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Xiaomi 12 Series Redefines Flagship Category

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Xiaomi today announced the launch of the all-new flagship Xiaomi 12 Series for local markets, featuring two groundbreaking devices: Xiaomi 12 Pro and Xiaomi 12. Designed to empower users around the world with a cutting-edge videography studio and entertainment powerhouse, Xiaomi 12 Series delivers impressive advancements in Xiaomi’s AI algorithm, flagship processing power, and an all-round elevated experience. 

Capture cinematic shots at any time 

Xiaomi 12 Series enables users to record studio-quality shots no matter the scenario, be it challenging lighting conditions or moving objects. Both phones boast a pro-grade triple camera array for versatile shooting, starring a massive 50MP main wide angle camera, with 8K recording capabilities on both Xiaomi 12 Pro and Xiaomi 12.  Xiaomi 12 Pro stands out with its state-of-the-art triple 50MP array, which features a cutting-edge Sony IMX707 ultra-large main sensor. This sensor is capable of catching large amounts of light and empowers advanced imaging capabilities with faster focus speeds and increased color accuracy. Xiaomi 12 features a 13MP ultra-wide angle camera, along with a 5MP tele macro camera, for filming life from different perspectives.  

Beyond impressive hardware, Xiaomi 12 Pro and Xiaomi 12 also advance Xiaomi’s proprietary AI algorithms. These innovations make it easier than ever for users to record every moment the way they want to, even in low-light or moving subjects. Xiaomi ProFocus intelligently identifies and tracks objects, preventing blurring or out-of-focus shots of moving or veiled subjects. These advancements also include eye and face auto focus capabilities. Ultra Night Video uses Xiaomi’s proprietary algorithms to record video even under extreme low-light, meaning moody, atmospheric shots are clearer than ever.  

Available on both devices, One-click AI Cinema offers numerous creative options for show-stopping video editing, such as Parallel World, Freeze Frame Video, and Magic Zoom modes. 

Flagship processing, unprecedented performance and power-efficiency  

Flagship experience requires flagship performance. Xiaomi 12 Series features advanced Qualcomm® Snapdragon™ mobile platforms. Xiaomi 12 Pro and Xiaomi 12 boast a Snapdragon® 8 Gen 1 processor – Qualcomm’s most advanced mobile platform. Built on a 4nm process, this processor also boosts GPU graphic rendering capabilities by 30% and energy efficiency by 25% when compared to the previous generation. Both three devices come with UFS 3.1 exceptional loading and data transfer speeds, along with LPDDR5 RAM for memory speeds up to 6,400Mbps. For optimal product experience, Xiaomi 12 Series packs a high-performing cooling system, bolstered by a super-large vapor chamber and multiple layers of graphite to offer a leadingcooling capability. 

All-around elevated entertainment experiences 

Xiaomi 12 Series not only lets users capture every moment in exquisite detail, but also allows them to relive those moments in astonishing detail via an exceptional entertainment experience.  Both devices offer vivid viewing on an AMOLED Dot Display rated A+ by DisplayMate, and with TrueColor support. For added peace of mind, the display features scratch-resistant Corning® Gorilla® Glass Victus®, and supports Dolby Vision®, industry’s leading imaging technology that brings your content to life with vibrant color and details. Xiaomi 12 Series also supports HDR 10+. Xiaomi 12 Pro is SGS Eye Care Display Certified, showing care for users’ long-term visual health during marathon sessions.  

Meanwhile, Xiaomi 12 Pro redefines flagship display with incredibly smooth viewing, scrolling, swiping, and sliding. The device’s highly power-efficient 6.73-inch WQHD+ display leverages AdaptiveSync Pro to intelligently adjust dynamic LTPO display between 1Hz and 120Hz based on content. 

Xiaomi 12 delivers Xiaomi’s most colorful smartphone display to date, with more than 68 billion colors on 6.28-inch full-HD+ displays. Both feature 120Hz AdaptiveSync, for an impressively high-definition, vibrant, and flicker-free display that conveys every detail.  

 No cinematic experience is truly complete without pro-grade audio. Xiaomi 12 Series features SOUND BY Harman Kardon, and creates an immersive audio experience powered by Dolby Atmos®, delivering spatial sound with rich detail, clarity, and realism across all your favorite entertainment. Xiaomi 12 Pro’s quad speakers – in the form of two tweeters and two woofers – deliver clear details and cover an astounding range of sound. Xiaomi 12 delivers balanced stereo sound ideal for immersive gaming or video.  To optimize core user experience further, Xiaomi 12 Series incorporates MIUI 13, released globally earlier this year. The update includes faster storage, higher background process efficiency, smarter processing, and longer battery life. New features in the upgraded experience include Xiaomi’s proprietary Liquid Storage, Atomized Memory, Focused Algorithms, and Smart Balance. 

Next-generation charging 

Xiaomi 12 Series delivers pro-grade cinematic and entertainment experiences all day, the devices deliver next-level charging speed and safety.  

 Xiaomi 12 Pro features an incredibly fast 120W Xiaomi HyperCharge. With a 4,600mAh battery fully charged in just 18 minutes using Boost mode, Xiaomi 12 Pro delivers next-generation charging capabilities that keep up with user demands.  Xiaomi 12 fits a 4,500mAh battery into compact body designs. Xiaomi 12 Pro and Xiaomi 12 also support 50W wireless charging and 10W reverse charging.  Both leverage Xiaomi AdaptiveCharge, a smart charging algorithm that learns and adapts to charging habits, which prolongs battery life. 

Flagship capabilities packaged in an iconic design  

These portable pocket-sized studios fit comfortably in the palm of your hand thanks to Xiaomi 12 Series’ iconic and user-centered design. Slimmer high-capacity batteries and a narrower ridge gap save precious space within the device. Xiaomi 12 Pro’s 6.73-inch display is encased in a sleek middle frame with sophisticated 3D curves. Meanwhile, Xiaomi 12’s 6.28-inch display measures just 69.9mm in width and is accented by smooth curves for a perfect fit. Both devices are available in Gray, Purple, and Blue. 

Market Availability   

Xiaomi 12 Pro comes in one variant 12GB+256GB, and recommended retail price starts from PKR 208,999/-.

Xiaomi 12 comes in one variant, 12GB+256GB, and recommended retail price starts from PKR 179,999/-.

Purchase these devices and get a sweet bundle deal where you get a Mi Band 6 and a bag with the Xiaomi 12. Similarly with the Xiaomi 12 Pro, get a Mi Portable Bluetooth Speaker and a 10000mAh Mi Power Bank 3.  Available at top distributor partners such as Phonezo, Airlink, Smartlink etc. For those looking to purchase these online, we’ve news for you  too as these are also available on MiStore and Daraz. 

Quick Specs:

 Xiaomi 12Xiaomi 12 Pro
Display120Hz +  AMOLED DotDisplay120Hz 6.73” AMOLED Dot Display 
Rear Camera50MP main camera 13MP ultra-wide camera 2MP macro camera 5MP depth camera50MP wide angle, ultra-wide and tele macro camera
Front Camera32MP32MP in-display selfie camera
Dimension & Weight152.70mm x 69.90mm x 8.16mm – 180g163.60mm x 74.60mm x 8.16mm 205g
ProcessorSnapdragon ® 8 Gen 1Snapdragon ®r 8 Gen 1
Charging4500mAH – 67W charge4600mAH – 120W charge
Variant12GB + 256GB12GB + 256GB
Color AvailableGray, Purple & BlueGray, Purple & Blue

About Xiaomi Corporation  

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.  

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.  

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked no. 3 globally in the third quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, more than 400 million smart devices connected to its platform as of September 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.  

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index. 

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TECNO to launch its new Spark phone in Pakistan soon

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TECNO to launch its new Spark phone in Pakistan soon

After massive success in the Pakistani Mobile market, TECNO is rumored to be preparing for a new addition to its Spark series. The globally eminent smartphone brand TECNO has been working tirelessly in Pakistan for quite some time now. The brand has brought forward some great phones over the years with advanced technologies, pocket-friendly prices, and stylish designs. 

Spark is TECNO’s famous mid-range series, bringing you quality devices at lower prices. Spark 8C is an entry mobile that is expected to be around PKR 19,499 to PKR 22,999. The price is not confirmed yet but we are expecting it around this segment. The phone is going to be a stunner in this range with Stylish Design and great Battery.

According to sources, Spark 8C will be equipped with better memory and memory fusion features than any other phone in this range. Memory Fusion Technology is specially designed to channel RAM operations by using unused read-only memory (ROM). This means it can expand the memory of 4+128GB to 7+128GB and that of 3+64GB into 6+64GB maximum. The RAM can be updated or expanded from 3GB to 6GB and 4GB to 7GB depending on the variant. If this is true, then Spark 8C shall be the only smartphone to provide such an amazing feature with 128GB in such an affordable price range.

Moreover, the phone is anticipated to provide efficient performance with a powerful processor and big battery. The 90Hz refresh rate, great display, and handy body design will make it a user-friendly device. The phone is expected to launch somewhere in mid-March 2022. Furthermore, the phone is being assembled in Pakistan to make it economical and pocket-friendly for the local consumers. 

So, fingers crossed for this new Spark device to be soon launched in Pakistan. Stay tuned for more updates and much more about tech!

Jazz appoints Atyab Tahir as CEO JazzCash

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Jazz appoints Atyab Tahir as CEO JazzCash

Jazz, Pakistan’s leading digital operator (part of VEON Group NASDAQ: VEON, Euronext Amsterdam: VEON), announces the appointment of Atyab Tahir as the CEO of JazzCash effective May 1 2022.

Atyab, currently serving as Country Manager MasterCard Pakistan & Afghanistan, has over two decades of international experience in banking and consulting. Atyab has also held senior positions at Fidelity Investments, HBL, Telenor Bank and easypaisa. He holds a BA from Dartmouth College and an MBA from Babson College.

Commenting on Atyab’s appointment Aamir Ibrahim, CEO, Jazz  said: “While mobile phones and payment solutions have accelerated financial inclusion in the country, a significant portion of Pakistan’s adult population remain unbanked. I am confident that under Atyab’s dynamic leadership JazzCash will help boost financial inclusion across the board through innovative and customer-centric products.”

JazzCash is at the forefront of Pakistan’s digital revolution processing more than 5 million transactions every day and accounting for almost 7% of Pakistan’s GDP. Our aim is to build a world-class fintech serving every single Pakistani, from youth, SMEs, freelancers, with a very strong focus on the unbanked and the underbanked. I look forward to joining the Jazz family and collaborating with our partners in the telecommunications and financial services sector to unlock the true potential of Digital Pakistan.” said Atyab.

A division of Jazz, JazzCash has grown rapidly to become a leader in the country’s marketplace for digital financial services. As shown in VEON Group’s FY21 results that were released on 28 February 2022, JazzCash has 15.2 million monthly active users (+24.9% YoY) and 130,800 monthly active merchants (up by 2.3 times YoY). 

Jazz appoints Atyab Tahir as CEO JazzCash.

vivo V23 5G — The Best in Camera, Technology, Performance and Appearance

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Due to the constant development in the technology space for smartphones, there is always hype surrounding any new ‘firsts’ in the market. There is always excitement as to what will be introduced and how well it will be accepted by the audience. 

Keeping this in mind, Vivo’s latest smartphone vivo V23 5G finds itself in a similar situation. The day it was announced, it received a lot of attention for its color-changing design. The design itself represents a significant advancement in smartphone research and design. Making smartphones not only technologically superior but also cosmetically superior is a step forward.

The continual excitement and experience since the smartphone’s launch has not only solidified its market position but also demonstrated that it is a well-balanced phone that isn’t only focused on aesthetics.

Delving more into the device, the vivo V23 5G dons a high-resolution 50MP AF Portrait Selfie camera on the front. This device focuses heavily on the selfie experience which makes it stand out in the market. The latest ISOCELL 3.0 technology helps the camera increase light sensitivity to capture a more crystal-clear picture for the user. Furthermore, the Eye Autofocus feature enables the users to be the center of attention while clicking the picture as the camera focuses on the user, even if they are in motion. 

The dual front camera system offers a much larger field of view with the help of its 8MP Super Wide-Angle Camera. Furthermore, with modes like the AI Extreme Night Portrait mode, the front camera delivers an unparalleled experience in this price range. The phone also sports a 64 MP main rear camera with an 8MP wide-angle lens and a 2MP Macro that can handle wide natural landscapes very easily. The user experience is further increased with features like the Super Night Mode, Bokeh Flare Portrait, and Ultra Stabilization. It is only right to say that both, the front camera and the rear camera together offer a device that is picture-perfect. 

When it comes to the visual and performance aspects of this phone, there’s no doubt that it’s the best of what vivo has to offer. vivo has always been on the cutting edge of device design and aesthetics. It’s also fair to say that Vivo takes pride in its technological advancements and innovations. Every device that vivo introduces exemplifies this completion.

V23 5G brings out the result of Vivo’s extensive research which is the Color Changing Fluorite AG Design. This material changes its color upon exposure to ultraviolet light and after about 30 seconds under the sun. This switch goes back to normal once the phone is out of sun exposure. Talking more about the appearance of the device, it is the combination of the Metal Flat Frame Design and the Color Changing Fluorite AG Design that gives the device the aesthetic appeal that has been the talk in the industry for a while now. 

All these powerful features that the phone flaunts are powered by the powerful MediaTek Dimensity 920 processor. This processor offers powerful performance and a fast user experience. The Extended RAM 2.0 further enhances the user experience with its versatile features to expand RAM when required. The 90Hz refresh rate display, a Liquid Cooling System, and Ultra Game Mode make it possible for users to enjoy super smooth gameplay performance. This experience is mutually assisted by the 4200mAh battery that features a 44W FlashCharge that helps in interrupted experience and performance. 

To summarise it all, the vivo V23 5G is a proud and well-balanced device that fulfills the requirements of every smartphone enthusiast whether it is for work, casual, or professional usage.

 

Tech Giant XIAOMI launches anticipated Redmi Note 11 Pro – Packing major upgraded to hardwares & software!

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Xiaomi announced the Redmi Note 11 Pro for Pakistani markets, pushing forward the legacy of the Redmi Note series with two all-new devices: Redmi Note 11 Pro and Redmi Note 11. Rising to the challenge to bring even stronger specs and features, Redmi Note 11 series packs powerful upgrades to its camera system, charging speed, display, and SoC—making flagship-level smartphone performance more accessible than before. All this available in a bundle deal, with Redmi Buds 3 completely free.

Flagship-level 108MP quad camera to deliver outstanding photography

Boasting a rear quad camera setup, Redmi Note 11 Pro delivers an outstanding photography experience with zero compromise. Its 108MP main camera captures stunning images in high-resolution and vivid colors; an 8MP ultra-wide angle camera extends your perspective with a 118-degree viewing angle; a 2MP macro camera that captures fine details up close and a 2MP depth sensor that’s for capturing more natural looking portrait shots. Accenting the front of the phone is a 16MP front camera that can capture clearer and natural-looking selfies. The 108MP pro-grade main camera utilizes the Samsung HM2 sensor with a large sensor size at 1/1.52 inch, and supports 9-in-1 pixel binning technology as well as a dual native ISO to deliver incredible images in all lighting conditions, with spectacular results especially in dim light.

120Hz FHD+ AMOLED DotDisplay packed into trendy flat-edge body

Featuring a large 6.67′ FHD+ AMOLED DotDisplay with 120Hz display refresh rate, Redmi Note 11 Pro levels up the screen experience with smooth scrolling response and lag-free transitions. The beautiful display is packed into a body with a trendy flat-edge design. Plus, with the dual super linear speakers located at the top and bottom of the phone, Redmi Note 11 offers immersive stereo sound for gaming or watching videos.

Performance powered by 67W turbo charging and MediaTek Helio G96

Redmi Note 11 Pro comes with flagship 67W turbo charging, allowing you to charge up

to 51% of its 5,000mAh high capacity battery in just 15 minutes Powered by MediaTek Helio G96, Redmi Note 11 Pro also delivers a smooth and seamless performance.

Market availability:

Redmi Note 11 Pro comes in two variants – 6GB+128GB, and 8GB+128GB and are available at top distributor partners such as Phonezo, Airlink Communication, Smartlink and Tech Sirat. For those looking to purchase these online, we’ve news for you  too as these are also available on MiStore.

Redmi Note 11 Pro

6GB+128GB: PKR 51,999/-

8GB+128GB: PKR 59,999/-

Redmi Note 11 Quick Specs:

 Redmi Note 11
Display120Hz  6.67” FHD+ AMOLED DotDisplay
Rear Camera108MP main camera 8MP ultra-wide camera 2MP macro camera 2MP depth camera
Front Camera16MP in-display front camera
Dimension & Weight164.19mm x 76.1mm x 8.12mm 202g
ProcessorMediaTek Helio G96
Charging5,000mAh (typ) battery Supports 67W wired Pro fast charging
Variant6GB+128GB, 8GB+128GB
Available ColorGraphite Gray, Polar White, Star Blue

The Redmi Note 11 Pro is available at PKR 51,999/- for the 6+128GB variant and PKR 59,999/- for the 8+128GB variant. A bundle deal with Redmi Buds 3 absolutely free!

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the Coolest Company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked no. 3 globally in the third quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, more than 400 million smart devices connected to its platform as of September 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Power Meets Clarity — vivo Y500 Pairs its Largest-Ever 8100 mAh BlueVolt Battery with an Ultra Clear 1.5K Infinity AMOLED Display

Lahore, Pakistan, June 19, 2026vivo today officially unveiled the new Y500 smartphone. Featuring a distinctive Nebula Window Camera Module Design, the Y500 comes in two new trendy color options, Pearl White and Midnight Blue. Blending aesthetics with refined craftsmanship, the phone features sleek body contours and a slim design for a comfortable grip. Stylish yet comfortable, the Y500 effortlessly reflects users’ individuality and modern lifestyle preferences.

The defining story of the Y500 is its elite endurance, driven by the massive 8100 mAh BlueVolt Battery, the largest capacity ever offered in the vivo Y Series lineup. Pushing endurance boundaries far beyond what users typically expect from this segment, this hardware powerhouse is seamlessly paired with an exceptional 6-Year Battery Health guarantee and a 50-Month Smooth Experience certificate. Utilizing vivo’s Self-Developed Space Stacking Technology and Magic Cube Expansion Packaging Process, the ultra-large capacity battery is intelligently housed within the slim body without compromising portability, allowing for up to 10 hours of continuous gaming. Whether commuting, enjoying entertainment, working, or traveling, users can stay powered throughout the day, leaving battery anxiety firmly behind.

Featuring a flagship-level 1.5K Infinity AMOLED Display with HDR10+ Visual Experience, a 120 Hz refresh rate and a 5000 nits’ peak brightness, the Y500 delivers vibrant colors, ultra-smooth and responsive gameplay, and an immersive viewing experience for video streaming. In addition, Dual Stereo Speakers further enhance the immersive audiovisual experience. The Y500 is equipped with a 6nm Ultra-Smooth Processor. Designed for immersive audiovisual and gaming experiences, it handles routine daily operations, seamless multitasking and casual gaming effortlessly without lag throughout usage.

Engineered with flagship-grade IP68 & IP69 Dust and Water Resistance, the device unlocks creative new boundaries with dedicated IP69 Underwater Photography, allowing users to confidently capture brilliant moments even beneath the surface. Elevating the mobile experience further, the Y500 boasts an advanced imaging system led by a 50 MP Sony Main Camera and a 32 MP Front Camera, capturing stunning clarity and excellent detail in every shot.

Together, the Y500’s sophisticated design and massive battery life complement its smooth performance and elite durability, ensuring every feature works in perfect harmony. This powerful combination delivers an exceptional user experience that surpasses expectations in its price range, offering a feature-packed smartphone that is truly built to last.

Availability

The vivo Y500 will be available across Pakistan in two storage variants: 8GB + 128GB and 8GB + 256GB, priced at Rs. 99,999 and Rs. 109,999, respectively. Customers can pre-order their preferred variant from June 20 to June 26, with nationwide availability beginning June 27 2026.

vivo offers comprehensive after-sales support, including a 1+1 year warranty for the Y500, a 15-day free replacement policy, and a 6-month warranty for accessories. Designed for consumers who demand the perfect balance of exquisite design, long-lasting battery power, seamless daily performance, and reliable multi-year durability, the vivo Y500 effortlessly adapts to entertainment, social connectivity, studying, and productivity scenarios alike. For more information, please visit vivo’s official website.

realme C100i Success Reinforces realme’s Return to Its Core Mission: Empowering the Next Generation

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The success of the realme C100i reflects a broader transformation taking place within realme. The brand has been strengthening its focus on user-centric innovation, creating products that address genuine pain points faced by young people, students, first-job professionals, entrepreneurs, and everyday smartphone users.

Instead of chasing specifications for the sake of comparison, realme identified the features consumers use most and built the C100i around them. The segment’s largest 7000mAh Titan Battery, 6-Year Battery Health, 120Hz Ultra Smooth Display, ArmorShell™ Protection, and 24-month warranty directly address concerns around battery anxiety, long-term reliability, smooth performance, and durability. These are practical innovations that improve everyday life, and consumers have responded positively.

Beyond Products: Investing in the Future Generation

For realme, empowering young people extends far beyond technology. The company’s vision has always centered on supporting the ambitions and potential of the next generation, not only through products but also through meaningful opportunities that contribute to personal and professional growth.

Building on the momentum of the realme C100i, realme is extending its commitment to youth empowerment through a new micro-campus sponsorship and internship recruitment initiative. By engaging directly with educational institutions, students, and young professionals, the program aims to create opportunities for learning, skill development, and career growth while fostering innovation, creativity, and leadership among the next generation.

Turning Brand Values into Real Action

The launch of these initiatives reflects realme’s belief that empowering youth requires more than words. It requires action that creates tangible impact within communities. From creating products that solve everyday challenges to launching initiatives that support learning and career development, realme remains committed to empowering the next generation. Whether through the realme C100i or opportunities that help young people build real-world skills, the goal remains the same: enabling youth to move forward with confidence.

The success of the realme C100i is not simply a commercial achievement. It is evidence that technology becomes more meaningful when it is built around people and their aspirations. As realme continues its journey, the brand remains committed to enabling the next generation to move forward with confidence, both through innovative products and through initiatives that help shape a brighter future

In today’s smartphone market, many brands compete by offering bigger numbers and impressive specifications. However, not every user needs the most powerful processor or the highest camera resolution. Most people simply want a smartphone that works well every day, lasts longer on a single charge, stays reliable for years, and can handle daily use without problems.

This is where realme has taken a different approach. Instead of focusing only on technical specifications, the company has started paying closer attention to the real needs of its users. The launch of the realme C100i is a clear example of this strategy. The smartphone has quickly gained attention because it focuses on solving common problems faced by students, young professionals, entrepreneurs, and everyday smartphone users.

The success of the realme C100i is not just about selling a new smartphone. It reflects a larger change in how realme is designing products and connecting with young people. The company is focusing on practical features that improve daily life while also investing in programs that help young people build skills and create better opportunities for the future.

Understanding What Users Really Need

For many years, smartphone companies competed by adding more features and higher specifications. While those improvements can be useful, they do not always address the problems that users experience every day.

Many smartphone users worry about battery life. Others are concerned about durability because phones can easily get damaged from accidental drops. Some users become frustrated when their devices slow down after a year or two of use. These are common challenges that affect millions of people.

realme decided to focus on these real-world concerns when developing the C100i. Instead of adding features simply to impress customers, the company studied what users actually need from their smartphones.

The result is a device designed around reliability, performance, battery life, and durability. These are the features that matter most to people who use their phones for studying, working, communicating, entertainment, and managing daily tasks.

A Massive 7000mAh Battery for Everyday Convenience

One of the biggest highlights of the realme C100i is its large 7000mAh Titan Battery.

Battery life remains one of the most important factors for smartphone users. People rely on their phones throughout the day for messaging, social media, online classes, work-related communication, video streaming, gaming, and navigation.

Running out of battery can be frustrating, especially when charging options are not available.

The large battery inside the realme C100i is designed to reduce this problem. Users can enjoy longer screen time without constantly worrying about charging their devices. This is particularly useful for students attending online classes, professionals working outside the office, and entrepreneurs who depend on their phones for business activities.

By providing a larger battery than many competing devices in the same segment, realme aims to give users greater freedom and convenience throughout the day.

Built for Long-Term Battery Health

Another important feature of the realme C100i is its promise of six years of battery health.

Many smartphone users notice that battery performance decreases over time. After a few years of use, batteries often lose their ability to hold a charge, forcing users to charge more frequently or replace their devices.

realme has focused on improving battery longevity so that users can enjoy reliable performance for a longer period. This approach helps customers get more value from their smartphones while reducing concerns about battery degradation.

For users who keep their devices for several years, this feature offers additional peace of mind and helps lower the long-term cost of ownership.

Smooth Performance with a 120Hz Display

The realme C100i also features a 120Hz Ultra Smooth Display.

A display with a higher refresh rate creates smoother animations and scrolling. Whether users are browsing social media, watching videos, reading articles, or playing games, the experience feels more responsive and enjoyable.

For young users who spend significant time on their smartphones, display quality plays an important role in overall satisfaction. A smooth display can make everyday tasks feel faster and more comfortable.

Instead of reserving this feature for expensive flagship devices, realme has brought it to a more affordable segment, allowing more users to benefit from a premium experience.

Strong Durability with ArmorShell Protection

Accidental drops are one of the most common causes of smartphone damage.

Students carry phones in backpacks. Professionals move between workplaces. Young people use their devices during travel, sports, and outdoor activities. As a result, smartphones are constantly exposed to situations where accidental damage can occur.

To address this concern, realme equipped the C100i with ArmorShell Protection.

This feature is designed to improve the phone’s durability and help it withstand everyday accidents. While no smartphone is completely immune to damage, stronger protection can significantly reduce the risk of costly repairs.

For users who want a device that can handle daily challenges, this durability becomes a valuable advantage.

Extra Confidence Through a 24-Month Warranty

Warranty coverage is another area where realme is trying to provide greater value.

The realme C100i comes with a 24-month warranty, offering users additional confidence in their purchase.

Many customers view a warranty as a sign that a company believes in the quality of its product. Extended coverage can also reduce concerns about unexpected repair costs and provide reassurance that support will be available if needed.

For first-time smartphone buyers and budget-conscious consumers, this added protection can make a significant difference when choosing a device.

A Shift Toward User-Centric Innovation

The success of the realme C100i reflects a larger transformation within the company.

realme is increasingly adopting a user-first philosophy. This means that product development starts with understanding user needs rather than simply focusing on industry trends or competitive specifications.

The company is paying close attention to feedback from students, young professionals, entrepreneurs, and everyday users. By listening to these groups, realme can identify the features that truly improve daily life.

This approach helps create products that feel more practical and relevant. Instead of overwhelming customers with unnecessary features, realme focuses on delivering solutions that address real challenges.

The positive response to the C100i suggests that many consumers appreciate this strategy.

Supporting the Next Generation Beyond Smartphones

While technology remains at the center of realme’s business, the company believes that empowering young people requires more than creating good products.

Young people face many challenges as they prepare for their future careers. They need access to education, skill development opportunities, mentorship, and practical experience.

Recognizing these needs, realme has expanded its efforts beyond smartphone manufacturing.

The company wants to play a role in helping young people develop the skills and confidence needed to succeed in an increasingly competitive world.

This broader vision reflects realme’s commitment to supporting youth development through meaningful initiatives and partnerships.

Launching a New Micro-Campus Sponsorship Program

Building on the momentum created by the realme C100i, the company has introduced a new micro-campus sponsorship initiative.

This program aims to connect directly with students and educational institutions.

Through campus-based activities, realme hopes to create opportunities for learning, collaboration, and innovation. Students will have greater access to programs that encourage creativity, leadership, and personal growth.

Campus initiatives can also help young people gain exposure to industry trends and practical knowledge that may not always be available in traditional classroom settings.

By engaging with students early in their academic journey, realme hopes to inspire the next generation of innovators and leaders.

Internship Opportunities for Young Professionals

In addition to campus sponsorships, realme is also launching internship recruitment programs.

Internships provide valuable real-world experience that helps students and graduates prepare for professional careers.

Many employers look for candidates who have practical experience alongside academic qualifications. Internship programs help bridge this gap by allowing participants to apply classroom knowledge in real business environments.

Through its internship initiative, realme aims to provide opportunities for young people to learn about technology, marketing, business operations, product development, and other professional fields.

These experiences can help participants build confidence, develop new skills, and improve their career prospects.

Turning Promises into Action

Many companies talk about supporting young people, but realme believes meaningful impact requires action.

The launch of youth-focused programs alongside products like the C100i demonstrates the company’s effort to turn its values into practical initiatives.

By addressing everyday smartphone challenges and creating opportunities for learning and career growth, realme is working to support users both as consumers and as future professionals.

This combination of technology and empowerment helps strengthen the company’s relationship with its audience.

Why the Success of the C100i Matters

The strong response to the realme C100i highlights an important lesson for the technology industry.

Consumers do not always need the most advanced specifications. Often, they value reliability, battery life, durability, and long-term performance more than flashy features.

The C100i succeeds because it focuses on solving everyday problems. It offers practical benefits that users can experience immediately, from longer battery life to smoother performance and greater durability.

At the same time, the device represents a broader commitment by realme to understand and support its users.

Looking Ahead

As realme continues to grow, its focus appears to be shifting toward a more user-centered future.

The company is investing in both innovative products and youth development initiatives. Through smartphones like the realme C100i and programs that support education, skills, and career growth, realme aims to help young people move forward with confidence.

The success of the C100i is more than a business achievement. It demonstrates that technology becomes truly valuable when it is designed around people’s real needs and aspirations.

By listening to users, solving practical problems, and investing in future generations, realme is building a stronger connection with young consumers. As the company expands its efforts in the coming years, it hopes to continue empowering the next generation through meaningful technology and opportunities that create lasting impact

Pakistan Moves Closer to Faster Internet with New Fiber Optic Law

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Pakistan has taken another important step toward improving its internet infrastructure. The Senate Standing Committee on Information Technology and Telecommunications recently reviewed the Pakistan Telecommunication Reorganisation Amendment Bill 2026, which aims to make it easier and faster to expand fiber optic networks across the country.

The bill has already been approved by the National Assembly’s committee and is now moving through the Senate for final approval.

What Happened in the Meeting?

The meeting was chaired by Palwasha Khan. During the session, Federal IT Minister Shaza Fatima Khawaja explained the proposed changes and why they are important for Pakistan’s digital future.

She said the amendments are designed to remove obstacles that have slowed the installation of fiber optic cables across the country.

Major Breakthrough: Right-of-Way Charges Removed

One of the biggest barriers to laying fiber optic cables has been right-of-way (RoW) charges.

These charges were fees imposed by provincial and local authorities whenever telecom companies wanted to dig roads or use public land to install fiber cables.

According to Shaza Fatima, all provinces have now agreed to abolish these charges. The new bill will make this decision part of the law so that future governments cannot easily bring the charges back.

The government believes that removing these fees will significantly reduce costs for telecom companies and encourage faster expansion of high-speed internet networks.

Government Wants 60% Fiber Coverage

The IT Minister told the committee that the government has set an ambitious target of achieving 60 percent fiberization coverage in the coming years.

Fiber optic networks provide:

  • Faster internet speeds
  • More reliable connections
  • Better support for 5G and future technologies
  • Improved services for businesses and households

Currently, Pakistan relies heavily on mobile broadband, while fiber connectivity remains relatively limited.

Concerns Raised About Telecom Towers

During the discussion, Senator Afnan Ullah Khan pointed out that the bill is not only about fiber optic cables.

He noted that it also includes provisions related to:

  • Telecom towers
  • Telecommunications equipment
  • Other telecom infrastructure

He argued that while underground fiber cables usually create few problems, telecom towers and equipment can raise more complicated issues because they:

  • Occupy physical space above ground
  • Affect private property rights
  • May create concerns for local communities
  • Require agreements with landowners

Senator Afnan Ullah warned that these sections of the bill could create disputes in the future if not handled carefully.

Government Assures Protection of Private Property

Responding to these concerns, the IT Secretary assured the committee that no private land would be used without the owner’s permission.

He explained that:

  • Telecom companies cannot force anyone to give up their land.
  • Property owners must provide consent before infrastructure is installed.
  • If disagreements occur, the matter will be referred to the relevant government authority for resolution.

The government says this mechanism will protect citizens while still allowing telecom projects to move forward.

Heated Exchange During the Session

The meeting also saw a tense moment when Senator Sadia Abbasi criticized the IT Ministry’s legal representative.

She complained that the official was behaving “like a Supreme Court judge,” suggesting that he was being overly legalistic and not responding constructively to lawmakers’ questions.

The exchange highlighted some of the disagreements surrounding the bill.

Concerns Recorded, But Approval Expected

Although Senator Afnan Ullah expressed concerns about the tower and equipment provisions, he indicated that the bill would likely still be approved.

However, he warned that lawmakers may face challenges later if the issues he identified are not addressed during implementation.

Such reservations are common in parliamentary committees, where members often allow legislation to proceed while formally recording their concerns for future reference.

Minister Says Consultation Is Complete

Shaza Fatima responded firmly to the criticism.

She stated that the bill has already gone through extensive consultations with:

  • Government departments
  • Provincial authorities
  • Industry stakeholders
  • Parliamentary committees

According to her, enough discussion has taken place and it is now time to pass the legislation so that Pakistan can move ahead with its digital infrastructure plans.

Why This Bill Is Important

The Telecommunication Reorganisation Amendment Bill 2026 could play a major role in improving internet connectivity across Pakistan.

By permanently removing right-of-way charges, the government hopes to:

  • Reduce the cost of laying fiber optic cables
  • Speed up broadband expansion
  • Improve internet quality nationwide
  • Support future technologies such as 5G
  • Encourage investment in telecom infrastructure

While questions remain about how telecom towers and equipment will be regulated, the bill represents one of the most significant efforts in recent years to expand Pakistan’s fiber optic network and strengthen the country’s digital economy.

Bottom Line

The government wants to make high-speed internet more widely available by removing the fees and bureaucratic hurdles that have slowed fiber deployment. While lawmakers generally support this goal, some remain concerned about how the law will affect telecom towers, equipment installations, and private property rights. Despite these concerns, the bill appears to be on track for approval.

Pakistan’s IT Exports Remain Strong Despite May Decline

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Pakistan’s IT and telecom sector recorded a slight decline in export earnings during May 2026, but the overall performance of the industry remains very strong. While monthly figures fell compared to April’s record-breaking numbers, the sector is still on track to achieve one of its best years ever and may soon reach the government’s annual export target.

According to data released by the State Bank of Pakistan (SBP), Pakistan earned $373 million from IT and telecom exports in May 2026. This was lower than April 2026, when exports reached a historic high of $423 million. The decline of about 11.8 percent may seem significant at first glance, but experts say such fluctuations are common after a record month.

Rather than indicating a slowdown, May’s figures show that the sector continues to perform at a high level. Even after the decline, export earnings remained well above many previous monthly averages and continued to show strong growth compared to the same month last year.

Strong Growth Throughout the Fiscal Year

The bigger picture is much more encouraging than a single month’s performance.

During the first eleven months of fiscal year 2025-26 (July 2025 to May 2026), Pakistan’s IT and telecom exports reached $4.184 billion. During the same period last year, exports stood at $3.475 billion.

This means Pakistan’s IT exports increased by more than 20 percent on a year-on-year basis. Such growth is considered impressive, especially at a time when many countries are facing economic uncertainty and increased competition in the global technology market.

The figures show that Pakistan’s IT industry has maintained consistent growth throughout the year and continues to bring valuable foreign exchange into the country.

A Year Full of Ups and Downs

Although the overall trend has been positive, the year was not without challenges.

The sector started the fiscal year with steady growth and strong export numbers. However, concerns emerged in early 2026 when export earnings began to decline.

In December 2025, Pakistan earned $437 million from IT exports. The figure dropped sharply to $374 million in January 2026. In February, exports fell even further to $365 million.

At that point, many industry observers worried that the sector’s growth momentum might be slowing down.

However, those concerns proved temporary.

March 2026 brought a strong recovery, with exports rising to $413 million. This represented an increase of $48 million compared to February.

The positive momentum continued in April, when exports reached an all-time monthly record of $423 million.

Against this backdrop, May’s figure of $373 million appears less concerning. Instead of signaling a major decline, it reflects a normal adjustment after an exceptionally strong month.

Why Pakistan’s IT Exports Are Growing

Several important factors are helping Pakistan’s IT sector expand and increase export earnings.

Growing Global Demand

The demand for Pakistani software developers, IT professionals, and digital service providers continues to increase around the world.

Companies in North America, Europe, the Middle East, and other regions are outsourcing technology-related work to countries that offer skilled talent at competitive costs. Pakistan has benefited from this trend because it has a large pool of educated and talented IT professionals.

Pakistani software houses are increasingly securing international contracts for:

  • Software development
  • Mobile app development
  • Web development
  • Cloud services
  • Artificial intelligence solutions
  • Cybersecurity services
  • Digital marketing
  • Business process outsourcing

As the quality of services improves, international clients are becoming more willing to work with Pakistani firms.

Growth in Freelancing

Another major contributor to export growth is Pakistan’s rapidly expanding freelance economy.

Thousands of Pakistani freelancers earn income through global platforms by providing services such as:

  • Programming
  • Graphic design
  • Content writing
  • Video editing
  • Digital marketing
  • E-commerce support

According to the Economic Survey of Pakistan, freelancer remittances reached approximately $856 million during the first nine months of the fiscal year.

This represented a remarkable 51 percent increase compared to the previous year.

These earnings are becoming an increasingly important part of Pakistan’s overall IT export performance.

Expansion of Technology Companies

Many Pakistani technology companies are also expanding internationally.

Several firms have opened offices abroad, hired international sales teams, and developed long-term relationships with overseas clients.

Instead of relying only on short-term projects, many companies are now securing recurring contracts that provide stable and predictable revenue streams.

This shift is helping create a stronger and more sustainable export industry.

Can Pakistan Reach the $4.5 Billion Target?

One of the biggest questions now is whether Pakistan can achieve its annual IT export target of $4.5 billion.

The answer appears encouraging.

By the end of May 2026, export earnings had already reached $4.184 billion.

This means the sector needs approximately $316 million in June 2026 to achieve the target.

Looking at recent performance, reaching this goal seems very realistic.

Over the past several months:

  • February exports were $365 million
  • March exports were $413 million
  • April exports were $423 million
  • May exports were $373 million

Since export earnings have consistently remained above $365 million in recent months, generating the required $316 million in June appears well within reach.

Unless there is an unexpected and significant decline, Pakistan’s IT sector is likely to meet or even exceed the $4.5 billion target.

Importance for Pakistan’s Economy

The growth of the IT sector is extremely important for Pakistan’s economy.

Unlike many traditional exports, IT services require fewer physical resources and can be delivered digitally to clients anywhere in the world.

This allows the country to earn valuable foreign exchange without facing many of the logistical challenges associated with physical goods.

The sector also creates employment opportunities for young professionals, software engineers, freelancers, designers, and entrepreneurs.

As Pakistan’s youth population continues to grow, the IT industry is becoming one of the most important sources of jobs and economic opportunity.

Challenges Still Remain

Despite the positive growth, several challenges continue to affect the industry.

These include:

  • Internet reliability issues
  • High business costs
  • Limited access to venture capital
  • Regulatory uncertainties
  • Global competition from other outsourcing destinations

Industry experts believe that stable policies, improved digital infrastructure, and continued government support will be essential for sustaining future growth.

The recent decision to extend the 0.25 percent tax rate on IT exports until 2029 is viewed as a positive step because it provides long-term certainty to exporters and investors.

Looking Ahead

The success of Pakistan’s IT sector raises an important question: what should the next export target be?

If the industry successfully reaches $4.5 billion this year, policymakers may need to set even more ambitious goals for FY2026-27.

Many experts believe Pakistan has the potential to significantly increase export earnings by investing in:

  • Advanced software development
  • Artificial intelligence
  • Cloud computing
  • Cybersecurity
  • Semiconductor design
  • Technology startups
  • Digital skills training

With the right policies and investments, the sector could continue growing at a strong pace over the coming years.

Conclusion

Although Pakistan’s IT exports declined from a record $423 million in April to $373 million in May 2026, the overall performance of the industry remains exceptionally strong. The sector has earned more than $4.18 billion during the first eleven months of the fiscal year, representing over 20 percent annual growth.

Strong international demand, rapid growth in freelancing, and the expansion of Pakistani technology companies have all contributed to this success. With only around $316 million needed in June to achieve the government’s $4.5 billion export target, the goal appears well within reach.

Rather than focusing on a single month’s decline, the broader picture shows a thriving IT industry that is becoming one of Pakistan’s most important economic sectors and a major source of foreign exchange earnings.

iPhones May Get More Expensive in Pakistan as Apple Plans Price Hike

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Buying an iPhone in Pakistan may soon become even more expensive after Apple indicated that it may increase prices of its products worldwide. The company says rising costs of important components, especially memory and storage chips, are making it difficult to keep prices unchanged.

Apple CEO Tim Cook recently said that the company has been facing increasing costs from suppliers due to a global shortage of key technology components. The shortage is largely being driven by growing demand for artificial intelligence (AI) systems, data centers, and advanced computing infrastructure around the world.

According to Cook, Apple has been trying to absorb these higher costs and avoid passing them on to customers. However, the pressure has now become too great, making future price increases almost unavoidable.

Why Apple Products Could Become More Expensive

Modern devices such as iPhones, iPads, and MacBooks rely heavily on memory chips and storage components. Demand for these parts has increased significantly because technology companies are investing heavily in AI-powered systems and cloud infrastructure.

As a result, suppliers have raised prices, increasing manufacturing costs for companies like Apple. Since Apple cannot continue absorbing these additional costs forever, the company is expected to increase the prices of its products globally.

Although Apple has not yet announced exact price increases, industry experts believe that future iPhones and other Apple devices could carry noticeably higher price tags.

What This Means for Pakistan

The impact could be much greater in Pakistan than in many other countries.

Apple products are already considered premium devices in Pakistan due to several factors, including:

  • Import costs
  • Customs duties
  • PTA approval charges
  • Retailer margins
  • Dollar exchange rate fluctuations

Since Pakistan imports most Apple products, any increase in Apple’s international prices is usually reflected in local market prices as well.

This means Pakistani consumers may have to pay significantly more for future iPhones, MacBooks, and iPads.

PTA Taxes Could Also Increase

The bigger concern for Pakistani buyers is not just Apple’s price increase itself but the possibility of higher PTA taxes.

In Pakistan, imported smartphones must be registered with the Pakistan Telecommunication Authority (PTA) before they can be used on local mobile networks. The registration fee is calculated based on the declared value of the device.

If the declared value of a phone increases, the PTA tax can also increase.

This means that when Apple raises the price of an iPhone, Pakistani buyers may end up paying more in two ways:

  1. Higher international retail price
  2. Higher PTA registration charges

Example from the iPhone 17 Series

The difference can already be seen in the current iPhone 17 lineup.

The standard iPhone 17 currently has:

  • PTA tax of Rs. 149,640 on passport registration
  • PTA tax of Rs. 164,604 on CNIC registration

Meanwhile, the iPhone 17 Pro carries much higher taxes:

  • PTA tax of Rs. 190,679 on passport registration
  • PTA tax of Rs. 209,747 on CNIC registration

This means the Pro model costs:

  • Rs. 41,039 more on passport registration
  • Rs. 45,143 more on CNIC registration

in PTA taxes alone.

How Future Price Increases Could Affect Taxes

Suppose Apple increases the price of the next standard iPhone by $100 to $200.

If the phone’s declared value moves closer to the current Pro model category, it may attract a higher PTA tax bracket.

In simple words, buyers would not only pay more for the phone itself but could also face thousands of rupees in additional PTA taxes.

For example, a device currently attracting around Rs. 164,604 in PTA tax could potentially move closer to the Rs. 209,747 tax level, depending on its final declared value and government tax calculations.

Why a Small Price Increase Matters More in Pakistan

In countries such as the United States or Europe, a $100 increase may not seem very significant.

However, in Pakistan, the effect is much larger because several costs are added on top of the original price.

These include:

  • Dollar-to-rupee conversion
  • Import duties
  • PTA taxes
  • Sales taxes
  • Retailer profit margins

As a result, even a small increase in Apple’s global pricing can translate into a much bigger increase for Pakistani consumers.

iPhone 18 Could Launch at Higher Prices

The expected price increase comes ahead of Apple’s next major smartphone launch.

Apple is expected to introduce the iPhone 18 series later this year. Industry analysts believe the upcoming models may be more expensive than previous generations because of rising component costs.

Although Apple has not officially announced new prices, many experts expect future iPhones to cost more than current models.

Other Apple Products May Also Be Affected

The price increase may not be limited to iPhones alone.

Apple’s other products could also become more expensive, including:

  • MacBooks
  • iPads
  • Apple Watches
  • AirPods
  • Other Apple accessories

If memory and storage prices continue to rise globally, Apple may be forced to adjust prices across its entire product lineup.

Final Impact Depends on Several Factors

The final price Pakistani consumers will pay depends on several factors:

  • Apple’s official global pricing
  • The dollar-to-rupee exchange rate
  • PTA and FBR tax calculations
  • Import duties
  • Local retailer pricing

If both international prices and taxes increase, future iPhones could become significantly more expensive in Pakistan.

Conclusion

Apple’s expected global price increase could have a larger impact on Pakistan than many other markets. Rising international prices may increase not only the retail cost of iPhones but also the PTA taxes charged on imported devices.

For Pakistani consumers, this means future iPhones, especially the upcoming iPhone 18 series, could cost considerably more than current models. While Apple has not yet announced exact price changes, buyers planning to upgrade may need to prepare for higher prices in the months ahead.

Thousands of Protesters March in Geneva Against the G7 Ahead of Summit in France

What is the G7? Its Purpose and History of Influence

Thousands of demonstrators gathered in Geneva, Switzerland, on Sunday to protest against the leaders of the Group of Seven (G7) ahead of the annual summit taking place in neighboring France. The three-day summit, held in the French spa town of Evian-les-Bains, is expected to focus on major international issues, including the conflicts in the Middle East and Ukraine, as well as global economic imbalances.

The protest, initially authorized by Swiss authorities, attracted a diverse coalition of activists, environmental groups, feminist organizations, independent media advocates, and supporters of Palestinian rights. Demonstrators assembled in a lakeside park before marching through the streets of Geneva.

However, tensions escalated near the headquarters of the United Nations (UN) when clashes erupted between protesters and police. According to Geneva police spokesperson Alexandre Brahier, approximately 20,000 people participated in the demonstration, including around 600 activists associated with the radical “Black Bloc” movement.

As the situation deteriorated, some protesters threw bottles, stones, concrete fragments, and firecrackers at law enforcement officers. Police responded with tear gas and water cannons in an attempt to restore order. Several vehicles were set on fire, public and private buildings were damaged, and numerous businesses reported vandalism.

Observers on the ground reported the presence of individuals identified as members or sympathizers of the Polisario Front, a separatist movement that advocates for the independence of Western Sahara. Some participants were seen carrying flags and banners associated with the self-proclaimed Sahrawi Arab Democratic Republic (SADR). Photographs from the demonstration showed these symbols appearing near areas where violent confrontations and barricades had been established by masked protesters.

The visible presence of separatist symbols during the unrest has sparked debate regarding the involvement of various political networks in international demonstrations. While there is no official evidence linking these groups to the violence, their participation has drawn attention amid broader concerns about the infiltration of peaceful protests by radical factions.

Swiss authorities stated that the presence of approximately 600 radical activists contributed significantly to the escalation of violence. Police were forced to intervene in several parts of the city after hours of confrontations between demonstrators and security forces.

Meanwhile, Swiss and French authorities implemented extensive security measures to protect the G7 summit. French officials announced the deployment of more than 13,000 police officers and gendarmes, supported by over 800 border-control agents—far above the usual staffing levels. Authorities also imposed restrictions on unauthorized gatherings, closed certain roads, and offered financial assistance to businesses that could be affected by security operations.

In Evian-les-Bains, dozens of shops boarded up their storefronts as a precaution against potential disturbances. The incidents in Geneva serve as a reminder of the tensions that often accompany major international summits and the challenges governments face in balancing security concerns with the right to protest.

What Is the G7?

The Group of Seven (G7) is an informal forum of the world’s leading advanced economies. Its members are Canada, France, Germany, Italy, Japan, the United Kingdom, and the United States. The European Union also participates in G7 meetings but is not counted as an official member.

Established in the 1970s during a period of economic uncertainty, the G7 was created to facilitate cooperation on global economic policy. Over time, its agenda expanded to include international security, climate change, energy policy, trade, development, and global health issues.

Although the G7 has no legislative authority, its decisions and coordinated policies often influence international economic and political developments. Critics argue that the group represents a limited number of wealthy nations and does not adequately reflect the interests of developing countries, while supporters view it as an important platform for addressing global challenges through dialogue and cooperation.

As world leaders gather in Evian-les-Bains, the demonstrations in Geneva highlight the continuing debate over globalization, international governance, and the role of major powers in shaping the global agenda.

FBR Declares Mobile Phone PCBs as Parts, Grants Relief to Local Manufacturers

ISLAMABAD: Zubair Kasuri: In a significant development for Pakistan’s mobile phone manufacturing and assembly industry, the Federal Board of Revenue (FBR) Classification Committee has ruled that Mobile Phone Printed Circuit Boards (PCBs), when imported separately, should be treated as “parts” rather than complete mobile phones and classified under PCT Heading 8517.7000.

The decision comes after a long-standing dispute between customs authorities and mobile phone manufacturers over the correct tariff classification of imported PCBs. Customs officials had maintained that since a PCB performs several core functions of a mobile phone, it should be treated as a Semi Knocked Down (SKD) handset and classified under the relevant mobile phone category.

However, mobile phone manufacturers and assemblers argued that a PCB alone cannot function as a complete mobile phone as it lacks essential components such as the display, battery, camera, microphone, speaker, antenna and software. They maintained that the PCB should therefore be classified as a part rather than a finished handset.

Industry sources said the issue had remained under discussion for several years and was among the long-standing concerns of the Pakistan Mobile Phone Manufacturers Association (PMPMA) and local assemblers. Stakeholders had repeatedly urged authorities to recognize standalone PCBs as parts to avoid classification disputes and to support the government’s policy of promoting local mobile phone manufacturing.

According to official documents, companies associated with the case included G Five Mobile (Pvt.) Ltd., Biz Master Trading (Pvt.) Ltd. and International Impex, all of which are linked to Pakistan’s mobile phone manufacturing, assembly and components business. Representatives of the industry presented their position before the Classification Committee, while officials from Customs, the Pakistan Telecommunication Authority (PTA), the Engineering Development Board (EDB) and other relevant organizations also participated in the deliberations.

After detailed examination, the committee concluded that although a PCB contains key electronic elements such as processors, memory chips, SIM slots and RF modules, it does not possess the essential character of a complete mobile phone on its own. The committee further observed that the import of a standalone PCB cannot be considered the import of a CKD or SKD mobile handset.

As a result, the committee ruled that Mobile Phone PCBs imported separately should be classified under PCT Heading 8517.7000 as parts.

Industry experts believe the decision will provide much-needed regulatory clarity, reduce customs-related disputes and facilitate smoother import procedures for local assemblers. They say the ruling is expected to strengthen investor confidence and support the continued growth of Pakistan’s mobile phone manufacturing ecosystem, which has witnessed substantial expansion and investment in recent years.

The decision is being viewed as an important milestone for Pakistan’s local mobile manufacturing industry and a positive step toward encouraging further localization of handset production in the country.