Xiaomi today announced the launch of the all-new flagship Xiaomi 12 Series for local markets, featuring two groundbreaking devices: Xiaomi 12 Pro and Xiaomi 12. Designed to empower users around the world with a cutting-edge videography studio and entertainment powerhouse, Xiaomi 12 Series delivers impressive advancements in Xiaomi’s AI algorithm, flagship processing power, and an all-round elevated experience.
Capture cinematic shots at any time
Xiaomi 12 Series enables users to record studio-quality shots no matter the scenario, be it challenging lighting conditions or moving objects. Both phones boast a pro-grade triple camera array for versatile shooting, starring a massive 50MP main wide angle camera, with 8K recording capabilities on both Xiaomi 12 Pro and Xiaomi 12. Xiaomi 12 Pro stands out with its state-of-the-art triple 50MP array, which features a cutting-edge Sony IMX707 ultra-large main sensor. This sensor is capable of catching large amounts of light and empowers advanced imaging capabilities with faster focus speeds and increased color accuracy. Xiaomi 12 features a 13MP ultra-wide angle camera, along with a 5MP tele macro camera, for filming life from different perspectives.
Beyond impressive hardware, Xiaomi 12 Pro and Xiaomi 12 also advance Xiaomi’s proprietary AI algorithms. These innovations make it easier than ever for users to record every moment the way they want to, even in low-light or moving subjects. Xiaomi ProFocus intelligently identifies and tracks objects, preventing blurring or out-of-focus shots of moving or veiled subjects. These advancements also include eye and face auto focus capabilities. Ultra Night Video uses Xiaomi’s proprietary algorithms to record video even under extreme low-light, meaning moody, atmospheric shots are clearer than ever.
Available on both devices, One-click AI Cinema offers numerous creative options for show-stopping video editing, such as Parallel World, Freeze Frame Video, and Magic Zoom modes.
Flagship processing, unprecedented performance and power-efficiency
Flagship experience requires flagship performance. Xiaomi 12 Series features advanced Qualcomm® Snapdragon™ mobile platforms. Xiaomi 12 Pro and Xiaomi 12 boast a Snapdragon® 8 Gen 1 processor – Qualcomm’s most advanced mobile platform. Built on a 4nm process, this processor also boosts GPU graphic rendering capabilities by 30% and energy efficiency by 25% when compared to the previous generation. Both three devices come with UFS 3.1 exceptional loading and data transfer speeds, along with LPDDR5 RAM for memory speeds up to 6,400Mbps. For optimal product experience, Xiaomi 12 Series packs a high-performing cooling system, bolstered by a super-large vapor chamber and multiple layers of graphite to offer a leading–cooling capability.
All-around elevated entertainment experiences
Xiaomi 12 Series not only lets users capture every moment in exquisite detail, but also allows them to relive those moments in astonishing detail via an exceptional entertainment experience. Both devices offer vivid viewing on an AMOLED Dot Display rated A+ by DisplayMate, and with TrueColor support. For added peace of mind, the display features scratch-resistant Corning® Gorilla® Glass Victus®, and supports Dolby Vision®, industry’s leading imaging technology that brings your content to life with vibrant color and details. Xiaomi 12 Series also supports HDR 10+. Xiaomi 12 Pro is SGS Eye Care Display Certified, showing care for users’ long-term visual health during marathon sessions.
Meanwhile, Xiaomi 12 Pro redefines flagship display with incredibly smooth viewing, scrolling, swiping, and sliding. The device’s highly power-efficient 6.73-inch WQHD+ display leverages AdaptiveSync Pro to intelligently adjust dynamic LTPO display between 1Hz and 120Hz based on content.
Xiaomi 12 delivers Xiaomi’s most colorful smartphone display to date, with more than 68 billion colors on 6.28-inch full-HD+ displays. Both feature 120Hz AdaptiveSync, for an impressively high-definition, vibrant, and flicker-free display that conveys every detail.
No cinematic experience is truly complete without pro-grade audio. Xiaomi 12 Series features SOUND BY Harman Kardon, and creates an immersive audio experience powered by Dolby Atmos®, delivering spatial sound with rich detail, clarity, and realism across all your favorite entertainment. Xiaomi 12 Pro’s quad speakers – in the form of two tweeters and two woofers – deliver clear details and cover an astounding range of sound. Xiaomi 12 delivers balanced stereo sound ideal for immersive gaming or video. To optimize core user experience further, Xiaomi 12 Series incorporates MIUI 13, released globally earlier this year. The update includes faster storage, higher background process efficiency, smarter processing, and longer battery life. New features in the upgraded experience include Xiaomi’s proprietary Liquid Storage, Atomized Memory, Focused Algorithms, and Smart Balance.
Next-generation charging
Xiaomi 12 Series delivers pro-grade cinematic and entertainment experiences all day, the devices deliver next-level charging speed and safety.
Xiaomi 12 Pro features an incredibly fast 120W Xiaomi HyperCharge. With a 4,600mAh battery fully charged in just 18 minutes using Boost mode, Xiaomi 12 Pro delivers next-generation charging capabilities that keep up with user demands. Xiaomi 12 fits a 4,500mAh battery into compact body designs. Xiaomi 12 Pro and Xiaomi 12 also support 50W wireless charging and 10W reverse charging. Both leverage Xiaomi AdaptiveCharge, a smart charging algorithm that learns and adapts to charging habits, which prolongs battery life.
Flagship capabilities packaged in an iconic design
These portable pocket-sized studios fit comfortably in the palm of your hand thanks to Xiaomi 12 Series’ iconic and user-centered design. Slimmer high-capacity batteries and a narrower ridge gap save precious space within the device. Xiaomi 12 Pro’s 6.73-inch display is encased in a sleek middle frame with sophisticated 3D curves. Meanwhile, Xiaomi 12’s 6.28-inch display measures just 69.9mm in width and is accented by smooth curves for a perfect fit. Both devices are available in Gray, Purple, and Blue.
Market Availability
Xiaomi 12 Pro comes in one variant 12GB+256GB, and recommended retail price starts from PKR 208,999/-.
Xiaomi 12 comes in one variant, 12GB+256GB, and recommended retail price starts from PKR 179,999/-.
Purchase these devices and get a sweet bundle deal where you get a Mi Band 6 and a bag with the Xiaomi 12. Similarly with the Xiaomi 12 Pro, get a Mi Portable Bluetooth Speaker and a 10000mAh Mi Power Bank 3. Available at top distributor partners such as Phonezo, Airlink, Smartlink etc. For those looking to purchase these online, we’ve news for you too as these are also available on MiStore and Daraz.
Quick Specs:
| Xiaomi 12 | Xiaomi 12 Pro | |
| Display | 120Hz + AMOLED DotDisplay | 120Hz 6.73” AMOLED Dot Display |
| Rear Camera | 50MP main camera 13MP ultra-wide camera 2MP macro camera 5MP depth camera | 50MP wide angle, ultra-wide and tele macro camera |
| Front Camera | 32MP | 32MP in-display selfie camera |
| Dimension & Weight | 152.70mm x 69.90mm x 8.16mm – 180g | 163.60mm x 74.60mm x 8.16mm 205g |
| Processor | Snapdragon ® 8 Gen 1 | Snapdragon ®r 8 Gen 1 |
| Charging | 4500mAH – 67W charge | 4600mAH – 120W charge |
| Variant | 12GB + 256GB | 12GB + 256GB |
| Color Available | Gray, Purple & Blue | Gray, Purple & Blue |
About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.
Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.
Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked no. 3 globally in the third quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, more than 400 million smart devices connected to its platform as of September 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.
Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.
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Aniqa Afzal Sandhu, Chief Digital & Financial Services Officer along with Aamir Ibrahim, CEO and Jon Eddy Abdullah, Head of Emerging Markets at Veon made the announcement during a ceremony held at Jazz Digital Headquarters in Islamabad.“As Pakistan’s # 1 digital company, our customer’s financial service needs are our top priority and we work hard to provide them with the best possible quality. Adding another million monthly active mobile account customers in just six months is a testament to this commitment,” said Aniqa Afzal Sandhu.JazzCash Mobile Accounts are rapidly gaining popularity in providing digital financial services to Pakistanis. The product primarily serves the unbanked population, who are now accessing their Mobile Accounts through their mobile phones to deposit and withdraw funds at more than 70,000 JazzCash Agents across Pakistan.The service fulfills all basic financial services needs of customers including Deposits, Money Transfer, Bill Payments, Mobile Top-Ups, Savings, Insurance, ATM Cards and Payments for a variety of services
The Symposium drew on acombination of speaker sessions, panel discussions and workshops engaging local stakeholders,early years’ practitioners, schools and parents, to set the future direction for this critical area of education. In his keynote address, Philip Hallworth, Director Academics, The City School said, “Children only get one chance at childhood – it is both our privilege and our duty, whether as educators or parents, to ensure that they spend their childhood actively learning and not passively doing.
Actively learning the knowledge, life skills and values that will be the foundation for their future – and that they must have fun doing so. We should never underestimate the influence we as educators can have on young lives. Child-centric Early Years education develops confident, resilient, sociable and tolerant young people who then grow up to be the responsible adult thought leaders of our future society.Saboohi Irtiza, GM Early Years Education at The City School, laid great emphasis on cognitive learning among young children through interactive play opportunities. The City School vows to innovate in early years education with teaching and learning methods that are an outcome of evolving technology and a stimulating environment in and out of the classroom. As the “Thought Leader” in Early Years Education, TCS is providing the best curriculum, thereby designing the framework best suited to address each child’s needs.The focus of the symposium was on preparing children for the 21st century, which is characterized by great technological advancements. Technologyhasadvancededucationand is playing avitalrolein personalizinglearning,encouragingcollaboration, andpreparingstudentsforthefuture.The City School is investing heavily in integratingtechnologyintheclassroom, employing innovative teaching and learning methods to ensure that its students are well prepared for the 21st century.The Symposium was broadcast live on YouTube on TCS’ Official YouTube Channel, another first for Pakistan.Established in Karachi in 1978, The City School is today one of the largest private school networks in Pakistan with branches in all the major cities across the country. It currently has 458 owned and franchised schoolsin 53 cities with over 126,000 studentsand 8000 employees. The City School continues to expand its reach to meet the demands for quality education. The knowledge and skills-based curriculum derived from the UK national curriculum guides students from Nursery to Cambridge International Examinations (for the 16 and 18 year age group), qualifying them for the IGCSE, and O and A Level examinations. The uniform implementation of the curriculum gives parents, students, and teachers the advantage of a smooth and efficient transfer from one school to another within the system
The bi-annual event is taking place from October 6th-10th at the iconic Meydan Hotel and will be presented by Huawei. HAFW aims to promote and realize the dreams of designers from the Arab world and beyond by providing them with an exclusive opportunity to showcase their creativity.
At the same time, the mandate of the AFC looks to pave the way for international designers within the region who are looking to make their mark on the Middle Eastern fashion scene.
Commenting on the fashion calendar event for the wider Arab region, Jacob Abrian, CEO of the Arab Fashion Council said, “The Arab Fashion Week presents for the first time the men’s Ready-Couture, renewing its commitment to support the development of entrepreneurship and fashion industry. Thanks to dedicated workshops and presentations in collaboration with the United Nations Industrial Development Organisation (UNIDO), fashion experts and buyers will be able to both attend fashion shows as well as seek opportunities to learn about advanced techniques in the textile and embroidery sectors. The designers and businesses will find at their disposal a comprehensive support platform to facilitate the most interesting proposals and creative visions”.Season three of the Arab Fashion Week sees the continued partnership with Huawei, a collaboration that witnesses a seamless synergy between technology and design. The global technology giant seeks to continue promoting up-and-coming international designers two of which will be Rad Hourani and YacineAouadi. This partnership aims to foster a spirit of creativity and innovation across the Middle East.Rad Hourani is a highly innovative Jordanian/Canadian designercreating unisex collection with inspiration from his attentive observation of humanity that celebrates neutrality as a defining human trait. The Rad Hourani process advocates non-conformity as the essence of individuality. Over the past 3 years he has become the first ever designer to present a unisex haute couture collection in the history of fashion, and the first Canadian to be amongst the greatest creators.YacineAouadiis an Algerian designer has had a successful 2016 dressing celebrities Cate Blanchett, Kirsten Dunst and Rooney Mara among others. Driven by a will to express himself outside the domain of a creative studio, he has founded his eponymous fashion house to affirm one conviction: that Couture can constitute a credible and peaceful alternative, to which one can devote one’s time, timeless luxury.This edition of AFW, Huawei is showcasing the stylish Limited Editions of their latest flagship device, the Huawei P9. The Blue and Red smartphones were inspired by the dramatic Pop Art movement; these vibrant colours reflect the passion and glamour of the fashion world. In addition to the P9, Huawei will be unveiling the Ruby RedLady Watch, featuring over 68 Swarovski Genuine Gemstones of Zirconia on the bezel. The elegant and timeless smartwatch is powered by Android Wear and offers stylish and sophisticated connectivity.“We’re thrilled to be on board for the third edition of Arab Fashion Week and look forward to welcoming the fashion industry’s movers and shakers to the Meydan Hotel,” said Mr. Gene Jiao, President of Huawei Consumer Business Group Middle East and Africa. “We seek to support initiatives that help to realize the dreams of those pushing the boundaries of creativity and innovation and believe that the Arab Fashion Week is the ultimate platform. With the Limited Editions of our P9 and Ruby RedLady Watch in tow, we’re confident this will be the best season of AFW yet.”The AFC brings together fashion, technology and designacross the region and acts as an incubator, supporting young talent, and helping them to develop a strong fashion brand. Its main aim is to create an effective, proven system of production now taking shape in the UAE and branching out thanks to the support of international fashion industry pioneers.Part of the Council’s mandate is to create opportunities to develop synergies with leading European manufacturers and Arab designers to develop a network of commercial connections that can give Arab talent exposure to international platforms.