Lahore,Zubair kasuri, Xiaomi, the global technology giant, has officially launched its television manufacturing facility in Lahore, Pakistan, marking a significant step in its commitment to the local market. The facility commenced operations on February 10th, a date that signifies the strong partnership between Xiaomi and Air Link Communication Ltd., a leading mobile phone manufacturer and distributor in the country.
The state-of-the-art production facility, located in Lahore, is a result of this strategic alliance. The manufacturing process is being handled by Select Technologies (Pvt) Ltd., a wholly-owned subsidiary of Air Link, leveraging their expertise in local manufacturing. This collaboration is poised to bring a wave of benefits to Pakistani consumers. Local production is expected to significantly increase the affordability of Xiaomi televisions by reducing import costs and duties, making high-quality entertainment accessible to a wider audience. Furthermore, it will drastically improve the availability of Xiaomi’s TV lineup across the country, ensuring consumers have easier access to the latest models and cutting-edge technology.
“This partnership with Xiaomi is a testament to our commitment to bringing the best technology to Pakistan,” said Muzaffar Hayat Paracha, CEO of Air Link Communication. “We believe in the potential of the Pakistani market, and this venture will not only provide consumers with affordable and high-quality televisions but also contribute significantly to the growth of the local economy.”
This initiative is also expected to provide a substantial boost to Pakistan’s economy by creating new job opportunities and fostering technology transfer within the local manufacturing sector. Xiaomi’s investment underscores its confidence in Pakistan’s manufacturing capabilities and demonstrates its dedication to serving the Pakistani market. The move is anticipated to intensify competition within the television market, ultimately providing consumers with a wider range of choices and more competitive pricing. The availability of locally manufactured Xiaomi TVs is expected to reshape the landscape of the Pakistani television market.
