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Xiaomi 12 Series Redefines Flagship Category

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Xiaomi today announced the launch of the all-new flagship Xiaomi 12 Series for local markets, featuring two groundbreaking devices: Xiaomi 12 Pro and Xiaomi 12. Designed to empower users around the world with a cutting-edge videography studio and entertainment powerhouse, Xiaomi 12 Series delivers impressive advancements in Xiaomi’s AI algorithm, flagship processing power, and an all-round elevated experience. 

Capture cinematic shots at any time 

Xiaomi 12 Series enables users to record studio-quality shots no matter the scenario, be it challenging lighting conditions or moving objects. Both phones boast a pro-grade triple camera array for versatile shooting, starring a massive 50MP main wide angle camera, with 8K recording capabilities on both Xiaomi 12 Pro and Xiaomi 12.  Xiaomi 12 Pro stands out with its state-of-the-art triple 50MP array, which features a cutting-edge Sony IMX707 ultra-large main sensor. This sensor is capable of catching large amounts of light and empowers advanced imaging capabilities with faster focus speeds and increased color accuracy. Xiaomi 12 features a 13MP ultra-wide angle camera, along with a 5MP tele macro camera, for filming life from different perspectives.  

Beyond impressive hardware, Xiaomi 12 Pro and Xiaomi 12 also advance Xiaomi’s proprietary AI algorithms. These innovations make it easier than ever for users to record every moment the way they want to, even in low-light or moving subjects. Xiaomi ProFocus intelligently identifies and tracks objects, preventing blurring or out-of-focus shots of moving or veiled subjects. These advancements also include eye and face auto focus capabilities. Ultra Night Video uses Xiaomi’s proprietary algorithms to record video even under extreme low-light, meaning moody, atmospheric shots are clearer than ever.  

Available on both devices, One-click AI Cinema offers numerous creative options for show-stopping video editing, such as Parallel World, Freeze Frame Video, and Magic Zoom modes. 

Flagship processing, unprecedented performance and power-efficiency  

Flagship experience requires flagship performance. Xiaomi 12 Series features advanced Qualcomm® Snapdragon™ mobile platforms. Xiaomi 12 Pro and Xiaomi 12 boast a Snapdragon® 8 Gen 1 processor – Qualcomm’s most advanced mobile platform. Built on a 4nm process, this processor also boosts GPU graphic rendering capabilities by 30% and energy efficiency by 25% when compared to the previous generation. Both three devices come with UFS 3.1 exceptional loading and data transfer speeds, along with LPDDR5 RAM for memory speeds up to 6,400Mbps. For optimal product experience, Xiaomi 12 Series packs a high-performing cooling system, bolstered by a super-large vapor chamber and multiple layers of graphite to offer a leading–cooling capability. 

All-around elevated entertainment experiences 

Xiaomi 12 Series not only lets users capture every moment in exquisite detail, but also allows them to relive those moments in astonishing detail via an exceptional entertainment experience.  Both devices offer vivid viewing on an AMOLED Dot Display rated A+ by DisplayMate, and with TrueColor support. For added peace of mind, the display features scratch-resistant Corning® Gorilla® Glass Victus®, and supports Dolby Vision®, industry’s leading imaging technology that brings your content to life with vibrant color and details. Xiaomi 12 Series also supports HDR 10+. Xiaomi 12 Pro is SGS Eye Care Display Certified, showing care for users’ long-term visual health during marathon sessions.  

Meanwhile, Xiaomi 12 Pro redefines flagship display with incredibly smooth viewing, scrolling, swiping, and sliding. The device’s highly power-efficient 6.73-inch WQHD+ display leverages AdaptiveSync Pro to intelligently adjust dynamic LTPO display between 1Hz and 120Hz based on content. 

Xiaomi 12 delivers Xiaomi’s most colorful smartphone display to date, with more than 68 billion colors on 6.28-inch full-HD+ displays. Both feature 120Hz AdaptiveSync, for an impressively high-definition, vibrant, and flicker-free display that conveys every detail.  

 No cinematic experience is truly complete without pro-grade audio. Xiaomi 12 Series features SOUND BY Harman Kardon, and creates an immersive audio experience powered by Dolby Atmos®, delivering spatial sound with rich detail, clarity, and realism across all your favorite entertainment. Xiaomi 12 Pro’s quad speakers – in the form of two tweeters and two woofers – deliver clear details and cover an astounding range of sound. Xiaomi 12 delivers balanced stereo sound ideal for immersive gaming or video.  To optimize core user experience further, Xiaomi 12 Series incorporates MIUI 13, released globally earlier this year. The update includes faster storage, higher background process efficiency, smarter processing, and longer battery life. New features in the upgraded experience include Xiaomi’s proprietary Liquid Storage, Atomized Memory, Focused Algorithms, and Smart Balance. 

Next-generation charging 

Xiaomi 12 Series delivers pro-grade cinematic and entertainment experiences all day, the devices deliver next-level charging speed and safety.  

 Xiaomi 12 Pro features an incredibly fast 120W Xiaomi HyperCharge. With a 4,600mAh battery fully charged in just 18 minutes using Boost mode, Xiaomi 12 Pro delivers next-generation charging capabilities that keep up with user demands.  Xiaomi 12 fits a 4,500mAh battery into compact body designs. Xiaomi 12 Pro and Xiaomi 12 also support 50W wireless charging and 10W reverse charging.  Both leverage Xiaomi AdaptiveCharge, a smart charging algorithm that learns and adapts to charging habits, which prolongs battery life. 

Flagship capabilities packaged in an iconic design  

These portable pocket-sized studios fit comfortably in the palm of your hand thanks to Xiaomi 12 Series’ iconic and user-centered design. Slimmer high-capacity batteries and a narrower ridge gap save precious space within the device. Xiaomi 12 Pro’s 6.73-inch display is encased in a sleek middle frame with sophisticated 3D curves. Meanwhile, Xiaomi 12’s 6.28-inch display measures just 69.9mm in width and is accented by smooth curves for a perfect fit. Both devices are available in Gray, Purple, and Blue. 

Market Availability   

Xiaomi 12 Pro comes in one variant 12GB+256GB, and recommended retail price starts from PKR 208,999/-.

Xiaomi 12 comes in one variant, 12GB+256GB, and recommended retail price starts from PKR 179,999/-.

Purchase these devices and get a sweet bundle deal where you get a Mi Band 6 and a bag with the Xiaomi 12. Similarly with the Xiaomi 12 Pro, get a Mi Portable Bluetooth Speaker and a 10000mAh Mi Power Bank 3.  Available at top distributor partners such as Phonezo, Airlink, Smartlink etc. For those looking to purchase these online, we’ve news for you  too as these are also available on MiStore and Daraz. 

Quick Specs:

 Xiaomi 12Xiaomi 12 Pro
Display120Hz +  AMOLED DotDisplay120Hz 6.73” AMOLED Dot Display 
Rear Camera50MP main camera 13MP ultra-wide camera 2MP macro camera 5MP depth camera50MP wide angle, ultra-wide and tele macro camera
Front Camera32MP32MP in-display selfie camera
Dimension & Weight152.70mm x 69.90mm x 8.16mm – 180g163.60mm x 74.60mm x 8.16mm 205g
ProcessorSnapdragon ® 8 Gen 1Snapdragon ®r 8 Gen 1
Charging4500mAH – 67W charge4600mAH – 120W charge
Variant12GB + 256GB12GB + 256GB
Color AvailableGray, Purple & BlueGray, Purple & Blue

About Xiaomi Corporation  

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.  

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.  

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked no. 3 globally in the third quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, more than 400 million smart devices connected to its platform as of September 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.  

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index. 

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TECNO to launch its new Spark phone in Pakistan soon

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TECNO to launch its new Spark phone in Pakistan soon

After massive success in the Pakistani Mobile market, TECNO is rumored to be preparing for a new addition to its Spark series. The globally eminent smartphone brand TECNO has been working tirelessly in Pakistan for quite some time now. The brand has brought forward some great phones over the years with advanced technologies, pocket-friendly prices, and stylish designs. 

Spark is TECNO’s famous mid-range series, bringing you quality devices at lower prices. Spark 8C is an entry mobile that is expected to be around PKR 19,499 to PKR 22,999. The price is not confirmed yet but we are expecting it around this segment. The phone is going to be a stunner in this range with Stylish Design and great Battery.

According to sources, Spark 8C will be equipped with better memory and memory fusion features than any other phone in this range. Memory Fusion Technology is specially designed to channel RAM operations by using unused read-only memory (ROM). This means it can expand the memory of 4+128GB to 7+128GB and that of 3+64GB into 6+64GB maximum. The RAM can be updated or expanded from 3GB to 6GB and 4GB to 7GB depending on the variant. If this is true, then Spark 8C shall be the only smartphone to provide such an amazing feature with 128GB in such an affordable price range.

Moreover, the phone is anticipated to provide efficient performance with a powerful processor and big battery. The 90Hz refresh rate, great display, and handy body design will make it a user-friendly device. The phone is expected to launch somewhere in mid-March 2022. Furthermore, the phone is being assembled in Pakistan to make it economical and pocket-friendly for the local consumers. 

So, fingers crossed for this new Spark device to be soon launched in Pakistan. Stay tuned for more updates and much more about tech!

Jazz appoints Atyab Tahir as CEO JazzCash

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Jazz appoints Atyab Tahir as CEO JazzCash

Jazz, Pakistan’s leading digital operator (part of VEON Group NASDAQ: VEON, Euronext Amsterdam: VEON), announces the appointment of Atyab Tahir as the CEO of JazzCash effective May 1 2022.

Atyab, currently serving as Country Manager MasterCard Pakistan & Afghanistan, has over two decades of international experience in banking and consulting. Atyab has also held senior positions at Fidelity Investments, HBL, Telenor Bank and easypaisa. He holds a BA from Dartmouth College and an MBA from Babson College.

Commenting on Atyab’s appointment Aamir Ibrahim, CEO, Jazz  said: “While mobile phones and payment solutions have accelerated financial inclusion in the country, a significant portion of Pakistan’s adult population remain unbanked. I am confident that under Atyab’s dynamic leadership JazzCash will help boost financial inclusion across the board through innovative and customer-centric products.”

“JazzCash is at the forefront of Pakistan’s digital revolution processing more than 5 million transactions every day and accounting for almost 7% of Pakistan’s GDP. Our aim is to build a world-class fintech serving every single Pakistani, from youth, SMEs, freelancers, with a very strong focus on the unbanked and the underbanked. I look forward to joining the Jazz family and collaborating with our partners in the telecommunications and financial services sector to unlock the true potential of Digital Pakistan.” said Atyab.

A division of Jazz, JazzCash has grown rapidly to become a leader in the country’s marketplace for digital financial services. As shown in VEON Group’s FY21 results that were released on 28 February 2022, JazzCash has 15.2 million monthly active users (+24.9% YoY) and 130,800 monthly active merchants (up by 2.3 times YoY). 

Jazz appoints Atyab Tahir as CEO JazzCash.

vivo V23 5G — The Best in Camera, Technology, Performance and Appearance

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Due to the constant development in the technology space for smartphones, there is always hype surrounding any new ‘firsts’ in the market. There is always excitement as to what will be introduced and how well it will be accepted by the audience. 

Keeping this in mind, Vivo’s latest smartphone vivo V23 5G finds itself in a similar situation. The day it was announced, it received a lot of attention for its color-changing design. The design itself represents a significant advancement in smartphone research and design. Making smartphones not only technologically superior but also cosmetically superior is a step forward.

The continual excitement and experience since the smartphone’s launch has not only solidified its market position but also demonstrated that it is a well-balanced phone that isn’t only focused on aesthetics.

Delving more into the device, the vivo V23 5G dons a high-resolution 50MP AF Portrait Selfie camera on the front. This device focuses heavily on the selfie experience which makes it stand out in the market. The latest ISOCELL 3.0 technology helps the camera increase light sensitivity to capture a more crystal-clear picture for the user. Furthermore, the Eye Autofocus feature enables the users to be the center of attention while clicking the picture as the camera focuses on the user, even if they are in motion. 

The dual front camera system offers a much larger field of view with the help of its 8MP Super Wide-Angle Camera. Furthermore, with modes like the AI Extreme Night Portrait mode, the front camera delivers an unparalleled experience in this price range. The phone also sports a 64 MP main rear camera with an 8MP wide-angle lens and a 2MP Macro that can handle wide natural landscapes very easily. The user experience is further increased with features like the Super Night Mode, Bokeh Flare Portrait, and Ultra Stabilization. It is only right to say that both, the front camera and the rear camera together offer a device that is picture-perfect. 

When it comes to the visual and performance aspects of this phone, there’s no doubt that it’s the best of what vivo has to offer. vivo has always been on the cutting edge of device design and aesthetics. It’s also fair to say that Vivo takes pride in its technological advancements and innovations. Every device that vivo introduces exemplifies this completion.

V23 5G brings out the result of Vivo’s extensive research which is the Color Changing Fluorite AG Design. This material changes its color upon exposure to ultraviolet light and after about 30 seconds under the sun. This switch goes back to normal once the phone is out of sun exposure. Talking more about the appearance of the device, it is the combination of the Metal Flat Frame Design and the Color Changing Fluorite AG Design that gives the device the aesthetic appeal that has been the talk in the industry for a while now. 

All these powerful features that the phone flaunts are powered by the powerful MediaTek Dimensity 920 processor. This processor offers powerful performance and a fast user experience. The Extended RAM 2.0 further enhances the user experience with its versatile features to expand RAM when required. The 90Hz refresh rate display, a Liquid Cooling System, and Ultra Game Mode make it possible for users to enjoy super smooth gameplay performance. This experience is mutually assisted by the 4200mAh battery that features a 44W FlashCharge that helps in interrupted experience and performance. 

To summarise it all, the vivo V23 5G is a proud and well-balanced device that fulfills the requirements of every smartphone enthusiast whether it is for work, casual, or professional usage.

 

Tech Giant XIAOMI launches anticipated Redmi Note 11 Pro – Packing major upgraded to hardwares & software!

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Xiaomi announced the Redmi Note 11 Pro for Pakistani markets, pushing forward the legacy of the Redmi Note series with two all-new devices: Redmi Note 11 Pro and Redmi Note 11. Rising to the challenge to bring even stronger specs and features, Redmi Note 11 series packs powerful upgrades to its camera system, charging speed, display, and SoC—making flagship-level smartphone performance more accessible than before. All this available in a bundle deal, with Redmi Buds 3 completely free.

Flagship-level 108MP quad camera to deliver outstanding photography

Boasting a rear quad camera setup, Redmi Note 11 Pro delivers an outstanding photography experience with zero compromise. Its 108MP main camera captures stunning images in high-resolution and vivid colors; an 8MP ultra-wide angle camera extends your perspective with a 118-degree viewing angle; a 2MP macro camera that captures fine details up close and a 2MP depth sensor that’s for capturing more natural looking portrait shots. Accenting the front of the phone is a 16MP front camera that can capture clearer and natural-looking selfies. The 108MP pro-grade main camera utilizes the Samsung HM2 sensor with a large sensor size at 1/1.52 inch, and supports 9-in-1 pixel binning technology as well as a dual native ISO to deliver incredible images in all lighting conditions, with spectacular results especially in dim light.

120Hz FHD+ AMOLED DotDisplay packed into trendy flat-edge body

Featuring a large 6.67′ FHD+ AMOLED DotDisplay with 120Hz display refresh rate, Redmi Note 11 Pro levels up the screen experience with smooth scrolling response and lag-free transitions. The beautiful display is packed into a body with a trendy flat-edge design. Plus, with the dual super linear speakers located at the top and bottom of the phone, Redmi Note 11 offers immersive stereo sound for gaming or watching videos.

Performance powered by 67W turbo charging and MediaTek Helio G96

Redmi Note 11 Pro comes with flagship 67W turbo charging, allowing you to charge up

to 51% of its 5,000mAh high capacity battery in just 15 minutes Powered by MediaTek Helio G96, Redmi Note 11 Pro also delivers a smooth and seamless performance.

Market availability:

Redmi Note 11 Pro comes in two variants – 6GB+128GB, and 8GB+128GB and are available at top distributor partners such as Phonezo, Airlink Communication, Smartlink and Tech Sirat. For those looking to purchase these online, we’ve news for you  too as these are also available on MiStore.

Redmi Note 11 Pro

6GB+128GB: PKR 51,999/-

8GB+128GB: PKR 59,999/-

Redmi Note 11 Quick Specs:

 Redmi Note 11
Display120Hz  6.67” FHD+ AMOLED DotDisplay
Rear Camera108MP main camera 8MP ultra-wide camera 2MP macro camera 2MP depth camera
Front Camera16MP in-display front camera
Dimension & Weight164.19mm x 76.1mm x 8.12mm 202g
ProcessorMediaTek Helio G96
Charging5,000mAh (typ) battery Supports 67W wired Pro fast charging
Variant6GB+128GB, 8GB+128GB
Available ColorGraphite Gray, Polar White, Star Blue

The Redmi Note 11 Pro is available at PKR 51,999/- for the 6+128GB variant and PKR 59,999/- for the 8+128GB variant. A bundle deal with Redmi Buds 3 absolutely free!

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the Coolest Company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked no. 3 globally in the third quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, more than 400 million smart devices connected to its platform as of September 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Zong Adds More Investment, 1,000 Additional 4G Sites in Pakistan in 2016

Zong Adds More Investment, 1,000 Additional 4G Sites in Pakistan in 2016

Zong will add an additional 1,000 4G sites across Pakistan in 2016. This news was shared today after the company achieved their 2016 4G rollout plan, 3 months ahead of schedule, showing an outstanding execution of their 4G roll out site plan.

Zong 4G A New Dream LogoThe addition of 1,000 4G sites will take the overall tally of Zong’s 4G sites to around 6,000 by the end of this year, making it the largest, widest and fastest in terms of 4G coverage. To facilitate company’s ambitious expansion plans, Zong’s parent company, China Mobile Communications Corporation, which is the largest telecommunications company in the world, has given a go-ahead for additional investment. Through this, the total 4G investment of Zong in Pakistan is going to cross USD 300 Million by the end of this year.It is to be noted that Pakistan’s fastest growing 4G network recently expanded its 4G coverage to over 100 cities nationwide and was also designated by PTA as the No.1 operator in voice and data services. This expansion plan is a strong indicator of Zong’s long-term commitment to the local telecommunication market.  The rollout will greatly enhance Zong’s 4G coverage and quality of data user experience, reflecting organization’s aspiration to transform the digital lives of Pakistanis through its high speed data services.Mr. Maham Dard, Director Corporate affairs and Official Spokesperson of the Company said: “The addition of 1,000 4G sites after meeting our 4G expansion target is a huge milestone for us. It testifies our commitment to provide a stable, affordable and reliable network to our customers. We will continue to invest in 4G technology and continue to improve our services to provide a faster, wider and deeper data quality experience to the users. We will continue to invest more and execute more to be able to provide the best quality network to our subscribers”“Zong envisions to enable a fully connected environment for Pakistanis for which we have invested over PKR 220 Billion so far. Digitization is a catalyst for economic growth and we will continue to enable it by leading the data services market of Pakistan.” he further added.

SIKA LAUNCHES PAKISTAN’S FIRST EVER LEED CERTIFIED CONSTRUCTION CHEMICAL PLANT

SIKA LAUNCHES PAKISTAN’S FIRST EVER LEED CERTIFIED CONSTRUCTION CHEMICAL PLANT

Lahore, 3rd Nov 17: Sika, a swiss construction chemical manufacturing company, expanded the footprints by inaugurating its manufacturing plant in Sundar Industrial Area Lahore. The announcement was made in a press conference held at the Avari Hotel on 3rd November, 2017.

The fully automated manufacturing facility is Pakistan’s first ever LEED (Leadership in Energy and Environmental Design) certified construction chemical plant. LEED is an International rating system for buildings which evaluates environmental performance and award points across several areas that address sustainability. The factory will produce mortars and liquid products of construction chemicals locally. Local production will bring quality products more close to their customers and to contribute into economy of Pakistan by decreasing imports. The factory will be resource efficient as it will save 20% energy, 50% water efficiency and 30% better Indoor Air quality in comparison to any other industrial facility in Pakistan. Sika Pakistan will create 150 jobs directly and 1000 jobs indirectly by 2020.

The press conference was chaired by H.E. Thomas Kolly, Swiss Ambassador in Pakistan while in attendance were Miljan Gutovic, Head of Sika Middle East & Director Sika Pakistan, Naveed Chaudhary, CEO/GM  Sika Pakistan, Jahanzeb Burana CEO PBIT, Aqrab Rana CEO Pakistan Green Building Council & Side Works and Farhat Ali President Swiss Business Council.

 

While speaking on the occasion, quote of Swiss Ambassador (H.E. Thomas Kolly)

“Switzerland and Pakistan have a good positive relationship; we are very happy to have strong economic ties with Pakistan. Sika’s new manufacturing facility is another remarkable step towards strengthening further the bilateral trade relations between the two countries and I am confident that this relationship will continue to flourish in the future also.

 

While speaking on the occasion, quote of Head of Sika Middle East & Director Sika Pakistan (Miljan Gutovic)

“We encourage foreign direct investment; Sika Pakistan is the proof of good relationship with Pakistan. We are happy to announce new plant in Pakistan. With the launch of this plant, Sika’s intended to provide custom made products for our valued customers in Pakistan. We will continue to bring innovations to meet local requirements and at the same time improve quality of the construction chemical market in Pakistan”

 

While speaking on the occasion CEO/GM Sika quote (Naveed Chaudhry)

“I am very happy, today we have opened our new plant. We want sika to come close to the consumer due to it quality and expanded footprint. We are eager to expand in Pakistan with product diversity of our product. We are hoping to create new and happy Pakistan for our next generation.”

 

The press conference was followed launch event which was attended by the government officials, top businessmen and architects of the country. The night ended with a musical performance by Sajjad Ali and then dinner.

 

Residents of Bahria Town Protest Against Unjust Electricity Bills

*Islamabad/Rawalpindi* – Residents of Bahria Town Islamabad/Rawalpindi are protesting against the management of Bahria Town (Pvt) Ltd. The company is already facing allegations of corruption, land grabbing, and financial irregularities. Now, residents are protesting against “illegal additional electricity rates” imposed by Bahria Town.

Bahria Town surrendered its electricity distribution license in favor of the Islamabad Electric Supply Company (IESCO) in 2020. Despite this, Bahria Town continues to supply electricity and issue bills. Residents claim they are being charged 4 rupees per unit more than the rates set by NEPRA (National Electric Power Regulatory Authority). These additional charges have not been refunded, accumulating to approximately 7-8 billion rupees.

Check Applications Of all Residents

Furthermore, Bahria Town is underpaying solar energy producers and delaying payments to IESCO, leading to frequent load shedding. Residents, who are paying their bills on time, are severely affected by this situation.

NEPRA’s attempts to intervene have been ineffective so far. In April 2023, NEPRA ordered IESCO to bill residents directly, but IESCO has continued with Bahria Town’s billing practices. Residents allege that Bahria Town is unilaterally deducting units from solar energy producers in violation of NEPRA’s directives.

The situation worsens when residents speak out against Bahria Town’s actions; they are harassed, their electricity is cut off, and false cases are filed against them. These actions have created an atmosphere of fear and anxiety within the community.

In response, residents have decided to boycott paying electricity and service bills to Bahria Town until their issues are resolved. They are appealing to higher authorities, including NEPRA, IESCO, CDA (Capital Development Authority), and RDA (Rawalpindi Development Authority), to enforce the law and protect their constitutional rights.

The situation in Bahria Town exemplifies the struggle between citizens and powerful private entities for basic services and fair treatment. The united stance of the residents against Bahria Town’s exploitative practices reflects their demand for transparency, accountability, and adherence to legal and regulatory standards.

Attempts to contact Bahria Town Pakistan’s spokesperson and senior officer, retired Colonel Khalil, were made multiple times with all details shared, but he did not respond.

Mobile Phone Brands Locked in Fierce Price War

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A price war has erupted in the mobile phone market, with major brands slashing prices and offering unprecedented discounts. This battle is primarily being fought between a well-known established brand and a leading Chinese brand that ranks among the top three in the market.

The competition, which began late last month, has intensified with brands offering increasingly larger discounts, often referred to as “under the table” or “over and above” incentives. These can reach double-digit percentages, creating a volatile and unpredictable market.

Adding fuel to the fire, another Chinese brand recently entered the fray, further disrupting the status quo. This unexpected move has intensified the pressure on existing players, leading to concerns about the long-term sustainability of such aggressive discounting.

Industry experts warn that this cutthroat competition could have detrimental effects on distributors and dealers, squeezing profit margins and potentially leading to significant losses. Some stakeholders have voiced their concerns,

questioning who will bear the responsibility for these losses.

The situation is particularly tense as large quantities of phones are being moved across the country, sometimes bypassing established distribution channels. This has led to calls for greater transparency and accountability in the market.

realme 5i the best choice of Pakistani youth

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    Lahore – March 18th, 2020: since the launch of latest successor of number series of realme smartphones, the news of tech disruptor realme 5i have been circulating all over. Endorsed by various celebrities, reviewed & tested by tech reviewers and loved by various blogs realme 5i has also been record breaking in sales volume among its predecessors.

    However, there are subtle differences that make it a stand-out not only among Realme’s offerings but also against other brands.

     

    realme 5i

     

    The Realme 5 is a showstopper when it comes to its design and the specifications. For its price of Rs 24,999.

     

    The realme 5i looks nearly identical to the Realme 5. However, turning over the back reveals a textured pattern that differentiates it from the laminated plastic back of the former. The company is calling this the “Sunrise Design,” and the phone looks stunning with that design in two colors: Aqua Blue and Forrest Green.

     

    Moving over to the display, Realme 5i has the same 6.5-inch HD screen with an 89 percent screen-to-body ratio. The massive screen translates to an immersive viewing experience.

     

    The camera of the Realme 5 got carried over as well. The quad-camera onthis device consists of a 12MP + 8MP wide-angle-lens + 2MP macro-lens + 2MP portrait-lens setup. The front-facing camera remains the same as well, with the 8MP inside the waterdrop notch doing the job of selfies.

     

    Top tech Media have rated this devices as “The most scratch resistant device from realme 5 series” , “The realme 5 Series has been exceptional value for money smartphones in Pakistan and the realme 5i is no exception.” .

    Etisalat crowned as the strongest telecom brand in the world

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      • Etisalat becomes the first brand from the MEA region to achieve this global recognition by Brand Finance among 500 global brands 
      • With a telecom portfolio brand value of over USD 12.5 billion, Etisalat has also retained its position as both MEA’s most valuable telecom portfolio as well as strongest brand across all categories 
      • Group CEO Eng. Hatem Dowidar is ranked in the Elite List of Brand Guardians globally, jumping 4 places compared to last year’s ranking

      Etisalat has been ranked as the world’s strongest telecom brand and is the first in the Middle East and Africa (MEA) region to achieve this milestone recognition by Brand Finance, the world’s leading brand valuation authority. 

      With a telecom portfolio of well over US$ 12.5 billion, Etisalat not only retained its AAA brand rating but also its position in MEA as the strongest brand across all categories and the most valuable brand portfolio. 

      Committed to customer value creation 

      Eng. Hatem Dowidar, CEO, Etisalat Group, said: “To be recognised as the world’s strongest telecom brand and as the most valuable telecom brand portfolio in MEA underline the success of our strategic initiatives to build a robust telecom infrastructure that creates added value for our customers wherever we serve. With our relentless focus on being customer-centric, we continue to push our horizons by investing in next generation technology that enhance our service offering and help shape the digital future.”He added: “In this digital-first era, our focus is to be agile to meet the evolving requirements of our customers and deliver relevant and flexible services. Since our inception in 1976, we have been led by a vision to create a world-class telecom infrastructure that is central to economic progress.”

      Astute brand leadership 

      Brand Finance also named Eng. Hatem Dowidar to the Elite List of Brand Guardians globally, jumping 4 places compared to last year’s ranking. This recognises the ground-breaking initiatives that he launched since he joined Etisalat in September 2015, which played a key role in propelling Etisalat’s business growth. Assuming the role of Group CEO in 2020, he stewarded the company’s growth through the fast-changing telecom and technology landscape following the COVID-19 pandemic. His astute brand stewardship served as the foundation for enhancing Etisalat’s brand reputation as well as employee engagement.

      David Haigh, Chairman and CEO, Brand Finance, said: “Guided by the vision to ‘drive the digital future to empower societies’, Etisalat is the world’s strongest telecoms brand of 2022, as well as retaining its status as the strongest brand in the Middle East and Africa for the second consecutive year. Etisalat’s brand focuses on togetherness and plays its part by providing a first-class telecoms infrastructure across its footprint. Exceptional rollout of 5G technology has also meant that the Etisalat Group’s portfolio of brands is the most valuable amongst telecoms organisations in the Middle East.”

      Attributing the success to his team at Etisalat, Dowidar added: “Our significant brand. Value growth is the result of the contributions and dedication of our employees across all the markets where we operate. Alongside our partners, they are the cornerstones of our efforts to be a digital-first company that is future-ready. While upholding our vision to empower societies, and turn challenges into opportunities.” 

      Path-breaking achievements  

      etisalat-crowned-as-the-strongest-telecom-brand-in-the-world

      Etisalat’s robust fibre-optic infrastructure enhances the customer experiences across all business operations. Etisalat raised the benchmark as the world’s fastest network by delivering the best 5G experience at Expo 2020 Dubai. As its official telecommunication and digital services partner, surpassing the expectations of millions of visitors. Etisalat has built a dedicated network for Expo 2020. Which is the first 5G commercial site in MENA with more than 8,000 Wi-Fi access points. 8,500 mobile access points, and 700 km of fibre-optic cable. 

      Etisalat has leveraged its 46 years of telecoms experience and its investment in telecom. Infrastructure to enable the progress of the people and business alike. In addition to supporting vital sectors such as healthcare and education, especially following the pandemic. 

      Empowering the digital future 

      etisalat-crowned-as-the-strongest-telecom-brand-in-the-world

      As the telecom sector continues to evolve at breakneck speed, Dowidar is focused on strengthening Etisalat’s strategic role in empowering the communities it serves in global markets. “Our proven ability to deliver seamless connectivity is our differentiating strength. We are fully equipped to unlock the potential of digital technologies to drive digital transformation at all levels. From government to business to individuals.  Our recognition as the world’s leading telecom brand further fuels our ambition to expand. To new geographies and build innovative partnerships, underpinning Etisalat as a brand that makes a positive difference.”

      Etisalat’s digital arm has already made great strides in its digital B2B services. Particularly in cybersecurity, the Internet of Things (IoT), and cloud connectivity. Help Ag, Etisalat Enterprise Digital’s cybersecurity arm, protects customers against identity theft and serve as an effective digital transformation vehicle.

      Brand Finance is the world’s leading independent branded business valuation and strategy authority. Founded in 1996 and headquartered in the City of London. It aims to ‘bridge the gap between marketing and finance. Brand Finance evaluates over 5,000 brands across all sectors and geographies every year. The 500 most valuable brands included in the Brand Finance Global 500 report.

      For Free Download Flare February 2018 Issue Page #33

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        For Free Download Flare February 2018 Issue Page #33

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