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Xiaomi 12 Series Redefines Flagship Category

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Xiaomi today announced the launch of the all-new flagship Xiaomi 12 Series for local markets, featuring two groundbreaking devices: Xiaomi 12 Pro and Xiaomi 12. Designed to empower users around the world with a cutting-edge videography studio and entertainment powerhouse, Xiaomi 12 Series delivers impressive advancements in Xiaomi’s AI algorithm, flagship processing power, and an all-round elevated experience. 

Capture cinematic shots at any time 

Xiaomi 12 Series enables users to record studio-quality shots no matter the scenario, be it challenging lighting conditions or moving objects. Both phones boast a pro-grade triple camera array for versatile shooting, starring a massive 50MP main wide angle camera, with 8K recording capabilities on both Xiaomi 12 Pro and Xiaomi 12.  Xiaomi 12 Pro stands out with its state-of-the-art triple 50MP array, which features a cutting-edge Sony IMX707 ultra-large main sensor. This sensor is capable of catching large amounts of light and empowers advanced imaging capabilities with faster focus speeds and increased color accuracy. Xiaomi 12 features a 13MP ultra-wide angle camera, along with a 5MP tele macro camera, for filming life from different perspectives.  

Beyond impressive hardware, Xiaomi 12 Pro and Xiaomi 12 also advance Xiaomi’s proprietary AI algorithms. These innovations make it easier than ever for users to record every moment the way they want to, even in low-light or moving subjects. Xiaomi ProFocus intelligently identifies and tracks objects, preventing blurring or out-of-focus shots of moving or veiled subjects. These advancements also include eye and face auto focus capabilities. Ultra Night Video uses Xiaomi’s proprietary algorithms to record video even under extreme low-light, meaning moody, atmospheric shots are clearer than ever.  

Available on both devices, One-click AI Cinema offers numerous creative options for show-stopping video editing, such as Parallel World, Freeze Frame Video, and Magic Zoom modes. 

Flagship processing, unprecedented performance and power-efficiency  

Flagship experience requires flagship performance. Xiaomi 12 Series features advanced Qualcomm® Snapdragon™ mobile platforms. Xiaomi 12 Pro and Xiaomi 12 boast a Snapdragon® 8 Gen 1 processor – Qualcomm’s most advanced mobile platform. Built on a 4nm process, this processor also boosts GPU graphic rendering capabilities by 30% and energy efficiency by 25% when compared to the previous generation. Both three devices come with UFS 3.1 exceptional loading and data transfer speeds, along with LPDDR5 RAM for memory speeds up to 6,400Mbps. For optimal product experience, Xiaomi 12 Series packs a high-performing cooling system, bolstered by a super-large vapor chamber and multiple layers of graphite to offer a leadingcooling capability. 

All-around elevated entertainment experiences 

Xiaomi 12 Series not only lets users capture every moment in exquisite detail, but also allows them to relive those moments in astonishing detail via an exceptional entertainment experience.  Both devices offer vivid viewing on an AMOLED Dot Display rated A+ by DisplayMate, and with TrueColor support. For added peace of mind, the display features scratch-resistant Corning® Gorilla® Glass Victus®, and supports Dolby Vision®, industry’s leading imaging technology that brings your content to life with vibrant color and details. Xiaomi 12 Series also supports HDR 10+. Xiaomi 12 Pro is SGS Eye Care Display Certified, showing care for users’ long-term visual health during marathon sessions.  

Meanwhile, Xiaomi 12 Pro redefines flagship display with incredibly smooth viewing, scrolling, swiping, and sliding. The device’s highly power-efficient 6.73-inch WQHD+ display leverages AdaptiveSync Pro to intelligently adjust dynamic LTPO display between 1Hz and 120Hz based on content. 

Xiaomi 12 delivers Xiaomi’s most colorful smartphone display to date, with more than 68 billion colors on 6.28-inch full-HD+ displays. Both feature 120Hz AdaptiveSync, for an impressively high-definition, vibrant, and flicker-free display that conveys every detail.  

 No cinematic experience is truly complete without pro-grade audio. Xiaomi 12 Series features SOUND BY Harman Kardon, and creates an immersive audio experience powered by Dolby Atmos®, delivering spatial sound with rich detail, clarity, and realism across all your favorite entertainment. Xiaomi 12 Pro’s quad speakers – in the form of two tweeters and two woofers – deliver clear details and cover an astounding range of sound. Xiaomi 12 delivers balanced stereo sound ideal for immersive gaming or video.  To optimize core user experience further, Xiaomi 12 Series incorporates MIUI 13, released globally earlier this year. The update includes faster storage, higher background process efficiency, smarter processing, and longer battery life. New features in the upgraded experience include Xiaomi’s proprietary Liquid Storage, Atomized Memory, Focused Algorithms, and Smart Balance. 

Next-generation charging 

Xiaomi 12 Series delivers pro-grade cinematic and entertainment experiences all day, the devices deliver next-level charging speed and safety.  

 Xiaomi 12 Pro features an incredibly fast 120W Xiaomi HyperCharge. With a 4,600mAh battery fully charged in just 18 minutes using Boost mode, Xiaomi 12 Pro delivers next-generation charging capabilities that keep up with user demands.  Xiaomi 12 fits a 4,500mAh battery into compact body designs. Xiaomi 12 Pro and Xiaomi 12 also support 50W wireless charging and 10W reverse charging.  Both leverage Xiaomi AdaptiveCharge, a smart charging algorithm that learns and adapts to charging habits, which prolongs battery life. 

Flagship capabilities packaged in an iconic design  

These portable pocket-sized studios fit comfortably in the palm of your hand thanks to Xiaomi 12 Series’ iconic and user-centered design. Slimmer high-capacity batteries and a narrower ridge gap save precious space within the device. Xiaomi 12 Pro’s 6.73-inch display is encased in a sleek middle frame with sophisticated 3D curves. Meanwhile, Xiaomi 12’s 6.28-inch display measures just 69.9mm in width and is accented by smooth curves for a perfect fit. Both devices are available in Gray, Purple, and Blue. 

Market Availability   

Xiaomi 12 Pro comes in one variant 12GB+256GB, and recommended retail price starts from PKR 208,999/-.

Xiaomi 12 comes in one variant, 12GB+256GB, and recommended retail price starts from PKR 179,999/-.

Purchase these devices and get a sweet bundle deal where you get a Mi Band 6 and a bag with the Xiaomi 12. Similarly with the Xiaomi 12 Pro, get a Mi Portable Bluetooth Speaker and a 10000mAh Mi Power Bank 3.  Available at top distributor partners such as Phonezo, Airlink, Smartlink etc. For those looking to purchase these online, we’ve news for you  too as these are also available on MiStore and Daraz. 

Quick Specs:

 Xiaomi 12Xiaomi 12 Pro
Display120Hz +  AMOLED DotDisplay120Hz 6.73” AMOLED Dot Display 
Rear Camera50MP main camera 13MP ultra-wide camera 2MP macro camera 5MP depth camera50MP wide angle, ultra-wide and tele macro camera
Front Camera32MP32MP in-display selfie camera
Dimension & Weight152.70mm x 69.90mm x 8.16mm – 180g163.60mm x 74.60mm x 8.16mm 205g
ProcessorSnapdragon ® 8 Gen 1Snapdragon ®r 8 Gen 1
Charging4500mAH – 67W charge4600mAH – 120W charge
Variant12GB + 256GB12GB + 256GB
Color AvailableGray, Purple & BlueGray, Purple & Blue

About Xiaomi Corporation  

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.  

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.  

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked no. 3 globally in the third quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, more than 400 million smart devices connected to its platform as of September 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.  

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index. 

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TECNO to launch its new Spark phone in Pakistan soon

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TECNO to launch its new Spark phone in Pakistan soon

After massive success in the Pakistani Mobile market, TECNO is rumored to be preparing for a new addition to its Spark series. The globally eminent smartphone brand TECNO has been working tirelessly in Pakistan for quite some time now. The brand has brought forward some great phones over the years with advanced technologies, pocket-friendly prices, and stylish designs. 

Spark is TECNO’s famous mid-range series, bringing you quality devices at lower prices. Spark 8C is an entry mobile that is expected to be around PKR 19,499 to PKR 22,999. The price is not confirmed yet but we are expecting it around this segment. The phone is going to be a stunner in this range with Stylish Design and great Battery.

According to sources, Spark 8C will be equipped with better memory and memory fusion features than any other phone in this range. Memory Fusion Technology is specially designed to channel RAM operations by using unused read-only memory (ROM). This means it can expand the memory of 4+128GB to 7+128GB and that of 3+64GB into 6+64GB maximum. The RAM can be updated or expanded from 3GB to 6GB and 4GB to 7GB depending on the variant. If this is true, then Spark 8C shall be the only smartphone to provide such an amazing feature with 128GB in such an affordable price range.

Moreover, the phone is anticipated to provide efficient performance with a powerful processor and big battery. The 90Hz refresh rate, great display, and handy body design will make it a user-friendly device. The phone is expected to launch somewhere in mid-March 2022. Furthermore, the phone is being assembled in Pakistan to make it economical and pocket-friendly for the local consumers. 

So, fingers crossed for this new Spark device to be soon launched in Pakistan. Stay tuned for more updates and much more about tech!

Jazz appoints Atyab Tahir as CEO JazzCash

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Jazz appoints Atyab Tahir as CEO JazzCash

Jazz, Pakistan’s leading digital operator (part of VEON Group NASDAQ: VEON, Euronext Amsterdam: VEON), announces the appointment of Atyab Tahir as the CEO of JazzCash effective May 1 2022.

Atyab, currently serving as Country Manager MasterCard Pakistan & Afghanistan, has over two decades of international experience in banking and consulting. Atyab has also held senior positions at Fidelity Investments, HBL, Telenor Bank and easypaisa. He holds a BA from Dartmouth College and an MBA from Babson College.

Commenting on Atyab’s appointment Aamir Ibrahim, CEO, Jazz  said: “While mobile phones and payment solutions have accelerated financial inclusion in the country, a significant portion of Pakistan’s adult population remain unbanked. I am confident that under Atyab’s dynamic leadership JazzCash will help boost financial inclusion across the board through innovative and customer-centric products.”

JazzCash is at the forefront of Pakistan’s digital revolution processing more than 5 million transactions every day and accounting for almost 7% of Pakistan’s GDP. Our aim is to build a world-class fintech serving every single Pakistani, from youth, SMEs, freelancers, with a very strong focus on the unbanked and the underbanked. I look forward to joining the Jazz family and collaborating with our partners in the telecommunications and financial services sector to unlock the true potential of Digital Pakistan.” said Atyab.

A division of Jazz, JazzCash has grown rapidly to become a leader in the country’s marketplace for digital financial services. As shown in VEON Group’s FY21 results that were released on 28 February 2022, JazzCash has 15.2 million monthly active users (+24.9% YoY) and 130,800 monthly active merchants (up by 2.3 times YoY). 

Jazz appoints Atyab Tahir as CEO JazzCash.

vivo V23 5G — The Best in Camera, Technology, Performance and Appearance

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Due to the constant development in the technology space for smartphones, there is always hype surrounding any new ‘firsts’ in the market. There is always excitement as to what will be introduced and how well it will be accepted by the audience. 

Keeping this in mind, Vivo’s latest smartphone vivo V23 5G finds itself in a similar situation. The day it was announced, it received a lot of attention for its color-changing design. The design itself represents a significant advancement in smartphone research and design. Making smartphones not only technologically superior but also cosmetically superior is a step forward.

The continual excitement and experience since the smartphone’s launch has not only solidified its market position but also demonstrated that it is a well-balanced phone that isn’t only focused on aesthetics.

Delving more into the device, the vivo V23 5G dons a high-resolution 50MP AF Portrait Selfie camera on the front. This device focuses heavily on the selfie experience which makes it stand out in the market. The latest ISOCELL 3.0 technology helps the camera increase light sensitivity to capture a more crystal-clear picture for the user. Furthermore, the Eye Autofocus feature enables the users to be the center of attention while clicking the picture as the camera focuses on the user, even if they are in motion. 

The dual front camera system offers a much larger field of view with the help of its 8MP Super Wide-Angle Camera. Furthermore, with modes like the AI Extreme Night Portrait mode, the front camera delivers an unparalleled experience in this price range. The phone also sports a 64 MP main rear camera with an 8MP wide-angle lens and a 2MP Macro that can handle wide natural landscapes very easily. The user experience is further increased with features like the Super Night Mode, Bokeh Flare Portrait, and Ultra Stabilization. It is only right to say that both, the front camera and the rear camera together offer a device that is picture-perfect. 

When it comes to the visual and performance aspects of this phone, there’s no doubt that it’s the best of what vivo has to offer. vivo has always been on the cutting edge of device design and aesthetics. It’s also fair to say that Vivo takes pride in its technological advancements and innovations. Every device that vivo introduces exemplifies this completion.

V23 5G brings out the result of Vivo’s extensive research which is the Color Changing Fluorite AG Design. This material changes its color upon exposure to ultraviolet light and after about 30 seconds under the sun. This switch goes back to normal once the phone is out of sun exposure. Talking more about the appearance of the device, it is the combination of the Metal Flat Frame Design and the Color Changing Fluorite AG Design that gives the device the aesthetic appeal that has been the talk in the industry for a while now. 

All these powerful features that the phone flaunts are powered by the powerful MediaTek Dimensity 920 processor. This processor offers powerful performance and a fast user experience. The Extended RAM 2.0 further enhances the user experience with its versatile features to expand RAM when required. The 90Hz refresh rate display, a Liquid Cooling System, and Ultra Game Mode make it possible for users to enjoy super smooth gameplay performance. This experience is mutually assisted by the 4200mAh battery that features a 44W FlashCharge that helps in interrupted experience and performance. 

To summarise it all, the vivo V23 5G is a proud and well-balanced device that fulfills the requirements of every smartphone enthusiast whether it is for work, casual, or professional usage.

 

Tech Giant XIAOMI launches anticipated Redmi Note 11 Pro – Packing major upgraded to hardwares & software!

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Xiaomi announced the Redmi Note 11 Pro for Pakistani markets, pushing forward the legacy of the Redmi Note series with two all-new devices: Redmi Note 11 Pro and Redmi Note 11. Rising to the challenge to bring even stronger specs and features, Redmi Note 11 series packs powerful upgrades to its camera system, charging speed, display, and SoC—making flagship-level smartphone performance more accessible than before. All this available in a bundle deal, with Redmi Buds 3 completely free.

Flagship-level 108MP quad camera to deliver outstanding photography

Boasting a rear quad camera setup, Redmi Note 11 Pro delivers an outstanding photography experience with zero compromise. Its 108MP main camera captures stunning images in high-resolution and vivid colors; an 8MP ultra-wide angle camera extends your perspective with a 118-degree viewing angle; a 2MP macro camera that captures fine details up close and a 2MP depth sensor that’s for capturing more natural looking portrait shots. Accenting the front of the phone is a 16MP front camera that can capture clearer and natural-looking selfies. The 108MP pro-grade main camera utilizes the Samsung HM2 sensor with a large sensor size at 1/1.52 inch, and supports 9-in-1 pixel binning technology as well as a dual native ISO to deliver incredible images in all lighting conditions, with spectacular results especially in dim light.

120Hz FHD+ AMOLED DotDisplay packed into trendy flat-edge body

Featuring a large 6.67′ FHD+ AMOLED DotDisplay with 120Hz display refresh rate, Redmi Note 11 Pro levels up the screen experience with smooth scrolling response and lag-free transitions. The beautiful display is packed into a body with a trendy flat-edge design. Plus, with the dual super linear speakers located at the top and bottom of the phone, Redmi Note 11 offers immersive stereo sound for gaming or watching videos.

Performance powered by 67W turbo charging and MediaTek Helio G96

Redmi Note 11 Pro comes with flagship 67W turbo charging, allowing you to charge up

to 51% of its 5,000mAh high capacity battery in just 15 minutes Powered by MediaTek Helio G96, Redmi Note 11 Pro also delivers a smooth and seamless performance.

Market availability:

Redmi Note 11 Pro comes in two variants – 6GB+128GB, and 8GB+128GB and are available at top distributor partners such as Phonezo, Airlink Communication, Smartlink and Tech Sirat. For those looking to purchase these online, we’ve news for you  too as these are also available on MiStore.

Redmi Note 11 Pro

6GB+128GB: PKR 51,999/-

8GB+128GB: PKR 59,999/-

Redmi Note 11 Quick Specs:

 Redmi Note 11
Display120Hz  6.67” FHD+ AMOLED DotDisplay
Rear Camera108MP main camera 8MP ultra-wide camera 2MP macro camera 2MP depth camera
Front Camera16MP in-display front camera
Dimension & Weight164.19mm x 76.1mm x 8.12mm 202g
ProcessorMediaTek Helio G96
Charging5,000mAh (typ) battery Supports 67W wired Pro fast charging
Variant6GB+128GB, 8GB+128GB
Available ColorGraphite Gray, Polar White, Star Blue

The Redmi Note 11 Pro is available at PKR 51,999/- for the 6+128GB variant and PKR 59,999/- for the 8+128GB variant. A bundle deal with Redmi Buds 3 absolutely free!

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the Coolest Company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked no. 3 globally in the third quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, more than 400 million smart devices connected to its platform as of September 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Tecno Spark 40C Review Affordable Smartphone with Big Battery and Smooth Display

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The Tecno Spark 40C has officially entered the Pakistani market as a budget-friendly smartphone designed for users who want a stylish device, strong battery life, and smooth everyday performance without spending too much. Priced at Rs. 28,999, this phone targets entry level buyers, students, and users looking for a reliable secondary device.

With Android 15, a large 6000 mAh battery, a 120Hz display, and Tecno’s modern DECO design language, the Spark 40C positions itself as a strong competitor against other budget smartphones from Samsung and similar brands. This detailed review explains everything you need to know before buying.

Design and Build Quality

Tecno Spark 40C stands out immediately due to its slim and modern design. With a thickness of just 8.4 mm, the phone feels light and comfortable in hand. The flat edges and rounded corners provide a solid grip, while the matte back panel helps reduce fingerprints and smudges, which is a practical touch in daily use.

The phone is available in Veil White, Ripple Blue, Titanium Grey, and Ink Black, offering multiple stylish options for different tastes. Tecno has also added IP64 dust and splash resistance, along with drop resistance up to 1.5 meters, which is rare in this price category and adds extra durability for everyday usage.

Overall, the Spark 40C feels well built and premium compared to many phones in the same budget range.

Display Performance

The Tecno Spark 40C features a 6.67 inch IPS LCD display with a resolution of 720 x 1600 pixels. While it is an HD+ panel, it delivers decent sharpness and good color reproduction for everyday activities like YouTube, social media, and browsing.

The biggest highlight of the display is its 120Hz refresh rate, which is impressive at this price point. Scrolling feels smoother, animations are fluid, and overall navigation is more responsive than standard 60Hz displays. This makes a noticeable difference in daily use, especially for users upgrading from older budget phones.

The screen size is ideal for watching videos, online classes, and casual gaming, making the Spark 40C a solid multimedia device.

Performance and Day to Day Usage

Under the hood, the Tecno Spark 40C is powered by the MediaTek Helio G81 chipset, built on a 12nm process, paired with an octa core CPU. This setup is designed for stable and efficient performance in daily tasks rather than heavy gaming.

The phone comes with 4GB RAM, along with 4GB virtual RAM, allowing smoother multitasking and reducing app reloads. With 128GB internal storage, users have enough space for apps, photos, videos, and documents.

For everyday usage such as WhatsApp, Facebook, YouTube, browsing, and calling, the Spark 40C performs smoothly with minimal lag. Casual games run fine on low to medium settings, though this device is not meant for heavy gaming.

Software Experience

One of the strongest points of the Tecno Spark 40C is that it runs on Android 15 with HIOS 15.1. Getting the latest Android version in a budget phone is a big advantage, as it ensures better security, improved performance, and longer software relevance.

HIOS 15.1 includes several smart AI features, system optimizations, and customization options. The interface is colorful, easy to use, and suitable for both new and experienced smartphone users.

Camera Quality

In the camera department, the Tecno Spark 40C offers a 13 MP rear camera with f/1.8 aperture and dual LED flash. In good lighting conditions, photos are clear, with decent colors and acceptable detail for social media sharing.

The camera performs reasonably well for its price, capturing everyday moments, documents, and casual photography. Video recording is supported at 1080p, which is good for basic video needs.

On the front, there is an 8 MP selfie camera, suitable for video calls and casual selfies. While it is not designed for professional photography, it performs well enough for daily use and online meetings.

Battery Life and Charging

Battery performance is where the Tecno Spark 40C truly shines. The phone packs a massive 6000 mAh battery, which easily lasts one and a half to two days with normal usage. Even heavy users can comfortably get through a full day without worrying about charging.

The device supports 18W wired charging, which is decent considering the battery size. While charging is not extremely fast, the long battery life makes up for it, especially for users who prioritize endurance over quick top ups.

Audio and Multimedia

Tecno has equipped the Spark 40C with dual speakers and DTS sound, delivering loud and clear audio. This makes it a good option for watching videos, listening to music, and making calls without headphones.

The phone also includes a 3.5mm headphone jack, which is still appreciated by many users in Pakistan. FM Radio support adds extra value for users who enjoy listening to radio stations.

Connectivity and Sensors

The Tecno Spark 40C supports dual SIM, 4G LTE, WiFi dual band, Bluetooth 5.0, and USB Type-C with OTG support. It also includes infrared, which can be useful for controlling compatible devices.

For security, the phone offers a side mounted fingerprint sensor, which is fast and reliable, along with standard sensors like accelerometer and compass.

Final Verdict Is Tecno Spark 40C Worth Buying?

The Tecno Spark 40C is a well balanced budget smartphone that delivers strong value for money. Its smooth 120Hz display, massive 6000 mAh battery, modern design, and latest Android 15 software make it a very attractive option in the Rs. 28,999 price range.

This phone is ideal for students, office users, and anyone looking for a reliable daily use smartphone with excellent battery life and a smooth user experience. While the camera and gaming performance are basic, they are reasonable considering the price.

BREAKING NEWS: Four Smartphone Brands Increase Prices in Pakistan

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Islamabad | January 1, 2026: Pakistani consumers received an unwelcome surprise at the very start of the New Year as four major smartphone brands announced price increases across multiple models, effective from January 1, 2026.

According to official price notifications issued to dealers and distributors, realme, TECNO, Infinix, and Xiaomi have revised their retail prices upward, marking a coordinated rise in smartphone costs across Pakistan.

Xiaomi Joins the Price Hike
In the latest update, Xiaomi Pakistan has also increased prices of its popular budget smartphone Redmi A5. The revised prices are now applicable nationwide.

Redmi A5 (4GB + 64GB): Old RRP PKR 22,999 | New RRP PKR 25,499 | New RDP PKR 24,479

Redmi A5 (4GB + 128GB): Old RRP PKR 26,999 | New RRP PKR 28,999 | New RDP PKR 27,839

Earlier Price Increases by Other Brands
realme increased prices on several Note and C-series smartphones, with hikes ranging from PKR 1,000 to PKR 2,000. TECNO raised prices on Spark and Camon series models, while Infinix revised prices across Smart, Hot, Note, and Zero series devices.

Market Impact
Market analysts warn that these price increases could further strain Pakistan’s price-sensitive smartphone market. Retailers fear reduced sales volumes, while consumers may turn to used or non-PTA devices.

Flare Magazine – Industry Watch
The coordinated price hikes by four leading smartphone brands on the first day of 2026 signal a challenging year ahead for mobile phone affordability in Pakistan.

PTCL–Ufone Formally Completes Acquisition of Telenor Pakistan

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Islamabad, Special report: Pakistan’s telecom industry has entered a decisive new phase as Pakistan Telecommunication Company Limited (PTCL) formally completed the acquisition of 100 percent shareholding of Telenor Pakistan and Orion Towers, effective 31 December 2025. The announcement was made during a high-profile and well-organized event at Serena Hotel Islamabad, marking one of the most significant consolidations in Pakistan’s telecom history.

 

Under the new structure, Telenor Pakistan and Orion Towers have become wholly owned subsidiaries of PTCL, alongside Pak Telecom Mobile Limited (PTML), commonly known as Ufone 4G, and U Microfinance Bank. During the transition period, Telenor Pakistan will continue operating as a separate legal entity, after which PTML and Telenor Pakistan are expected to integrate into a merged entity (MergeCo), subject to regulatory approvals.

Strategic Vision Meets Market Reality

According to PTCL’s official press release, the acquisition is aimed at strengthening Pakistan’s digital ecosystem by expanding network capabilities, optimizing spectrum usage, and delivering secure, customer-centric digital services at scale. The combined entity is positioned to play a central role in advancing Pakistan’s digital ambitions.

PTCL also acknowledged the contribution of Telenor ASA to Pakistan’s telecom landscape, recognizing its role in expanding connectivity and raising service benchmarks over nearly two decades.

Network Neglect: A Major Challenge Inherited

However, industry experts point out that the acquisition also brings with it serious operational challenges, particularly related to network quality.
Telecom analysts note that Telenor Pakistan has not made meaningful investment in network modernization over the last four years, resulting in deteriorating service quality, capacity constraints, and growing customer dissatisfaction across multiple regions.

This reality presents one of the biggest challenges for Ufone and PTCL going forward. Significant capital expenditure will be required to rehabilitate and upgrade the inherited network infrastructure, improve data speeds, and restore consumer confidence.

Management Failures and the Road to Exit

Industry Analysis

Industry observers further argue that weak management performance played a decisive role in pushing Telenor Pakistan toward divestment.
According to sector insiders, key management functions—including media strategy, marketing, human resources, and overall corporate governance—failed to provide direction or long-term vision.

Rather than focusing on customer experience, network competitiveness, and sustainable growth, critics say the company became increasingly inward-looking. Excessive administrative spending, weak accountability, and internal priorities overshadowed business fundamentals. Analysts suggest that greater attention to executive compensation, foreign postings, and internal alignments came at the cost of market leadership and innovation.

Several industry voices believe that with timely network investment, merit-based management, and sharper market execution, Telenor Pakistan could have remained competitive and profitable. Instead, persistent misalignment between strategy and execution gradually eroded its market position—making the sale not merely a strategic choice, but an inevitable outcome of prolonged underperformance.

Leadership Engagement and Media Transparency

One notable aspect of the Serena Hotel event was the measured and professional engagement with the media. PTCL’s leadership and senior management addressed journalists’ questions with patience, clarity, and transparency—an approach widely appreciated within media circles.

The event itself was described as exceptionally well-organized, reinforcing confidence in PTCL’s institutional capacity to manage a complex transition of this scale.

Regulatory Clarity: Naveed Khalid Butt’s Briefing

PTCL Group’s Chief Regulatory Affairs Officer, Naveed Khalid Butt, played a key role in the briefing. He provided detailed explanations regarding regulatory processes, approvals, and the phased integration roadmap. His clear articulation helped address many of the concerns surrounding compliance, spectrum, and merger timelines.

CEO’s Message: Building a Future-Ready Organization

Speaking on the occasion, PTCL & Ufone 4G President and CEO Hatem Bamatraf described the acquisition as a milestone for both PTCL and Pakistan’s telecom sector. He reaffirmed the company’s commitment to customer-centric services, improved user experience, and responsible integration.

He also assured employees that the transition would prioritize continuity, respect for talent, and the adoption of global best practices—aiming to build a stronger, future-ready organization.

What Comes Next

The PTCL–Ufone–Telenor transaction represents both opportunity and accountability. While the merger has the potential to reshape Pakistan’s telecom landscape and accelerate digital inclusion, its success will depend on how effectively PTCL addresses legacy network weaknesses, enforces stronger governance, and avoids repeating the management failures of the past.

For Pakistan’s telecom sector, this deal stands as a reminder that technology alone does not guarantee success—leadership, discipline, and long-term investment do.

Flare Magazine – Exclusive Insights

This merger is not just a business transaction; it is a test of whether Pakistan’s largest telecom group can turn inherited challenges into sustainable digital leadership.

VGO TEL Qualifies for PSL Franchise Technical Bid Round

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Islamabad: News desk In a significant development for Pakistan’s sports and corporate sector, VGO TEL has successfully qualified for the Technical Bid Round of the Pakistan Super League (PSL) franchise process.

Sources confirm that VGO TEL’s qualification marks an important milestone in its ambition to enter Pakistan’s premier T20 cricket league, Pakistan Super League. Clearing the technical bid stage reflects the company’s compliance with professional, financial, and operational requirements set by the league authorities.

Industry analysts view this achievement as a strong step forward, highlighting VGO TEL’s leadership vision and long-term strategy focused on sports investment and youth engagement through cricket. The move is expected to further strengthen private-sector participation in Pakistan’s sporting ecosystem.

While the bidding process continues, VGO TEL’s progress at this stage positions the company among the serious contenders for PSL franchise ownership.

Observers note that the development not only underlines growing corporate confidence in Pakistan’s sports industry but also reinforces cricket’s role as a unifying and high-impact platform nationwide.

Zong, Huawei Complete Pakistan’s First Full-Duplex E-Band Microwave Link Field Test

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Islamabad, December 29, 2025: Zong, in collaboration with Huawei, has successfully completed Pakistan’s first field test of a full-duplex E-band microwave link, marking a major milestone in the country’s telecom backhaul capabilities.

The breakthrough addresses the rising demand for ultra-high-capacity backhaul driven by high-definition video streaming, augmented reality (AR), cloud services, and other low-latency applications. As conventional microwave backhaul solutions face spectrum limitations, the full-duplex E-band technology offers a transformative alternative.

The tested solution enables simultaneous transmission and reception on the same frequency through a high-isolation integrated antenna structure and advanced interference-cancellation algorithms. This effectively doubles spectrum efficiency compared to traditional microwave systems and delivers data transmission speeds of up to 50 Gbps per link.

Zong said the technology will play a key role in future network deployments, supporting faster, more reliable, and highly scalable connectivity across Pakistan, while ensuring a smoother and more stable user experience.

Commenting on the achievement, Mr. Mao Weiliang, Chief Technology Officer at Zong, said the successful field test reflects the company’s strong focus on innovation and digital transformation. He noted that ultra-high-capacity backhaul solutions are essential to building a resilient digital foundation for Pakistan, enabling next-generation services and supporting economic growth and digital inclusion.

The deployment leverages advanced 80 GHz E-band full-duplex ultra-broadband transmission technology, representing a landmark step in the evolution of Pakistan’s telecom infrastructure.

With this successful trial, Zong becomes the first operator in Pakistan to deploy full-duplex E-band microwave technology, further strengthening its position as a key driver of the country’s national digital transformation agenda.

Flare Magazine Launches “LEGENDS” — A New Series to Honour Pakistan’s Real Heroes

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Islamabad News desk: Flare Magazine has officially launched a unique nationwide initiative titled “LEGENDS”, aimed at recognising, supporting, and promoting Pakistanis from all walks of life—whether they live in Pakistan or abroad.

The LEGENDS Series is dedicated to highlighting individuals who have served Pakistan and humanity with sincerity, honesty, and commitment. The series will feature people from diverse segments of society, including social workers, teachers, doctors, community volunteers, labourers, professionals, entrepreneurs, and Overseas Pakistanis who continue to contribute to the country through remittances and long-term support.

What makes LEGENDS truly distinctive is that this platform is being offered completely free of cost, without any fee, favour, or commercial obligation. All interviews and features will be published purely on merit, with the objective of encouraging positive role models and strengthening national spirit.

The selected personalities will be featured in Flare Magazine’s print edition, and will also be promoted across Flare’s e-paper and digital media platforms, ensuring maximum national and international visibility.

Flare Magazine believes this is one of the first initiatives of its kind in Pakistan, where deserving individuals are promoted and celebrated without any financial requirement—solely for recognition, encouragement, and service to society.

Individuals, families, organisations, and communities are invited to contact Flare Magazine to nominate or share details of such personalities for inclusion in the LEGENDS Series.
Contact for LEGENDS Series

📞 Phone: 0321-5197777
📧 Email: [email protected]

🏢 Flare Magazine Office:
Flat # 200/14, First Floor,
Tariq Block Market,
New Garden Town, Lahore

PTCL–Ufone Management Hosts Annual Team Dinner in Islamabad

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Islamabad News Desk: The management of Ufone, under the PTCL Group, hosted its annual team dinner in Islamabad, bringing together senior leadership, management officials, and team members from across various departments.

The gathering was held in a warm and informal setting, providing an opportunity for colleagues to connect beyond the workplace while engaging in meaningful discussions on the company’s performance, growth trajectory, and future course of action. Participants described the evening as a healthy mix of team bonding, reflection, and forward-looking dialogue.

Focus on Growth and Future Strategy

During the dinner, discussions revolved around Ufone–PTCL’s ongoing development, operational progress, and strategic priorities for the coming period. Management emphasized the importance of teamwork, coordination, and shared vision in driving sustainable growth in a rapidly evolving telecom environment.

The presence of Naveed Khalid Butt, a senior executive at Ufone, was particularly notable. Colleagues appreciated his consistent efforts and dedication, especially his effective handling of regulatory and government-related matters, which were acknowledged as valuable contributions to the organization’s stability and progress.

Ms. Zaida Awan, a senior official from the Ufone–PTCL leadership, was also a prominent participant in the gathering. Her professional engagement, leadership role, and contribution toward institutional coordination were recognized and appreciated by fellow team members.

Other senior officials and staff actively participated in the discussions, highlighting collective achievements and reaffirming their commitment to organizational objectives. Management acknowledged that cross-functional collaboration and aligned planning had played a key role in strengthening the company’s operational foundation.

The evening concluded on a positive and relaxed note, with participants exchanging views on the future roadmap, internal synergy, and priorities ahead. Attendees noted that such gatherings help strengthen team spirit, encourage open dialogue, and reinforce alignment between leadership and staff as the organization continues its journey of growth and transformation within Pakistan’s telecom sector.