been creating lightweight cameras favored by street photographer pioneers and world-class optical lenses, fulfilling the passions of its community. With ingenious optical engineering and formidable craftsmanship, Leica cameras, recognizable by their ‘red dot’ branding, are German engineering at its best and continue to attract new generations of consumers who aspire to achieve “the Leica image look” and own these masterpieces of design. In addition to making precision-crafted masterpieces, Leica attracts well-known photographers and emerging new talents around the world.

 

Xiaomi and Leica share the same ideas regarding mobile imaging. Both companies are eager to continuously explore the optical performance and photographic experience in the mobile imaging era through extreme technological breakthroughs and aesthetic pursuits.

 

“Xiaomi focuses on creating the ultimate user experience and has always hoped to explore the capabilities of smartphone photography to the extreme. Xiaomi and Leica agree with each other’s pursuits and ideas and appreciate each other’s advantages and industry. This cooperation will provide a strong boost to Xiaomi’s imaging strategy. During the cooperation, from optical design to tuning aesthetic orientations, the innovative technologies. Product philosophies and imaging preferences of both parties have experienced unprecedented in-depth collision and fusion” says Lei Jun, founder, chairman, and CEO of XiaomiGroup.

 

“It is an honor to announce the long-term strategic cooperation with Xiaomi today. Leica and Xiaomi are both global premium brands and during this unprecedented deep cooperation process. Both parties have successively worked on the goal of providing customers a new era of mobile photography. We convinced that the first jointly developed imaging flagship smartphone makes the pioneering progress of both companies visible. We will provide consumers in the field of mobile photography exceptional image quality, classic Leica aesthetics. Unrestricted creativity, and will open a new era of mobile imaging,” adds Matthias Harsch, CEO of Leica Camera AG.

LG unveils its most efficient solar panel to date at Intersolar Europe

LG Electronics (LG) is introduced its innovative and efficient solar power system at Intersolar Europe in Munich, Germany. At the world’s leading exhibition for the solar industry, LG will display its latest NeON™ 2 solar energy solutions. Equipped with newly developed Cello Technology™,  NeON™ 2 offers better performance and reliability with significant improvements over the original NeON™. The LG NeON™ 2 was recognized with the Intersolar AWARD for Photovoltaics on the opening day of the event for its “groundbreaking idea and technological innovation.”

Intersolar Europe LG Stand

The efficiency of the NeON™ 2 produces better power performance with less hassle, raising the bar for the entire solar panel market. Cello ― which stands for Cell Connection, Electrically, Low Loss, Low Stress and Optical Absorption Enhancement ― utilizes circular-shaped wires to scatter light more effectively for better absorption, while reducing the electrical loss by spreading the current with 12 wires.

Thanks to its improved temperature coefficient, the NeON™ 2 can generate more electricity on a sunny day and performs more efficiently on cloudy days due to its low energy reduction in weak sunlight. Whereas conventional p-type silicon modules suffer from Light Induced Degradation (LID), the NeON™ 2 uses n-type wafer modules that are more durable. And the NeON™ 2’s improved rigidity with reinforced frame design gives LG the confidence to extend the warranty to 12 full years, the industry’s best.

The NeON™ 2 is perfect for homeowners who want to maximize the energy production potential in a limited roof space. The 320W NeON™ 2 boasts 6.4 kWp capacity with 20 modules (60 cells) while the capacity of a 285W p-type Mono with the same number of modules generates only 5.7 kWp. LG’s highly efficient panel can more easily be installed in a module array on the roof regardless of its surrounding environment. And the more efficient space management of the NeON™ 2 makes it suitable for installing in a large-scale system as it achieves higher power output than a 72-cell module, using only 60 cells. Balance of System (B.O.S.) saving features have been incorporated into the NeON™ 2 to reduce the total number of strings, based on its higher efficiency and lower voltage than 72-cell modules.

“We are extremely grateful to the organizers of Intersolar Europe and international industry associations for recognizing LG NeON™ 2 at this year’s show,” said Lee Chung-ho, senior vice president and head of LG’s Solar Business Division. “In this very competitive industry, it’s critical to keep innovating to stay one step ahead. NeON™ 2 is a very tangible example of the kind of innovation required to solve today’s most complex environmental challenges. Intersolar Europe is the perfect venue to demonstrate what LG can bring to the table.”

Easypaisa Advertisement featured on YouTube APAC Ads Leaderboard

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    Easypaisa, Pakistan’s leading mobile financial services platform has been featured on YouTube’s Asia-Pacific (APAC) Ads Leaderboard for its creative advertisement which has accumulated 19 million views and 17 thousand likes. The ad introduces Easypaisa’s new logo and identity.

    The APAC Ads Leaderboard is a platform that showcases the top ads people watch each month. Marketing efforts from various brands based on innovation, popularity and viewer retention are ranked. The Easypaisa ad was rated amongst the top marketing communications on the respective Ads Leaderboard in Asia and Australia for the month of November 2019. Sharing this achievement with Easypaisa were famous brands such as McDonalds Australia and Google India.

    Commenting on this achievement Mohammad Mudassar Aqil, President & CEO, Telenor Microfinance Bank said, “It is indeed a great honor for us to note that Easypaisa has been able to achieve a milestone of this stature. We take pride in representing Pakistan for showcasing the prowess of visual creativity and design innovation. Receiving a place on the YouTube APAC Ads Leaderboard is a feather in our cap. We will continue to take initiatives which are recognized on the global scale and propel our image as a country with a bright future.”

    The ranking of ads in the leaderboard is determined by an algorithm that factors in views, watch time, and audience retention. The traction that Easypaisa was able to generate validates that the ad was a creative masterstroke.

    Easypaisa’s new application allows users to perform a host of digital payment transactions including transfers, bill payments, mobile top-ups and a host of other functions. The app had accumulated 10 million+ downloads by the end of last year and was one of the top ranked digital payments app in the country.

    Your 10 Step Guide to Earn Money as a Freelance Blogger

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      High-speed internet connection? Check. Laptop? Check. Dedication, ambition and a love for putting pen to paper? Check, check, check.

      You’re ready to make money as a freelance blogger. You’re just not sure how to do it.

      The good news is that other people have done it. These bloggers have made more than a buck or two by freelance blogging. It’s possible to make your living — and then some — in this field.

      Why Blogging Is On Every Freelancer’s To-Do List

      Blogging is in! There’s a universal understanding among online entrepreneurs that a blog is an essential part of any — and every — online business. (If you listen to some freelance writers and marketers, they’ll tell you that every business needs a blog, whether they’re online or not!)

      If you’re thinking about freelancing — or trying to run a freelance business already — the thing you need to understand about having a blog is that it needs to exist to serve a purpose.

      First, let’s make it clear that if you start a blog with the intent to make money, you’re a business owner, and your business is your blog.

       10 Steps To Successful Blogging!

       

      1. Find your niche

      If you’re a jack of all trades, master of none, you won’t make much money freelance blogging. Why not?

      Because you won’t stand out as an expert on anything.

      1. Start your own blog

      Since you’re just starting out, you probably don’t have a portfolio. If you have nothing to entice clients to hire you, why would they? They’ll go with someone who already has some experience, which leaves you back at square one. But if you have your own blog and can submit samples of your own posts, you’ll be able to prove to client’s off-the-bat that you’re hirable.

      1. Keep blogging it out on your own

      Once you start landing freelance blogging gigs, it’s important to keep up your personal blog — even though you aren’t paying yourself to do so. Focus on growing your community and providing relevant content. The next step is finding a way to monetize your personal blog so it can become another revenue stream.

      1. Blog only for the readers you want

      You want to be a freelance blogger so you can have the freedom to work from wherever, although that isn’t a realistic vision of what it really means to be a freelance blogger, keep that vision in mind anyway.

      If you’re working for a difficult client or writing a blog post on something you couldn’t care less about, it doesn’t matter wherever you are.

      1. Seek out regular clients

      Time is money, and every time you start work with a new client, you’ll have to spend (often unpaid) time getting to know the client, their expectations and their style. With long-term clients, you’ll have a more steady income and can even negotiate a higher rate down the road.

      1. Speed up

      Simply put, the faster you type, the more blog posts you can crank out and the more money you can make. So if you can’t type quickly or you make a lot of typing errors get to work on improving your speed and become a more efficient typist.

      1. Blog for free

      Wait, isn’t this a post about making money as a freelance blogger? Hear me out.

      Do you want to get your name out there and in front of clients who have potential to pay a lot? Do you want to prove you’re an awesome writer without having to beg clients to give you a chance? Writing for free is your answer to all of the above. Writing for free is how you make money down the road.

      1. Be prepared to write quite a lot — and then quite a lot more

      Yes, freelance blogging is a comfy work-from-your-home job that doesn’t even require dressing up. That doesn’t mean it’s easy. It’s still hard work. Freelance blogging can be a bit of a grind. So if you think this is about resting on your successes, think again.

      1. When the time is right, increase your rates

      When you land your first freelance blogging gig, it’s likely not going to pay very profitably. That’s okay. But as you gain more experience and know your clients want to keep you around; it’s time to raise your rates and start making more money.

      1. Step it up!

      You don’t know if you’re good enough. You don’t have tons of experience. You don’t really know what you’re doing.

      Enough.

      If you want to be a successful freelance blogger, then you need to adjust your attitude, clean your slate of all those excuses and get started already. Because one thing is for sure. Your freelance blogging “career” will continue to make you nil for the rest of your life if you don’t start somewhere.

      “Deciding that you simply don’t have the confidence to talk to people about your freelance blogging services, or to apply for an advertised gig, is like deciding that you’re too shy to call emergency services when someone’s lying wounded at your feet. Excusing yourself from freelance blogging because you don’t know where to begin is like excusing yourself from eating cake because you don’t know where to slice it.”
      — Sophie Lizard of Be a Freelance Blogger

       Here’s a cookie for you

      Now that you have the secret ingredients to ignite the blogger inside you, visit www.digiskills.pk and sign up for the awesome digital courses being offered online and that too free of cost!

      Yes, you read that right. Get a load of the free digital training given to enhance your skills and run your business.

      What are you waiting for? Sign up and now!

       

      Advanced SystemCare 19’s AI Mode: How It Intelligently Cleans and Optimizes Your PC

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      Keeping a computer fast, smooth, and responsive has become more important than ever. Whether you use your PC for work, entertainment, or daily browsing, slow performance can quickly become frustrating. Over time, junk files, cache data, unnecessary background processes, outdated registry entries, and startup programs build up and begin to slow everything down. To solve this growing problem in a smarter way, Advanced SystemCare 19 Free introduces a powerful feature called AI Mode — a tool designed to clean and optimize your PC intelligently.

      Unlike traditional cleanup tools that run the same sweep for every user, the AI Mode in Advanced SystemCare adapts to your PC’s behavior, your usage patterns, and the overall health of your system. This makes the cleanup process not only efficient but personalized, ensuring your computer gets the exact maintenance it needs instead of a generic cleanup.

      What Makes AI Mode Different?

      AI Mode is designed to act like a digital assistant for your PC. It quietly observes how you use your computer — how much storage you consume, how many programs you run, which applications start with Windows, and how system resources are used. Based on this information, it creates a custom optimization plan that focuses on the areas where your device needs the most help.

      For example, if your PC has a lot of browser cache and temporary files, AI Mode targets junk cleanup first. If you struggle with slow startups due to too many programs launching automatically, it shifts its focus to startup optimization. This dynamic approach ensures your PC always feels faster and smoother.

      Key Features Powered by AI

      1. Smart Junk File Cleaning

      AI Mode identifies unnecessary files like cache, temporary system data, leftover installer files, and browser traces. Instead of deleting everything blindly, it prioritizes files that take up the most space or commonly cause system lag. This helps reclaim storage and boosts overall speed.

      2. Intelligent Registry Cleanup

      The Windows registry often becomes cluttered over time with invalid entries and broken references. AI Mode safely scans for issues and cleans them without risking system stability. This contributes to smoother performance, fewer errors, and faster response times.

      3. Personalized Startup Optimization

      Many PCs slow down during startup because dozens of apps run automatically in the background. AI Mode detects unimportant or rarely used startup items and recommends disabling them. With fewer unnecessary programs launching, your PC boots up much faster.

      4. Smart Background Process Management

      Some software continues running even after you close it, consuming RAM and CPU. AI Mode recognizes heavy or useless background processes and stops them to free up resources. This leads to quicker app loading and an overall more responsive system.

      5. Enhanced Privacy Sweep

      Your PC stores digital footprints — browser cookies, history logs, temporary internet files, and app traces. AI Mode cleans these intelligently to protect your privacy without affecting your saved information or important settings.

      Why Advanced SystemCare’s AI Mode Is Useful

      AI Mode takes all the guesswork out of PC maintenance. You no longer need to analyze what’s slowing your system or decide which areas to clean. Just click the Advanced SystemCare AI option, and the program does everything automatically.

      This makes it ideal for:

      • Beginners or non-technical users who want a clean PC without complicated settings.
      • Busy users who prefer one-click maintenance.
      • Older computers that struggle with storage and speed issues.
      • People who work regularly on Windows and want consistent performance.

      The greatest advantage is that everything happens automatically and intelligently. You get the benefits of a professional-level cleanup without touching advanced settings.

      What Results Can You Expect?

      After using AI Mode, most users experience:

      • Faster PC startup
      • More free storage space
      • Reduced lag during multitasking
      • Smoother app performance
      • Fewer system errors
      • Improved privacy and reduced tracking
      • Cleaner, more organized system files

      These improvements may seem small individually, but together they bring a noticeable difference to your daily experience. Even older machines feel lighter and more responsive after a proper AI-powered cleanup.

      Is It Safe?

      Yes, AI Mode focuses on safe cleanup. It avoids system-critical files and does not remove anything that can cause software malfunction. The intelligent scanning makes sure only unnecessary, outdated, or harmful items are removed.

      The registry cleaner is also carefully designed to prevent risky deletions and focuses only on invalid entries.

      Final Thoughts: Is AI Mode Worth Using?

      Absolutely. IObit Advanced SystemCare 19 Free brings a smart and effortless way to maintain your PC. The AI Mode stands out because it doesn’t treat every computer the same. Instead, it delivers personalized cleaning and performance optimization based on your actual usage.

      If you want a faster, cleaner, and more efficient computer without spending time on manual settings or technical tools, AI Mode is one of the simplest and most effective features you can use. With one click, your PC gets boosted, cleaned, and optimized — intelligently.

      NATIONAL BANK OF PAKISTAN BECOMES A CONSTITUENT OF THE FTSE4GOOD INDEX SERIES

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        NATIONAL BANK OF PAKISTAN BECOMES A CONSTITUENT OF THE FTSE4GOOD INDEX SERIES

        Karachi, August 23, 2017: National Bank of Pakistan (NBP), following its successful assessment by FTSE Russell, has been included as a constituent of the FTSE4Good Index Series, which assesses listed companies in terms of their environmental , social and governance performance.

         

        The inclusion of NBP in the FTSE4Good international index demonstrates that the Bank, along with its business activity, is also highly aware of environmental , social and governance issues. At the same time, its inclusion in the FTSE4Good Index strongly motivates the bank to strengthen its presence in the field of Corporate Responsibility across Pakistan. FTSE Russell, the global index provider, confirmed that National Bank of Pakistan has been independently assessed according to the FTSE4Good criteria, and has satisfied the requirements to become a constituent of the FTSE4Good Index Series.

         

        Speaking on this auspicious occasion, Saeed Ahmad, President and CEO, NBP, said: “After years of commitment to enhancing management and social responsibility, we are proud that our sustainable banking efforts have been rewarded with a position in the FTSE4Good Index Series. This recognition reflects the work carried out over the past few years to make NBP one of the most responsibly conscious of CSR. Joining the index is recognition of our work and helps us to continue down this path we have begun,”

         

        As a new entrant to the index, we landed as one of the best banks fulfilling its responsibilities in the banking industry, which includes over 130 banks worldwide.” He further added.

         

        Created by FTSE Russell (the trading name of FTSE International Limited and Frank Russell Company), the FTSE4Good Index Series is designed to measure the performance of companies demonstrating strong Environmental, Social and Governance (ESG) practices. The FTSE4Good indices are used by a wide variety of market participants to create and assess responsible investment funds and other products.

         

        Companies in the FTSE4Good Index Series have met stringent environmental, social and governance (ESG) criteria, and are positioned to capitalize on the benefits of responsible business practice. The ESG criteria are based only on publicly available data, and in assessing ESG practice FTSE Russell does not accept data or information privately provided by companies. This improves the credibility of data and enhances transparency across the market.

        Facebook’s Non-Compliance with Pakistani Law Sparks Serious Concerns

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        By Zubair Kasuri, Islamabad: The Federal Investigation Agency’s (FIA) Cyber Crime Wing (CCW) has disclosed troubling issues regarding Facebook’s non-compliance with Pakistani legal requirements for data provision and content removal. A confidential communication to the Pakistan Telecommunication Authority (PTA) Chairman, the Ministry of Interior, and other relevant authorities has revealed the depth of the problem.

        Continued Challenges in Data Requests
        The CCW has encountered ongoing difficulties in obtaining crucial data from Facebook. Since January 1, 2020, the agency has submitted a total of 7,139 data requests to the social media giant. However, only 1,553 of these requests have been fulfilled. This low rate of cooperation has significantly hindered the CCW’s ability to address critical issues such as impersonation, extremist activities, sectarian violence, and hate speech on the platform.

        Problems with Content Removal
        In 2024 alone, the CCW forwarded 864 URLs to Facebook for removal, citing violations of Pakistani national laws. Of these, only 453 URLs currently processed for blocking. The remaining 452 URLs have been rejected, leaving significant amounts of harmful content accessible to users. The letter emphasizes that this unresolved content poses severe threats to social stability and national security.

        Urgent Call for Regulatory Action
        The confidential letter urges immediate punitive measures against Facebook for its failure to comply with Pakistani regulations. It highlights the urgent need for action to address the platform’s delays in providing requested data and removing harmful content. The FIA is advocating for a more robust regulatory framework to ensure that social media platforms adhere to local laws and manage sensitive content effectively.

        Wider Implications and Government Response
        Sources within the authority have confirmed the contents of the letter to Pakistan Television, underscoring the alarm this issue has raised among government officials. The FIA’s concerns extend beyond Facebook, as the report also includes data from other platforms such as Instagram and WhatsApp. This broader context reveals a widespread challenge in managing online content that infringes on local laws and regulations.

        Impact on Global Technology Companies
        The situation illustrates the escalating tensions between national authorities and global technology companies. As governments strive to enforce local laws and protect citizens from harmful online activities, these disputes are becoming increasingly common. The outcome of this particular conflict with Facebook could set a significant precedent for how social media companies interact with law enforcement agencies in Pakistan and potentially around the world.

        The Path Forward
        The CCW’s report indicates a pressing need for international tech companies to align their operations with local legal frameworks. As digital platforms continue to play a central role in global communication, establishing clear and enforceable guidelines for data sharing and content management will be crucial in balancing freedom of expression with national security concerns.

        The resolution of this issue will not only impact the relationship between Pakistani authorities and Facebook but may also influence regulatory practices and enforcement strategies for social media platforms globally. The coming months will likely critical in determining how these challenges addressed and resolved.