Written by: Asad Khan: While the Vivo V70 FE has been stirring up the mid-range segment, Vivo has also rolled out a new weapon in its premium lineup the Vivo X300 FE. This phone is the “Fan Edition” of Vivo’s flagship X-series, aimed at bringing flagship-level power and camera experience into a smaller, more manageable body.

Vivo Pakistan has already started teasing this phone, and according to market reports, its official launch is expected sometime during July 2026. It’s worth keeping in mind that as of writing this article, Vivo Pakistan hasn’t confirmed the official price or launch date, so some figures in this review are “expected” based on the global launch and market reports these may change slightly once official confirmation comes through.

In this comprehensive review, we’ll cover every aspect of the X300 FE design, display, performance, camera, battery, software, and price so you can fully understand whether this phone is the right choice for you.

The X300 FE’s biggest selling point is its ZEISS camera system, which comes with a real periscope telephoto lens something rarely found in compact flagship phones. Paired with Qualcomm’s new Snapdragon 8 Gen 5 processor, it ranks among the fastest phones available in terms of raw performance right now.

First Impressions: Unboxing and What’s in the Box

Inside the X300 FE box, you get:

• Vivo X300 FE handset
• 90W wired charging adapter
• USB Type-C to Type-C cable
• Protective silicone case
• SIM ejector tool
• Documentation and warranty card
• Factory-fitted screen protector

Despite being a premium-segment phone, Vivo hasn’t dropped the charger from the box a good point, since many brands at this price level already sell the charger separately.

Design and Build Quality

The X300 FE’s design is built around a “compact flagship” philosophy. While most flagship phones are getting bigger and heavier these days, Vivo has deliberately kept this phone small a 6.31-inch display and roughly 190 grams of weight so it’s easy to handle with one hand.

Premium Frame

The frame uses metal, giving it a more premium feel compared to the V70 FE’s plastic frame. This difference is immediately noticeable the moment you pick up the phone — weight distribution is balanced and the grip feels good too.

Colors and Variants

The X300 FE is available in various colors, including Misty Purple, Radiant White, Cool Black/Graphite Black, and Green/Urban Olive offering more personality than the standard black-and-white flagship choices.

Compact and Ergonomic

At a time when every brand is trying to make its flagship bigger, the X300 FE is a refreshing change for people who don’t want a huge phone but also don’t want to give up flagship performance. It slips easily into a pocket and is quite comfortable to operate with one hand.

Durability

The phone comes with IP68 and IP69 ratings, meaning it offers both dust and water resistance, including protection against high-pressure water jets and the ability to survive submersion in 1.5 meters of water for up to 30 minutes.

Display: Small But Spectacular

The X300 FE’s display is a 6.31-inch LTPO AMOLED panel supporting a resolution of 1216 x 2640 pixels (1.5K).

Refresh Rate and Adaptive Technology

This display comes with a 1-120Hz adaptive refresh rate. Thanks to LTPO technology, the refresh rate automatically adjusts based on content lower for static content and higher during gaming/scrolling — improving battery efficiency compared to fixed 120Hz panels.

Brightness and HDR

Peak brightness can reach up to 5000 nits in certain conditions, one of the highest brightness figures available in the market right now. HDR10+ support is also included, offering better contrast and color accuracy when watching content on streaming platforms.

Overall Visual Experience

Despite the small display size, the resolution and pixel density are high enough that text and images look very sharp. This is perfect for anyone who wants a compact but high-quality display reading, browsing, and video streaming are all a pleasure on this screen.

Performance: Flagship-Level Raw Power

This is where the X300 FE fulfills its real purpose delivering flagship-level performance, all in a compact body.

Chipset

The phone runs on the Qualcomm Snapdragon 8 Gen 5 chipset, built on a 3nm process node one of the most advanced and power-efficient chipsets available right now. This chipset ranks among the fastest processors in the current Android flagship market.

RAM and Storage

The phone comes with 12GB RAM, available in two storage variants:

1. 256GB Storage
2. 512GB Storage

Storage uses UFS 4.1 technology, which offers even faster read/write speeds than UFS 3.1. Since there’s no microSD card slot, anyone recording 4K video or installing large games will be better off with the 512GB variant.

Gaming Performance

Thanks to the Snapdragon 8 Gen 5, this phone is an excellent choice for gaming. Games like PUBG Mobile can run smoothly at up to 120 FPS, demonstrating this chipset’s power. The adaptive 120Hz LTPO display also enhances the gaming experience further, since motion clarity is excellent.

Daily Usage and Multitasking

Thanks to the combination of 12GB RAM and this chipset, any task whether heavy multitasking, video editing, or switching between multiple apps — feels completely smooth. This phone will remain “future-proof” for several years to come.

Thermal Management

Despite the compact body, Vivo has designed the cooling system in a way that keeps the phone from overheating even during extended gaming sessions. Thermal management is naturally more challenging in a smaller size, but based on reports so far, this phone performs well in this department.

Camera: Real Flagship Experience with ZEISS

The X300 FE’s camera system is its most distinctive feature, particularly at this price range.

The phone features a triple rear camera setup:

• 50MP Main Camera (f/1.6, OIS)
• 50MP Periscope Telephoto Camera (f/2.7, 3x optical zoom, OIS, ZEISS optics)
• 8MP Ultra-Wide Camera (f/2.2, 115-degree field of view)

Up front, there’s a 50MP selfie camera.

Real Periscope Telephoto A Major Advantage

This is where the X300 FE pulls ahead of its competitors: its telephoto camera isn’t just a “cropped zoom” it’s an actual periscope lens offering 3x optical zoom. This means you can capture distant subjects without sacrificing quality like stage performances, wildlife, or the details of a building from far away.

Thanks to the ZEISS optics partnership, colors and contrast also look quite natural and professional, a hallmark of Vivo’s premium camera phones.

Daytime Photography

Photos taken in daylight come out very sharp and detailed. The 50MP main sensor is paired with OIS, delivering clear shots despite hand shake. Dynamic range is also good, meaning both light and shadow areas are well balanced within a single photo.

Low-Light and Night Photography

Being a flagship-tier sensor, low-light photography is one of this phone’s key strengths. Photos taken in Night mode show less noise and better detail retention — a characteristic that defines true flagship phones.

Portrait and Zoom Photography

Thanks to the periscope telephoto lens, portrait shots get natural background compression, giving photos a professional look. Photos taken with 3x optical zoom also remain sharp and detailed, while digital zoom (beyond 3x) sees a slight quality drop common with any phone.

Selfie Camera

The 50MP front camera delivers detailed and sharp selfies, great for both video calls and social media content.

Video Recording

This phone offers flagship-level video recording capabilities, including 4K recording a big upgrade compared to the V70 FE, especially for anyone creating professional content.

Optional Add-On Lenses

In some markets, Vivo also offers optional add-on zoom lenses (up to 200mm, 2.35x optical zoom, with ZEISS optics) providing even more zoom capability — particularly useful for photography enthusiasts wanting to further enhance their camera experience.

Summary: In the camera department, the X300 FE doesn’t just deliver “good photos” it actually delivers a flagship-level photography experience that’s rare at this price range.

Battery and Charging

Despite the compact body, Vivo hasn’t compromised on the battery department.

The phone packs a 6500mAh BlueVolt battery, unusually large for a phone this size. Most compact flagship phones are limited to 4000-5000mAh, making the X300 FE’s 6500mAh figure quite impressive.

Charging Options

This phone offers two types of charging:

• 90W Wired Charging — charges the battery quickly
• 40W Wireless Charging — offers fast charging without a cable too

Having wireless charging on a compact flagship phone is a big plus, since many compact phones drop this feature to save space.

Battery Life

The 6500mAh battery can easily provide a full day of usage given its compact size, especially with the LTPO display’s adaptive refresh rate technology also helping conserve battery.

Software and User Experience

The X300 FE runs on Android 16 with OriginOS 6. This is Vivo’s latest software experience, coming with clean design, smooth animations, and AI-powered features.

AI Features

The X300 FE also includes Vivo’s latest AI Creative Camera technology, featuring Stage Mode and similar features that help capture great photos in low-light, high-contrast scenarios like concerts and live performances.

Software Updates

Being a flagship-tier phone, the X300 FE is expected to have a better software update commitment from Vivo compared to mid-range phones, keeping this phone up-to-date for a longer period.Connectivity: No More Gaps

The good news is that the X300 FE, unlike the V70 FE, includes NFC necessary for contactless payments and transit cards. This is a benefit of being a flagship-tier phone.

Connectivity Features

• 5G and LTE connectivity
• Dual Nano-SIM + eSIM support
• USB-C with OTG
• NFC (for contactless payments)
• Dual Stereo Speakers (an upgrade over the V70 FE’s single speaker)

Thanks to dual stereo speakers, the audio experience is also considerably better than single-speaker phones, offering a more immersive feel during video and music consumption.

Fingerprint and Security

The X300 FE features a 3D Ultrasonic Fingerprint Sensor, which is more accurate and faster than traditional optical in-display sensors, especially with slightly wet or dirty fingers.

Pros and Cons: At a Glance

Pros

1. Snapdragon 8 Gen 5 chipset one of the fastest processors available right now
2. Real periscope telephoto camera (3x optical zoom, ZEISS optics)
3. 6500mAh battery unusually large for a compact phone
4. Both 90W wired and 40W wireless charging available
5. 6.31-inch LTPO AMOLED display, up to 5000 nits brightness
6. NFC support for contactless payments
7. Dual stereo speakers
8. Metal frame premium in-hand feel
9. IP68/IP69 rating dust and water resistance
10. Compact and lightweight easy to operate with one hand
11. 3D Ultrasonic Fingerprint Sensor
12. 4K video recording capability

Cons

1. Higher price around Rs. 224,999, which isn’t in everyone’s budget
2. Smaller battery capacity number compared to some flagship competitors (though it’s excellent given the compact size)
3. Only an 8MP ultra-wide camera, not as impressive as the main and telephoto lenses
4. No microSD card slot
5. Official launch in Pakistan is not yet confirmed, so availability may be delayed

Price and Value for Money in Pakistan

As of writing this review, Vivo Pakistan hasn’t officially confirmed the X300 FE’s launch, but according to market reports and global pricing, its expected price is as follows:

This phone will land in Pakistan’s upper-premium segment, considerably more expensive than the Vivo V70 FE. For this price, what you get is: a genuine flagship-level chipset, a real periscope camera, wireless charging, and premium build quality — all in a compact size.

If the official price stays in the expected range, this phone will be quite attractive to anyone who wants flagship performance without the bulk of large, heavy phones.

Comparison: X300 FE vs. Competitors

In Pakistan’s upper-premium segment, the X300 FE will compete against some interesting phones:

Camera

The X300 FE’s real periscope telephoto lens puts it ahead of most competitors in this segment, which typically only offer digital zoom or cropped telephoto.

Performance

The Snapdragon 8 Gen 5 ranks among the fastest chipsets right now, so in raw performance, the X300 FE holds its own against the top phones in its category.

Compact Size Advantage

Most flagship phones today are getting bigger than 6.7 inches. The X300 FE is a rare option for those who want flagship performance in a compact size — in this department, it competes with phones like the Samsung Galaxy S25, Xiaomi 15, and OnePlus 13s, which also fall into the compact flagship segment.

Battery

A 6500mAh battery is an excellent number for the compact flagship segment, a major selling point for anyone who wants a big battery alongside a compact size.

Who Is This Phone For?

This Phone Is Best For:

• People who want a compact size without compromising on flagship performance
• Those for whom photography and zoom capability are a priority (especially telephoto shots)
• People who like premium build quality and a metal frame
• Those who want wireless charging support
• People who regularly use NFC/contactless payments

This Phone May Not Be Right For:

• Budget-conscious buyers who want to stay in the mid-range price bracket (in that case, the V70 FE is a better option)
• Those who prefer a large display (6.7 inches or bigger) for large-screen content consumption
• Those who want maximum battery capacity numbers like large-battery phones offer

Final Verdict

The Vivo X300 FE is an interesting phone that brings Vivo’s flagship-level engineering into a compact, easy-to-handle package. Its real periscope camera, Snapdragon 8 Gen 5 chipset, and wireless charging make it an attractive option in the upper-premium segment, especially for anyone tired of big, heavy flagship phones.

This phone isn’t for everyone its expected price of around Rs. 225,000 is a significant investment, and its official launch in Pakistan is still pending. But if you’re looking for a compact flagship phone that doesn’t fall behind in camera, performance, or build quality, the X300 FE is definitely worth a look.

Note: Since this phone hasn’t officially launched in Pakistan yet, it’s important to wait for official Vivo announcements regarding final pricing and availability. Until official confirmation arrives, the figures in this review should be treated as “expected.”

Overall Rating: 4.5/5 (subject to final pricing confirmation)

Frequently Asked Questions (FAQs)

1. When will the Vivo X300 FE launch in Pakistan? According to market reports, its launch is expected sometime during July 2026, but Vivo Pakistan hasn’t confirmed an official date yet.

2. What is the expected price of the Vivo X300 FE? The expected price is around Rs. 224,999 for the 12GB RAM/256GB storage variant, but official confirmation is still pending.

3. Does the X300 FE have NFC? Yes, the X300 FE includes NFC support, a major difference compared to the V70 FE.

4. What processor does the X300 FE use? This phone runs on the Qualcomm Snapdragon 8 Gen 5 chipset, built on a 3nm process.

5. Does the X300 FE have wireless charging? Yes, this phone supports both 40W wireless charging and 90W wired charging.

6. How is the X300 FE’s camera? It features a 50MP main camera, a 50MP periscope telephoto camera (3x optical zoom, ZEISS optics), and an 8MP ultra-wide camera, offering excellent versatility in this segment.

7. How big is the X300 FE’s battery? The phone has a 6500mAh battery, unusually large given its compact size.

8. Can the X300 FE record 4K video? Yes, this phone supports 4K recording with flagship-level video recording capabilities.

9. What colors does the X300 FE come in? This phone will be available in colors like Misty Purple, Radiant White, Cool Black/Graphite Black, and Green.

10. What’s the difference between the X300 FE and the V70 FE? The X300 FE belongs to Vivo’s flagship X-series and offers a more powerful chipset, a real telephoto camera, and a premium metal build, while the V70 FE is part of the mid-range V-series, offering a bigger display and larger battery at a more affordable price.

This review is based on market reports, global launch information, and information gathered from local Pakistani retailers and tech portals. Since the phone hasn’t officially launched in Pakistan yet, price and launch date details may change please confirm the latest information through Vivo’s official channels before purchasing.

Asad Khan

Written by: Asad Khan: Pakistan’s smartphone market sees a flood of new devices every few months, but every once in a while a phone shows up that doesn’t just live on a spec sheet it actually carves out its own identity. The Vivo V70 FE is exactly that kind of phone, and it has already stirred up the mid-range segment since its launch. “FE” stands for “Fan Edition” the version a brand releases for consumers who want a flagship-like experience without paying flagship-level money.

In this article, we’ll take a complete and unbiased look at the Vivo V70 FE everything from design to display, processor, camera, battery, and software and finally decide whether this phone is the right pick for a Pakistani buyer or not. The goal is that no question is left in your mind after reading this one review, and you walk away fully satisfied about whether this phone is for you.

Vivo has spent the last several years building local assembly operations in Pakistan and has climbed into the top three mobile brands in the country as a result. The V-series has always been the line for people chasing camera-centric phones, and the V70 FE continues that tradition, arriving with a 200-megapixel camera a feature you don’t usually see at this price point.

Let’s dive into the details.

First Impressions: Unboxing and What’s in the Box

When you open the Vivo V70 FE box, here’s what you get:

• Vivo V70 FE handset
• 90W FlashCharge adapter (the charger is included in the box, something many brands have started leaving out)
• USB Type-C to Type-C cable
• Protective silicone case (clear back cover)
• SIM ejector tool
• Basic documentation, warranty card, and quick start guide
• Pre-applied screen protector (factory-fitted)

It’s nice to see Vivo hasn’t dropped the charger from the box yet, while several competitors already have. For Pakistani consumers, this is a solid plus, since buying a charger separately is an extra expense.

Design and Build Quality

The first impression you get from the Vivo V70 FE’s design is that it’s “boxy” meaning the frame has flat edges, clearly influenced by iPhone’s design language. This design trend is popular worldwide right now, and Vivo has embraced it too.

The frame is plastic, and the back panel is plastic as well, but it’s finished in a way that doesn’t feel cheap the moment you touch it it doesn’t feel like premium glass, but it holds up well. The camera module design is also fairly neat two lenses sit inside a small square module that looks clean and organized rather than bulky.

Colors and Variants

The Vivo V70 FE is available in Pakistan in a range of colors, including Ocean Blue and Titanium Silver, while some retailers also carry a Purple/Muse Purple variant that shifts shades under sunlight an interesting cosmetic touch that sets the phone apart from the crowd.

Weight and In-Hand Feel

Since the phone packs a large 7000mAh battery, it feels a bit heavy the first time you pick it up. But Vivo has balanced the weight distribution well enough that it feels lighter than its actual weight. One-handed use can be a bit tricky for people with smaller hands, especially with a 6.83-inch display, but if you’re used to large screens, this won’t be an issue.

Durability

This phone comes with IP68 and IP69 ratings, meaning it’s protected against both dust and water. The IP69 rating specifically provides protection against high-pressure water jets, and the phone can survive being submerged in 1.5 meters of water for up to 30 minutes. This is especially useful for people who use their phones in the rain or face accidental spills often quite handy in a country like Pakistan where sudden downpours during monsoon season are common.

Display: A Screen That’s Easy on the Eyes

The display is the one thing we look at most throughout the day on any phone, so Vivo has paid special attention to this department.

The Vivo V70 FE features a 6.83-inch AMOLED display supporting a 1.5K resolution (1260 x 2800 pixels). This resolution is a step above Full HD+ and is considered quite sharp for this price range. Text, images, and videos all look crisp and clear.

Refresh Rate and Smoothness

The display comes with a 120Hz refresh rate, which makes scrolling incredibly smooth whether you’re browsing social media or playing a game. 120Hz is becoming standard on almost every mid-range phone these days, but Vivo has implemented it well, and adaptive refresh rate keeps battery drain in check.

Brightness

The display’s peak brightness reaches 1900 nits, making the phone usable even in direct sunlight. Even in the harsh sun of Karachi or Lahore, text and photos on screen remain clearly visible particularly important for anyone who works outdoors or needs to use their phone outside frequently.

Extra Display Features

• Always-On Display (AOD): See the time, date, and notifications even when the phone is locked.
• In-Display Fingerprint Sensor: Fast and reliable unlocking experience.
• Color-Changing Design Element: On some variants, the back panel shifts color under sunlight, a unique cosmetic touch.

Overall, Vivo hasn’t cut any corners in the display department. Content consumption, gaming, and photography all benefit from this screen.

Performance: What’s Under the Hood?

Now let’s talk about the part that defines a phone’s real “power” the processor and overall performance.

The Vivo V70 FE runs on the MediaTek Dimensity 7360 Turbo chipset, built on a 4nm manufacturing process, paired with a Mali-G615 MC2 GPU. In benchmark tests, the phone scores around 1 million on AnTuTu, a solid number for this price bracket.

RAM and Storage

The phone comes in two variants:

1. 8GB RAM + 256GB Storage
2. 12GB RAM + 256GB Storage

Both variants use LPDDR5 RAM and UFS 3.1 storage technology, which helps apps load faster and improves file transfer speeds. One drawback is that this phone doesn’t have a microSD card slot, meaning whatever storage you choose at purchase is what you’re stuck with there’s no way to expand it later.

Daily Usage and Multitasking

For everyday use WhatsApp, Instagram, YouTube, browsing, and light gaming this phone doesn’t lag or stutter at all. Switching between multiple apps kept open in the background also feels smooth, particularly on the 12GB RAM variant.

Gaming Performance

Vivo has included an “Ultra Game Mode” on this phone that allocates extra resources during gaming to keep frame rates stable. Games like PUBG Mobile and Call of Duty Mobile run smoothly on medium-to-high settings, but if you’re a hardcore gamer who wants 90+ FPS on maximum graphics settings at all times, this phone won’t match dedicated gaming-focused flagships. For casual to mid-level gamers, though, it’s more than enough.

Thermal Management

The phone does warm up a bit during extended gaming sessions, but this is normal, and no major throttling issue was observed that would drastically affect performance.

Camera: The Magic of 200 Megapixels

This is the phone’s biggest selling point, and it deserves a detailed discussion.

The Vivo V70 FE features a dual rear camera setup:

• 200MP Main Camera (with OIS Optical Image Stabilization)
• 8MP Ultra-Wide Camera

Up front, there’s a 32MP selfie camera that captures detailed and sharp selfies.

Daytime Photography

Photos taken in daylight with this phone’s camera come out great. Thanks to the 200MP sensor, photos carry a high level of detail, and even if you zoom into a photo or crop it afterward, quality doesn’t degrade much a useful feature for anyone creating content for social media who plans to crop or edit later.

Colors come out natural and balanced, neither overly saturated nor dull. OIS keeps photos free of blur despite hand shake, which is especially helpful in low-light and zoom shots.

Low-Light and Night Photography

The camera also performs impressively well at night. Photos taken with Night mode enabled show noticeably less noise and better detail retention. This is an impressive achievement for this price range, since most mid-range phones tend to struggle in low light.

Ultra-Wide Camera

The 8MP ultra-wide lens does a decent job with landscapes and group photos, but due to its lower resolution, photos from this lens don’t carry the same level of detail as the main camera. This feature falls into the “nice to have” category rather than being a replacement for the primary camera.

Selfie Camera

The 32MP front camera delivers natural skin tones and good detail in selfies. Portrait mode also works reasonably well, with decent background blur and subject separation.

Video Recording

The phone can record video up to 1080p resolution at 30fps. That’s fine for people who shoot casual videos, but professional content creators who want 4K recording might be a bit disappointed, since some competitors are ahead in this department.

Camera App and Modes

Vivo’s camera app comes packed with modes Portrait, Night, Pro Mode, Panorama, Slow Motion, and AI Photography Enhancements. AI features automatically detect the scene and adjust settings, which is helpful for new users unfamiliar with manual settings.

Summary: In the camera department, the Vivo V70 FE is well ahead of its price bracket. The 200MP sensor isn’t just a marketing number it makes a real difference in real-world results.

Battery and Charging: Your All-Day Companion

Battery life has become one of the most important factors for smartphone buyers today, and Vivo hasn’t cut corners here either.

The phone packs a 7000mAh battery, which easily handles a full day of heavy usage social media, calls, browsing, gaming without any issues. Under normal use, this phone can easily last two days, while even heavy users can get through a full day comfortably.

Charging Speed

The battery pairs with 90W FlashCharge technology. This charges the battery to about 80% in roughly 35 to 40 minutes impressive for such a large battery. For anyone short on time, this feature is a lifesaver even 15-20 minutes of quick charging gives you several hours of usage.

Battery Health and Longevity

Vivo has also included smart features for battery longevity, such as “Bypass Charging” and optimized overnight charging, which help keep the battery in better condition over a longer period.

One thing worth noting: this phone doesn’t offer wireless charging, which might disappoint some buyers at this price point, since some competitors do offer this feature.

Software and User Experience

The Vivo V70 FE runs on Android 16, presented through Vivo’s own custom skin, OriginOS 6. This is a significant improvement over the older FunTouch OS and offers a much cleaner interface that follows modern design language.

Update Policy

Vivo has committed to 4 major Android updates and 2 years of security patches for this phone, meaning it should remain reasonably up-to-date for the next six years from a software standpoint. This commitment is considered strong in the mid-range segment.

UI and Customization

OriginOS 6 offers plenty of customization options home screen layouts, icon styles, always-on display designs, and gesture controls. Vivo’s own AI features are also built in, aiding photo editing, note-taking, and productivity.

Bloatware

Here’s a minor complaint: the phone ships with some pre-installed third-party apps (bloatware) that not every user will appreciate. For a phone marketed as a “Fashion Edition,” having this much bloatware is a bit disappointing, since a cleaner software experience is expected at this price point. Fortunately, most of these apps can be uninstalled.

Ultra Game Mode and Extra Features

• Ultra Game Mode: Boosts performance and blocks notifications during gaming
• Smart Split-Screen: Run two apps simultaneously for multitasking
• AI Photo Enhancement Tools
• Privacy Features: App lock, permission manager, and more

Connectivity: What’s Missing?

The Vivo V70 FE is fully 5G-enabled and compatible with all major Pakistani networks Jazz, Zong, and Telenor so as 5G infrastructure continues to expand across the country, this phone will prove to be future-proof.

The NFC Gap

This is a notable shortcoming worth mentioning: this phone doesn’t have NFC, meaning you can’t make contactless payments (like tap-to-pay) with it. For people who rely on NFC daily for things like transit cards or digital wallets this could be a significant downside.

3.5mm Headphone Jack

According to some sources, this phone also lacks a traditional 3.5mm headphone jack, meaning you’ll need to use wireless earphones or Type-C headphones. Anyone who wants to keep using their old wired headphones will need an adapter.

Dual SIM Support

The phone offers Nano-SIM + Nano-SIM dual SIM support, which is quite convenient for Pakistani users who often use two different networks one for personal use and one for business.

Fingerprint and Face Unlock Security

The phone features an in-display fingerprint sensor that’s fast and accurate. There’s also face unlock, which works through the camera. Both methods prove reliable in daily use, even in low-light conditions.

Speakers and Audio Quality

The Vivo V70 FE has a single bottom-firing speaker that delivers loud and clear sound, but the absence of stereo speakers means the immersive audio experience found on dual-speaker phones is somewhat lacking. Sound quality is fine for videos and music, but if audio quality matters most to you, using headphones or a Bluetooth speaker would be the better route.

Pros and Cons: At a Glance

Pros

1. Excellent 200MP main camera that performs well in both daytime and low-light conditions
2. Large and beautiful 6.83-inch AMOLED display with 120Hz refresh rate
3. 7000mAh battery that can last up to two days
4. Fast-charging 90W FlashCharge technology
5. IP68/IP69 rating providing dust and water resistance
6. Charger included in the box
7. Clean and modern OriginOS 6 interface
8. 4 years of Android updates and 2 years of security patches
9. 5G connectivity and compatibility with all Pakistani networks

Cons

1. No NFC, an issue for anyone wanting contactless payments
2. Missing 3.5mm headphone jack
3. No telephoto lens, only an ultra-wide secondary camera
4. Comes with pre-installed bloatware apps
5. Video recording limited to 1080p@30fps, no 4K
6. No wireless charging support
7. Plastic frame and back, which may not feel premium to some
8. No microSD card slot, so storage can’t be expanded

Price and Value for Money in Pakistan

The Vivo V70 FE is available in Pakistan in two variants:

These prices can vary slightly between online marketplaces and official Vivo retailers, and they also fluctuate over time due to exchange rate changes. Some online platforms also offer occasional discounts and installment plans (with 0% markup), making the phone even more accessible.

At this price, what you’re getting is: a flagship-like camera experience, a large and smooth display, excellent battery life, and reliable software support. This combination isn’t very common in this price segment, especially paired with a 200MP camera.

Comparison: Vivo V70 FE vs. Competitors

In Pakistan’s mid-range market, the Vivo V70 FE competes against several phones, including the Oppo Reno series, Infinix Note series, and various Redmi/Xiaomi mid-range models. Here’s a rough comparison across key points:

Camera

The Vivo V70 FE’s 200MP main sensor is the highest-resolution camera in this price range. While competitors offer 50MP or 108MP sensors, Vivo has a clear edge here at least on paper, and real-world results back this up too.

Display

The 6.83-inch 1.5K AMOLED display with 120Hz refresh rate ranks among the best screens in this segment. Some competitors still use LCD panels at this price, which fall short compared to AMOLED in contrast and color reproduction.

Battery

The 7000mAh battery is among the largest in this category. Most competitors are limited to 5000mAh to 6000mAh, so Vivo has an advantage here too.

Performance

The MediaTek Dimensity 7360 Turbo chipset delivers good performance, but some competitors with Snapdragon-powered chips may edge ahead in raw processing power, particularly in gaming benchmarks. If gaming is your primary focus, another phone might be a better option, but if camera and overall balance are your priority, the Vivo V70 FE comes out ahead.

Overall Value

When you add up all the factors camera, display, battery, and software support the Vivo V70 FE offers a fairly well-rounded package for its price range. Its main shortcomings are the missing NFC and headphone jack, which might be a dealbreaker for some but a minor issue for most users.

A Week of Real-World Experience

The true test of any phone comes from using it in daily life, not just reading a spec sheet. So I used the Vivo V70 FE as my primary phone for a full week to give you a ground-level experience.

Morning Routine

The first thing every morning is turning off the alarm and then checking WhatsApp, emails, and social media notifications. The in-display fingerprint sensor works so quickly that there’s no noticeable delay unlocking the phone even with slightly damp fingers or sleepy eyes in the morning. Thanks to the always-on display, time and important notifications are visible at a glance without picking up the phone a small but useful touch.

Work Hours

During the day, I used the phone for checking emails, reading documents, and video calls (Zoom, Google Meet). The large 6.83-inch display proves quite useful for video calls and reading documents text doesn’t look small, and there’s less need to zoom in. Multitasking also stayed smooth, with no lag switching between apps, especially on the 12GB RAM variant.

Evening: Photography and Social Media

As evening falls and light starts to fade, that’s when the camera really shows its worth. I took several golden-hour photos those taken in the light just before sunset and the phone captured colors beautifully, neither oversaturated nor dull. Photos taken at night in markets or parks also showed surprising detail for this price range.

Before uploading to social media, when I zoomed into photos, detail loss was minimal a benefit of the 200MP sensor, which retains much better resolution even after cropping.

Nighttime Entertainment

Watching Netflix or YouTube at night, the AMOLED display’s deep blacks and vibrant colors are quite enjoyable. Thanks to the 120Hz refresh rate, motion stays smooth even when fast-forwarding or scrolling through a video. Despite having a single speaker, the sound was loud and clear enough for solo viewing in a room, though a Bluetooth speaker would be better for group viewing.

Real-World Battery Performance

Throughout the week, with moderate to heavy usage (social media, camera, calls, occasional gaming), the battery often had 30-40% left by the end of the day. On days when I kept usage light, the phone easily lasted into the next day without charging. This is the 7000mAh battery living up to its claims in real-world use.

Technical Deep-Dive: Chipset and Benchmarks

For those who want to go a bit deeper technically, here’s more detail on the MediaTek Dimensity 7360 Turbo chipset.

This chipset is built on a 4nm process node, which is much better in terms of power efficiency meaning it delivers better performance while consuming less power, which further improves battery life. It has an octa-core CPU design combining high-performance and power-efficient cores, so you get speed for heavy tasks while saving battery on lighter ones.

For graphics, it pairs with a Mali-G615 MC2 GPU, responsible for graphics-intensive tasks like gaming and video editing. In AnTuTu benchmarks, this chipset scores around 1 million a respectable number in the mid-range segment, above which you’ll typically only find premium mid-rangers or flagship phones that cost significantly more.

Real-World Gaming Test

I tested a few popular games:

• PUBG Mobile: Smooth gameplay on high graphics settings, with a slight frame drop occasionally in crowded areas
• Call of Duty Mobile: Consistently smooth on Medium-High settings
• Casual Games (Candy Crush, Subway Surfers, etc.): Completely lag-free, perfect performance

This shows that for casual to moderate gaming, this phone is more than capable, but if you’re a competitive gamer who wants 90-120 FPS on maximum settings at all times, you should look at dedicated gaming phones or flagship-level chipsets.

Accessories and After-Sales Support

Vivo’s after-sales network in Pakistan is quite strong, which is a big plus. Vivo’s authorized service centers are present in Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, and several other cities, making warranty claims and repairs easier.

Warranty

A Vivo V70 FE purchased with official warranty typically comes with 1 year of brand warranty, and some retailers also offer extended warranty options that provide up to 2 years of protection for an additional cost.

PTA Registration

If you’re importing this phone from abroad, PTA registration is necessary for it to work on Pakistani SIM networks. You can register through the DIRBS portal using the IMEI number. Registration through passport is cheaper compared to CNIC, but only for those who register within 60 days of arriving in the country.

Genuine Accessories

It’s recommended to buy accessories only from the official Vivo store and authorized dealers, ensuring you get genuine cases, chargers, and earphones that are compatible with the phone and don’t affect the warranty.

Resale Value and Long-Term Investment

Vivo phones, particularly the V-series, hold decent resale value in Pakistan, thanks to the brand’s popularity and reputation for reliability among consumers. Since this phone comes with a promise of 4 years of software updates, it will feel “up-to-date” for a long time, which also benefits resale value down the line.

For people who upgrade phones every 1-2 years, this is a good investment since the depreciation rate stays moderate compared to lesser-known brands that age quickly.

Before You Buy: Things to Keep in Mind

Buying any expensive phone in Pakistan is a decision that requires careful thought, so here are some practical tips that might help.

Buy Only from Authorized Dealers

The market also has “grey market” phones available cheaper without warranty. These should be avoided, because if something goes wrong with the phone, you’ll have no legal recourse. Always buy from the official Vivo store, authorized retailers, or trusted online platforms (like Daraz’s official store, Priceoye, or dealers listed on ProPakistani).

Choose Your Variant Carefully

If you’re a heavy multitasker or plan to keep this phone for several years, the 12GB RAM variant is the better choice, since extra RAM helps with future-proofing. But if your budget is limited and you do normal usage (social media, calls, camera), the 8GB RAM variant will work just fine too.

Take Advantage of Installment Plans

Many banks and fintech platforms in Pakistan offer 0% markup installment plans, letting you buy this phone in easy installments without extra interest. This is a good option for anyone who doesn’t want to pay the full amount upfront.

Don’t Forget to Verify the Box

When buying, check the box seal, verify the IMEI number by dialing *8484# or through the official Vivo app, and confirm the phone is genuinely new (sealed), not an “open box” or used unit being sold at the price of a new one.

Always Check PTA Status

Whether you’re buying a new or second-hand phone, always send the IMEI number to *8484# to confirm PTA registration status, so you don’t run into network blocking issues later.

Vivo V70 FE vs. Vivo V70 (Non-FE): What’s the Difference?

Many people get confused about the difference between the Vivo V70 and the V70 FE. Here’s a quick comparison to clear up that confusion:

• Display Size: The V70 FE’s display (6.83 inches) is slightly larger than the V70’s
• Price Point: The FE version is typically cheaper, since it’s designed to bring entry-level flagship features to a wider audience
• Camera Focus: Camera is a key selling point for both, but the FE version usually comes with just a dual camera setup, while the standard V70 may include a triple camera setup with a telephoto lens
• Target Audience: The FE version is for people who want the standard V-series experience at a somewhat lower price

It’s important to understand that “FE” (Fan Edition) isn’t about “downgrading” the phone it’s a strategic decision where the brand removes some premium features (like a telephoto camera) while boosting other core features (like a bigger battery and larger display) to keep the overall value proposition strong.

Final Verdict

The Vivo V70 FE is a phone that lives up to its name “Fan Edition” giving consumers what they want most: an excellent camera, a large display, and long battery life, all at a reasonable mid-range price.

This phone isn’t perfect the missing NFC, bloatware, and lack of 4K recording are things Vivo should definitely address in the next generation. But despite these minor shortcomings, the overall package the Vivo V70 FE offers is quite impressive in Pakistan’s mid-range market.

If you’re looking for a phone in the Rs. 125,000 to Rs. 140,000 budget that doesn’t fall behind in camera or battery, the Vivo V70 FE should definitely be on your list. This phone is built especially for people who create content for social media, want to capture every moment of their day, and want a device that lasts them through the whole day without worrying about charging.

Overall Rating: 4.3/5

Frequently Asked Questions (FAQs)

1. What is the price of the Vivo V70 FE in Pakistan? The Vivo V70 FE is priced at Rs. 124,999 for the 8GB/256GB variant and Rs. 139,999 for the 12GB/256GB variant.
2. Does the Vivo V70 FE have NFC? No, this phone doesn’t have NFC functionality.
3. How long does the Vivo V70 FE’s battery last? Under normal use, this phone can last up to two days, while even under heavy use, it easily lasts a full day.
4. Does the Vivo V70 FE support 5G? Yes, this phone is fully 5G-enabled and compatible with all Pakistani networks, including Jazz, Zong, and Telenor.
5. How good is the Vivo V70 FE’s camera? Its 200MP main camera is among the best in this price range, delivering great photos both day and night.
6. Does this phone have wireless charging? No, this phone only supports wired 90W FlashCharge; wireless charging isn’t available.
7. What colors does the Vivo V70 FE come in? This phone is available in colors like Ocean Blue, Titanium Silver, and Purple, with variation depending on the retailer.
8. Does the Vivo V70 FE have a telephoto lens? No, this phone doesn’t have a telephoto lens. Its rear camera setup includes only a 200MP main sensor and an 8MP ultra-wide lens.
9. How is the Vivo V70 FE’s display? This phone features a 6.83-inch AMOLED display with 1.5K resolution, 120Hz refresh rate, and 1900 nits peak brightness one of the best displays in this price range.
10. Does this phone have expandable storage (SD card) support? No, the Vivo V70 FE doesn’t have a microSD card slot. You’ll need to buy the 256GB storage variant that matches your needs, as there’s no way to expand storage later.
11. How many years of software updates will the Vivo V70 FE receive? Vivo has committed to 4 major Android updates and 2 years of security patches for this phone, keeping it up-to-date for a long time.
12. Is the Vivo V70 FE good for gaming? For casual to moderate gaming, this phone performs quite well, especially with its Ultra Game Mode feature. But hardcore competitive gamers might find better dedicated gaming phones on the market.
13. How do I connect wireless earphones to the Vivo V70 FE? Since this phone doesn’t have a 3.5mm headphone jack, you can use Bluetooth wireless earphones or Type-C wired earphones, which come with the box or can be purchased separately.
14. Is the Vivo V70 FE water resistant? Yes, this phone comes with IP68 and IP69 ratings, providing both dust and water resistance, including protection against high-pressure water jets.

This review is based on information gathered from local retailers and official sources in Pakistan. Prices may change over time, so please confirm the latest price with your nearest authorized dealer before purchasing.

Asad Khan

ISLAMABAD, July 14, 2026: The Board of Directors of Pakistan Telecommunication Company Limited (PTCL) today confirmed Nadeem Khan as the company’s Chief Executive Officer.

Nadeem Khan’s telecommunication career includes over two decades of association with the PTCL and Ufone and prior to that more than 7 years of international assignments with Millicom International Cellular. He joined Ufone as Chief Financial Officer in 2003, a role he held for a decade. He was appointed at PTCL and Ufone in 2017 as Group Chief Financial Officer, going on to oversee the company’s financial strategy through a period of major transformation, including the Telenor Pakistan acquisition. He also sits on the Board of U Microfinance Bank. He is a Chartered Accountant and a member of Institute of Chartered Accountants of Pakistan and Institute of Chartered Accountants of England & Wales. He currently serves as a Member of the Accounting Standards Board of the Institute of Chartered Accountants of Pakistan.

In this role, Nadeem will lead PTCL’s endeavors to expand and modernize its wireline network, with a strong focus on fiberization and the rollout of next-generation digital services across the country and to enhance the company’s leadership in the B2B segment. As Pakistan’s largest integrated ICT company, PTCL continues to invest in broadband, fiber infrastructure data centers and submarine cables to strengthen its position as the backbone of the country’s digital economy.

Nadeem initially took charge of PTCL as Chief Executive Officer for 14 days, effective July 2, 2026. His confirmation today formalizes that appointment, making him the company’s permanent Chief Executive Officer.

Lahore, [Date] — TECNO, Pakistan’s leading AI-powered smartphone brand, has partnered with Daraz to launch TECNO Brand Day, bringing limited-time offers on some of the brand’s most sought-after smartphones through the official TECNO Store on Daraz. The campaign gives consumers an opportunity to purchase authentic TECNO devices at exclusive prices, with discounts of up to 14% available for a limited period.

As online shopping continues to gain momentum across Pakistan, TECNO Brand Day is designed to make premium smartphone technology more accessible while offering customers the confidence of purchasing directly from the brand’s official online storefront. Alongside attractive savings, buyers can enjoy the convenience of secure online shopping and nationwide delivery through Daraz.

Leading the campaign is the acclaimed TECNO CAMON 50 Series, a lineup engineered for users who demand flagship-inspired photography, elegant design, and AI-powered experiences without the flagship price tag.

The TECNO CAMON 50 Pro stands out with its premium curved AMOLED display, sleek craftsmanship, and advanced camera capabilities powered by a 50MP Sony imaging sensor. Equipped with AI-powered photography features, Super Zoom, and intelligent image enhancement, the device enables users to capture stunning portraits, vibrant landscapes, and detailed night shots with remarkable clarity. Its refined design and immersive display further enhance entertainment, gaming, and everyday productivity.

For users looking to elevate their smartphone photography experience, the CAMON 50 Series combines innovative imaging technology with practical AI tools that simplify content creation. From intelligently optimized photos to enhanced video capabilities, the series is designed to help users create professional-looking content effortlessly.

Customers purchasing through the official TECNO Store on Daraz can shop with confidence, knowing they are receiving genuine TECNO products backed by official warranty and after-sales support. The official store also serves as the exclusive destination for Brand Day promotions, ensuring shoppers have access to authentic products and the best available offers.

With discounts of up to 14% available for a limited time only, TECNO encourages smartphone buyers to act quickly before the campaign concludes. Whether upgrading to a feature-rich CAMON 50 Series device or exploring other TECNO smartphones, Brand Day presents an excellent opportunity to experience innovative technology at exceptional value.

Consumers can visit the official TECNO Store on Daraz at Tecno Camon 50 https://s.daraz.pk/a.ZGGqr, Tecno Camon 50 Pro https://s.daraz.pk/a.ZGGKV today to explore the complete range of participating smartphones and take advantage of these exclusive Brand Day offers before they end.

Lahore, July 13, 2026: vivo Pakistan is building anticipation for the arrival of its upcoming flagship smartphone, the vivo X300 FE. Designed for users who want flagship photography, powerful performance, and premium design in a compact form factor, the X300 FE is set to bring a new level of mobile imaging to Pakistan.

Leading the experience is the 50MP ZEISS Super Telephoto Camera, developed to capture distant subjects with remarkable clarity and precision. Whether it’s a live concert, city skyline, travel destination, or portrait, the X300 FE is engineered to deliver professional-quality results with vivid colours, natural textures, and exceptional detail. Powering this experience is the AI Creative Camera, paired with vivo’s latest AI imaging technologies and innovative Stage Mode, giving users an elevated, intelligent photography experience across every scenario.

The X300 FE is also built to keep up with modern lifestyles. Packed inside its sleek and lightweight body is a 6500mAh BlueVolt Battery with 90W FlashCharge and 40W Wireless Charge, allowing users to stay powered throughout the day while enjoying the convenience of both ultra-fast wired and wireless charging.

Under the hood, the X300 FE is powered by the latest Qualcomm Snapdragon® 8 Gen 5 flagship processor, delivering outstanding speed, efficiency, and responsiveness for everything from intensive multitasking to gaming and content creation. Combined with vivo’s intelligent software experience, the device is designed to deliver smooth and reliable performance for years to come.

Complementing its flagship capabilities is a refined compact design that fits comfortably in one hand without compromising on performance. With its premium flat display, sophisticated aesthetics, and thoughtfully crafted build, the X300 FE embodies vivo’s vision of combining elegant design with cutting-edge innovation.

The vivo X300 FE is designed for users who refuse to compromise between portability and flagship performance. By bringing together professional ZEISS imaging, an intelligent AI Creative Camera, flagship Snapdragon performance, long-lasting battery life, and a premium compact design, it is set to redefine what users can expect from a light flagship smartphone.

Stay tuned as vivo Pakistan prepares to unveil the X300 FE soon. More details regarding pricing, availability, and launch offers will be announced in the coming days.

On the occasion of World Population Day, JazzWorld, Pakistan’s leading digital services company, signed a two-year Letter of Intent (LoI) with Population Council Pakistan to work together on improving the lives of women and young people across the country. The partnership aims to use digital technology, research, and innovation to provide trusted information, improve health awareness, and create more opportunities for millions of Pakistanis.

The agreement reflects the shared goal of both organizations to help women and youth gain access to reliable information, useful digital tools, and new opportunities that can improve their education, health, and future careers. They believe that empowering young people and women is essential for Pakistan’s long-term social and economic development.

Pakistan has one of the world’s largest young populations, and this number continues to grow every year. Experts believe that if young people receive proper education, healthcare, digital skills, and employment opportunities, they can play a major role in strengthening the country’s economy. This partnership is designed to help turn Pakistan’s growing youth population into one of its biggest strengths.

Under this collaboration, JazzWorld will use its large digital network and customer reach to deliver information and services to people across Pakistan. Population Council Pakistan will contribute its research experience and knowledge in public health, development, and policymaking. By combining their strengths, both organizations plan to launch projects that improve digital inclusion, support women and youth, increase access to trusted maternal and reproductive health information, and help policymakers make better decisions based on research and evidence.

The first phase of the partnership will include several important initiatives. These include nationwide digital awareness campaigns to educate people about important health and social issues, AI-powered innovation challenges to encourage new ideas and solutions, joint research projects, and digital programs focused on maternal health, reproductive health, and youth empowerment.

Speaking about the partnership, Aamir Ibrahim, CEO of JazzWorld, said that the company’s mission goes beyond simply providing communication services. He explained that technology should also be used to connect people with knowledge, opportunities, and services that improve their everyday lives.

He said that by combining Population Council Pakistan’s research expertise with JazzWorld’s digital platform, the two organizations can help millions of Pakistanis make better decisions about their health and future. He added that the partnership will create more opportunities for women and young people while supporting JazzWorld’s vision of creating “A Better Life for All” through technology and innovation.

Dr. Zeba Sathar, Country Advisor at Population Council Pakistan, also welcomed the collaboration. She said that research, innovation, and strong partnerships are important for solving the complex challenges faced by developing countries like Pakistan.

According to Dr. Sathar, this partnership will allow Population Council Pakistan to reach millions of people more effectively by using JazzWorld’s wide digital network. She explained that the main focus will be on women and young people, especially those living in underserved and remote communities where access to reliable information and healthcare services is often limited.

She added that the partnership aims to raise awareness about important health issues, provide trusted information that helps people make informed decisions, and connect them with practical digital solutions that improve their quality of life. She also believes that empowering women and youth will strengthen their contribution to Pakistan’s future development.

The collaboration highlights how technology can be used to solve social challenges on a large scale. By combining digital platforms with research and innovation, JazzWorld and Population Council Pakistan hope to improve public health, increase awareness, promote digital inclusion, and create more opportunities for women and young people throughout the country.

Through this two-year partnership, both organizations aim to support Pakistan’s future by helping millions of people access reliable information, better healthcare knowledge, digital opportunities, and the tools they need to build healthier and more successful lives.

Apple was the best-performing major computer company during the second quarter (Q2) of 2026, even though the global PC market experienced a noticeable decline. While most leading PC brands shipped fewer computers compared to last year, Apple managed to increase both its Mac shipments and its market share.

According to a new report from market research firm IDC, Apple shipped 6.7 million Mac computers during the second quarter of 2026. This is a 10.1 percent increase compared to the 6.1 million Macs the company shipped during the same period in 2025. Thanks to this strong performance, Apple’s share of the global PC market increased from 8.5 percent to 9.9 percent, making it one of the biggest winners of the quarter.

Although Apple recorded the strongest growth, Lenovo remained the world’s largest PC manufacturer. The company shipped 16.6 million computers during the quarter, slightly lower than the 17 million units it shipped a year earlier. Even with fewer shipments, Lenovo’s market share increased from 23.7 percent to 24.4 percent because the overall PC market declined at a faster rate than Lenovo’s sales.

HP continued to hold the second position in the global PC market. The company shipped 13 million computers, down from 14.3 million units in the second quarter of 2025. As a result, HP’s market share also dropped from 19.9 percent to 19.1 percent.

Dell ranked third after shipping 9.3 million computers, compared with 9.8 million units during the same period last year. Like most other PC makers, Dell also experienced lower demand and reduced shipments.

Apple secured the fourth position among the world’s largest PC manufacturers, while Asus finished fifth. Asus shipped around 5 million computers during the quarter. The company recorded only a small growth of 0.2 percent, but its market share still increased slightly from 7 percent to 7.4 percent.

Overall, the global PC market had a difficult quarter. According to IDC, worldwide computer shipments fell by 4.9 percent year over year, decreasing from 71.7 million units in the second quarter of 2025 to 68.2 million units during the same period in 2026.

IDC said the biggest reason behind this decline is the ongoing global memory shortage. The shortage has increased the prices of important computer components such as RAM, SSD storage, and other hardware parts. As manufacturing costs have gone up, PC companies have been forced to increase the prices of their computers. Higher prices have made many customers delay or cancel their purchases, leading to weaker demand across the market.

Apple’s strong performance was largely driven by the popularity of the MacBook Neo, which attracted many buyers and helped the company grow while most competitors experienced declining sales. The strong demand for this new MacBook allowed Apple to gain a larger share of the global PC market.

Another reason Apple performed well is that it delayed its Mac price increases until the end of June, which was almost the end of the reporting period. This meant that most of the quarter’s sales were not affected by higher prices. Analysts believe the real impact of Apple’s price increases will become clearer when third-quarter sales figures are released.

Looking ahead, IDC expects the PC market to remain under pressure during the second half of 2026. The research firm believes the memory shortage will continue, keeping production costs high for computer manufacturers.

IDC also warned that many PC companies are preparing to raise prices further, and these higher prices could continue into 2027. According to the research firm, the supply of memory chips is not expected to improve significantly before the end of next year. Until then, both manufacturers and consumers may continue to face higher prices and slower demand in the global computer market.

Despite these challenges, Apple has shown strong momentum by increasing Mac sales and expanding its market share, making it the strongest-performing major PC brand during the second quarter of 2026.