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Xiaomi 12 Series Redefines Flagship Category

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Xiaomi today announced the launch of the all-new flagship Xiaomi 12 Series for local markets, featuring two groundbreaking devices: Xiaomi 12 Pro and Xiaomi 12. Designed to empower users around the world with a cutting-edge videography studio and entertainment powerhouse, Xiaomi 12 Series delivers impressive advancements in Xiaomi’s AI algorithm, flagship processing power, and an all-round elevated experience. 

Capture cinematic shots at any time 

Xiaomi 12 Series enables users to record studio-quality shots no matter the scenario, be it challenging lighting conditions or moving objects. Both phones boast a pro-grade triple camera array for versatile shooting, starring a massive 50MP main wide angle camera, with 8K recording capabilities on both Xiaomi 12 Pro and Xiaomi 12.  Xiaomi 12 Pro stands out with its state-of-the-art triple 50MP array, which features a cutting-edge Sony IMX707 ultra-large main sensor. This sensor is capable of catching large amounts of light and empowers advanced imaging capabilities with faster focus speeds and increased color accuracy. Xiaomi 12 features a 13MP ultra-wide angle camera, along with a 5MP tele macro camera, for filming life from different perspectives.  

Beyond impressive hardware, Xiaomi 12 Pro and Xiaomi 12 also advance Xiaomi’s proprietary AI algorithms. These innovations make it easier than ever for users to record every moment the way they want to, even in low-light or moving subjects. Xiaomi ProFocus intelligently identifies and tracks objects, preventing blurring or out-of-focus shots of moving or veiled subjects. These advancements also include eye and face auto focus capabilities. Ultra Night Video uses Xiaomi’s proprietary algorithms to record video even under extreme low-light, meaning moody, atmospheric shots are clearer than ever.  

Available on both devices, One-click AI Cinema offers numerous creative options for show-stopping video editing, such as Parallel World, Freeze Frame Video, and Magic Zoom modes. 

Flagship processing, unprecedented performance and power-efficiency  

Flagship experience requires flagship performance. Xiaomi 12 Series features advanced Qualcomm® Snapdragon™ mobile platforms. Xiaomi 12 Pro and Xiaomi 12 boast a Snapdragon® 8 Gen 1 processor – Qualcomm’s most advanced mobile platform. Built on a 4nm process, this processor also boosts GPU graphic rendering capabilities by 30% and energy efficiency by 25% when compared to the previous generation. Both three devices come with UFS 3.1 exceptional loading and data transfer speeds, along with LPDDR5 RAM for memory speeds up to 6,400Mbps. For optimal product experience, Xiaomi 12 Series packs a high-performing cooling system, bolstered by a super-large vapor chamber and multiple layers of graphite to offer a leadingcooling capability. 

All-around elevated entertainment experiences 

Xiaomi 12 Series not only lets users capture every moment in exquisite detail, but also allows them to relive those moments in astonishing detail via an exceptional entertainment experience.  Both devices offer vivid viewing on an AMOLED Dot Display rated A+ by DisplayMate, and with TrueColor support. For added peace of mind, the display features scratch-resistant Corning® Gorilla® Glass Victus®, and supports Dolby Vision®, industry’s leading imaging technology that brings your content to life with vibrant color and details. Xiaomi 12 Series also supports HDR 10+. Xiaomi 12 Pro is SGS Eye Care Display Certified, showing care for users’ long-term visual health during marathon sessions.  

Meanwhile, Xiaomi 12 Pro redefines flagship display with incredibly smooth viewing, scrolling, swiping, and sliding. The device’s highly power-efficient 6.73-inch WQHD+ display leverages AdaptiveSync Pro to intelligently adjust dynamic LTPO display between 1Hz and 120Hz based on content. 

Xiaomi 12 delivers Xiaomi’s most colorful smartphone display to date, with more than 68 billion colors on 6.28-inch full-HD+ displays. Both feature 120Hz AdaptiveSync, for an impressively high-definition, vibrant, and flicker-free display that conveys every detail.  

 No cinematic experience is truly complete without pro-grade audio. Xiaomi 12 Series features SOUND BY Harman Kardon, and creates an immersive audio experience powered by Dolby Atmos®, delivering spatial sound with rich detail, clarity, and realism across all your favorite entertainment. Xiaomi 12 Pro’s quad speakers – in the form of two tweeters and two woofers – deliver clear details and cover an astounding range of sound. Xiaomi 12 delivers balanced stereo sound ideal for immersive gaming or video.  To optimize core user experience further, Xiaomi 12 Series incorporates MIUI 13, released globally earlier this year. The update includes faster storage, higher background process efficiency, smarter processing, and longer battery life. New features in the upgraded experience include Xiaomi’s proprietary Liquid Storage, Atomized Memory, Focused Algorithms, and Smart Balance. 

Next-generation charging 

Xiaomi 12 Series delivers pro-grade cinematic and entertainment experiences all day, the devices deliver next-level charging speed and safety.  

 Xiaomi 12 Pro features an incredibly fast 120W Xiaomi HyperCharge. With a 4,600mAh battery fully charged in just 18 minutes using Boost mode, Xiaomi 12 Pro delivers next-generation charging capabilities that keep up with user demands.  Xiaomi 12 fits a 4,500mAh battery into compact body designs. Xiaomi 12 Pro and Xiaomi 12 also support 50W wireless charging and 10W reverse charging.  Both leverage Xiaomi AdaptiveCharge, a smart charging algorithm that learns and adapts to charging habits, which prolongs battery life. 

Flagship capabilities packaged in an iconic design  

These portable pocket-sized studios fit comfortably in the palm of your hand thanks to Xiaomi 12 Series’ iconic and user-centered design. Slimmer high-capacity batteries and a narrower ridge gap save precious space within the device. Xiaomi 12 Pro’s 6.73-inch display is encased in a sleek middle frame with sophisticated 3D curves. Meanwhile, Xiaomi 12’s 6.28-inch display measures just 69.9mm in width and is accented by smooth curves for a perfect fit. Both devices are available in Gray, Purple, and Blue. 

Market Availability   

Xiaomi 12 Pro comes in one variant 12GB+256GB, and recommended retail price starts from PKR 208,999/-.

Xiaomi 12 comes in one variant, 12GB+256GB, and recommended retail price starts from PKR 179,999/-.

Purchase these devices and get a sweet bundle deal where you get a Mi Band 6 and a bag with the Xiaomi 12. Similarly with the Xiaomi 12 Pro, get a Mi Portable Bluetooth Speaker and a 10000mAh Mi Power Bank 3.  Available at top distributor partners such as Phonezo, Airlink, Smartlink etc. For those looking to purchase these online, we’ve news for you  too as these are also available on MiStore and Daraz. 

Quick Specs:

 Xiaomi 12Xiaomi 12 Pro
Display120Hz +  AMOLED DotDisplay120Hz 6.73” AMOLED Dot Display 
Rear Camera50MP main camera 13MP ultra-wide camera 2MP macro camera 5MP depth camera50MP wide angle, ultra-wide and tele macro camera
Front Camera32MP32MP in-display selfie camera
Dimension & Weight152.70mm x 69.90mm x 8.16mm – 180g163.60mm x 74.60mm x 8.16mm 205g
ProcessorSnapdragon ® 8 Gen 1Snapdragon ®r 8 Gen 1
Charging4500mAH – 67W charge4600mAH – 120W charge
Variant12GB + 256GB12GB + 256GB
Color AvailableGray, Purple & BlueGray, Purple & Blue

About Xiaomi Corporation  

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.  

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.  

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked no. 3 globally in the third quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, more than 400 million smart devices connected to its platform as of September 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.  

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index. 

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TECNO to launch its new Spark phone in Pakistan soon

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TECNO to launch its new Spark phone in Pakistan soon

After massive success in the Pakistani Mobile market, TECNO is rumored to be preparing for a new addition to its Spark series. The globally eminent smartphone brand TECNO has been working tirelessly in Pakistan for quite some time now. The brand has brought forward some great phones over the years with advanced technologies, pocket-friendly prices, and stylish designs. 

Spark is TECNO’s famous mid-range series, bringing you quality devices at lower prices. Spark 8C is an entry mobile that is expected to be around PKR 19,499 to PKR 22,999. The price is not confirmed yet but we are expecting it around this segment. The phone is going to be a stunner in this range with Stylish Design and great Battery.

According to sources, Spark 8C will be equipped with better memory and memory fusion features than any other phone in this range. Memory Fusion Technology is specially designed to channel RAM operations by using unused read-only memory (ROM). This means it can expand the memory of 4+128GB to 7+128GB and that of 3+64GB into 6+64GB maximum. The RAM can be updated or expanded from 3GB to 6GB and 4GB to 7GB depending on the variant. If this is true, then Spark 8C shall be the only smartphone to provide such an amazing feature with 128GB in such an affordable price range.

Moreover, the phone is anticipated to provide efficient performance with a powerful processor and big battery. The 90Hz refresh rate, great display, and handy body design will make it a user-friendly device. The phone is expected to launch somewhere in mid-March 2022. Furthermore, the phone is being assembled in Pakistan to make it economical and pocket-friendly for the local consumers. 

So, fingers crossed for this new Spark device to be soon launched in Pakistan. Stay tuned for more updates and much more about tech!

Jazz appoints Atyab Tahir as CEO JazzCash

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Jazz appoints Atyab Tahir as CEO JazzCash

Jazz, Pakistan’s leading digital operator (part of VEON Group NASDAQ: VEON, Euronext Amsterdam: VEON), announces the appointment of Atyab Tahir as the CEO of JazzCash effective May 1 2022.

Atyab, currently serving as Country Manager MasterCard Pakistan & Afghanistan, has over two decades of international experience in banking and consulting. Atyab has also held senior positions at Fidelity Investments, HBL, Telenor Bank and easypaisa. He holds a BA from Dartmouth College and an MBA from Babson College.

Commenting on Atyab’s appointment Aamir Ibrahim, CEO, Jazz  said: “While mobile phones and payment solutions have accelerated financial inclusion in the country, a significant portion of Pakistan’s adult population remain unbanked. I am confident that under Atyab’s dynamic leadership JazzCash will help boost financial inclusion across the board through innovative and customer-centric products.”

JazzCash is at the forefront of Pakistan’s digital revolution processing more than 5 million transactions every day and accounting for almost 7% of Pakistan’s GDP. Our aim is to build a world-class fintech serving every single Pakistani, from youth, SMEs, freelancers, with a very strong focus on the unbanked and the underbanked. I look forward to joining the Jazz family and collaborating with our partners in the telecommunications and financial services sector to unlock the true potential of Digital Pakistan.” said Atyab.

A division of Jazz, JazzCash has grown rapidly to become a leader in the country’s marketplace for digital financial services. As shown in VEON Group’s FY21 results that were released on 28 February 2022, JazzCash has 15.2 million monthly active users (+24.9% YoY) and 130,800 monthly active merchants (up by 2.3 times YoY). 

Jazz appoints Atyab Tahir as CEO JazzCash.

vivo V23 5G — The Best in Camera, Technology, Performance and Appearance

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Due to the constant development in the technology space for smartphones, there is always hype surrounding any new ‘firsts’ in the market. There is always excitement as to what will be introduced and how well it will be accepted by the audience. 

Keeping this in mind, Vivo’s latest smartphone vivo V23 5G finds itself in a similar situation. The day it was announced, it received a lot of attention for its color-changing design. The design itself represents a significant advancement in smartphone research and design. Making smartphones not only technologically superior but also cosmetically superior is a step forward.

The continual excitement and experience since the smartphone’s launch has not only solidified its market position but also demonstrated that it is a well-balanced phone that isn’t only focused on aesthetics.

Delving more into the device, the vivo V23 5G dons a high-resolution 50MP AF Portrait Selfie camera on the front. This device focuses heavily on the selfie experience which makes it stand out in the market. The latest ISOCELL 3.0 technology helps the camera increase light sensitivity to capture a more crystal-clear picture for the user. Furthermore, the Eye Autofocus feature enables the users to be the center of attention while clicking the picture as the camera focuses on the user, even if they are in motion. 

The dual front camera system offers a much larger field of view with the help of its 8MP Super Wide-Angle Camera. Furthermore, with modes like the AI Extreme Night Portrait mode, the front camera delivers an unparalleled experience in this price range. The phone also sports a 64 MP main rear camera with an 8MP wide-angle lens and a 2MP Macro that can handle wide natural landscapes very easily. The user experience is further increased with features like the Super Night Mode, Bokeh Flare Portrait, and Ultra Stabilization. It is only right to say that both, the front camera and the rear camera together offer a device that is picture-perfect. 

When it comes to the visual and performance aspects of this phone, there’s no doubt that it’s the best of what vivo has to offer. vivo has always been on the cutting edge of device design and aesthetics. It’s also fair to say that Vivo takes pride in its technological advancements and innovations. Every device that vivo introduces exemplifies this completion.

V23 5G brings out the result of Vivo’s extensive research which is the Color Changing Fluorite AG Design. This material changes its color upon exposure to ultraviolet light and after about 30 seconds under the sun. This switch goes back to normal once the phone is out of sun exposure. Talking more about the appearance of the device, it is the combination of the Metal Flat Frame Design and the Color Changing Fluorite AG Design that gives the device the aesthetic appeal that has been the talk in the industry for a while now. 

All these powerful features that the phone flaunts are powered by the powerful MediaTek Dimensity 920 processor. This processor offers powerful performance and a fast user experience. The Extended RAM 2.0 further enhances the user experience with its versatile features to expand RAM when required. The 90Hz refresh rate display, a Liquid Cooling System, and Ultra Game Mode make it possible for users to enjoy super smooth gameplay performance. This experience is mutually assisted by the 4200mAh battery that features a 44W FlashCharge that helps in interrupted experience and performance. 

To summarise it all, the vivo V23 5G is a proud and well-balanced device that fulfills the requirements of every smartphone enthusiast whether it is for work, casual, or professional usage.

 

Tech Giant XIAOMI launches anticipated Redmi Note 11 Pro – Packing major upgraded to hardwares & software!

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Xiaomi announced the Redmi Note 11 Pro for Pakistani markets, pushing forward the legacy of the Redmi Note series with two all-new devices: Redmi Note 11 Pro and Redmi Note 11. Rising to the challenge to bring even stronger specs and features, Redmi Note 11 series packs powerful upgrades to its camera system, charging speed, display, and SoC—making flagship-level smartphone performance more accessible than before. All this available in a bundle deal, with Redmi Buds 3 completely free.

Flagship-level 108MP quad camera to deliver outstanding photography

Boasting a rear quad camera setup, Redmi Note 11 Pro delivers an outstanding photography experience with zero compromise. Its 108MP main camera captures stunning images in high-resolution and vivid colors; an 8MP ultra-wide angle camera extends your perspective with a 118-degree viewing angle; a 2MP macro camera that captures fine details up close and a 2MP depth sensor that’s for capturing more natural looking portrait shots. Accenting the front of the phone is a 16MP front camera that can capture clearer and natural-looking selfies. The 108MP pro-grade main camera utilizes the Samsung HM2 sensor with a large sensor size at 1/1.52 inch, and supports 9-in-1 pixel binning technology as well as a dual native ISO to deliver incredible images in all lighting conditions, with spectacular results especially in dim light.

120Hz FHD+ AMOLED DotDisplay packed into trendy flat-edge body

Featuring a large 6.67′ FHD+ AMOLED DotDisplay with 120Hz display refresh rate, Redmi Note 11 Pro levels up the screen experience with smooth scrolling response and lag-free transitions. The beautiful display is packed into a body with a trendy flat-edge design. Plus, with the dual super linear speakers located at the top and bottom of the phone, Redmi Note 11 offers immersive stereo sound for gaming or watching videos.

Performance powered by 67W turbo charging and MediaTek Helio G96

Redmi Note 11 Pro comes with flagship 67W turbo charging, allowing you to charge up

to 51% of its 5,000mAh high capacity battery in just 15 minutes Powered by MediaTek Helio G96, Redmi Note 11 Pro also delivers a smooth and seamless performance.

Market availability:

Redmi Note 11 Pro comes in two variants – 6GB+128GB, and 8GB+128GB and are available at top distributor partners such as Phonezo, Airlink Communication, Smartlink and Tech Sirat. For those looking to purchase these online, we’ve news for you  too as these are also available on MiStore.

Redmi Note 11 Pro

6GB+128GB: PKR 51,999/-

8GB+128GB: PKR 59,999/-

Redmi Note 11 Quick Specs:

 Redmi Note 11
Display120Hz  6.67” FHD+ AMOLED DotDisplay
Rear Camera108MP main camera 8MP ultra-wide camera 2MP macro camera 2MP depth camera
Front Camera16MP in-display front camera
Dimension & Weight164.19mm x 76.1mm x 8.12mm 202g
ProcessorMediaTek Helio G96
Charging5,000mAh (typ) battery Supports 67W wired Pro fast charging
Variant6GB+128GB, 8GB+128GB
Available ColorGraphite Gray, Polar White, Star Blue

The Redmi Note 11 Pro is available at PKR 51,999/- for the 6+128GB variant and PKR 59,999/- for the 8+128GB variant. A bundle deal with Redmi Buds 3 absolutely free!

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the Coolest Company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked no. 3 globally in the third quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, more than 400 million smart devices connected to its platform as of September 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

The Public Relations Department of PIA Indebted To The Dedicated Services Of Ms Yasmin Haroon

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    The Public Relations Department of PIA Indebted To The Dedicated Services Of Ms Yasmin Haroon

    The Public Relations Department of Pakistan International Airlines is deeply indebted to the dedicated services of Ms Yasmin Haroon. She upheld the cause of promoting a positive image of PIA with utmost devotion and professional commitment. Her soft mannerism and smile will be remembered forever. I wish her a happy life ahead with family and friends.
    Let it be a new beginning

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    Pizza Hut Brings The Big Dipper In Pakistan

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      Pizza Hut Brings The Big Dipper In Pakistan

      [Lahore – 23rd August, 2016]:Pizza Hut, one of the largest international food chains in the country and a pioneer within the pizza industry, hosted a big party and launched The Big Dipper in Lahore, Pakistan

      Pizza Hut logo. (PRNewsFoto/Pizza Hut)
      Pizza Hut logo. (PRNewsFoto/Pizza Hut)

      .The newly launched Big Dipper includes twenty four delicious slices with four dips that will make the pizza even more enjoyable and delicious.

      The Big Dipper launch at Pizza Hut Lahore One can have all four dips in one pizza which are Fiery Peri, Garlic and Mint, Creamy Ranch and Chipotle BBQ.We aim at making Pizza Hut the fastest growing and most loved food chain in Pakistan.

      Pizza Hut brings the Big Dipper in PakistanThe brand is known for leading the market in food innovation, using the finest quality of ingredients. The launch of the new Big Dipper is one such initiative that the consumers will surely love.

      Big Dipper Launch in Lahore” said Marya Khan Chief Marketing and Innovator Officer (CMIO) MCR PVT LTD.The newly launched Big Dipper is available at all Pizza Hut outlets across Pakistan for dine in, take away and home delivery.The all New BIG DIPPER is now in Pakistan with 24 scrumptious slices and 4 mouth-watering dips! So gather up, come over or order from home, this heavenly pizza is a great experience.

      About Pizza Hut:

      Pizza Hut, being the first International franchise to enter the Pakistani market has set new standards of dine-in restaurants and quick delivery of oven hot pizzas and has since then enjoyed tremendous brand loyalty from its customers.

      METRO CASH AND CARRY PAKISTAN COLLABORATES WITH PUNJAB FOOD AUTHORITY ON ITS SCHOOL OF HYGIENE

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        METRO CASH AND CARRY PAKISTAN COLLABORATES WITH PUNJAB FOOD AUTHORITY ON ITS SCHOOL OF HYGIENE

        KARACHI: METRO Cash & Carry Pakistan and Punjab Food Authority recently concluded a month long successful collaboration on the School of Hygiene Training program, where METRO Cash & Carry Pakistan provided its team of Quality Assurance experts that served as the Master Trainers at the designated School, as well as over 1000 sets of aprons and hygiene caps for the participants.

        To conclude this one month collaboration program, a closing meeting was organized at PFA head office between METRO Cash & Carry Pakistan and PFA representatives headed by Director General Punjab Food Authority (PFA) Mr. Noor-Ul-Amin Mengal and Mr. Marek Minkiewicz Managing Director METRO Cash and Carry Pakistan.  Mr. Marek Minkiewicz appreciated the DG PFA for his efforts on this long term sustainable initiative “School of Hygiene for food handlers” while Mr. Noor-Ul-Amin Mengal also appreciated the support offered by METRO Management on appointing competent expert team as master trainer and the commitment for making this initiative successful.

        During the month long training program 1400 food handlers from different hotels, restaurants, caterers, and small & medium food business organizations were trained in 8 batches at each divisional PFA school. Along with food handlers the internally recruited PFA master trainers were also trained at a level where they can independently run these training schools.

        Punjab Food Authority (PFA) has commenced training schools in 5 major cities of Punjab province which are aimed at imparting training to people attached with food business.. This collaboration is aimed at developing training module followed by execution and effectiveness evaluation by METRO Cash & Carry Pakistan experts for food handlers as well as PFA officials on Level-I food safety program.

        Mobilink Foundation Wins Its 4th Shaukat Khanum CSR Award

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          Mobilink Foundation Wins Its 4th Shaukat Khanum CSR Award

          Islamabad – 13th April, 2016: At a ceremony held by Shaukat Khanum Memorial Cancer Hospital & Research Center (SKMCH&RC) to acknowledge its leading corporate donors and supporters for the year 2015, Mobilink Foundation was awarded the Corporate Social Responsibility (CSR) Award for the 4th time.

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          “This award underscores Mobilink’s commitment towards the local Healthcare sector as part of our Corporate Responsibility initiatives. We will continue to support Shaukat Khanum Hospital in the coming years to make every day better for the communities we operate within,” said Jeffrey Hedberg, CEO & President – Mobilink.

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          Since the past four years, Mobilink Foundation has contributed greatly to the enhancement of the Shaukat Khanum project and ideology through financial contributions, and active volunteerism under its ‘Mobilink Torchbearers’ program.

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          Mobilink also invests in health programs and believes that everyone should have access to primary healthcare, irrespective of their financial strength and background.

          The Mobilink Foundation is the recipient of various awards which laud its transparent and successful CSR initiatives throughout the country. It became the first and only telecom industry CSR function to receive certification by the Pakistan Center for Philanthropy (PCP) which was awarded in recognition of the Foundation’s excellence in large scale humanitarian and social development initiatives.

          About Mobilink

          Mobilink is Pakistan’s leading provider of voice and data services. With over 37.8 million subscribers, Mobilink maintains market leadership with coverage in over 20,000 cities, towns and villages across Pakistan. With an investment of USD 4.3 billion in Pakistan, Mobilink continues to innovate through cutting-edge, state of the art technology, a portfolio of Mobile Financial Services, strongest brands, the largest portfolio of value added services, the largest bio-metric SIM verification footprint as well as the country’s largest network with over 10,000 cell sites. The company also has the largest distribution and call center network that enables it to offer wider accessibility and quality customer services across Pakistan.

          Ufone Supports Rizq To Fight Hunger And Reduce Food Wastage

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            Ufone Supports Rizq To Fight Hunger And Reduce Food Wastage

            Lahore, June 7, 2017: Ramazan is a time of reflection and kindness. Continuing on its tradition of supporting estimable people and institutions, which in turn help the less fortunate in Pakistan, Ufone is supporting Rizq, a social entrepreneur project, this Ramazan.

            Rizq was started in April 2015 by a group of friends who met at LUMS while studying for their economics degree after Huzaifa Ahmad shared his desire to channelize excess food to the underprivileged who cannot afford daily meals. Huzaifa’s friends and partners, Musa Amir and Qasim Javed, were instantly on board and the three entrepreneurs came together to build a bridge between surplus food at restaurants, weddings, and households (usually thrown away) and families living in slums of Lahore.

            Ufone is supporting this worthy cause and will purchase media space on television channels and digital media throughout Ramazan, to be used to promote Rizq, free of cost. This will help secure more support for their endeavors by spreading the message of their cause across Pakistan. Ufone highlighted the partnership at an event held on Wednesday, 7th June 2017 at the Pearl Continental Hotel in Lahore. Attendees included bloggers, and representatives from local print, electronic and digital media.

            Rizq has two primary objectives, to decrease food wastage that is rampant in our society and to feed under nourished people particularly children.  As step one, the Rizq team identifies an area within Lahore, usually slums and villages, and maps the community. Next, food drives are advertised on Rizq’s official Facebook page and website encouraging people to contact them if they have any extra or leftover food items from parties or otherwise to donate. When created, Rizq’s Facebook page generated 5,000 likes overnight.

            As step two, food is collected from partner restaurants, bakeries, caterers and households. The food usually comes in large containers, which are then taken to a store where it is checked for quality, and sorted into small packages for easy distribution. Lastly, food packages are distributed to mapped communities.

            On average, Rizq serves 200 to 250 meals every day, and the team aims to bring this up to 2000 meals per day. During Ramazan, Rizq targets arranging 2-3 Iftar dastarkhwans on different locations each day to make food available for deserving people.

            In order to expand their operations, Rizq needs Rs 1.5 million to buy a cold storage van and a cold storage facility to manage larger quantities of food. The team has been managing with fridges till now, which restricts them to sell/distribute food immediately.

            This is the first time in Pakistan a food bank has been established to channelize excess food and the project has the potential to reduce poverty and transform people’s lives. Ensuring meal availability means the families can now utilize their money for other facilities like sending children to school, or buying medicines for ill family members.

            Ufone hopes to create greater awareness of the remarkable work being done by Rizq and hopes this will kindle a spirit of sharing and generosity in others.

            Ceremony To Celebrate Goodwill Among The People Of Japan And Pakistan

            Ceremony To Celebrate Goodwill Among The People Of Japan And Pakistan

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            Challenges of Pakistan Economy.

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              Written By: Muhammad Akram Khosa,  Quetta.

              It has been 73 years to the independence of Pakistan, but financially, the country does not flourish as other countries of the same age have shown extraordinary growth in the financial sector.  If we take the example of Singapore, which has become independent in August 1965, after 18 years of our beloved country. After freedom Singapore was facing the economic challenges of the bed infrastructure, unemployment, lack of land, and a collapsed financial system.  Singapore has not only survived, besides the economic challenges but has been transformed from an underdeveloped third world country to a developed country during the past 55 years. However, since its independence, Pakistan has been facing different challenges regarding its economy and financial system. The economic situation of Pakistan is very critical and people of the country are looking for the resolution of these economic challenges. Pakistan has different opportunities i.e. Natural resources, deep seaports, CPEC, tourism, foreign investment, which can be helpful to solve its economic problems. In order to take advantage of opportunities, the Government and decision-makers must tackle the long term challenges.

              Pakistan economy’s facing the challenges of the borrowings of the foreign debts, high imports, decrease of export, savings, foreign & local investments, low tax collection, and lack of policy implementation,

              Since its inception Pakistan has confused the financial system, presently Pakistan has a mixed economic system, in 1950s country had undergone speedy industrialization, while in 1972 Govt decided to nationalize the industries to promote the economy but this only promotes the labor trade unions and labor-working class unions.

              Privatization and liberalization are the factors that can help increase the economy of the country. Provincial Governments must increase their tax net as in the 18th amendment they are allowed to generate their own revenue and make the environment for the foreign investors, so the dependency on the federal may be decreased.

              The interest rate is one of the factors which can increase the economy of the country. The government must offer low-interest rate so that it becomes easier for the investors to borrow money from the banks and invest it in their business. Borrowing at a low-interest rate and investing money will increase the level of demand in the economy. It will increase the demand for the labor force to meet the high production level. GDP and the living standard of people will improve. Before Covid-19 the interest rate was set at 12% by the SBP, which decrease the borrowing from the Bank, ultimately was having the bed impact on the financial system.

              Tax collection can play a vital role to improve the economy of Pakistan. The government should make the policy in which the tax collection department (FBR) to work impartially, independently, and transparently which ultimately helps the tax collection departments to work efficiently, effectively. As a result, the confidence of taxpayers will be high and tax collected will also rise. A higher collection of tax can be used for the development of infrastructure. It will help to create jobs by reducing unemployment and generate income for the people.

              Foreign investment, also an important role in any country’s development, this will help to reduce the foreign currency rates, the government must provide a fair and hassle-free environment to the investors to invest in the country and hassle-free policies for the investors.