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Xiaomi 12 Series Redefines Flagship Category

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Xiaomi today announced the launch of the all-new flagship Xiaomi 12 Series for local markets, featuring two groundbreaking devices: Xiaomi 12 Pro and Xiaomi 12. Designed to empower users around the world with a cutting-edge videography studio and entertainment powerhouse, Xiaomi 12 Series delivers impressive advancements in Xiaomi’s AI algorithm, flagship processing power, and an all-round elevated experience. 

Capture cinematic shots at any time 

Xiaomi 12 Series enables users to record studio-quality shots no matter the scenario, be it challenging lighting conditions or moving objects. Both phones boast a pro-grade triple camera array for versatile shooting, starring a massive 50MP main wide angle camera, with 8K recording capabilities on both Xiaomi 12 Pro and Xiaomi 12.  Xiaomi 12 Pro stands out with its state-of-the-art triple 50MP array, which features a cutting-edge Sony IMX707 ultra-large main sensor. This sensor is capable of catching large amounts of light and empowers advanced imaging capabilities with faster focus speeds and increased color accuracy. Xiaomi 12 features a 13MP ultra-wide angle camera, along with a 5MP tele macro camera, for filming life from different perspectives.  

Beyond impressive hardware, Xiaomi 12 Pro and Xiaomi 12 also advance Xiaomi’s proprietary AI algorithms. These innovations make it easier than ever for users to record every moment the way they want to, even in low-light or moving subjects. Xiaomi ProFocus intelligently identifies and tracks objects, preventing blurring or out-of-focus shots of moving or veiled subjects. These advancements also include eye and face auto focus capabilities. Ultra Night Video uses Xiaomi’s proprietary algorithms to record video even under extreme low-light, meaning moody, atmospheric shots are clearer than ever.  

Available on both devices, One-click AI Cinema offers numerous creative options for show-stopping video editing, such as Parallel World, Freeze Frame Video, and Magic Zoom modes. 

Flagship processing, unprecedented performance and power-efficiency  

Flagship experience requires flagship performance. Xiaomi 12 Series features advanced Qualcomm® Snapdragon™ mobile platforms. Xiaomi 12 Pro and Xiaomi 12 boast a Snapdragon® 8 Gen 1 processor – Qualcomm’s most advanced mobile platform. Built on a 4nm process, this processor also boosts GPU graphic rendering capabilities by 30% and energy efficiency by 25% when compared to the previous generation. Both three devices come with UFS 3.1 exceptional loading and data transfer speeds, along with LPDDR5 RAM for memory speeds up to 6,400Mbps. For optimal product experience, Xiaomi 12 Series packs a high-performing cooling system, bolstered by a super-large vapor chamber and multiple layers of graphite to offer a leadingcooling capability. 

All-around elevated entertainment experiences 

Xiaomi 12 Series not only lets users capture every moment in exquisite detail, but also allows them to relive those moments in astonishing detail via an exceptional entertainment experience.  Both devices offer vivid viewing on an AMOLED Dot Display rated A+ by DisplayMate, and with TrueColor support. For added peace of mind, the display features scratch-resistant Corning® Gorilla® Glass Victus®, and supports Dolby Vision®, industry’s leading imaging technology that brings your content to life with vibrant color and details. Xiaomi 12 Series also supports HDR 10+. Xiaomi 12 Pro is SGS Eye Care Display Certified, showing care for users’ long-term visual health during marathon sessions.  

Meanwhile, Xiaomi 12 Pro redefines flagship display with incredibly smooth viewing, scrolling, swiping, and sliding. The device’s highly power-efficient 6.73-inch WQHD+ display leverages AdaptiveSync Pro to intelligently adjust dynamic LTPO display between 1Hz and 120Hz based on content. 

Xiaomi 12 delivers Xiaomi’s most colorful smartphone display to date, with more than 68 billion colors on 6.28-inch full-HD+ displays. Both feature 120Hz AdaptiveSync, for an impressively high-definition, vibrant, and flicker-free display that conveys every detail.  

 No cinematic experience is truly complete without pro-grade audio. Xiaomi 12 Series features SOUND BY Harman Kardon, and creates an immersive audio experience powered by Dolby Atmos®, delivering spatial sound with rich detail, clarity, and realism across all your favorite entertainment. Xiaomi 12 Pro’s quad speakers – in the form of two tweeters and two woofers – deliver clear details and cover an astounding range of sound. Xiaomi 12 delivers balanced stereo sound ideal for immersive gaming or video.  To optimize core user experience further, Xiaomi 12 Series incorporates MIUI 13, released globally earlier this year. The update includes faster storage, higher background process efficiency, smarter processing, and longer battery life. New features in the upgraded experience include Xiaomi’s proprietary Liquid Storage, Atomized Memory, Focused Algorithms, and Smart Balance. 

Next-generation charging 

Xiaomi 12 Series delivers pro-grade cinematic and entertainment experiences all day, the devices deliver next-level charging speed and safety.  

 Xiaomi 12 Pro features an incredibly fast 120W Xiaomi HyperCharge. With a 4,600mAh battery fully charged in just 18 minutes using Boost mode, Xiaomi 12 Pro delivers next-generation charging capabilities that keep up with user demands.  Xiaomi 12 fits a 4,500mAh battery into compact body designs. Xiaomi 12 Pro and Xiaomi 12 also support 50W wireless charging and 10W reverse charging.  Both leverage Xiaomi AdaptiveCharge, a smart charging algorithm that learns and adapts to charging habits, which prolongs battery life. 

Flagship capabilities packaged in an iconic design  

These portable pocket-sized studios fit comfortably in the palm of your hand thanks to Xiaomi 12 Series’ iconic and user-centered design. Slimmer high-capacity batteries and a narrower ridge gap save precious space within the device. Xiaomi 12 Pro’s 6.73-inch display is encased in a sleek middle frame with sophisticated 3D curves. Meanwhile, Xiaomi 12’s 6.28-inch display measures just 69.9mm in width and is accented by smooth curves for a perfect fit. Both devices are available in Gray, Purple, and Blue. 

Market Availability   

Xiaomi 12 Pro comes in one variant 12GB+256GB, and recommended retail price starts from PKR 208,999/-.

Xiaomi 12 comes in one variant, 12GB+256GB, and recommended retail price starts from PKR 179,999/-.

Purchase these devices and get a sweet bundle deal where you get a Mi Band 6 and a bag with the Xiaomi 12. Similarly with the Xiaomi 12 Pro, get a Mi Portable Bluetooth Speaker and a 10000mAh Mi Power Bank 3.  Available at top distributor partners such as Phonezo, Airlink, Smartlink etc. For those looking to purchase these online, we’ve news for you  too as these are also available on MiStore and Daraz. 

Quick Specs:

 Xiaomi 12Xiaomi 12 Pro
Display120Hz +  AMOLED DotDisplay120Hz 6.73” AMOLED Dot Display 
Rear Camera50MP main camera 13MP ultra-wide camera 2MP macro camera 5MP depth camera50MP wide angle, ultra-wide and tele macro camera
Front Camera32MP32MP in-display selfie camera
Dimension & Weight152.70mm x 69.90mm x 8.16mm – 180g163.60mm x 74.60mm x 8.16mm 205g
ProcessorSnapdragon ® 8 Gen 1Snapdragon ®r 8 Gen 1
Charging4500mAH – 67W charge4600mAH – 120W charge
Variant12GB + 256GB12GB + 256GB
Color AvailableGray, Purple & BlueGray, Purple & Blue

About Xiaomi Corporation  

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.  

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.  

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked no. 3 globally in the third quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, more than 400 million smart devices connected to its platform as of September 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.  

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index. 

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TECNO to launch its new Spark phone in Pakistan soon

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TECNO to launch its new Spark phone in Pakistan soon

After massive success in the Pakistani Mobile market, TECNO is rumored to be preparing for a new addition to its Spark series. The globally eminent smartphone brand TECNO has been working tirelessly in Pakistan for quite some time now. The brand has brought forward some great phones over the years with advanced technologies, pocket-friendly prices, and stylish designs. 

Spark is TECNO’s famous mid-range series, bringing you quality devices at lower prices. Spark 8C is an entry mobile that is expected to be around PKR 19,499 to PKR 22,999. The price is not confirmed yet but we are expecting it around this segment. The phone is going to be a stunner in this range with Stylish Design and great Battery.

According to sources, Spark 8C will be equipped with better memory and memory fusion features than any other phone in this range. Memory Fusion Technology is specially designed to channel RAM operations by using unused read-only memory (ROM). This means it can expand the memory of 4+128GB to 7+128GB and that of 3+64GB into 6+64GB maximum. The RAM can be updated or expanded from 3GB to 6GB and 4GB to 7GB depending on the variant. If this is true, then Spark 8C shall be the only smartphone to provide such an amazing feature with 128GB in such an affordable price range.

Moreover, the phone is anticipated to provide efficient performance with a powerful processor and big battery. The 90Hz refresh rate, great display, and handy body design will make it a user-friendly device. The phone is expected to launch somewhere in mid-March 2022. Furthermore, the phone is being assembled in Pakistan to make it economical and pocket-friendly for the local consumers. 

So, fingers crossed for this new Spark device to be soon launched in Pakistan. Stay tuned for more updates and much more about tech!

Jazz appoints Atyab Tahir as CEO JazzCash

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Jazz appoints Atyab Tahir as CEO JazzCash

Jazz, Pakistan’s leading digital operator (part of VEON Group NASDAQ: VEON, Euronext Amsterdam: VEON), announces the appointment of Atyab Tahir as the CEO of JazzCash effective May 1 2022.

Atyab, currently serving as Country Manager MasterCard Pakistan & Afghanistan, has over two decades of international experience in banking and consulting. Atyab has also held senior positions at Fidelity Investments, HBL, Telenor Bank and easypaisa. He holds a BA from Dartmouth College and an MBA from Babson College.

Commenting on Atyab’s appointment Aamir Ibrahim, CEO, Jazz  said: “While mobile phones and payment solutions have accelerated financial inclusion in the country, a significant portion of Pakistan’s adult population remain unbanked. I am confident that under Atyab’s dynamic leadership JazzCash will help boost financial inclusion across the board through innovative and customer-centric products.”

JazzCash is at the forefront of Pakistan’s digital revolution processing more than 5 million transactions every day and accounting for almost 7% of Pakistan’s GDP. Our aim is to build a world-class fintech serving every single Pakistani, from youth, SMEs, freelancers, with a very strong focus on the unbanked and the underbanked. I look forward to joining the Jazz family and collaborating with our partners in the telecommunications and financial services sector to unlock the true potential of Digital Pakistan.” said Atyab.

A division of Jazz, JazzCash has grown rapidly to become a leader in the country’s marketplace for digital financial services. As shown in VEON Group’s FY21 results that were released on 28 February 2022, JazzCash has 15.2 million monthly active users (+24.9% YoY) and 130,800 monthly active merchants (up by 2.3 times YoY). 

Jazz appoints Atyab Tahir as CEO JazzCash.

vivo V23 5G — The Best in Camera, Technology, Performance and Appearance

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Due to the constant development in the technology space for smartphones, there is always hype surrounding any new ‘firsts’ in the market. There is always excitement as to what will be introduced and how well it will be accepted by the audience. 

Keeping this in mind, Vivo’s latest smartphone vivo V23 5G finds itself in a similar situation. The day it was announced, it received a lot of attention for its color-changing design. The design itself represents a significant advancement in smartphone research and design. Making smartphones not only technologically superior but also cosmetically superior is a step forward.

The continual excitement and experience since the smartphone’s launch has not only solidified its market position but also demonstrated that it is a well-balanced phone that isn’t only focused on aesthetics.

Delving more into the device, the vivo V23 5G dons a high-resolution 50MP AF Portrait Selfie camera on the front. This device focuses heavily on the selfie experience which makes it stand out in the market. The latest ISOCELL 3.0 technology helps the camera increase light sensitivity to capture a more crystal-clear picture for the user. Furthermore, the Eye Autofocus feature enables the users to be the center of attention while clicking the picture as the camera focuses on the user, even if they are in motion. 

The dual front camera system offers a much larger field of view with the help of its 8MP Super Wide-Angle Camera. Furthermore, with modes like the AI Extreme Night Portrait mode, the front camera delivers an unparalleled experience in this price range. The phone also sports a 64 MP main rear camera with an 8MP wide-angle lens and a 2MP Macro that can handle wide natural landscapes very easily. The user experience is further increased with features like the Super Night Mode, Bokeh Flare Portrait, and Ultra Stabilization. It is only right to say that both, the front camera and the rear camera together offer a device that is picture-perfect. 

When it comes to the visual and performance aspects of this phone, there’s no doubt that it’s the best of what vivo has to offer. vivo has always been on the cutting edge of device design and aesthetics. It’s also fair to say that Vivo takes pride in its technological advancements and innovations. Every device that vivo introduces exemplifies this completion.

V23 5G brings out the result of Vivo’s extensive research which is the Color Changing Fluorite AG Design. This material changes its color upon exposure to ultraviolet light and after about 30 seconds under the sun. This switch goes back to normal once the phone is out of sun exposure. Talking more about the appearance of the device, it is the combination of the Metal Flat Frame Design and the Color Changing Fluorite AG Design that gives the device the aesthetic appeal that has been the talk in the industry for a while now. 

All these powerful features that the phone flaunts are powered by the powerful MediaTek Dimensity 920 processor. This processor offers powerful performance and a fast user experience. The Extended RAM 2.0 further enhances the user experience with its versatile features to expand RAM when required. The 90Hz refresh rate display, a Liquid Cooling System, and Ultra Game Mode make it possible for users to enjoy super smooth gameplay performance. This experience is mutually assisted by the 4200mAh battery that features a 44W FlashCharge that helps in interrupted experience and performance. 

To summarise it all, the vivo V23 5G is a proud and well-balanced device that fulfills the requirements of every smartphone enthusiast whether it is for work, casual, or professional usage.

 

Tech Giant XIAOMI launches anticipated Redmi Note 11 Pro – Packing major upgraded to hardwares & software!

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Xiaomi announced the Redmi Note 11 Pro for Pakistani markets, pushing forward the legacy of the Redmi Note series with two all-new devices: Redmi Note 11 Pro and Redmi Note 11. Rising to the challenge to bring even stronger specs and features, Redmi Note 11 series packs powerful upgrades to its camera system, charging speed, display, and SoC—making flagship-level smartphone performance more accessible than before. All this available in a bundle deal, with Redmi Buds 3 completely free.

Flagship-level 108MP quad camera to deliver outstanding photography

Boasting a rear quad camera setup, Redmi Note 11 Pro delivers an outstanding photography experience with zero compromise. Its 108MP main camera captures stunning images in high-resolution and vivid colors; an 8MP ultra-wide angle camera extends your perspective with a 118-degree viewing angle; a 2MP macro camera that captures fine details up close and a 2MP depth sensor that’s for capturing more natural looking portrait shots. Accenting the front of the phone is a 16MP front camera that can capture clearer and natural-looking selfies. The 108MP pro-grade main camera utilizes the Samsung HM2 sensor with a large sensor size at 1/1.52 inch, and supports 9-in-1 pixel binning technology as well as a dual native ISO to deliver incredible images in all lighting conditions, with spectacular results especially in dim light.

120Hz FHD+ AMOLED DotDisplay packed into trendy flat-edge body

Featuring a large 6.67′ FHD+ AMOLED DotDisplay with 120Hz display refresh rate, Redmi Note 11 Pro levels up the screen experience with smooth scrolling response and lag-free transitions. The beautiful display is packed into a body with a trendy flat-edge design. Plus, with the dual super linear speakers located at the top and bottom of the phone, Redmi Note 11 offers immersive stereo sound for gaming or watching videos.

Performance powered by 67W turbo charging and MediaTek Helio G96

Redmi Note 11 Pro comes with flagship 67W turbo charging, allowing you to charge up

to 51% of its 5,000mAh high capacity battery in just 15 minutes Powered by MediaTek Helio G96, Redmi Note 11 Pro also delivers a smooth and seamless performance.

Market availability:

Redmi Note 11 Pro comes in two variants – 6GB+128GB, and 8GB+128GB and are available at top distributor partners such as Phonezo, Airlink Communication, Smartlink and Tech Sirat. For those looking to purchase these online, we’ve news for you  too as these are also available on MiStore.

Redmi Note 11 Pro

6GB+128GB: PKR 51,999/-

8GB+128GB: PKR 59,999/-

Redmi Note 11 Quick Specs:

 Redmi Note 11
Display120Hz  6.67” FHD+ AMOLED DotDisplay
Rear Camera108MP main camera 8MP ultra-wide camera 2MP macro camera 2MP depth camera
Front Camera16MP in-display front camera
Dimension & Weight164.19mm x 76.1mm x 8.12mm 202g
ProcessorMediaTek Helio G96
Charging5,000mAh (typ) battery Supports 67W wired Pro fast charging
Variant6GB+128GB, 8GB+128GB
Available ColorGraphite Gray, Polar White, Star Blue

The Redmi Note 11 Pro is available at PKR 51,999/- for the 6+128GB variant and PKR 59,999/- for the 8+128GB variant. A bundle deal with Redmi Buds 3 absolutely free!

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the Coolest Company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked no. 3 globally in the third quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, more than 400 million smart devices connected to its platform as of September 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

PTCL Group Leads Cyber Security Awareness Drive, Engages 900+ Employees Across Pakistan

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Islamabad: PTCL Group organized a Cyber Security Awareness Seminar at the Ufone Tower Auditorium, attracting strong participation from across the organization. More than 200 employees attended the session in person, while approximately 700 team members joined online from different parts of Pakistan, highlighting the growing importance of cyber security awareness within the telecom sector.

The event was graced by the Director General Cyber Vigilance, Pakistan Telecommunication Authority (PTA), as the Chief Guest. In his address, he emphasized emerging cyber threats, regulatory expectations, and the critical need for robust cyber security frameworks in today’s rapidly evolving digital and telecom environment.

During the seminar, industry experts and professionals discussed key cyber security challenges faced by telecom operators, including data protection, network security, and risk mitigation strategies. The seminar featured interactive sessions that provided participants with practical insights into safeguarding digital infrastructure and customer information.

According to the organizers, the seminar was exceptionally well organized and widely participated, reaffirming PTCL Group’s commitment to fostering a strong cyber-aware culture. Such initiatives play a vital role in strengthening organizational preparedness and contributing to a secure national digital ecosystem.

USF, Internet Society and Partners Launch ‘Jhuggi Wala Community Network’ to Advance Digital Equity in Muzaffargarh

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ISLAMABAD News Desk: In a major step toward Pakistan’s goal of becoming a “Digital Nation,” the Universal Service Fund (USF), operating under the Ministry of IT & Telecommunication (MoITT), has partnered with the Internet Society (ISOC), Global Development Inclusion Partnership (GDIP), Nayatel and DEMO to establish the “Jhuggi Wala Community Network” in District Muzaffargarh, Punjab.

The initiative was formally announced at a ceremony held in Islamabad, bringing together senior policymakers, regulators, development partners and private-sector stakeholders. The community network aims to bridge the digital divide in one of Punjab’s underserved rural areas by improving access to internet connectivity and promoting meaningful digital inclusion.

Addressing the gathering, Chaudhry Mudassar Naveed, Chief Executive Officer of USF, highlighted the organization’s nationwide achievements. He noted that USF has launched 107 broadband projects with a cumulative investment exceeding PKR 95.27 billion, of which 94 projects have been completed, connecting 39.4 million people in unserved and rural regions. He added that connectivity has been extended along 2,585 kilometers of motorways and national highways, while 19,169 kilometers of optical fiber cable have been laid through 28 OFC projects at a cost of PKR 41.43 billion.

Mr. Naveed said the Jhuggi Wala Community Network is a direct outcome of the vision and guidance of Federal Minister for IT & Telecom, Ms. Shaza Fatima Khawaja, who has emphasized moving beyond basic connectivity toward holistic digital inclusion. He stressed that empowering local communities—particularly women—through digital literacy and skills development is essential to ensuring the effective use of connectivity.

Naveed Haq, Senior Director at the Internet Society, outlined the objectives of the community network model, describing it as a catalyst for rural development. He called for stronger collaboration among regulators, telecom operators and private-sector partners to build inclusive and sustainable digital ecosystems in underserved areas.

The event also featured a high-level policy dialogue with participation from Dr. Khawar Siddique Khokhar (Member Compliance, PTA), Ms. Saira Faisal (Country Lead, GSMA), Waqar Haider (Special Communication Organization), Sohail Manzoor (National Rural Support Programme), Waqas Hassan (GDIP) and Aqeel Khurshid (CTO, Nayatel).

Speakers emphasized the urgency of connecting rural communities, closing the digital usage gap, and embedding gender-focused digital inclusion measures to support women’s empowerment. The Universal Service Fund was widely commended for its role in executing multi-billion-rupee projects that extend connectivity to remote regions and enable socio-economic development.

The Jhuggi Wala Community Network is being hailed as a landmark public–private partnership that advances digital equity, addresses barriers to internet usage, and strengthens Pakistan’s rural digital economy.

Camera & Editing Tools Compared: Spark 40 Pro+ vs Other Popular Phones

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Smartphone cameras have changed the way people in Pakistan create content, promote businesses, and capture daily moments. Today, a good camera phone is not only about megapixels. The real difference comes from image processing, video stability, and built-in editing tools that save time and effort. In this detailed comparison, we look at the Tecno Spark 40 Pro+ and compare its camera and editing experience with other popular smartphones like the iPhone, Samsung Galaxy, and Google Pixel series.

This article focuses on real usage instead of just specs, so readers can clearly understand which phone suits their needs best.

Camera experience of Tecno Spark 40 Pro+
The Tecno Spark 40 Pro+ is designed for users who want modern camera features at an affordable price. It comes with a high-resolution main camera that performs well in daylight, capturing sharp photos with good color balance. Portrait shots look natural, and edge detection is decent for social media content. The front camera is also reliable for selfies, video calls, and short vlogs.

Where the Spark 40 Pro+ really stands out is its AI-based camera system. The phone automatically adjusts lighting, contrast, and sharpness, making photos look ready to post without extra effort. For users who do not want to spend time learning complex camera settings, this is a big advantage.

Built-in editing tools on Spark 40 Pro+
Tecno has focused heavily on AI editing tools in the Spark 40 Pro+. These tools allow users to remove unwanted objects from photos, extend image backgrounds, and enhance clarity with just a few taps. This is especially useful for small business owners, online sellers, and social media users who want clean and professional-looking images without using paid apps.

The editing process is simple and beginner-friendly. Even users with no editing experience can fix photos quickly. This makes the Spark 40 Pro+ a practical option for everyday creators who want fast results. Matlab photo lo, thora edit karo, aur seedha post karo.

iPhone camera and editing approach
Apple iPhones are known for consistent camera performance rather than flashy features. The iPhone camera focuses on accurate colors, stable video, and smooth transitions between lighting conditions. Photos usually look natural and balanced, which is why many professional creators trust iPhones.

In terms of editing, Apple offers powerful tools, especially for users who prefer editing on a laptop later. The phone captures high-quality files that work well with professional editing software. However, for quick AI-based edits directly on the phone, Apple relies more on manual control than automatic AI tricks.

Samsung Galaxy camera and creative control
Samsung Galaxy phones are popular for their versatile camera systems. They usually offer multiple lenses, including wide and zoom options, which give users more creative freedom. Samsung cameras produce bright and detailed images that look attractive on social media.

Samsung’s editing tools are more advanced and offer manual control over exposure, color, and sharpness. This is great for users who enjoy tweaking images themselves. However, beginners may find the editing interface slightly complex compared to Tecno’s simpler AI tools.

Google Pixel camera and smart editing
Google Pixel phones focus heavily on computational photography. Instead of relying only on hardware, Pixel cameras use software intelligence to improve photos after they are taken. This results in excellent night photography, strong portrait effects, and impressive detail even in difficult lighting.

Pixel’s editing tools are very smart and automatic. They can fix faces, improve group photos, and enhance zoomed images with minimal effort. This is ideal for users who want the phone to do most of the work. However, Pixel phones are usually priced higher and may not be easily available everywhere in Pakistan.

Camera comparison for daily Pakistani users
For everyday photography such as family events, travel, food photos, and social media posts, the Tecno Spark 40 Pro+ delivers very good results for its price. Its AI features make photography easy and fast, especially for users who want instant edits.

For professional content creation, long video recording, or advanced color grading, iPhone and Samsung phones perform better due to stronger hardware and professional formats. Google Pixel is excellent for users who want the best automatic photo enhancement, especially in low light.

Best choice for small businesses and online sellers
Small businesses in Pakistan often need good product photos without investing in cameras or editing software. The Spark 40 Pro+ is a strong option here because its AI tools help remove distractions, improve sharpness, and adjust lighting directly on the phone. This saves time and money, which is important for startups and online sellers.

Phones like iPhone and Samsung are better suited for brands that already have editing workflows and need premium image quality for large campaigns.

Final verdict
The Tecno Spark 40 Pro+ offers a strong balance of camera quality and AI-powered editing tools at a budget-friendly level. It is ideal for students, freelancers, small business owners, and everyday users who want good photos with minimal effort.

If budget is not a concern and you need professional-level video and editing flexibility, iPhone and Samsung remain top choices. If smart photography and automatic editing matter most, Google Pixel is an excellent option.

For most Pakistani users looking for value, simplicity, and modern AI features, the Spark 40 Pro+ stands out as a practical and smart choice.

Also Read:

SPARK 40 Pro+ vs Xiaomi: Which Phone Gives Better Overall Value?

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When choosing a new smartphone in Pakistan, value matters just as much as features. Two strong contenders at similar price ranges are the TECNO SPARK 40 Pro+ and equivalent Xiaomi phones (often from the Redmi Note series). Both offer compelling specs, but what truly matters is how well they deliver in real day usage performance, camera quality, battery life, software experience and long term reliability.

This comparison breaks down their strengths and weaknesses so you can decide which one gives the best overall value in 2025.

1. Design and Build Quality

SPARK 40 Pro+

  • Modern and attractive design with a comfortable grip.
  • Improved materials compared to older budget models.
  • Feels better than typical entry level phones, though not as premium as high-end devices. 

Xiaomi Phones (Example: Redmi Note 14 Series)

  • Clean and balanced design with more refined finishes in some models.
  • Slightly better materials and fit and finish compared to Spark 40 Pro+ in similar price tiers.
  • Often feel more solid and less plasticky, especially in mid range Redmi models. 

Verdict: If premium feel matters most, Xiaomi usually gets a slight edge in build quality especially in the upper mid range. Spark 40 Pro+ still looks modern but feels more “budget friendly” in material quality.

2. Display Quality

SPARK 40 Pro+

  • Bright and engaging display suitable for watching videos and browsing.
  • Good size with solid responsiveness. 

Xiaomi (Redmi Note Series)

  • Often features higher quality displays (IPS or AMOLED depending on model).
  • Better color accuracy and contrast on some variants.
  • A few Redmi models push refresh rates that feel smoother in daily use. 

Verdict: Xiaomi tends to offer slightly better display quality, especially on models with AMOLED screens or higher refresh rates. This makes a visible difference in media and gaming.

3. Performance and Everyday Usage

SPARK 40 Pro+

  • Good performance for daily tasks: browsing, social media, messaging and light gaming.
  • Smooth day to day experience with modest multitasking. 

Xiaomi (Redmi Note Series)

  • Typically stronger chipsets in the same price bracket.
  • Better performance for heavier multitasking and more demanding games.
  • More powerful processors on certain Redmi models help in apps like video editing or prolonged multitasking. 

Verdict: Xiaomi usually delivers stronger overall performance for the price, especially in Redmi Note models with more powerful chipsets.

4. Camera Quality and Imaging

SPARK 40 Pro+

  • Improved camera system with AI enhancements compared to older Spark models.
  • Performs well in daylight with accurate colors.
  • Night photography and zoom performance are respectable but not class leading. 

Xiaomi (Redmi Note Series)

  • Generally stronger camera hardware with better low light performance.
  • Images often have more detail and sharper edges in varied lighting.
  • Video capture is more stable and reliable in many Redmi models. 

Verdict: Xiaomi usually wins on camera quality in similar price tiers, especially in tricky light conditions and detailed images.

5. Battery Life and Charging

SPARK 40 Pro+

  • Excellent battery life that easily lasts a full day of mixed use.
  • Efficient for social media, streaming, calls and browsing.
  • Fast charging support makes top ups quick and convenient. 

Xiaomi

  • Also known for good battery life, often with competitive large capacity batteries.
  • Fast charging varies by model, with some Redmi phones offering very high charging speeds. 

Verdict: Both brands perform strongly in battery life. The experience is often similar, though specific Redmi models may edge ahead if they pair better optimization with fast charging tech.

6. Software Experience

SPARK 40 Pro+ (HiOS)

  • User friendly interface tailored for everyday users.
  • Includes useful tools and optimizations, but may come with some bloatware.
  • Software updates are decent but not always as fast or long term as bigger brands. 

Xiaomi (MIUI)

  • MIUI offers high customization and unique features.
  • Some users like the flexibility, while others find pre-installed apps excessive.
  • Updates can vary by model but mid range Redmi Note phones generally get good support. 

Verdict: MIUI gives more customization and features, while HiOS offers simplicity. Personal preference determines which is more appealing.

7. Long Term Reliability and Support

SPARK 40 Pro+

  • Reliable for everyday tasks.
  • TECNO’s service network is growing, but not as extensive as larger brands. 

Xiaomi

  • Popular in many markets, including Pakistan.
  • Better established service and parts availability in larger cities. 

Verdict: Xiaomi typically has an advantage in long-term support and service accessibility in Pakistan.

8. Overall Value Proposition

Here’s how the two compare across key categories:

CategorySPARK 40 Pro+Xiaomi (Redmi Note Series)
Design & BuildGood for the priceSlightly more refined
DisplayGoodBetter (often brighter or higher refresh)
PerformanceSolid for everyday useStronger performance
CameraGood daylight performanceBetter low light and detail
BatteryExcellent & efficientExcellent, varied by model
SoftwareSimple experienceFeature rich but more complex
Long Term SupportGrowing availabilityStronger service presence
Value for MoneyVery goodOften better overall value

 

Final Recommendation

Choose TECNO SPARK 40 Pro+ if:

  • You want a great battery life that lasts all day.
  • You prefer a simple, friendly interface.
  • You want a modern design with good everyday performance at a competitive price. 

Choose a Xiaomi phone (especially Redmi Note series) if:

  • You want higher performance and stronger hardware.
  • You care more about camera quality and display experience.
  • You value customization and feature rich software.
  • You want a better long term support and service availability. 

Conclusion

Both phones have strong points, but for overall value, Xiaomi (especially the Redmi Note series) generally gives more unless your top priority is battery life plus simple everyday use. The SPARK 40 Pro+ is a reliable and sensible choice, but when comparing core hardware, camera performance and long term support, Xiaomi edges slightly ahead in most practical scenarios.

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TECNO SPARK 40 Pro+ Review: A Smart Upgrade for Everyday Life

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The TECNO Spark series has always focused on delivering strong performance at an affordable price and the Spark 40 Pro+ continues that mission with noticeable improvements in design, camera, battery and overall user experience. This model stands out as a smart choice for users in Pakistan who want a stylish, capable and reliable device without paying a premium price.

Below is a detailed and easy-to-understand review of the Spark 40 Pro+, covering everything from design to performance to battery life.

Modern and Stylish Design

The Spark 40 Pro+ features a sleek and refined design that looks more premium than its price range suggests. TECNO has improved the finish, making the phone comfortable to hold for long hours.

Key design highlights include:

  • A slim profile that fits easily in one hand
  • A smooth back finish that resists fingerprints
  • A modern camera layout that gives it a high-end look
  • A bright front display with better color reproduction 

The overall design clearly shows that TECNO wants to offer style and practicality in the budget category.

Large and Smooth Display

One of the major upgrades in the Spark 40 Pro+ is its display performance. The phone offers a large, vivid screen that enhances entertainment, reading and everyday use.

What users will appreciate:

  • Smooth scrolling for social media apps
  • Bright and clear visuals even in outdoor light
  • Excellent viewing angles for video streaming 

Whether you watch movies, browse news, or use productivity apps, the display delivers a pleasant experience.

Improved Camera for Day and Night Photography

Budget phones often struggle in camera quality, but the Spark 40 Pro+ makes a noticeable improvement. The main camera captures sharp, colorful and well-balanced photos.

Camera strengths:

  • Clear daylight photos with good detail
  • Improved selfie quality for social media users
  • Better night shots compared to older Spark models
  • Faster shutter response for action shots 

TECNO’s AI image processing helps enhance colors, brighten photos and control shadows for more natural-looking images. For its price bracket, the camera performance feels well-rounded and reliable.

Smooth Performance for Everyday Tasks

The Spark 40 Pro+ is built for everyday users, students, office workers and social media lovers. It handles typical daily tasks easily, such as:

  • Browsing the internet
  • Using multiple apps
  • Switching between social platforms
  • Streaming videos
  • Light to moderate gaming 

Thanks to improved RAM management and a more efficient chipset, apps load faster and the phone stays responsive throughout the day. While it’s not a gaming powerhouse, it manages popular games at medium settings without major heating.

Strong Battery Life That Lasts All Day

Battery life is one of the biggest strengths of the TECNO Spark series and the Pro+ continues this tradition. The phone easily lasts a full day with mixed usage.

Expect all-day performance for:

  • Browsing
  • YouTube streaming
  • WhatsApp
  • Calls
  • Social apps 

Fast charging support means you can quickly top up the battery during short breaks, making this phone perfect for busy routines.

User-Friendly Software Experience

The phone runs on an updated interface that feels smoother and cleaner. With improved animations, organized menus and better app control, the Spark 40 Pro+ offers a user-friendly software experience.

Features that enhance daily use:

  • Easy navigation gestures
  • Customizable home screen
  • Built-in battery optimizer
  • Privacy and security settings
  • App management tools for better performance 

TECNO has worked to reduce unnecessary bloatware and the software feels more polished than before.

Storage and Connectivity

The device offers ample storage for photos, videos, apps and documents. You can also expand storage using a memory card.

Connectivity options are reliable and include:

  • 4G support
  • Stable Wi-Fi
  • Bluetooth
  • Enhanced GPS
  • Updated sensors for smooth app performance 

These features ensure the phone performs well in real-world conditions.

Who Should Buy the TECNO Spark 40 Pro+?

This phone is ideal for:

  • Students who need good performance at an affordable price
  • Social media users who want better selfies and camera quality
  • Professionals who want reliable battery life and smooth daily use
  • Budget-conscious buyers looking for a modern design and strong specs 

It offers an excellent balance of features, making it suitable for a wide range of everyday users.

Final Verdict: A Worthy Upgrade in the Budget Segment

The TECNO Spark 40 Pro+ delivers real improvements where it matters display, camera, battery and overall performance. It feels modern, practical and reliable for daily life, especially for users looking for powerful features without stretching their budget.

If you want a phone that looks premium, performs well and lasts all day, the Spark 40 Pro+ stands out as one of the best smart upgrades in its price category.

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Which Phone Is Worth Buying in 2025?

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Choosing a smartphone in 2025 depends on what you want most from your device — whether it’s camera quality, performance, battery life, or value for money. There is no single “best phone for everyone,” but there are several standout models worth buying in Pakistan this year based on different priorities.

Below is a detailed guide that explains the best phones across categories so you can decide what fits your needs.

Best Overall Flagship Phones

These phones represent the highest technology available in 2025, with strong performance, top-tier cameras and long software support. They are worth buying if you want power, durability and premium experience.

Samsung Galaxy S25 Ultra

Why It’s Worth Buying
The S25 Ultra is one of the most complete Android phones you can get. It offers:

  • A large, bright and smooth display
  • Highly versatile camera system suitable for photos and videos in all conditions
  • Excellent performance for gaming, productivity and multitasking
  • Long software support and reliability

Who Should Buy It
Photography enthusiasts, power users and anyone who wants a long-lasting phone with premium features.

iPhone 17 Pro Max

Why It’s Worth Buying
The iPhone 17 Pro Max excels in video recording, software experience and long-term support. It delivers:

  • Strong and balanced camera performance
  • High-end performance with excellent optimization
  • Years of software updates
  • Great resale value

Who Should Buy It
Users who want a phone that stays fast and secure for years, especially if video and app performance matter most.

Best All-Round Phones for Balanced Performance

These phones deliver excellent overall performance without the highest flagship price. They cover everyday use, gaming, camera needs and battery life.

Samsung Galaxy A56

Why It’s Worth Buying
The Galaxy A56 offers:

  • Good display quality
  • Reliable camera performance
  • Strong day-to-day performance
  • Trusted brand experience

Who Should Buy It
Users who want a reliable, balanced phone for social media, media streaming and daily tasks.

Realme P4x 5G

Why It’s Worth Buying
This phone stands out for battery life and value:

  • Massive battery for long usage
  • 5G support for future connectivity
  • Smooth 144Hz display
  • Good performance for everyday use

Who Should Buy It
Students, commuters and anyone who needs long battery life and smooth performance at a reasonable price.

Best Value Phones for Performance and Budget

These phones strike a strong balance between features and price. If you want maximum specs for your budget, these are worth considering.

Redmi Note 14 Pro / Note 14 Ultra

Why It’s Worth Buying
The Redmi Note 14 series provides:

  • Strong performance in its price range
  • High-resolution cameras
  • Large battery and fast charging
  • Excellent value for money

Who Should Buy It
Value seekers and performance-oriented users who want good cameras and fast performance without spending too much.

Infinix Zero 30 5G

Why It’s Worth Buying
Infinix delivers big battery life and good performance:

  • Large battery capacity
  • Decent camera performance
  • Competitive price
  • Balanced everyday performance

Who Should Buy It
Users who want large battery, smooth display and capable performance without premium pricing.

Best Phones for Battery Life

If you travel often, use heavy apps, or spend long days away from charging points, battery life becomes a major priority.

Phones With Large Battery Packs (Examples)

  • Realme P4x 5G (very large battery)
  • Infinix Hot / Zero series (strong battery focus)
  • Samsung Galaxy M series (optimized for battery life)

What Makes Them Worth Buying
These phones offer:

  • All-day usage on one charge
  • Long standby time even under heavy use
  • Fast charging in many models
  • Great choice for users on the go

Who Should Buy
Travellers, field workers, students and anyone who needs long battery endurance.

Best Phones for Camera Lovers

If photography and video quality matter most to you, these phones deliver consistent results across different lighting conditions.

Top Camera Phones in 2025

  • Samsung Galaxy S25 Ultra – powerful multi-camera setup with advanced zoom
  • iPhone 17 Pro Max – excellent video performance and balanced photos
  • High-end Redmi Note models strong camera hardware with good software tuning

What Makes Them Worth Buying
These phones provide:

  • High-quality photos in daylight and low light
  • Advanced night modes
  • Great video stabilization and features
  • Versatile shooting modes for portraits, landscapes and macro shots

Who Should Buy
Content creators, vloggers, social media users and anyone who values top camera performance.

Best Phones by Budget Segment

Under 30,000 PKR

  • Best for basic use calls, messaging, social apps, casual browsing.
  • Phones in this range usually have good battery life and reliable performance.

30,000 – 40,000 PKR

  • Best value range strong daily performance, good battery, decent cameras.
  • Good choices include budget phones from Realme C series, Infinix Hot series and Redmi budget models.

40,000 – 80,000 PKR

  • Balanced performance and features.
  • Ideal for media, moderate gaming and everyday users who want more power and better cameras.

Above 80,000 PKR

  • Premium and flagship experience with high performance, best cameras and longer software support.

How to Choose the Best Phone for You

Instead of looking for the “best phone overall,” think about your priorities:

  • Performance: Choose a phone with a strong processor and plenty of RAM.
  • Battery Life: Go for large battery capacity with fast charging support.
  • Camera: Look for phones with advanced camera systems and good software optimization.
  • Software Updates: If long-term software support matters, iPhones and flagship Android models are better.
  • Value for Money: Mid-range options often give the most features for the price.

Also consider if you need 5G support, a high-refresh display for smooth scrolling, storage size and after-sales support available in Pakistan.

Final Recommendation

In 2025, several smartphones are worth buying based on what you need:

  • Best overall flagship: Samsung Galaxy S25 Ultra or iPhone 17 Pro Max
  • Balanced everyday phones: Samsung Galaxy A56 and Realme P4x 5G
  • Best value performers: Redmi Note 14 Pro / Ultra, Infinix Zero series
  • Top battery life: Realme P4x 5G and Samsung M series
  • Best for photography: Galaxy S25 Ultra and iPhone 17 Pro Max

The best phone for you depends on your budget, how you use your phone and which features are most important. If you tell me your budget and priorities (camera, battery, gaming, etc.), I can recommend the top 3 phones that fit your exact needs.

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Ambassador Tirmizi Hosts Former Russian Envoy and HSE Students at Pakistan House Moscow

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On December 11, 2025, Pakistan House in Moscow became the center of an important academic and diplomatic exchange. Pakistan’s Ambassador to the Russian Federation, H.E. Faisal Niaz Tirmizi, welcomed a delegation led by H.E. Baklanov Andrey Glebovich, the former Ambassador of Russia to Saudi Arabia and a senior professor at the Higher School of Economics (HSE).

A Delegation Focused on Learning and Diplomacy

Professor Baklanov arrived with a diverse group of international relations students from Pakistan, Russia, Uzbekistan, and Tajikistan. The visit was arranged to give students a closer look at Pakistan’s diplomatic priorities, regional vision, and the future of Pakistan–Russia relations.

Historic and Cultural Insights About Pakistan

In an engaging interactive session, Ambassador Tirmizi walked the students through Pakistan’s deep historical roots. He spoke about the Indus Valley Civilization and its importance in shaping the cultural identity of the region. His discussion helped the students understand how Pakistan’s ancient legacy influences its modern outlook.

Pakistan–Russia Ties on a Positive Track

Ambassador Tirmizi also highlighted how Pakistan and Russia have strengthened cooperation over the years. He touched on key areas such as:

  • Political dialogue
  • Trade and energy partnerships
  • Education and cultural exchange
  • Regional connectivity through Central Asian corridors

He noted that both countries are showing strong interest in expanding collaboration, especially in sectors linked to economic growth and strategic development.

Students’ Questions on Global Affairs

The session became even more lively when students asked questions about global politics, changing foreign policy trends, and the shifting world order. Ambassador Tirmizi responded with in-depth explanations, giving students a clearer understanding of Pakistan’s strategic goals and its growing role in the region.

Appreciation From HSE Students

The visiting students praised the open and friendly discussion environment. Many expressed their interest in Pakistan’s evolving regional influence and its developing partnership with Russia. They also shared their appreciation for Ambassador Tirmizi’s clear and honest answers.

Invitation for a Special Lecture

At the end of the meeting, the Higher School of Economics formally invited Ambassador Faisal Niaz Tirmizi to deliver a special lecture at HSE Moscow. The proposed lecture is expected to further enhance academic cooperation and promote deeper understanding between Pakistani and Russian institutions.