Xiaomi today announced the launch of the all-new flagship Xiaomi 12 Series for local markets, featuring two groundbreaking devices: Xiaomi 12 Pro and Xiaomi 12. Designed to empower users around the world with a cutting-edge videography studio and entertainment powerhouse, Xiaomi 12 Series delivers impressive advancements in Xiaomi’s AI algorithm, flagship processing power, and an all-round elevated experience.
Capture cinematic shots at any time
Xiaomi 12 Series enables users to record studio-quality shots no matter the scenario, be it challenging lighting conditions or moving objects. Both phones boast a pro-grade triple camera array for versatile shooting, starring a massive 50MP main wide angle camera, with 8K recording capabilities on both Xiaomi 12 Pro and Xiaomi 12. Xiaomi 12 Pro stands out with its state-of-the-art triple 50MP array, which features a cutting-edge Sony IMX707 ultra-large main sensor. This sensor is capable of catching large amounts of light and empowers advanced imaging capabilities with faster focus speeds and increased color accuracy. Xiaomi 12 features a 13MP ultra-wide angle camera, along with a 5MP tele macro camera, for filming life from different perspectives.
Beyond impressive hardware, Xiaomi 12 Pro and Xiaomi 12 also advance Xiaomi’s proprietary AI algorithms. These innovations make it easier than ever for users to record every moment the way they want to, even in low-light or moving subjects. Xiaomi ProFocus intelligently identifies and tracks objects, preventing blurring or out-of-focus shots of moving or veiled subjects. These advancements also include eye and face auto focus capabilities. Ultra Night Video uses Xiaomi’s proprietary algorithms to record video even under extreme low-light, meaning moody, atmospheric shots are clearer than ever.
Available on both devices, One-click AI Cinema offers numerous creative options for show-stopping video editing, such as Parallel World, Freeze Frame Video, and Magic Zoom modes.
Flagship processing, unprecedented performance and power-efficiency
Flagship experience requires flagship performance. Xiaomi 12 Series features advanced Qualcomm® Snapdragon™ mobile platforms. Xiaomi 12 Pro and Xiaomi 12 boast a Snapdragon® 8 Gen 1 processor – Qualcomm’s most advanced mobile platform. Built on a 4nm process, this processor also boosts GPU graphic rendering capabilities by 30% and energy efficiency by 25% when compared to the previous generation. Both three devices come with UFS 3.1 exceptional loading and data transfer speeds, along with LPDDR5 RAM for memory speeds up to 6,400Mbps. For optimal product experience, Xiaomi 12 Series packs a high-performing cooling system, bolstered by a super-large vapor chamber and multiple layers of graphite to offer a leading–cooling capability.
All-around elevated entertainment experiences
Xiaomi 12 Series not only lets users capture every moment in exquisite detail, but also allows them to relive those moments in astonishing detail via an exceptional entertainment experience. Both devices offer vivid viewing on an AMOLED Dot Display rated A+ by DisplayMate, and with TrueColor support. For added peace of mind, the display features scratch-resistant Corning® Gorilla® Glass Victus®, and supports Dolby Vision®, industry’s leading imaging technology that brings your content to life with vibrant color and details. Xiaomi 12 Series also supports HDR 10+. Xiaomi 12 Pro is SGS Eye Care Display Certified, showing care for users’ long-term visual health during marathon sessions.
Meanwhile, Xiaomi 12 Pro redefines flagship display with incredibly smooth viewing, scrolling, swiping, and sliding. The device’s highly power-efficient 6.73-inch WQHD+ display leverages AdaptiveSync Pro to intelligently adjust dynamic LTPO display between 1Hz and 120Hz based on content.
Xiaomi 12 delivers Xiaomi’s most colorful smartphone display to date, with more than 68 billion colors on 6.28-inch full-HD+ displays. Both feature 120Hz AdaptiveSync, for an impressively high-definition, vibrant, and flicker-free display that conveys every detail.
No cinematic experience is truly complete without pro-grade audio. Xiaomi 12 Series features SOUND BY Harman Kardon, and creates an immersive audio experience powered by Dolby Atmos®, delivering spatial sound with rich detail, clarity, and realism across all your favorite entertainment. Xiaomi 12 Pro’s quad speakers – in the form of two tweeters and two woofers – deliver clear details and cover an astounding range of sound. Xiaomi 12 delivers balanced stereo sound ideal for immersive gaming or video. To optimize core user experience further, Xiaomi 12 Series incorporates MIUI 13, released globally earlier this year. The update includes faster storage, higher background process efficiency, smarter processing, and longer battery life. New features in the upgraded experience include Xiaomi’s proprietary Liquid Storage, Atomized Memory, Focused Algorithms, and Smart Balance.
Next-generation charging
Xiaomi 12 Series delivers pro-grade cinematic and entertainment experiences all day, the devices deliver next-level charging speed and safety.
Xiaomi 12 Pro features an incredibly fast 120W Xiaomi HyperCharge. With a 4,600mAh battery fully charged in just 18 minutes using Boost mode, Xiaomi 12 Pro delivers next-generation charging capabilities that keep up with user demands. Xiaomi 12 fits a 4,500mAh battery into compact body designs. Xiaomi 12 Pro and Xiaomi 12 also support 50W wireless charging and 10W reverse charging. Both leverage Xiaomi AdaptiveCharge, a smart charging algorithm that learns and adapts to charging habits, which prolongs battery life.
Flagship capabilities packaged in an iconic design
These portable pocket-sized studios fit comfortably in the palm of your hand thanks to Xiaomi 12 Series’ iconic and user-centered design. Slimmer high-capacity batteries and a narrower ridge gap save precious space within the device. Xiaomi 12 Pro’s 6.73-inch display is encased in a sleek middle frame with sophisticated 3D curves. Meanwhile, Xiaomi 12’s 6.28-inch display measures just 69.9mm in width and is accented by smooth curves for a perfect fit. Both devices are available in Gray, Purple, and Blue.
Market Availability
Xiaomi 12 Pro comes in one variant 12GB+256GB, and recommended retail price starts from PKR 208,999/-.
Xiaomi 12 comes in one variant, 12GB+256GB, and recommended retail price starts from PKR 179,999/-.
Purchase these devices and get a sweet bundle deal where you get a Mi Band 6 and a bag with the Xiaomi 12. Similarly with the Xiaomi 12 Pro, get a Mi Portable Bluetooth Speaker and a 10000mAh Mi Power Bank 3. Available at top distributor partners such as Phonezo, Airlink, Smartlink etc. For those looking to purchase these online, we’ve news for you too as these are also available on MiStore and Daraz.
Quick Specs:
| Xiaomi 12 | Xiaomi 12 Pro | |
| Display | 120Hz + AMOLED DotDisplay | 120Hz 6.73” AMOLED Dot Display |
| Rear Camera | 50MP main camera 13MP ultra-wide camera 2MP macro camera 5MP depth camera | 50MP wide angle, ultra-wide and tele macro camera |
| Front Camera | 32MP | 32MP in-display selfie camera |
| Dimension & Weight | 152.70mm x 69.90mm x 8.16mm – 180g | 163.60mm x 74.60mm x 8.16mm 205g |
| Processor | Snapdragon ® 8 Gen 1 | Snapdragon ®r 8 Gen 1 |
| Charging | 4500mAH – 67W charge | 4600mAH – 120W charge |
| Variant | 12GB + 256GB | 12GB + 256GB |
| Color Available | Gray, Purple & Blue | Gray, Purple & Blue |
About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.
Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.
Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked no. 3 globally in the third quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, more than 400 million smart devices connected to its platform as of September 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.
Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.
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TPL Maps boast of 1.5 million points-of-interest (POIs) – this is the highest number of POIs compared to any other mapping service in Pakistan. With close to a million housing addresses, the largest collection of housing data ever recorded, TPL Maps have approximately 1,000 3D building models and approximately 300,000 kilometers of road network mapped across the country. The maps also correctly showcase Kashmir and Gilgit Baltistan as a part of Pakistan.
Talking about TPL Maps, Ali Jameel, CEO, TPL Trakker Ltd. stated: “TPL Maps have been developed indigenously and I firmly believe that these localized mapping solutions will provide a holistic navigational experience to people all over Pakistan.
A regional network spanning across Pakistan, UAE, Bangladesh, Afghanistan and Qatar offers over 150,000 customers superior service quality and customized solutions. TPL Trakker accepts its social responsibility by supporting health, education and the community in which it operates.
She said that it is imperative to mention that ICT indicators are the key enablers to achieve multiple SDGs. ICT indicators can also help monitor achievements in other areas included in the SDGs, such as poverty reduction, education and economic growth. We all need to take a proactive approach to develop a comprehensive mechanism to collect all relevant ICT data. The Minister said that Pakistan has shown tremendous growth in telecom sector over the last few years and it has also achieved some exceptional milestones. Similarly, on the policy front, finalization and approval of a comprehensive Telecommunication Policy is yet another milestone achieved, she further added. Earlier, addressing the event Secretary, MOIT said that the Government is committed to enhance the quality of manpower in the ICT sector. We will continue to provide the necessary support to the industry. He said that we need the effort and close cooperation from all of us including operators, equipment manufacturers and content providers for the contribution of ICT sector in GDP. He appreciated the efforts of PTA towards proliferation of ICT sector of the country. He further said that local content and applications have generated new forms of consumption and attracted large number of consumers. Chairman PTA said in his welcome address that to take advantage of the rapidly changing society, governments need to monitor and benchmark progress in order to design and review national policies and strategies. In order to do so, reliable data and indicators on the access and use of ICTs, and their impact on development have to be defined and collected. Chairman said that such data and indicators help governments design and evaluate ICT policies and strategies, compare their ICT developments with those in other countries and adopt solutions to reduce the digital divide. These rankings also depicts the current snapshot of country’s ICT profile that is a key parameter for investors to analyze market and to take an informed decision of their investment opportunity in the country, Chairman further added.At the symposium, Mr. Tahir Mushtaq, Member (HRD), MoIT highlighted Ministry of IT role in the betterment of ICT Indicators. Mr. Sameer Sharma Senior Advisor, ITU Asia-Pacific introduced ITU’s work on ICT indicators measurement.Mr. Tariq Sultan Member (Finance), PTA briefed about PTA efforts for improving the ICT profile of Pakistan. Dr. Muhammad Saleem, DG, PTA shared his views on telecom data collection by PTA, Ms. Rabia Awan, Director, PBS and, Mr. Attiq-ur Rehman, Director, PBS, gave presentations on ICT household data collection by PBS, and Mr. Zafar ul Hassan, Project Director, Ministry of Planning, shared about development and reform ICT indicators & effective monitoring of SDGs.Mr. Abdul Samad, Member (Compliance & Enforcement), PTA moderated a session under the theme “removing impediments on ICT data collection & way forward. Mr. Arif Sargana, Director (CA), PTA , Mr. Syed Ali Abbas Hasani, Director, PSEB, and Mr. Sikander Naqi representative from CMOs also shared their views on removing impediments on ICT data collection & way forward. Further the symposium provided opportunities to the stakeholders such as ITU, PBS, MOIT&T to shared their perspective and opinions on improving ICTs data collection and reflecting true picture of the progress in telecom sector of the country. At the end of symposium Chief Guest presented shields to the speakers.It may be mentioned that State Minister for IT&T, Ms. Anusha Rehman Khan, has been appointed by ITU Secretary General as Broadband Commissioner for sustainable development of international Telecommunication Union (ITU). ITU and UNESCO set up the Broadband Commission for Digital Development in response to UN Secretary-General Ban Ki-Moon’s call to step-up UN efforts to meet the Millennium Development Goals (MDGs).
The IDC* report, Worldwide Solid State Storage Quarterly Update CY 1Q16, shows that Samsung rose to the leader position in Enterprise SSD sales in Q1 of this year, with the IDC data showing Samsung at 32.4 percent compared to the second place finisher with 16.9 percent. This shows a sharp upswing in Enterprise SSD sales from Q4 of 2015 when Samsung was in a virtual dead heat with its closest competitor with about a 22 percent market share. For the year 2015, IDC showed Samsung with a 20.6 percent share.“Lately, Samsung’s role in leading the movement to SSDs in the enterprise market has been quite impressive. Samsung’s success in supporting all-flash systems has fueled its rise in enterprise storage thanks to a broad portfolio of SSDs, including offering the highest densities as well as SATA, SAS and NVMe PCIe solutions,” said Jeff Janukowicz, research vice president, SSDs and Enabling Technologies, IDC.Analyst firm Forward Insights** showed a slightly larger market lead for Samsung, reporting that in the first quarter of 2016, Samsung easily led the enterprise SSD market with a 34 percent share, well above the 19 percent share of the nearest competitor. This compares with a second place Samsung finish with 25 percent of Enterprise SSD market share in Q4 of 2015, according to the analyst firm.“Samsung has sharply increased its presence in the enterprise storage market as server and flash-array OEMs are seeking to take advantage of the company’s technological leadership, 3D manufacturing and fast, reliable product delivery,” said Greg Wong, founder and principal analyst, Forward Insights. “Samsung is expected to maintain its market position in 2016 and possibly beyond as it leverages its leading position in 3D NAND technology,” he added.Other industry analysts reported similar or higher market growth for Samsung, in showing it moving into the market share leadership position for enterprise SSDs. For one, TrendFocus*** charted Samsung with a 45 percent leadership position in Enterprise SSD market share for the first quarter of this year, rising from a second place finish with 26 percent share in the fourth quarter of last year.“The enterprise market is a top Samsung memory focus, so it should come as no surprise that we have now also taken the lead in supplying SSDs to the enterprise, after years of leadership in the client market,” said Jim Elliott, corporate vice president, Memory Marketing, Samsung Semiconductor. “Our securing the No. 1 position in enterprise SSDs has been supported by market leading advances in flash density and performance, and continued success with our 3D V-NAND manufacturing and state-of-the-art controllers,” he added.Showing rapid market growth in storage support for data centers worldwide, Samsung now has more than 18 SSD families in the enterprise, with a total of over 100 different SKUs.Enterprise SSDs are designed to comply with the enterprise specifications of JESD218, developed by JEDEC – the industry’s primary standards body, and are intended for use inside servers and consolidated storage systems used in corporate data centers.Samsung said its rapidly growing role as top SSD supplier in the enterprise follows on its leadership in client (PC) SSD sales over the past six years.
