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Xiaomi 12 Series Redefines Flagship Category

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Xiaomi today announced the launch of the all-new flagship Xiaomi 12 Series for local markets, featuring two groundbreaking devices: Xiaomi 12 Pro and Xiaomi 12. Designed to empower users around the world with a cutting-edge videography studio and entertainment powerhouse, Xiaomi 12 Series delivers impressive advancements in Xiaomi’s AI algorithm, flagship processing power, and an all-round elevated experience. 

Capture cinematic shots at any time 

Xiaomi 12 Series enables users to record studio-quality shots no matter the scenario, be it challenging lighting conditions or moving objects. Both phones boast a pro-grade triple camera array for versatile shooting, starring a massive 50MP main wide angle camera, with 8K recording capabilities on both Xiaomi 12 Pro and Xiaomi 12.  Xiaomi 12 Pro stands out with its state-of-the-art triple 50MP array, which features a cutting-edge Sony IMX707 ultra-large main sensor. This sensor is capable of catching large amounts of light and empowers advanced imaging capabilities with faster focus speeds and increased color accuracy. Xiaomi 12 features a 13MP ultra-wide angle camera, along with a 5MP tele macro camera, for filming life from different perspectives.  

Beyond impressive hardware, Xiaomi 12 Pro and Xiaomi 12 also advance Xiaomi’s proprietary AI algorithms. These innovations make it easier than ever for users to record every moment the way they want to, even in low-light or moving subjects. Xiaomi ProFocus intelligently identifies and tracks objects, preventing blurring or out-of-focus shots of moving or veiled subjects. These advancements also include eye and face auto focus capabilities. Ultra Night Video uses Xiaomi’s proprietary algorithms to record video even under extreme low-light, meaning moody, atmospheric shots are clearer than ever.  

Available on both devices, One-click AI Cinema offers numerous creative options for show-stopping video editing, such as Parallel World, Freeze Frame Video, and Magic Zoom modes. 

Flagship processing, unprecedented performance and power-efficiency  

Flagship experience requires flagship performance. Xiaomi 12 Series features advanced Qualcomm® Snapdragon™ mobile platforms. Xiaomi 12 Pro and Xiaomi 12 boast a Snapdragon® 8 Gen 1 processor – Qualcomm’s most advanced mobile platform. Built on a 4nm process, this processor also boosts GPU graphic rendering capabilities by 30% and energy efficiency by 25% when compared to the previous generation. Both three devices come with UFS 3.1 exceptional loading and data transfer speeds, along with LPDDR5 RAM for memory speeds up to 6,400Mbps. For optimal product experience, Xiaomi 12 Series packs a high-performing cooling system, bolstered by a super-large vapor chamber and multiple layers of graphite to offer a leading–cooling capability. 

All-around elevated entertainment experiences 

Xiaomi 12 Series not only lets users capture every moment in exquisite detail, but also allows them to relive those moments in astonishing detail via an exceptional entertainment experience.  Both devices offer vivid viewing on an AMOLED Dot Display rated A+ by DisplayMate, and with TrueColor support. For added peace of mind, the display features scratch-resistant Corning® Gorilla® Glass Victus®, and supports Dolby Vision®, industry’s leading imaging technology that brings your content to life with vibrant color and details. Xiaomi 12 Series also supports HDR 10+. Xiaomi 12 Pro is SGS Eye Care Display Certified, showing care for users’ long-term visual health during marathon sessions.  

Meanwhile, Xiaomi 12 Pro redefines flagship display with incredibly smooth viewing, scrolling, swiping, and sliding. The device’s highly power-efficient 6.73-inch WQHD+ display leverages AdaptiveSync Pro to intelligently adjust dynamic LTPO display between 1Hz and 120Hz based on content. 

Xiaomi 12 delivers Xiaomi’s most colorful smartphone display to date, with more than 68 billion colors on 6.28-inch full-HD+ displays. Both feature 120Hz AdaptiveSync, for an impressively high-definition, vibrant, and flicker-free display that conveys every detail.  

 No cinematic experience is truly complete without pro-grade audio. Xiaomi 12 Series features SOUND BY Harman Kardon, and creates an immersive audio experience powered by Dolby Atmos®, delivering spatial sound with rich detail, clarity, and realism across all your favorite entertainment. Xiaomi 12 Pro’s quad speakers – in the form of two tweeters and two woofers – deliver clear details and cover an astounding range of sound. Xiaomi 12 delivers balanced stereo sound ideal for immersive gaming or video.  To optimize core user experience further, Xiaomi 12 Series incorporates MIUI 13, released globally earlier this year. The update includes faster storage, higher background process efficiency, smarter processing, and longer battery life. New features in the upgraded experience include Xiaomi’s proprietary Liquid Storage, Atomized Memory, Focused Algorithms, and Smart Balance. 

Next-generation charging 

Xiaomi 12 Series delivers pro-grade cinematic and entertainment experiences all day, the devices deliver next-level charging speed and safety.  

 Xiaomi 12 Pro features an incredibly fast 120W Xiaomi HyperCharge. With a 4,600mAh battery fully charged in just 18 minutes using Boost mode, Xiaomi 12 Pro delivers next-generation charging capabilities that keep up with user demands.  Xiaomi 12 fits a 4,500mAh battery into compact body designs. Xiaomi 12 Pro and Xiaomi 12 also support 50W wireless charging and 10W reverse charging.  Both leverage Xiaomi AdaptiveCharge, a smart charging algorithm that learns and adapts to charging habits, which prolongs battery life. 

Flagship capabilities packaged in an iconic design  

These portable pocket-sized studios fit comfortably in the palm of your hand thanks to Xiaomi 12 Series’ iconic and user-centered design. Slimmer high-capacity batteries and a narrower ridge gap save precious space within the device. Xiaomi 12 Pro’s 6.73-inch display is encased in a sleek middle frame with sophisticated 3D curves. Meanwhile, Xiaomi 12’s 6.28-inch display measures just 69.9mm in width and is accented by smooth curves for a perfect fit. Both devices are available in Gray, Purple, and Blue. 

Market Availability   

Xiaomi 12 Pro comes in one variant 12GB+256GB, and recommended retail price starts from PKR 208,999/-.

Xiaomi 12 comes in one variant, 12GB+256GB, and recommended retail price starts from PKR 179,999/-.

Purchase these devices and get a sweet bundle deal where you get a Mi Band 6 and a bag with the Xiaomi 12. Similarly with the Xiaomi 12 Pro, get a Mi Portable Bluetooth Speaker and a 10000mAh Mi Power Bank 3.  Available at top distributor partners such as Phonezo, Airlink, Smartlink etc. For those looking to purchase these online, we’ve news for you  too as these are also available on MiStore and Daraz. 

Quick Specs:

 Xiaomi 12Xiaomi 12 Pro
Display120Hz +  AMOLED DotDisplay120Hz 6.73” AMOLED Dot Display 
Rear Camera50MP main camera 13MP ultra-wide camera 2MP macro camera 5MP depth camera50MP wide angle, ultra-wide and tele macro camera
Front Camera32MP32MP in-display selfie camera
Dimension & Weight152.70mm x 69.90mm x 8.16mm – 180g163.60mm x 74.60mm x 8.16mm 205g
ProcessorSnapdragon ® 8 Gen 1Snapdragon ®r 8 Gen 1
Charging4500mAH – 67W charge4600mAH – 120W charge
Variant12GB + 256GB12GB + 256GB
Color AvailableGray, Purple & BlueGray, Purple & Blue

About Xiaomi Corporation  

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.  

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.  

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked no. 3 globally in the third quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, more than 400 million smart devices connected to its platform as of September 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.  

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index. 

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TECNO to launch its new Spark phone in Pakistan soon

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TECNO to launch its new Spark phone in Pakistan soon

After massive success in the Pakistani Mobile market, TECNO is rumored to be preparing for a new addition to its Spark series. The globally eminent smartphone brand TECNO has been working tirelessly in Pakistan for quite some time now. The brand has brought forward some great phones over the years with advanced technologies, pocket-friendly prices, and stylish designs. 

Spark is TECNO’s famous mid-range series, bringing you quality devices at lower prices. Spark 8C is an entry mobile that is expected to be around PKR 19,499 to PKR 22,999. The price is not confirmed yet but we are expecting it around this segment. The phone is going to be a stunner in this range with Stylish Design and great Battery.

According to sources, Spark 8C will be equipped with better memory and memory fusion features than any other phone in this range. Memory Fusion Technology is specially designed to channel RAM operations by using unused read-only memory (ROM). This means it can expand the memory of 4+128GB to 7+128GB and that of 3+64GB into 6+64GB maximum. The RAM can be updated or expanded from 3GB to 6GB and 4GB to 7GB depending on the variant. If this is true, then Spark 8C shall be the only smartphone to provide such an amazing feature with 128GB in such an affordable price range.

Moreover, the phone is anticipated to provide efficient performance with a powerful processor and big battery. The 90Hz refresh rate, great display, and handy body design will make it a user-friendly device. The phone is expected to launch somewhere in mid-March 2022. Furthermore, the phone is being assembled in Pakistan to make it economical and pocket-friendly for the local consumers. 

So, fingers crossed for this new Spark device to be soon launched in Pakistan. Stay tuned for more updates and much more about tech!

Jazz appoints Atyab Tahir as CEO JazzCash

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Jazz appoints Atyab Tahir as CEO JazzCash

Jazz, Pakistan’s leading digital operator (part of VEON Group NASDAQ: VEON, Euronext Amsterdam: VEON), announces the appointment of Atyab Tahir as the CEO of JazzCash effective May 1 2022.

Atyab, currently serving as Country Manager MasterCard Pakistan & Afghanistan, has over two decades of international experience in banking and consulting. Atyab has also held senior positions at Fidelity Investments, HBL, Telenor Bank and easypaisa. He holds a BA from Dartmouth College and an MBA from Babson College.

Commenting on Atyab’s appointment Aamir Ibrahim, CEO, Jazz  said: “While mobile phones and payment solutions have accelerated financial inclusion in the country, a significant portion of Pakistan’s adult population remain unbanked. I am confident that under Atyab’s dynamic leadership JazzCash will help boost financial inclusion across the board through innovative and customer-centric products.”

“JazzCash is at the forefront of Pakistan’s digital revolution processing more than 5 million transactions every day and accounting for almost 7% of Pakistan’s GDP. Our aim is to build a world-class fintech serving every single Pakistani, from youth, SMEs, freelancers, with a very strong focus on the unbanked and the underbanked. I look forward to joining the Jazz family and collaborating with our partners in the telecommunications and financial services sector to unlock the true potential of Digital Pakistan.” said Atyab.

A division of Jazz, JazzCash has grown rapidly to become a leader in the country’s marketplace for digital financial services. As shown in VEON Group’s FY21 results that were released on 28 February 2022, JazzCash has 15.2 million monthly active users (+24.9% YoY) and 130,800 monthly active merchants (up by 2.3 times YoY). 

Jazz appoints Atyab Tahir as CEO JazzCash.

vivo V23 5G — The Best in Camera, Technology, Performance and Appearance

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Due to the constant development in the technology space for smartphones, there is always hype surrounding any new ‘firsts’ in the market. There is always excitement as to what will be introduced and how well it will be accepted by the audience. 

Keeping this in mind, Vivo’s latest smartphone vivo V23 5G finds itself in a similar situation. The day it was announced, it received a lot of attention for its color-changing design. The design itself represents a significant advancement in smartphone research and design. Making smartphones not only technologically superior but also cosmetically superior is a step forward.

The continual excitement and experience since the smartphone’s launch has not only solidified its market position but also demonstrated that it is a well-balanced phone that isn’t only focused on aesthetics.

Delving more into the device, the vivo V23 5G dons a high-resolution 50MP AF Portrait Selfie camera on the front. This device focuses heavily on the selfie experience which makes it stand out in the market. The latest ISOCELL 3.0 technology helps the camera increase light sensitivity to capture a more crystal-clear picture for the user. Furthermore, the Eye Autofocus feature enables the users to be the center of attention while clicking the picture as the camera focuses on the user, even if they are in motion. 

The dual front camera system offers a much larger field of view with the help of its 8MP Super Wide-Angle Camera. Furthermore, with modes like the AI Extreme Night Portrait mode, the front camera delivers an unparalleled experience in this price range. The phone also sports a 64 MP main rear camera with an 8MP wide-angle lens and a 2MP Macro that can handle wide natural landscapes very easily. The user experience is further increased with features like the Super Night Mode, Bokeh Flare Portrait, and Ultra Stabilization. It is only right to say that both, the front camera and the rear camera together offer a device that is picture-perfect. 

When it comes to the visual and performance aspects of this phone, there’s no doubt that it’s the best of what vivo has to offer. vivo has always been on the cutting edge of device design and aesthetics. It’s also fair to say that Vivo takes pride in its technological advancements and innovations. Every device that vivo introduces exemplifies this completion.

V23 5G brings out the result of Vivo’s extensive research which is the Color Changing Fluorite AG Design. This material changes its color upon exposure to ultraviolet light and after about 30 seconds under the sun. This switch goes back to normal once the phone is out of sun exposure. Talking more about the appearance of the device, it is the combination of the Metal Flat Frame Design and the Color Changing Fluorite AG Design that gives the device the aesthetic appeal that has been the talk in the industry for a while now. 

All these powerful features that the phone flaunts are powered by the powerful MediaTek Dimensity 920 processor. This processor offers powerful performance and a fast user experience. The Extended RAM 2.0 further enhances the user experience with its versatile features to expand RAM when required. The 90Hz refresh rate display, a Liquid Cooling System, and Ultra Game Mode make it possible for users to enjoy super smooth gameplay performance. This experience is mutually assisted by the 4200mAh battery that features a 44W FlashCharge that helps in interrupted experience and performance. 

To summarise it all, the vivo V23 5G is a proud and well-balanced device that fulfills the requirements of every smartphone enthusiast whether it is for work, casual, or professional usage.

 

Tech Giant XIAOMI launches anticipated Redmi Note 11 Pro – Packing major upgraded to hardwares & software!

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Xiaomi announced the Redmi Note 11 Pro for Pakistani markets, pushing forward the legacy of the Redmi Note series with two all-new devices: Redmi Note 11 Pro and Redmi Note 11. Rising to the challenge to bring even stronger specs and features, Redmi Note 11 series packs powerful upgrades to its camera system, charging speed, display, and SoC—making flagship-level smartphone performance more accessible than before. All this available in a bundle deal, with Redmi Buds 3 completely free.

Flagship-level 108MP quad camera to deliver outstanding photography

Boasting a rear quad camera setup, Redmi Note 11 Pro delivers an outstanding photography experience with zero compromise. Its 108MP main camera captures stunning images in high-resolution and vivid colors; an 8MP ultra-wide angle camera extends your perspective with a 118-degree viewing angle; a 2MP macro camera that captures fine details up close and a 2MP depth sensor that’s for capturing more natural looking portrait shots. Accenting the front of the phone is a 16MP front camera that can capture clearer and natural-looking selfies. The 108MP pro-grade main camera utilizes the Samsung HM2 sensor with a large sensor size at 1/1.52 inch, and supports 9-in-1 pixel binning technology as well as a dual native ISO to deliver incredible images in all lighting conditions, with spectacular results especially in dim light.

120Hz FHD+ AMOLED DotDisplay packed into trendy flat-edge body

Featuring a large 6.67′ FHD+ AMOLED DotDisplay with 120Hz display refresh rate, Redmi Note 11 Pro levels up the screen experience with smooth scrolling response and lag-free transitions. The beautiful display is packed into a body with a trendy flat-edge design. Plus, with the dual super linear speakers located at the top and bottom of the phone, Redmi Note 11 offers immersive stereo sound for gaming or watching videos.

Performance powered by 67W turbo charging and MediaTek Helio G96

Redmi Note 11 Pro comes with flagship 67W turbo charging, allowing you to charge up

to 51% of its 5,000mAh high capacity battery in just 15 minutes Powered by MediaTek Helio G96, Redmi Note 11 Pro also delivers a smooth and seamless performance.

Market availability:

Redmi Note 11 Pro comes in two variants – 6GB+128GB, and 8GB+128GB and are available at top distributor partners such as Phonezo, Airlink Communication, Smartlink and Tech Sirat. For those looking to purchase these online, we’ve news for you  too as these are also available on MiStore.

Redmi Note 11 Pro

6GB+128GB: PKR 51,999/-

8GB+128GB: PKR 59,999/-

Redmi Note 11 Quick Specs:

 Redmi Note 11
Display120Hz  6.67” FHD+ AMOLED DotDisplay
Rear Camera108MP main camera 8MP ultra-wide camera 2MP macro camera 2MP depth camera
Front Camera16MP in-display front camera
Dimension & Weight164.19mm x 76.1mm x 8.12mm 202g
ProcessorMediaTek Helio G96
Charging5,000mAh (typ) battery Supports 67W wired Pro fast charging
Variant6GB+128GB, 8GB+128GB
Available ColorGraphite Gray, Polar White, Star Blue

The Redmi Note 11 Pro is available at PKR 51,999/- for the 6+128GB variant and PKR 59,999/- for the 8+128GB variant. A bundle deal with Redmi Buds 3 absolutely free!

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the Coolest Company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked no. 3 globally in the third quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, more than 400 million smart devices connected to its platform as of September 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Ufone Almost Catches Jazz After Telenor Merger as Market Share Gap Shrinks to Just 0.07%

Pakistan’s telecom industry is going through an important change as Ufone continues to strengthen its position in the mobile market following its merger with Telenor Pakistan. The latest market share figures suggest that Ufone is now very close to Jazz, with the difference between the two major telecom operators shrinking to just 0.07%.

This development has attracted attention across Pakistan’s telecom sector. For years, Jazz has maintained a strong position as one of the country’s leading mobile network operators. However, the merger of Ufone and Telenor has changed the competitive situation and created a stronger player in the market.

The shrinking gap shows how the merger could affect the future of mobile services in Pakistan. It also highlights the growing competition between telecom companies as they work to attract more customers and improve their services.

Ufone Gets Closer to Jazz After Telenor Merger

Ufone has made an important move in Pakistan’s telecom market after joining forces with Telenor Pakistan. The merger has brought together two established telecom operators, allowing Ufone to increase its overall market presence.

Before the merger, Ufone and Telenor operated as separate companies and competed with other networks for customers. Both had their own subscribers, network facilities, and business operations.

Following the merger, their combined market position has become much stronger. This has helped Ufone move closer to Jazz, which has traditionally held a leading position in Pakistan’s mobile market.

The reported difference of only 0.07% between Ufone and Jazz indicates how closely the two operators are now competing. Although the exact ranking can change with new subscriber data, the latest figures show that the telecom market is becoming more competitive.

For mobile users, this development could bring more choices and encourage telecom companies to improve their services.

How the Telenor Merger Changed Pakistan’s Telecom Market

The merger between Ufone and Telenor Pakistan is one of the major developments in the country’s telecom industry.

Telenor had built a large customer base over many years. It provided mobile network services to millions of Pakistanis in different cities, towns, and rural areas.

Ufone, meanwhile, was already an established telecom company with its own customers and network services. Bringing the two businesses together created an opportunity to build a stronger telecom operator.

The main benefit of the merger is the combined customer base. Instead of competing separately, the two businesses can now work under a combined structure and focus on improving their market position.

The merger may also help the company use its resources more effectively. Network facilities, business operations, customer support, and other services can be managed with greater coordination.

However, combining two large telecom businesses is not a simple process. It requires careful planning, technical work, and proper management to ensure that customers continue receiving reliable services.

Jazz Faces Stronger Competition

Jazz has remained one of the most recognised mobile network brands in Pakistan. Its wide customer base, network coverage, and digital services have helped it maintain a strong position for many years.

However, the situation is changing after the Ufone and Telenor merger.

With Ufone becoming stronger, Jazz now faces a major competitor with a much larger combined market presence than Ufone previously had on its own.

The reported 0.07% market share gap makes the competition even more interesting. Such a small difference suggests that both companies are operating at almost the same level in terms of the reported market share figures.

This could encourage Jazz to introduce better packages, improve its network, and focus more on customer satisfaction.

Competition between telecom companies is generally good for consumers because operators have to work harder to keep their existing customers and attract new ones.

What Does the 0.07% Market Share Gap Mean?

Market share is an important way to measure the position of a telecom company in the industry. It generally represents the percentage of total mobile connections or subscribers held by a particular operator.

For example, if a company has a large percentage of the country’s mobile connections, it has a stronger market position than operators with smaller shares.

A gap of just 0.07 percentage points between Ufone and Jazz means that their reported market shares are extremely close.

This is important because Jazz has traditionally enjoyed a strong position in Pakistan’s telecom sector. Ufone’s progress following the merger shows how combining two companies can change the competitive balance.

However, market share alone does not tell the complete story. Network quality, internet speed, customer experience, revenue, and service coverage are also important factors when comparing telecom operators.

A company may have a large number of subscribers but still need to improve its services to keep customers satisfied.

Benefits of the Merger for Ufone

The merger has created several opportunities for Ufone. One of the biggest advantages is access to a wider customer base.

With Telenor’s existing subscribers becoming part of the combined business, Ufone has a stronger position in the market. This can help the company compete more effectively with Jazz and other telecom operators.

Another possible benefit is better use of network resources. By combining operations, the company may be able to improve its infrastructure and manage costs more effectively.

The merger could also support investment in new technologies, including 4G improvements and future 5G services.

In addition, a larger customer base may help Ufone develop better digital products and services. These could include mobile internet packages, digital payments, business solutions, and other services.

However, customers will judge the success of the merger through actual improvements rather than market share figures alone.

What Will Happen to Existing Telenor Customers?

One of the biggest questions following the merger is what will happen to existing Telenor users.

Customers usually want to know whether their SIM cards, mobile numbers, packages, balances, and other services will continue working as before.

A major telecom merger requires a gradual process to bring systems and operations together. During this process, companies need to make sure that customers do not face unnecessary problems.

Existing subscribers also expect clear information about any changes to their services.

For many users, keeping their current mobile number is especially important because it is connected to banking accounts, social media profiles, WhatsApp, and other online services.

Ufone will need to focus on customer support and communication while bringing the two businesses together.

A smooth transition could help the company maintain customer trust and strengthen its position in the market.

Will Customers Get Better Mobile Packages?

The stronger competition between Ufone and Jazz could create more opportunities for mobile users.

Telecom companies regularly introduce different packages to attract customers. These offers usually include internet data, on-net minutes, off-net minutes, and SMS bundles.

When competition increases, operators may offer more attractive packages to convince users to stay with their networks.

Ufone could use its stronger market position to introduce new offers and improve existing packages. Jazz may also respond by providing competitive prices and additional benefits.

However, a smaller market share gap does not automatically mean that mobile packages will become cheaper.

Prices depend on several factors, including operating costs, taxes, electricity expenses, network investment, and government policies.

Still, stronger competition can encourage companies to provide better value for money.

Network Coverage and Internet Speed Will Be Important

Market share is only one part of the telecom business. For most mobile users in Pakistan, network coverage and internet speed are equally important.

Customers want reliable signals, fast internet, and fewer connection problems.

People living in major cities may have access to different mobile networks, while users in smaller towns and rural areas may have fewer options.

This means Ufone will need to focus on improving its network across different parts of the country.

The combined business could have an opportunity to improve coverage by making better use of available infrastructure. However, the actual results will depend on network planning, investment, and technical improvements.

Jazz will also need to maintain its network quality to protect its position.

In the coming months, users will likely pay more attention to real-world performance than market share announcements.

Impact on Pakistan’s Telecom Industry

The Ufone and Telenor merger could have a lasting impact on Pakistan’s telecom industry.

For many years, telecom operators have competed to increase their subscriber numbers and expand their services. The merger has changed the market structure by creating a stronger competitor.

This could influence how companies plan their future investments and business strategies.

A stronger Ufone may encourage other operators to improve their services and introduce new offers. It could also increase pressure on telecom companies to expand their networks and provide better customer support.

Another important area is digital connectivity. Pakistan’s demand for mobile internet continues to grow as more people use smartphones for education, business, entertainment, shopping, and communication.

Telecom companies will need to invest in better infrastructure to meet these needs.

The growing use of digital services also makes reliable mobile internet more important than ever.

The Role of 5G in Future Competition

The next major development in Pakistan’s telecom sector is the expansion of advanced mobile network technology, particularly 5G.

Faster mobile internet could support better video streaming, online gaming, remote working, smart devices, and digital business services.

For telecom companies, preparing for this technology requires investment in network equipment, infrastructure, and technical resources.

A stronger combined Ufone business may have more opportunities to compete in this area.

Jazz will also remain an important competitor as telecom operators prepare for the next stage of mobile connectivity.

However, 5G services will require more than just market share. Companies will need suitable spectrum, network investment, and regulatory approval to provide reliable services.

The companies that successfully combine strong coverage with affordable packages could attract more customers in the future.

Challenges Ufone Must Overcome

Although the merger has improved Ufone’s market position, the company still faces several challenges.

First, combining two telecom businesses requires significant technical work. Customer databases, network systems, billing services, and support operations must work together properly.

Second, customer satisfaction will remain a major concern. If users experience network problems or difficulties with their services, they may consider switching to another operator.

Third, maintaining network quality across Pakistan will require continuous investment.

The company will also need to compete on prices without affecting the quality of its services.

Another important challenge is maintaining customer confidence. Subscribers need clear information about service changes and should be able to receive quick assistance when problems occur.

Overcoming these challenges will be important if Ufone wants to turn its stronger market position into long-term success.

What This Means for Mobile Users in Pakistan

For ordinary mobile users, the most important question is whether the changing telecom market will improve their daily experience.

People want affordable internet packages, good call quality, reliable signals, and helpful customer service.

The stronger competition between Ufone and Jazz could encourage both companies to improve their services.

Customers may also benefit from new packages and better digital products as telecom operators look for ways to attract and retain subscribers.

However, users should compare network performance in their own areas before selecting a mobile operator.

A network that works well in Karachi or Lahore may not provide the same experience in a smaller city or rural location.

Therefore, better coverage and service quality should remain the main priorities for telecom companies.

Conclusion

Ufone’s rapid progress following its merger with Telenor Pakistan has created a major development in the country’s telecom industry. The reported market share difference between Ufone and Jazz has dropped to just 0.07%, bringing the two operators extremely close.

This change highlights the impact of the merger and shows how the combination of two established telecom businesses can reshape market competition.

Jazz still remains a major name in Pakistan’s mobile industry, but Ufone’s stronger position could make the competition more intense.

The next stage will be important for both companies. Their ability to improve network coverage, internet speed, customer support, and affordable packages will play a major role in determining their future success.

For Pakistani consumers, increased competition could bring better services and more choices. However, the real benefits will depend on how effectively telecom operators respond to the changing market.

Frequently Asked Questions (FAQs)

1. How close is Ufone to Jazz in Pakistan’s telecom market?

According to the reported figures, the market share gap between Ufone and Jazz has narrowed to just 0.07%, making their positions extremely close.

2. Why has Ufone’s market share increased?

Ufone’s stronger market position follows its merger with Telenor Pakistan, which brought the two businesses together under a combined structure.

3. Has Ufone merged with Telenor Pakistan?

Yes, the merger has brought the two telecom businesses together, changing the competitive structure of Pakistan’s mobile market.

4. Is Ufone now bigger than Jazz?

The reported figures show that Ufone has moved very close to Jazz. However, the exact ranking depends on the latest official market share data.

5. Will Telenor SIM cards continue working?

Customers should follow official company announcements regarding SIM cards, numbers, packages, and any changes to existing services.

6. Will Ufone introduce cheaper internet packages?

The stronger competition may encourage Ufone to offer more attractive internet packages, although future prices will depend on business costs and market conditions.

7. How will the merger affect Jazz?

Jazz now faces stronger competition from the combined Ufone and Telenor business. This may encourage Jazz to improve its network and customer offers.

8. Will mobile network coverage improve after the merger?

The merger creates opportunities to use network resources more effectively. However, actual improvements will depend on investment and technical work.

9. What is the benefit of the Ufone and Telenor merger for customers?

Potential benefits include better network investment, improved services, more competitive packages, and stronger digital offerings.

10. What is the future of Pakistan’s telecom industry?

Pakistan’s telecom industry is expected to focus on better mobile internet, network expansion, digital services, and preparations for advanced technologies such as 5G.

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Motorola Signature 27 Launch Set for November 5 With Snapdragon 8 Elite Extreme Gen 6

Motorola is preparing to introduce its next premium smartphone, the Motorola Signature 27, on November 5, 2026. The upcoming flagship has already attracted attention because of its powerful Qualcomm processor, premium design, advanced camera system, and improved cooling technology.

The company first showed the smartphone during Qualcomm’s Snapdragon Summit 2026 in September. At that time, Motorola shared some important details about the device but did not announce an exact launch date. Now, the company has officially confirmed November 5 as the global launch date.

The Motorola Signature 27 is expected to compete with other high-end Android smartphones. It will focus on performance, photography, artificial intelligence (AI), gaming, and a premium user experience.

One of the biggest highlights is its Snapdragon 8 Elite Extreme Gen 6 processor. Motorola has also confirmed a 200MP periscope telephoto camera, a 50MP Sony main camera, and audio technology developed with Bang & Olufsen.

Here is everything currently known about the Motorola Signature 27, including its launch date, processor, camera features, design, software, and expected availability.

Motorola Signature 27 Official Launch Date

Motorola has confirmed that the Signature 27 will officially launch on November 5, 2026. The announcement was shared through the company’s official social media account.

Before this announcement, Motorola had only confirmed that the smartphone would arrive in November. The new announcement provides a clear date for fans who are waiting for the company’s next flagship device.

The phone was first introduced at the Snapdragon Summit 2026, where Motorola highlighted its performance and premium features. Since then, the company has gradually shared more information about its upcoming smartphone.

The November 5 event is expected to reveal additional details, including complete specifications, pricing, and market availability.

Motorola has also prepared online promotional pages for the smartphone in different regions. These pages show that the company plans to bring the device to international markets.

Snapdragon 8 Elite Extreme Gen 6 Processor

The biggest feature of the Motorola Signature 27 is its Qualcomm Snapdragon 8 Elite Extreme Gen 6 chipset.

This next-generation processor is designed for high-performance smartphones. It is expected to deliver faster processing, improved graphics, better gaming performance, and more advanced AI features.

With this chipset, users can expect a smooth experience while running multiple applications, playing demanding games, watching high-quality videos, and performing everyday tasks.

The powerful processor should also help improve the phone’s camera processing and on-device AI features.

Another important benefit is improved connectivity. Motorola says the new platform works with six antennas to support faster connectivity and cloud-based AI experiences.

The Signature 27 is clearly being developed for users who want flagship-level performance without making major compromises.

Geekbench Listing Reveals Performance Details

Before its official launch, the Motorola Signature 27 appeared on the Geekbench benchmarking platform.

The listing revealed some additional information about the smartphone’s hardware and software. According to the reported results, the device scored 3,313 points in the single-core test and 11,088 points in the multi-core test.

These results provide an early idea of the phone’s processing capabilities.

The benchmark listing also suggests that the smartphone will come with 12GB of RAM. It was reportedly tested with Android 17, Google’s latest generation of Android software.

The listing identified the processor through the Qualcomm chipset code SM8975. It also showed an Adreno 850 graphics processing unit.

However, it is important to remember that benchmark results from pre-launch devices may not represent the final retail version. Actual performance can change depending on software optimisation and other factors.

Still, these early results suggest that Motorola is preparing a powerful smartphone for the premium market.

Advanced ArcticMesh Cooling Technology

Powerful processors can produce heat during heavy use, especially when users play demanding games, record videos, or run multiple applications.

To manage this problem, Motorola is introducing its ArcticMesh cooling system in the Signature 27.

The cooling system includes an improved vapour chamber that is reportedly 40% larger than the previous generation.

Motorola has also included liquid metal cooling technology to help transfer heat away from important internal components.

This system is designed to keep the smartphone at a more stable temperature during long gaming sessions and other demanding activities.

Better heat management can also help maintain consistent performance. When a smartphone becomes too hot, its processor may reduce speed to control temperature.

With the improved cooling system, Motorola aims to reduce this problem and provide a smoother experience.

The ArcticMesh technology could become an important advantage for users who regularly play mobile games or use performance-heavy applications.

Motorola Signature 27 Camera Features

Photography is another major area where Motorola wants to make a strong impression.

The Signature 27 will feature a 50MP Sony LYTIA 910 main camera. This sensor is designed to capture detailed photographs with improved image quality.

The main camera will also support optical image stabilisation (OIS). This technology helps reduce unwanted movement while taking pictures and recording videos.

It can be particularly useful when users take photos in low-light conditions or capture videos while walking.

However, the biggest camera highlight is the 200MP periscope telephoto camera.

This high-resolution camera is designed to capture distant objects with more detail. Motorola is also promoting advanced zoom capabilities, including up to 100x digital zoom.

A periscope camera uses a different internal arrangement to provide greater zoom capabilities without requiring an extremely thick camera system.

The company has also highlighted its image and video stabilisation features. The system combines optical stabilisation hardware with Qualcomm’s technology to improve video recording.

An AI-powered Video Enhancement Engine is also expected to improve colours by analysing different scenes during recording.

Motorola has not yet shared complete information about every camera sensor. More details about the remaining cameras and their features are expected around the official launch.

Premium Design and Colour Options

Motorola is giving the Signature 27 a premium design with carefully selected materials and a modern appearance.

The smartphone features an aluminium body with curved edges. Its design is intended to provide a comfortable grip while maintaining a high-end look.

One of the most noticeable parts of the device is its large rear camera module. The camera housing includes a combination of smooth ceramic and brushed aluminium finishes.

Motorola has also revealed two attractive colour options.

The first is PANTONE Coal Smoke, which features a special woven texture. This finish takes inspiration from automotive engineering and performance clothing.

The textured surface is designed to improve grip while giving the smartphone a different appearance.

The second option is PANTONE Capulet Green, which features a brushed textile-inspired finish.

This colour option offers a softer look and is designed for people who prefer a simple but stylish smartphone.

Both finishes highlight Motorola’s focus on combining modern technology with premium design.

Android 17 and Seven Years of Software Updates

Software support is another important feature of the Motorola Signature 27.

The smartphone is expected to run Android 17 out of the box. This means users will get access to Google’s latest Android features and improvements.

Android 17 is expected to offer improvements in system performance, privacy, security, and overall user experience.

Motorola has also promised seven years of operating system upgrades and up to seven years of security updates.

This is an important step for customers who prefer using their smartphones for several years instead of changing devices every year.

Long-term software support can also help keep a smartphone secure and compatible with newer applications.

However, the exact update schedule may depend on the market, model, and local network requirements.

Audio by Bang & Olufsen

Motorola has also partnered with Bang & Olufsen to improve the audio experience of the Signature 27.

The smartphone will be the first Motorola device to feature Audio by Bang & Olufsen.

Bang & Olufsen is known for its premium audio products. Its involvement suggests that Motorola wants to provide a better sound experience for music, videos, gaming, and entertainment.

The partnership is another part of the company’s plan to make the Signature 27 a complete premium smartphone.

However, the actual sound quality will need to be tested after the phone becomes available.

Motorola Signature 27 Expected Price

Motorola has not officially announced the price of the Signature 27.

However, an earlier European retailer listing suggested that a 12GB RAM and 512GB storage version could cost around €1,594.90.

This price indicates that the smartphone may target the high-end market.

It is important to understand that retailer listings are not always final. The official price may be different when Motorola announces the phone.

The company is expected to share confirmed pricing information during the November 5 launch event.

Motorola Signature 27 Price in Pakistan and Availability

Pakistani smartphone buyers may also be interested in the upcoming Motorola flagship.

However, Motorola has not yet confirmed the official Pakistan launch date or local price.

If the device arrives in Pakistan, its final price will depend on international pricing, import costs, taxes, currency exchange rates, and local distribution.

Customers should also check whether the smartphone comes with official local warranty support before purchasing it.

At this stage, there is no confirmed Pakistan price available. Buyers should wait for an official announcement rather than relying on unofficial estimates.

What Makes the Motorola Signature 27 Special?

The Motorola Signature 27 brings several features that could make it an interesting choice in the flagship smartphone market.

Its Snapdragon 8 Elite Extreme Gen 6 processor is designed for high-speed performance. The improved ArcticMesh cooling system should help control heat during demanding activities.

The camera system is another major attraction, especially the 200MP periscope telephoto camera and 50MP Sony main sensor.

The premium design, Bang & Olufsen audio, Android 17, and seven years of software upgrades also make the device stand out.

However, some important details are still missing. Motorola has not confirmed the complete camera setup, battery capacity, charging speed, display specifications, or official price.

These details will help customers understand whether the Signature 27 offers good value compared with other flagship smartphones.

Final Words

The Motorola Signature 27 is shaping up to be one of the company’s most interesting premium smartphones.

With its November 5 launch date, powerful Snapdragon processor, 200MP periscope camera, improved cooling system, and premium design, the device could attract customers looking for a high-end Android experience.

The addition of Bang & Olufsen audio and seven years of software upgrades makes the smartphone even more interesting.

Although its official price and complete specifications are still unknown, the upcoming launch should answer many important questions.

Motorola fans and smartphone buyers will not have to wait much longer to learn what the Signature 27 offers. The device will officially be introduced on November 5, 2026.

Frequently Asked Questions (FAQs)

1. When will the Motorola Signature 27 launch?

Motorola has confirmed that the Signature 27 will launch globally on November 5, 2026.

2. Which processor will power the Motorola Signature 27?

The smartphone will use Qualcomm’s Snapdragon 8 Elite Extreme Gen 6 processor.

3. How much RAM will the Motorola Signature 27 offer?

A Geekbench listing suggests that the phone will offer a 12GB RAM configuration.

4. What camera will the Motorola Signature 27 feature?

The smartphone will feature a 50MP Sony LYTIA 910 main camera and a 200MP periscope telephoto camera.

5. Will the Motorola Signature 27 support 100x zoom?

Motorola has highlighted up to 100x digital zoom capabilities for its 200MP periscope camera.

6. Which operating system will the phone use?

The Motorola Signature 27 is expected to run Android 17.

7. How many years of software updates will Motorola provide?

Motorola promises seven years of operating system upgrades and up to seven years of security updates.

8. What are the available colours of the Motorola Signature 27?

The revealed colour options include PANTONE Coal Smoke and PANTONE Capulet Green.

9. What is the expected price of the Motorola Signature 27?

Motorola has not announced the official price. An earlier European retailer listing suggested a price of around €1,594.90 for the 12GB RAM and 512GB storage version.

10. What will be the Motorola Signature 27 price in Pakistan?

The official Pakistan price has not been announced yet. Local pricing and availability details are expected after further market announcements.

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Samsung W27 Launches With Premium Foldable Design and $2,852 Starting Price

Samsung has officially introduced its latest premium foldable smartphone, the Samsung W27, in China. The new device brings a luxury design, powerful hardware, advanced cameras, and a large foldable display. It is designed for users who want a high-end smartphone that combines modern technology with an attractive and stylish appearance.

The Samsung W27 is part of the company’s premium W-series smartphone range. It is based on the Galaxy Z Fold 8 Ultra but comes with a more luxurious exterior, special colour options, and gold finishing across different parts of the body. Samsung has also included satellite connectivity, making the new foldable phone more useful in situations where regular mobile network coverage is not available.

One of the biggest talking points is its starting price of approximately $2,852. This makes the Samsung W27 one of the most expensive foldable smartphones in the company’s current lineup.

The smartphone offers an 8-inch internal display, a 6.5-inch cover screen, a Snapdragon 8 Elite Gen 5 for Galaxy processor, 16GB RAM, and a 5,000mAh battery. It also features a 200MP primary camera and runs Android 17 with Samsung’s One UI 9 interface.

Let’s take a closer look at the Samsung W27’s design, display, performance, cameras, battery, features, and price.

Samsung W27 Features a Luxury and Premium Design

The design is one of the main highlights of the Samsung W27. Unlike regular foldable smartphones, Samsung has given this model a special luxury appearance with a two-tone colour combination and gold finishing.

The phone is available in two colour options: Jihu Blue and Jixia Hong. Both versions feature a gold-coloured frame, camera section, and hinge. This combination gives the device a different appearance compared to standard Galaxy Z Fold models.

Samsung has also added its special “Heart to the World” branding on the rear panel. This design element is connected with the company’s premium W-series smartphones in China.

The back panel has a refined finish, while the gold-coloured metal frame adds to its overall appearance. The camera island also follows the same design theme, making the rear side look more attractive.

The company has used Advanced Armor Aluminum for the frame. Corning Gorilla Glass Ceramic 3 protection is also included for improved protection against everyday damage.

Despite its large foldable display, the phone maintains a relatively slim body. It measures around 8.9mm when folded and approximately 4.1mm when opened. Its total weight is around 215 grams.

The device also carries an IP48 rating for protection against dust and water. However, users should still take care when using the phone around water or dusty environments.

Samsung W27 Display Offers an 8-Inch Foldable Screen

Samsung has equipped the W27 with two large AMOLED displays. The main screen measures 8 inches and becomes available when users unfold the device.

The inner display uses Dynamic AMOLED 2X technology and offers a resolution of 2,504 x 2,256 pixels. It supports an adaptive refresh rate of up to 120Hz, which helps deliver smooth scrolling, animations, and gaming performance.

The large screen is suitable for watching videos, reading documents, browsing websites, and using multiple applications. Users can also take advantage of the extra screen space for work and entertainment.

The company has also included a 6.5-inch cover display on the outside. This screen offers a resolution of 2,520 x 1,080 pixels and supports the same 120Hz refresh rate technology.

The external display allows users to operate the phone without opening it. They can check notifications, reply to messages, make calls, use applications, and perform other everyday tasks directly from the cover screen.

Both displays support HDR10+ and can reach a peak brightness of up to 3,000 nits. This should help users enjoy clear visuals even in bright outdoor conditions.

Another useful feature is the adaptive refresh rate, which adjusts according to the content displayed on the screen. This can help provide smooth performance while also managing battery consumption.

Snapdragon 8 Elite Gen 5 Processor Powers the Device

Performance is another important area where the Samsung W27 offers flagship-level hardware.

The smartphone is powered by Qualcomm’s Snapdragon 8 Elite Gen 5 for Galaxy processor. It is designed to deliver fast performance, improved power management, and better graphics handling.

This chipset makes the device suitable for demanding applications, multitasking, gaming, video editing, and other heavy activities.

Samsung has paired the processor with 16GB of RAM. This amount of memory should allow users to switch between multiple applications without facing major performance problems.

The smartphone comes in two storage options:

  • 16GB RAM with 512GB internal storage.
  • 16GB RAM with 1TB internal storage.

Both versions provide plenty of space for applications, photos, videos, games, and other files. However, users should remember that the phone does not offer a traditional microSD card slot for storage expansion.

The powerful processor and large RAM capacity also make the device suitable for Samsung’s Galaxy AI features and productivity tools.

Samsung W27 Camera Setup Includes a 200MP Main Sensor

Samsung has included an advanced triple-camera system on the rear side of the W27. The camera setup is designed for users who want high-quality pictures and videos from a premium foldable smartphone.

The main camera features a 200MP sensor with optical image stabilisation (OIS). It is designed to capture detailed photographs with improved stability.

The high-resolution sensor can help users take pictures with plenty of detail in different lighting conditions. Optical image stabilisation also helps reduce unwanted movement while capturing photos and recording videos.

The main camera is supported by two additional sensors.

The complete rear camera setup includes:

  • 200MP primary camera with OIS.
  • 50MP ultra-wide camera.
  • 10MP telephoto camera with 3x optical zoom.

The ultra-wide camera allows users to capture landscapes, buildings, group pictures, and wider scenes. Meanwhile, the telephoto camera is useful for taking pictures of distant objects without depending entirely on digital zoom.

Samsung has also included two 10MP front-facing cameras. One is available on the cover display, while the second is placed inside the foldable screen.

This setup allows users to take selfies and make video calls whether the phone is folded or unfolded.

The rear cameras support video recording at up to 8K resolution at 30 frames per second. The device also supports 4K video recording at 60 frames per second.

Overall, the camera hardware makes the Samsung W27 an interesting option for photography lovers who want a foldable phone with flagship-level camera features.

5,000mAh Battery With Fast Charging Support

Battery life is an important factor for foldable smartphones because they have larger displays and powerful processors.

Samsung has equipped the W27 with a 5,000mAh battery. This capacity is designed to provide enough power for everyday activities, including calling, messaging, internet browsing, gaming, and video streaming.

The phone supports 45W wired fast charging. It also offers 20W wireless charging, allowing users to recharge the battery without connecting a charging cable.

Actual charging speed and battery timing can depend on several factors, including screen brightness, network conditions, applications, and usage habits.

The 5,000mAh battery should provide a balanced experience for users who regularly use both displays.

Samsung has also included several connectivity options, including 5G, Wi-Fi 7, Bluetooth 6.0, GPS, NFC, and USB Type-C.

One of the special features is direct satellite connectivity through China’s Tiantong satellite communication system. This feature supports emergency calls and messages when regular mobile network coverage is unavailable, subject to supported services and network availability.

Android 17 and One UI 9 Software

The Samsung W27 runs Android 17 with the company’s One UI 9 interface.

The software offers Samsung’s familiar interface along with features designed for large foldable screens. Users can take advantage of multitasking options, improved application layouts, and different ways to manage their daily activities.

Samsung has also included Galaxy AI features to support productivity and everyday smartphone tasks.

The large internal screen makes it easier to work with multiple applications. Users can browse the internet while taking notes, check documents while messaging, and enjoy videos on a bigger display.

Samsung DeX is also supported, allowing users to access a desktop-style experience with compatible external displays and accessories.

Another important point is software support. Samsung says the W27 will receive seven major Android operating system updates, giving buyers a longer software support period.

Samsung W27 Full Specifications

Here is a look at the main specifications of the new Samsung foldable smartphone.

FeaturesSpecifications
ModelSamsung W27
Network5G
Main Display8-inch Dynamic AMOLED 2X
Cover Display6.5-inch Dynamic AMOLED 2X
Main Resolution2504 x 2256 pixels
Cover Resolution2520 x 1080 pixels
Refresh RateUp to 120Hz
ProcessorSnapdragon 8 Elite Gen 5 for Galaxy
RAM16GB
Storage512GB / 1TB
Rear Camera200MP + 50MP + 10MP
Front Camera10MP + 10MP
Battery5,000mAh
Wired Charging45W
Wireless Charging20W
Operating SystemAndroid 17
User InterfaceOne UI 9
Water ResistanceIP48
ConnectivityWi-Fi 7, Bluetooth 6.0, NFC
Satellite SupportTiantong satellite connectivity
ColoursJihu Blue, Jixia Hong
WeightAround 215g

Samsung W27 Price and Availability

Samsung has launched the W27 in China with two memory and storage configurations. The starting price is CNY 18,999, which is approximately $2,852.

The higher-end version with 16GB RAM and 1TB storage costs CNY 21,999, or around $3,300.

Here are the announced prices:

VariantPrice in ChinaApprox. US Price
16GB + 512GBCNY 18,999$2,852
16GB + 1TBCNY 21,999$3,300

The smartphone was officially introduced on October 29, 2026. Sales in China are scheduled to begin on November 13, 2026.

Samsung is offering the device in Jihu Blue and Jixia Hong colour options.

The company is also providing a special collector’s edition package with selected accessories, including a Kevlar magnetic protective case, a 45W charging adapter, and a USB Type-C cable.

Customers who register during the reservation period may also qualify for a Samsung Care+ Elite service package with additional benefits.

Will Samsung W27 Launch in Pakistan?

Many Pakistani smartphone users may be interested in purchasing the Samsung W27 because of its premium design, powerful processor, and large foldable screen.

However, Samsung has introduced the device as a China-exclusive model. The company has not officially confirmed its launch in Pakistan or announced a local retail price.

If the smartphone becomes available through local importers, its price in Pakistan could be considerably higher than the direct US dollar conversion. Import duties, taxes, shipping costs, and retailer profit can all affect the final price.

Customers interested in buying the device should also check its network compatibility, warranty coverage, and availability of replacement parts before making a purchase.

For now, there is no confirmed official Samsung W27 price in Pakistan.

Is the Samsung W27 Worth Buying?

The Samsung W27 is clearly designed for buyers who want a luxury foldable smartphone with powerful specifications.

Its 8-inch internal screen provides a large viewing area, while the 6.5-inch cover display makes everyday use easier. The Snapdragon 8 Elite Gen 5 processor, 16GB RAM, and up to 1TB storage also make it a powerful device for demanding users.

The 200MP main camera, 50MP ultra-wide sensor, and 10MP telephoto camera add more value for photography lovers.

Its premium two-tone design with gold finishing is another major attraction. The satellite connectivity feature also makes it different from many standard foldable phones.

However, the high price may not suit everyone. Buyers should also consider that the device is currently focused on the Chinese market.

For people who want a regular flagship smartphone, there may be more affordable options. But those who prefer foldable technology, premium materials, and luxury styling may find the W27 interesting.

Frequently Asked Questions (FAQs)

1. What is the price of the Samsung W27?

The Samsung W27 starts at CNY 18,999, which is approximately $2,852, for the 16GB RAM and 512GB storage model. The 1TB version costs around $3,300.

2. When was the Samsung W27 launched?

Samsung officially introduced the W27 in China on October 29, 2026. Its sales are scheduled to begin on November 13, 2026.

3. Is the Samsung W27 available in Pakistan?

Samsung has not announced an official Pakistani launch. The phone is currently a China-exclusive model, although importers may offer it in other markets.

4. What processor does the Samsung W27 use?

The smartphone is powered by the Qualcomm Snapdragon 8 Elite Gen 5 for Galaxy processor, which is designed for flagship-level performance.

5. How big is the Samsung W27 display?

The device features an 8-inch foldable internal display and a 6.5-inch external cover screen. Both support a refresh rate of up to 120Hz.

6. How many cameras does the Samsung W27 have?

The smartphone has three rear cameras: a 200MP main sensor, a 50MP ultra-wide camera, and a 10MP telephoto camera. It also has two 10MP front-facing cameras.

7. What is the battery capacity of the Samsung W27?

The phone comes with a 5,000mAh battery and supports 45W wired fast charging and 20W wireless charging.

8. Which Android version does the Samsung W27 run?

The Samsung W27 runs Android 17 with Samsung’s One UI 9 interface.

9. Does the Samsung W27 support satellite connectivity?

Yes. The device supports China’s Tiantong satellite communication system for emergency calls and messages.

10. How much RAM and storage does the Samsung W27 offer?

Samsung offers the W27 with 16GB RAM and two storage options: 512GB and 1TB.

Final Words

The Samsung W27 brings together luxury styling, foldable display technology, powerful performance, and an advanced camera system. Its Snapdragon 8 Elite Gen 5 processor, 200MP main camera, 5,000mAh battery, and satellite connectivity make it an interesting addition to Samsung’s premium smartphone range.

With a starting price of approximately $2,852, it is clearly aimed at customers who are willing to spend more for a high-end foldable experience. However, its China-only availability means international buyers, including those in Pakistan, may have to wait for an official announcement or depend on local importers.

It will be interesting to see whether Samsung decides to bring this luxury foldable smartphone to more markets in the future.

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WhatsApp Introduces Profile Cover Photos for Android Users – Here’s How to Set One

WhatsApp is introducing a new feature that will allow Android users to make their personal profiles more attractive with cover photos. This update gives users another way to customise their accounts and express their personality. Until now, WhatsApp users could only add a profile picture, name, and short About information to their personal accounts. However, the new feature will bring an additional cover photo option, similar to the one already available on Facebook and LinkedIn.

The new feature is particularly interesting because WhatsApp has mainly focused on keeping its messaging experience simple. However, the platform is now adding more personalisation options to improve the way users present themselves. With profile cover photos, users will be able to add a wide background image above their existing profile picture.

According to the latest information, WhatsApp has started rolling out this feature to selected Android beta users. It was spotted in WhatsApp beta version 2.26.43.11, which is available through the Google Play Store. The rollout is gradual, meaning that not every Android beta user will receive the feature immediately.

WhatsApp Brings Cover Photos to Personal Profiles

The new cover photo feature will make WhatsApp profiles look more complete and personalised. Users will be able to select a landscape image and display it at the top of their profiles.

Previously, this option was mainly available to WhatsApp Business users. Businesses could upload a large banner image to display their brand, products, services, or other important information. Regular WhatsApp users did not have the same option.

Now, WhatsApp is bringing a similar experience to personal accounts. This means users will no longer need a business account to enjoy this additional profile customisation feature.

The cover image will appear above the traditional round profile picture. Both images will remain visible, so users will not have to replace their existing profile photos to use the new option.

This is an important change for people who want to make their WhatsApp accounts look different. For example, users can select a picture of nature, a favourite place, a family moment, or any other image they want to display.

The feature will also make profiles more visually appealing when someone opens their contact information.

Where Will the WhatsApp Cover Photo Appear?

WhatsApp is planning to display cover photos in different parts of the application. This will help users see their selected image easily and allow other people to view it when checking their profiles.

The cover photo will appear at the top of the user’s profile page. It will be displayed as a wide banner above the existing profile picture, name, and other profile information.

It will also appear in the upper section of WhatsApp settings. This means users will be able to see their selected cover image when they open the app settings.

Another important place where the cover photo will be visible is the chat information screen. When someone opens a conversation and checks the contact details, the cover image may appear above the profile picture, name, and phone number.

However, visibility will depend on the privacy settings selected by the account owner. If a user does not allow a particular person or group of people to see the cover photo, WhatsApp will hide it from them.

If someone has not selected a personal cover image, WhatsApp will display a default background image until the user uploads one.

How to Set a WhatsApp Profile Cover Photo on Android

Setting up a cover photo is expected to be simple. WhatsApp has designed the feature in a way that allows users to select an image without going through complicated settings.

If the feature is available on your Android phone, follow these steps:

  1. Open WhatsApp on your Android smartphone.
  2. Tap the three-dot menu and open Settings.
  3. Tap your profile name or profile picture.
  4. Open the profile editing section.
  5. Look for the new cover photo area.
  6. Tap the Edit option.
  7. Choose whether you want to take a new picture or select one from your phone gallery.
  8. You may also get an option to create an image using Meta AI.
  9. Select your preferred image.
  10. Adjust the image if needed and save your changes.

After completing these steps, WhatsApp will display the selected picture as your profile cover photo.

The application will automatically crop the selected image to fit the required landscape layout. This means users will not need to manually create a banner with special measurements.

The process is designed to be easy for everyone, including people who do not have much experience with photo editing.

Please remember that these steps apply when the feature is available on your WhatsApp account. Users who have not received the update may not see the cover photo editing option yet.

Users Can Choose Photos From Their Gallery

One of the useful parts of this update is the freedom to choose personal pictures.

Users will be able to select images directly from their smartphone gallery. This means there will be no need to download a separate application or use an online photo editor just to create a WhatsApp cover.

For example, someone who enjoys travelling can upload a beautiful picture of a mountain, beach, or favourite destination. Similarly, people can choose family pictures, nature photography, artwork, or other images that represent their interests.

Users will also have the option to take a new picture using their phone’s camera.

This flexibility makes the feature useful for different types of people. Some may prefer personal photographs, while others may want a simple background or a creative design.

Meta AI may also provide another way to create a suitable cover image. Users who do not have a preferred picture can use this option to generate a new image, where available.

WhatsApp Introduces New Privacy Controls for Cover Photos

Privacy is an important part of WhatsApp, and the company is also providing dedicated controls for cover photos.

Not everyone wants their personal pictures to be visible to every WhatsApp user. Therefore, the new feature will allow people to decide who can see their selected cover image.

Users will have four main privacy options.

1. Everyone

This option allows all WhatsApp users to view the cover photo, including people who are not saved in the user’s contact list.

It is suitable for people who do not mind sharing their profile image publicly.

2. My Contacts

With this setting, only people saved in the user’s phone contacts will be able to see the cover photo.

It is a useful choice for people who want to share their pictures with friends, family members, and other known contacts.

3. My Contacts Except

This option provides more control. Users can allow their contacts to see the cover image while excluding specific people.

For example, if someone does not want a particular contact to view their cover photo, they can add that person to the excluded list.

4. Nobody

Users who want maximum privacy can select this option.

It will hide the cover photo from everyone without requiring them to remove the selected image from their account.

According to the reported feature details, Everyone is the default privacy option. Therefore, users who prefer to keep their cover images private should check their settings after receiving the update.

These privacy controls are important because a cover photo can sometimes reveal personal information about someone’s life, location, family, or interests.

Cover Photos Will Not Replace Existing Profile Pictures

Some users may think that adding a cover photo will replace their current WhatsApp profile picture. However, that is not how the new feature works.

The traditional profile picture will remain available. The new cover image will simply provide additional space above it.

Both images will have different purposes. The profile picture will continue to help contacts recognise the account owner, while the cover photo will offer more room for personal expression.

For example, a user can keep their own photograph as the main profile picture and add a landscape image as the cover photo.

This design is similar to profile layouts on Facebook and LinkedIn, where users can display a small profile image along with a larger background banner.

WhatsApp wants to provide a similar experience without changing the basic messaging system.

When Will the Feature Be Available to Everyone?

WhatsApp has started testing and gradually rolling out profile cover photos through its Android beta programme.

The feature has been spotted in WhatsApp beta version 2.26.43.11. However, installing the latest beta version does not guarantee that every user will receive it immediately.

WhatsApp often releases new features in stages. A small group of users receives the update first, while the company checks its performance and collects feedback before making it available to more accounts.

The same approach appears to be in use for profile cover photos.

More Android beta users are expected to receive the option over the coming weeks. However, WhatsApp has not announced an official date for the general release.

Users with the regular WhatsApp application may have to wait until the company completes its testing.

It is also important to understand that beta features can change before their final release. WhatsApp may improve the design, adjust privacy settings, or make other changes based on user feedback.

How to Check Whether Your WhatsApp Has Received the Update

If you want to try the new feature, you should first check whether your WhatsApp application is running the latest available version.

Open the Google Play Store on your Android phone and search for WhatsApp. If an update is available, install it.

After updating, open WhatsApp and visit your profile settings. Look for the cover photo editing option.

If you cannot find it, there is no need to worry. The feature is being released gradually, so it may not be available for your account yet.

You can also check whether the Android beta programme has available slots. However, joining the beta programme does not guarantee immediate access to every new feature.

Users should always download WhatsApp from trusted sources, such as the official Google Play Store. Installing modified or unofficial applications can create privacy and security risks.

Why Is WhatsApp Adding Profile Cover Photos?

WhatsApp has become more than just a basic messaging application. Millions of people use it every day to communicate with friends, family, colleagues, customers, and businesses.

The platform is gradually adding new tools to make user profiles more useful and attractive.

Profile cover photos are one example of this development. They give users more control over how their accounts appear when other people view their information.

The feature may also help WhatsApp create a more complete profile experience as it continues to introduce other changes.

For example, usernames could make it easier for people to connect without sharing their phone numbers in every situation. Additional profile customisation options could also make it easier to recognise different users.

However, the main purpose of cover photos is personalisation. Users can choose an image that reflects their personality without changing the way they send messages or make calls.

The feature is also likely to be useful for people who use WhatsApp regularly for personal communication and social connections.

What Does This Update Mean for WhatsApp Users in Pakistan?

WhatsApp is one of the most widely used messaging applications in Pakistan. People use it for daily conversations, family groups, office communication, education, shopping, and business activities.

The new cover photo option could be a welcome addition for Pakistani users who want to make their profiles more attractive.

For example, users may select pictures of their favourite places, family moments, nature, or personal interests. Students, professionals, and everyday users can all benefit from the additional customisation option.

Small business owners who use regular WhatsApp accounts may also find the feature useful for personal branding, although dedicated business tools remain available through WhatsApp Business.

However, users should pay attention to privacy settings before uploading personal pictures. Selecting the correct visibility option can help prevent unwanted people from viewing their cover photos.

The feature’s availability in Pakistan will depend on WhatsApp’s rollout schedule. Users may receive it at different times, even if they have installed the same application version.

Final Words

WhatsApp’s new profile cover photo feature is a useful addition for Android users who want more control over the appearance of their accounts.

It allows people to add a wide banner image above their existing profile picture, making their profiles look more personal and attractive. Users can choose pictures from their phone gallery, take new photographs, or use Meta AI where available.

The feature also includes separate privacy controls, allowing users to decide whether everyone, their contacts, selected contacts, or nobody can view the cover image.

Currently, WhatsApp is gradually rolling out the feature to selected Android beta testers through version 2.26.43.11. A wider release is expected, but the company has not confirmed an official date for all Android users.

For now, Android users should keep their WhatsApp application updated and check their profile settings regularly to see whether the new option has arrived.

Read Also: check

 

Bigger Screens, Brighter Rooms, New Expectations: Why SQD-Mini LED Comes at the Right Time

Lahore, Pakistan – October 28, 2026: For the better part of a decade, OLED has dominated the premium television conversation. Its ability to switch individual pixels off entirely, producing absolute black and an essentially infinite contrast ratio, made it the benchmark for anyone seeking a high-end display experience. It earned that reputation. But it has now met the limits of what its underlying physics will allow.

OLED’s organic light-emitting materials degrade over time. Peak brightness reduces. Colour accuracy shifts. Static on-screen elements, including game interfaces, news tickers and streaming menus, can leave permanent impressions on panels used extensively for those content types. Lifespan runs to approximately 30,000 hours. At large screen sizes, particularly the 85-inch and 98-inch panels increasingly being chosen by consumers in Pakistan, the cost of OLED manufacturing escalates significantly because organic deposition does not scale efficiently to very large panels. Its peak brightness ceiling of approximately 2,000 nits can also be a limitation in bright Pakistani living environments and across the wider Middle East and Africa region.

These are not the criticisms of a failing technology. They are the structural characteristics of a mature one, a technology that has delivered everything its underlying physics could support. The question the display industry has faced is simple: what comes next?

Why this moment was not inevitable for most brands

Reaching SQD-Mini LED TV required three capabilities that most television brands do not have: in-house panel manufacturing at scale; a quantum dot research programme running in parallel with backlight engineering; and the discipline to develop a system-level solution rather than a single-specification upgrade.

TCL CSOT has been building Mini LED-capable panel lines since 2019, developing each generation of QD-Mini LED with the next in mind. X10, X925 Pro, C935, X11K and X955 were not simply marketing refreshes. Each commercial generation served simultaneously as a research platform for what followed. The 6,500-nit HDR performance of the 2024 X11K validated the backlighting architecture that became Precise Dimming Series, while the quantum dot programme running in parallel produced Super QLED. The manufacturing scale that placed TCL CSOT at number one globally in 85-inch and above panel production created the industrial foundation that makes SQD-Mini LED TV commercially accessible, not just technically possible.

The timing in Pakistan is not coincidental

In Pakistan, as across the wider MEA region, the television market is undergoing a structural shift as demand for large-format, high-performance televisions grows rapidly. Pakistan is one of the markets at the forefront of this shift, with consumers increasingly investing in larger screens and the 75-inch and above segment emerging as the fastest-growing category. The television is now expected to perform across cinema streaming, live sport, console gaming and smart home integration, often within a single evening.

This shift creates precisely the conditions that SQD-Mini LED TV was engineered for. A large OLED is expensive to produce, limited by its brightness ceiling and carries burn-in risk from the static interfaces modern use cases demand. A large SQD-Mini LED TV, by contrast, scales with the manufacturing efficiency of inorganic LED production and is built to perform in the bright living environments found across Pakistan, delivering full brightness, no burn-in risk and twice the lifespan. TCL did not create this moment. It spent years preparing for it, and SQD-Mini LED is the result: a technology built for the era it has entered.

About TCL Electronics

TCL Electronics (1070.HK) is a fast-growing consumer electronics company and a leader in the global television industry. Founded in 1981, it now operates in more than 160 markets around the world. TCL specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, and smart home appliances.

OneOffice Partners with Pakistan’s ZIEL Global to Bring Affordable Cloud-Based Office Solutions to Pakistan

Montreal, Canada / Islamabad, Pakistan – OneOffice (ZeGenie Inc.), a Montreal-based Canadian Software-as-a-Service (SaaS) company, has signed a strategic commercial agreement with ZIEL Global, a Pakistan-based IT company with a global presence, to introduce user-hosted, domain-specific email and a comprehensive cloud-based office suite to the Pakistani market.

The partnership marks an important milestone in Pakistan’s digital transformation journey, bringing advanced business productivity solutions to organizations seeking secure, affordable, and locally adaptable technology.

OneOffice enables customers to host their services on the cloud infrastructure of their choice, including private servers, providing greater control over data security and ensuring alignment with the Government of Pakistan’s policies. Its integrated platform offers business email, document editing, file sharing, chat, video calls, project management, ERP, and AI integration, all within a single encrypted application.

A key advantage of OneOffice is its competitive pricing, with products costing less than half the price of many global competitors.

According to market estimates, Pakistan has millions of domain-based email accounts and office suite subscriptions currently in use. With users spending an average of USD 84 annually per account, OneOffice presents an opportunity to significantly reduce operational costs and generate savings worth hundreds of millions of US dollars annually.

OneOffice already serves governments and large enterprises across several international markets, including Algeria, Cameroon, Egypt, Ethiopia, Saudi Arabia, South Africa, and other regions through established channel partners such as STC, Zain, Vodacom, SITA, Telkom, Ethiopian Telecom, MTN, and Djezzy.

The agreement was facilitated by Mr. Faisal Abro, Consul General of Pakistan in Montreal, as part of broader efforts to attract international technology companies and strengthen Pakistan’s digital ecosystem.

Through this collaboration, OneOffice and ZIEL Global aim to empower Pakistani businesses, government institutions, and enterprises with secure, cost-effective, and modern digital workplace solutions.

About OneOffice

OneOffice (ZeGenie Inc.) is a Montreal-based Canadian SaaS company providing integrated cloud-based business productivity solutions, including email, collaboration, document management, project management, ERP, and AI-powered services.

About ZIEL Global

ZIEL Global is a Pakistan-based IT company with a global presence, focused on delivering innovative technology solutions and enabling digital transformation for businesses and institutions.

JBS empowers nation to build, grow and lead

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Interview:

Veqar-ul-Islam

CEO

Jaffer Business Systems (JBS)

Profile

Veqar ul Islam is an accomplished corporate leader and entrepreneur with significant expertise in the technology and enterprise sectors. Throughout his career, he has occupied senior leadership positions in international companies including Comptel Corporation, Nokia, Siemens, and NCR Corporation. 

Currently, he holds the position of Director at Jaffer Group and serves as CEO of Jaffer Business Systems (JBS), where he directs the strategic vision and expansion efforts in both local and international markets. Under his guidance, JBS is actively enhancing its offerings in enterprise technology, digital transformation, and AI-driven solutions, assisting organisations in managing change and preparing for the future. 

In addition to his corporate achievements, Veqar is a well-regarded public speaker and has been a Policy Board Member of the Securities and Exchange Commission of Pakistan (SECP). His leadership philosophy centres on prioritising people, forward-thinking, and establishing organisations that develop purposefully, foster meaningful opportunities, and achieve lasting success.

 “JBS currently has customers in 13 countries and operations in three, including Pakistan. We see opportunities in the Middle East, North America and other markets”

Here is a Q&A session with Veqar-ul-Islam, CEO of Jaffer Business Systems (JBS), for Flare.

 

Flare: How has your global experience shaped your leadership at JBS?

Veqar-ul-Islam: Working with global technology organisations introduced me to different markets, cultures and operating models. I learnt that technology alone is rarely a long-term differentiator. Strong systems, processes, policies and institutional frameworks drive sustainable success.

This shaped my leadership philosophy around empathy, differentiation and future relevance. Leaders should create an environment where people take ownership, challenge conventional thinking and keep learning, while maintaining purpose and execution discipline.

Our vision is not simply to be a technology provider but a long-term transformation partner, connecting infrastructure, applications, data, AI and emerging technologies to create measurable business value.

Flare: What are JBS’s strategic priorities?

Veqar-ul-Islam: Our strategy is based on three ideas: execute, extend and expand. We will strengthen our established capabilities, extend into AI, intelligent automation, consulting, digital platforms and emerging technologies, and expand internationally.

AI, talent development and sustainable growth are major priorities. JBS covers a broad technology spectrum, including consulting, data centres, networks, security, enterprise applications, energy solutions, semiconductors and AI. Our combination of technology partnerships and skilled people is a key strength.

Flare: How is JBS helping organisations adopt AI responsibly?

Veqar-ul-Islam: AI should begin with business problems, not technology. We identify areas where it can improve productivity, automate workflows, extract intelligence from data, enhance customer experience or accelerate decision-making.

We support organisations across strategy, governance, data readiness, infrastructure, AI solutions, automation and adoption. Responsible implementation requires understanding data use, governance and human oversight. AI initiatives should ultimately deliver measurable improvements in efficiency, revenue, customer experience, risk management or decision quality.

Flare: Which areas offer the greatest digital transformation opportunities?

Veqar-ul-Islam: Three areas stand out: intelligent automation, data and modernisation. Automation can eliminate inefficient manual processes, while stronger data foundations can improve decisions and unlock greater AI value.

Many enterprises also rely on legacy systems that limit agility. Modernising infrastructure and applications while integrating cloud, AI and modern platforms can make organisations faster, more connected and competitive.

Flare: How can organisations balance innovation with security and governance?

Veqar-ul-Islam: Innovation and governance should complement each other. Security, privacy and governance must be considered from the beginning, not after deployment.Organisations need clear policies for data use, model access, accountability, human oversight and ethics. Good governance creates the guardrails that allow innovation to scale responsibly.

Flare: How can Pakistan develop globally competitive technology talent?

Veqar-ul-Islam: Pakistan’s young population is a major opportunity, but a large talent pool does not automatically mean globally competitive skills. Academia and industry must work more closely to expose students to real technologies, business challenges and practical environments.

Industry should make continuous learning part of its culture, particularly in AI, data, cybersecurity, cloud and automation. Government can support digital infrastructure, entrepreneurship, industry-academia links and access to global markets. Combining our demographic advantage with the right skills can significantly expand Pakistan’s technology exports.

Flare: What role should regulation play in innovation?

Veqar-ul-Islam: Good regulation should create confidence without unnecessarily restricting innovation. Regulatory frameworks should be principles-based, consultative and adaptable, allowing new technologies and business models to develop responsibly.Regulators need close engagement with industry, particularly in financial services, data and AI. Protecting stakeholders while giving businesses room to experiment is essential for building trust and encouraging innovation.

Flare: How does JBS build a people-focused culture?

Veqar-ul-Islam: Businesses grow when their people grow. At JBS, we encourage ownership, continuous learning and contributions beyond job descriptions. We want people to feel they are building something rather than simply working for an organisation.

Purposeful growth also means developing people, capabilities and customer relationships, not just increasing revenue. Our value of moving from “me to we” reflects our belief that individual ambition and collective purpose should reinforce each other.

Flare: What are Pakistan’s biggest technology-sector challenges?

Veqar-ul-Islam: One major challenge is our mindset towards technology. We need stronger systems, processes, rules and data. Technology is too often treated as a nice-to-have rather than a necessity.Technology can improve transparency, accountability, data-based decision-making, innovation and growth. Pakistan needs to focus more on institutional strength rather than individual strength.

Businesses also need greater policy consistency in economic, taxation, technology and investment frameworks. The gap between graduates and market-ready skills must be addressed through stronger industry-academia collaboration.

We should also move beyond being primarily a source of low-cost technology services and focus on products, platforms, intellectual property and specialised capabilities that compete through innovation and value.

Flare: Where do you see JBS in the next five years?

Veqar-ul-Islam: Our growth strategy rests on people, portfolio and territories. We aim to hire, retain and develop young talent, keep our portfolio future-relevant and expand internationally.

JBS currently has customers in 13 countries and operations in three, including Pakistan. We see opportunities in the Middle East, North America and other markets.

Enterprise technology will remain our foundation, increasingly connected with AI, data, automation, platforms and consulting. Most importantly, we want to continue building new capabilities and businesses. Organisations remain relevant when they are prepared to reinvent themselves, and our focus is to build the people and capabilities that will keep JBS strong for the next generation.