Xiaomi today announced the launch of the all-new flagship Xiaomi 12 Series for local markets, featuring two groundbreaking devices: Xiaomi 12 Pro and Xiaomi 12. Designed to empower users around the world with a cutting-edge videography studio and entertainment powerhouse, Xiaomi 12 Series delivers impressive advancements in Xiaomi’s AI algorithm, flagship processing power, and an all-round elevated experience.
Capture cinematic shots at any time
Xiaomi 12 Series enables users to record studio-quality shots no matter the scenario, be it challenging lighting conditions or moving objects. Both phones boast a pro-grade triple camera array for versatile shooting, starring a massive 50MP main wide angle camera, with 8K recording capabilities on both Xiaomi 12 Pro and Xiaomi 12. Xiaomi 12 Pro stands out with its state-of-the-art triple 50MP array, which features a cutting-edge Sony IMX707 ultra-large main sensor. This sensor is capable of catching large amounts of light and empowers advanced imaging capabilities with faster focus speeds and increased color accuracy. Xiaomi 12 features a 13MP ultra-wide angle camera, along with a 5MP tele macro camera, for filming life from different perspectives.
Beyond impressive hardware, Xiaomi 12 Pro and Xiaomi 12 also advance Xiaomi’s proprietary AI algorithms. These innovations make it easier than ever for users to record every moment the way they want to, even in low-light or moving subjects. Xiaomi ProFocus intelligently identifies and tracks objects, preventing blurring or out-of-focus shots of moving or veiled subjects. These advancements also include eye and face auto focus capabilities. Ultra Night Video uses Xiaomi’s proprietary algorithms to record video even under extreme low-light, meaning moody, atmospheric shots are clearer than ever.
Available on both devices, One-click AI Cinema offers numerous creative options for show-stopping video editing, such as Parallel World, Freeze Frame Video, and Magic Zoom modes.
Flagship processing, unprecedented performance and power-efficiency
Flagship experience requires flagship performance. Xiaomi 12 Series features advanced Qualcomm® Snapdragon™ mobile platforms. Xiaomi 12 Pro and Xiaomi 12 boast a Snapdragon® 8 Gen 1 processor – Qualcomm’s most advanced mobile platform. Built on a 4nm process, this processor also boosts GPU graphic rendering capabilities by 30% and energy efficiency by 25% when compared to the previous generation. Both three devices come with UFS 3.1 exceptional loading and data transfer speeds, along with LPDDR5 RAM for memory speeds up to 6,400Mbps. For optimal product experience, Xiaomi 12 Series packs a high-performing cooling system, bolstered by a super-large vapor chamber and multiple layers of graphite to offer a leading–cooling capability.
All-around elevated entertainment experiences
Xiaomi 12 Series not only lets users capture every moment in exquisite detail, but also allows them to relive those moments in astonishing detail via an exceptional entertainment experience. Both devices offer vivid viewing on an AMOLED Dot Display rated A+ by DisplayMate, and with TrueColor support. For added peace of mind, the display features scratch-resistant Corning® Gorilla® Glass Victus®, and supports Dolby Vision®, industry’s leading imaging technology that brings your content to life with vibrant color and details. Xiaomi 12 Series also supports HDR 10+. Xiaomi 12 Pro is SGS Eye Care Display Certified, showing care for users’ long-term visual health during marathon sessions.
Meanwhile, Xiaomi 12 Pro redefines flagship display with incredibly smooth viewing, scrolling, swiping, and sliding. The device’s highly power-efficient 6.73-inch WQHD+ display leverages AdaptiveSync Pro to intelligently adjust dynamic LTPO display between 1Hz and 120Hz based on content.
Xiaomi 12 delivers Xiaomi’s most colorful smartphone display to date, with more than 68 billion colors on 6.28-inch full-HD+ displays. Both feature 120Hz AdaptiveSync, for an impressively high-definition, vibrant, and flicker-free display that conveys every detail.
No cinematic experience is truly complete without pro-grade audio. Xiaomi 12 Series features SOUND BY Harman Kardon, and creates an immersive audio experience powered by Dolby Atmos®, delivering spatial sound with rich detail, clarity, and realism across all your favorite entertainment. Xiaomi 12 Pro’s quad speakers – in the form of two tweeters and two woofers – deliver clear details and cover an astounding range of sound. Xiaomi 12 delivers balanced stereo sound ideal for immersive gaming or video. To optimize core user experience further, Xiaomi 12 Series incorporates MIUI 13, released globally earlier this year. The update includes faster storage, higher background process efficiency, smarter processing, and longer battery life. New features in the upgraded experience include Xiaomi’s proprietary Liquid Storage, Atomized Memory, Focused Algorithms, and Smart Balance.
Next-generation charging
Xiaomi 12 Series delivers pro-grade cinematic and entertainment experiences all day, the devices deliver next-level charging speed and safety.
Xiaomi 12 Pro features an incredibly fast 120W Xiaomi HyperCharge. With a 4,600mAh battery fully charged in just 18 minutes using Boost mode, Xiaomi 12 Pro delivers next-generation charging capabilities that keep up with user demands. Xiaomi 12 fits a 4,500mAh battery into compact body designs. Xiaomi 12 Pro and Xiaomi 12 also support 50W wireless charging and 10W reverse charging. Both leverage Xiaomi AdaptiveCharge, a smart charging algorithm that learns and adapts to charging habits, which prolongs battery life.
Flagship capabilities packaged in an iconic design
These portable pocket-sized studios fit comfortably in the palm of your hand thanks to Xiaomi 12 Series’ iconic and user-centered design. Slimmer high-capacity batteries and a narrower ridge gap save precious space within the device. Xiaomi 12 Pro’s 6.73-inch display is encased in a sleek middle frame with sophisticated 3D curves. Meanwhile, Xiaomi 12’s 6.28-inch display measures just 69.9mm in width and is accented by smooth curves for a perfect fit. Both devices are available in Gray, Purple, and Blue.
Market Availability
Xiaomi 12 Pro comes in one variant 12GB+256GB, and recommended retail price starts from PKR 208,999/-.
Xiaomi 12 comes in one variant, 12GB+256GB, and recommended retail price starts from PKR 179,999/-.
Purchase these devices and get a sweet bundle deal where you get a Mi Band 6 and a bag with the Xiaomi 12. Similarly with the Xiaomi 12 Pro, get a Mi Portable Bluetooth Speaker and a 10000mAh Mi Power Bank 3. Available at top distributor partners such as Phonezo, Airlink, Smartlink etc. For those looking to purchase these online, we’ve news for you too as these are also available on MiStore and Daraz.
Quick Specs:
| Xiaomi 12 | Xiaomi 12 Pro | |
| Display | 120Hz + AMOLED DotDisplay | 120Hz 6.73” AMOLED Dot Display |
| Rear Camera | 50MP main camera 13MP ultra-wide camera 2MP macro camera 5MP depth camera | 50MP wide angle, ultra-wide and tele macro camera |
| Front Camera | 32MP | 32MP in-display selfie camera |
| Dimension & Weight | 152.70mm x 69.90mm x 8.16mm – 180g | 163.60mm x 74.60mm x 8.16mm 205g |
| Processor | Snapdragon ® 8 Gen 1 | Snapdragon ®r 8 Gen 1 |
| Charging | 4500mAH – 67W charge | 4600mAH – 120W charge |
| Variant | 12GB + 256GB | 12GB + 256GB |
| Color Available | Gray, Purple & Blue | Gray, Purple & Blue |
About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.
Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.
Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked no. 3 globally in the third quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, more than 400 million smart devices connected to its platform as of September 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.
Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.
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As part of the partnership Zong 4G has also given 6 Million free text messages to the KPK Government, which are being sent across the province to create awareness about COVID19.Moreover, a dedicated tele-doctor helpline 0310-4-CORONA (03104267662), has been setup by Zong 4G for the Government of KP to assist the doctors in guiding patients during self-isolation.Zong 4G stands with the people of Pakistan, as it continues extending support to the Government, regulatory authorities and ensures the provision of seamless connectivity to the nation. Zong 4G, has partnered with the Government of Khyber Pakhtunkhwa and will be offering free voice connectivity, Mobile Broadband along with Zong 4G bolt devices to facilitate the rapid response of the Government in reaching out to the patients and for creating awareness about COVID19 in the community.
“As a socially responsible company, Zong 4G understands the need of the country has is offering support to the Government in battling the pandemic. We are connecting the Government and rapid response teams as they work around the clock in assessing and mitigating the COVID-19 spread nationwide. Zong 4G is proud to partner with the Government in helping deliver to the communities and we will continue our efforts in ensuring that Zong 4G unites and connects Pakistan during these challenging times.” Said Mr. Wang Hua, Chairman and CEO, Zong 4G
The packages consist of hotel stays, meals, transport, spa services depending on the particular hotels and a dedicated travel guide where applicable.This initiative will focus on popular destinations such as Naran, Kaghan and AJK in Pakistan, leisure and romantically oriented destinations. According to Paul Midy, Jovago’s CEO, “the move is part of the company’s initiative to promote domestic tourism in these countries, as we approach the peak season”. He added that “this will therefore be quite ideal for families, couples, group of friends and even corporate groups vacationing in the months of August to December”.Last minute plans will also be well catered for due to the flexibility offered by the packages; for instance, by either directly calling Jovago Pakistan’s Customer Service or by filling in a simple query form, the team will be able to organize for transport and/or accommodation at the same time, easing the hassle of travel and most importantly giving customers a memorable vacation experience.According to Tina Wang, Managing Director of Jovago.pk “Having just recently come back from the Northern areas of Pakistan, I can fully appreciate having tailored options available even as I make last minute plans. Jovago wants to make travel easier for everyone, whether it’s for business or leisure and we hope that our new travel packages can further help promote domestic tourism in Pakistan by making it a no-brainer to enjoy the beauty of Pakistan with safe transport, variety of accommodations and breathtaking destinations all in one memorable experience.”While these are the first packages by Jovago launched in Pakistan, the plan is to offer packages in many other Asian countries. The company that now boasts the largest inventory of hotels in Pakistan plans to run the promotion on a yearly basis; while regularly updating the packages on the respective Jovago country websites.
