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Xiaomi 12 Series Redefines Flagship Category

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Xiaomi 12 Series Redefines Flagship Category

Xiaomi today announced the launch of the all-new flagship Xiaomi 12 Series for local markets, featuring two groundbreaking devices: Xiaomi 12 Pro and Xiaomi 12. Designed to empower users around the world with a cutting-edge videography studio and entertainment powerhouse, Xiaomi 12 Series delivers impressive advancements in Xiaomi’s AI algorithm, flagship processing power, and an all-round elevated experience. 

Capture cinematic shots at any time 

Xiaomi 12 Series enables users to record studio-quality shots no matter the scenario, be it challenging lighting conditions or moving objects. Both phones boast a pro-grade triple camera array for versatile shooting, starring a massive 50MP main wide angle camera, with 8K recording capabilities on both Xiaomi 12 Pro and Xiaomi 12.  Xiaomi 12 Pro stands out with its state-of-the-art triple 50MP array, which features a cutting-edge Sony IMX707 ultra-large main sensor. This sensor is capable of catching large amounts of light and empowers advanced imaging capabilities with faster focus speeds and increased color accuracy. Xiaomi 12 features a 13MP ultra-wide angle camera, along with a 5MP tele macro camera, for filming life from different perspectives.  

Beyond impressive hardware, Xiaomi 12 Pro and Xiaomi 12 also advance Xiaomi’s proprietary AI algorithms. These innovations make it easier than ever for users to record every moment the way they want to, even in low-light or moving subjects. Xiaomi ProFocus intelligently identifies and tracks objects, preventing blurring or out-of-focus shots of moving or veiled subjects. These advancements also include eye and face auto focus capabilities. Ultra Night Video uses Xiaomi’s proprietary algorithms to record video even under extreme low-light, meaning moody, atmospheric shots are clearer than ever.  

Available on both devices, One-click AI Cinema offers numerous creative options for show-stopping video editing, such as Parallel World, Freeze Frame Video, and Magic Zoom modes. 

Flagship processing, unprecedented performance and power-efficiency  

Flagship experience requires flagship performance. Xiaomi 12 Series features advanced Qualcomm® Snapdragon™ mobile platforms. Xiaomi 12 Pro and Xiaomi 12 boast a Snapdragon® 8 Gen 1 processor – Qualcomm’s most advanced mobile platform. Built on a 4nm process, this processor also boosts GPU graphic rendering capabilities by 30% and energy efficiency by 25% when compared to the previous generation. Both three devices come with UFS 3.1 exceptional loading and data transfer speeds, along with LPDDR5 RAM for memory speeds up to 6,400Mbps. For optimal product experience, Xiaomi 12 Series packs a high-performing cooling system, bolstered by a super-large vapor chamber and multiple layers of graphite to offer a leading–cooling capability. 

All-around elevated entertainment experiences 

Xiaomi 12 Series not only lets users capture every moment in exquisite detail, but also allows them to relive those moments in astonishing detail via an exceptional entertainment experience.  Both devices offer vivid viewing on an AMOLED Dot Display rated A+ by DisplayMate, and with TrueColor support. For added peace of mind, the display features scratch-resistant Corning® Gorilla® Glass Victus®, and supports Dolby Vision®, industry’s leading imaging technology that brings your content to life with vibrant color and details. Xiaomi 12 Series also supports HDR 10+. Xiaomi 12 Pro is SGS Eye Care Display Certified, showing care for users’ long-term visual health during marathon sessions.  

Meanwhile, Xiaomi 12 Pro redefines flagship display with incredibly smooth viewing, scrolling, swiping, and sliding. The device’s highly power-efficient 6.73-inch WQHD+ display leverages AdaptiveSync Pro to intelligently adjust dynamic LTPO display between 1Hz and 120Hz based on content. 

Xiaomi 12 delivers Xiaomi’s most colorful smartphone display to date, with more than 68 billion colors on 6.28-inch full-HD+ displays. Both feature 120Hz AdaptiveSync, for an impressively high-definition, vibrant, and flicker-free display that conveys every detail.  

 No cinematic experience is truly complete without pro-grade audio. Xiaomi 12 Series features SOUND BY Harman Kardon, and creates an immersive audio experience powered by Dolby Atmos®, delivering spatial sound with rich detail, clarity, and realism across all your favorite entertainment. Xiaomi 12 Pro’s quad speakers – in the form of two tweeters and two woofers – deliver clear details and cover an astounding range of sound. Xiaomi 12 delivers balanced stereo sound ideal for immersive gaming or video.  To optimize core user experience further, Xiaomi 12 Series incorporates MIUI 13, released globally earlier this year. The update includes faster storage, higher background process efficiency, smarter processing, and longer battery life. New features in the upgraded experience include Xiaomi’s proprietary Liquid Storage, Atomized Memory, Focused Algorithms, and Smart Balance. 

Next-generation charging 

Xiaomi 12 Series delivers pro-grade cinematic and entertainment experiences all day, the devices deliver next-level charging speed and safety.  

 Xiaomi 12 Pro features an incredibly fast 120W Xiaomi HyperCharge. With a 4,600mAh battery fully charged in just 18 minutes using Boost mode, Xiaomi 12 Pro delivers next-generation charging capabilities that keep up with user demands.  Xiaomi 12 fits a 4,500mAh battery into compact body designs. Xiaomi 12 Pro and Xiaomi 12 also support 50W wireless charging and 10W reverse charging.  Both leverage Xiaomi AdaptiveCharge, a smart charging algorithm that learns and adapts to charging habits, which prolongs battery life. 

Flagship capabilities packaged in an iconic design  

These portable pocket-sized studios fit comfortably in the palm of your hand thanks to Xiaomi 12 Series’ iconic and user-centered design. Slimmer high-capacity batteries and a narrower ridge gap save precious space within the device. Xiaomi 12 Pro’s 6.73-inch display is encased in a sleek middle frame with sophisticated 3D curves. Meanwhile, Xiaomi 12’s 6.28-inch display measures just 69.9mm in width and is accented by smooth curves for a perfect fit. Both devices are available in Gray, Purple, and Blue. 

Market Availability   

Xiaomi 12 Pro comes in one variant 12GB+256GB, and recommended retail price starts from PKR 208,999/-.

Xiaomi 12 comes in one variant, 12GB+256GB, and recommended retail price starts from PKR 179,999/-.

Purchase these devices and get a sweet bundle deal where you get a Mi Band 6 and a bag with the Xiaomi 12. Similarly with the Xiaomi 12 Pro, get a Mi Portable Bluetooth Speaker and a 10000mAh Mi Power Bank 3.  Available at top distributor partners such as Phonezo, Airlink, Smartlink etc. For those looking to purchase these online, we’ve news for you  too as these are also available on MiStore and Daraz. 

Quick Specs:

 Xiaomi 12Xiaomi 12 Pro
Display120Hz +  AMOLED DotDisplay120Hz 6.73” AMOLED Dot Display 
Rear Camera50MP main camera 13MP ultra-wide camera 2MP macro camera 5MP depth camera50MP wide angle, ultra-wide and tele macro camera
Front Camera32MP32MP in-display selfie camera
Dimension & Weight152.70mm x 69.90mm x 8.16mm – 180g163.60mm x 74.60mm x 8.16mm 205g
ProcessorSnapdragon ® 8 Gen 1Snapdragon ®r 8 Gen 1
Charging4500mAH – 67W charge4600mAH – 120W charge
Variant12GB + 256GB12GB + 256GB
Color AvailableGray, Purple & BlueGray, Purple & Blue

About Xiaomi Corporation  

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.  

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.  

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked no. 3 globally in the third quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, more than 400 million smart devices connected to its platform as of September 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.  

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index. 

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TECNO to launch its new Spark phone in Pakistan soon

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TECNO to launch its new Spark phone in Pakistan soon

TECNO to launch its new Spark phone in Pakistan soon

After massive success in the Pakistani Mobile market, TECNO is rumored to be preparing for a new addition to its Spark series. The globally eminent smartphone brand TECNO has been working tirelessly in Pakistan for quite some time now. The brand has brought forward some great phones over the years with advanced technologies, pocket-friendly prices, and stylish designs. 

Spark is TECNO’s famous mid-range series, bringing you quality devices at lower prices. Spark 8C is an entry mobile that is expected to be around PKR 19,499 to PKR 22,999. The price is not confirmed yet but we are expecting it around this segment. The phone is going to be a stunner in this range with Stylish Design and great Battery.

According to sources, Spark 8C will be equipped with better memory and memory fusion features than any other phone in this range. Memory Fusion Technology is specially designed to channel RAM operations by using unused read-only memory (ROM). This means it can expand the memory of 4+128GB to 7+128GB and that of 3+64GB into 6+64GB maximum. The RAM can be updated or expanded from 3GB to 6GB and 4GB to 7GB depending on the variant. If this is true, then Spark 8C shall be the only smartphone to provide such an amazing feature with 128GB in such an affordable price range.

Moreover, the phone is anticipated to provide efficient performance with a powerful processor and big battery. The 90Hz refresh rate, great display, and handy body design will make it a user-friendly device. The phone is expected to launch somewhere in mid-March 2022. Furthermore, the phone is being assembled in Pakistan to make it economical and pocket-friendly for the local consumers. 

So, fingers crossed for this new Spark device to be soon launched in Pakistan. Stay tuned for more updates and much more about tech!

Jazz appoints Atyab Tahir as CEO JazzCash

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Jazz appoints Atyab Tahir as CEO JazzCash

Jazz appoints Atyab Tahir as CEO JazzCash

Jazz, Pakistan’s leading digital operator (part of VEON Group NASDAQ: VEON, Euronext Amsterdam: VEON), announces the appointment of Atyab Tahir as the CEO of JazzCash effective May 1 2022.

Atyab, currently serving as Country Manager MasterCard Pakistan & Afghanistan, has over two decades of international experience in banking and consulting. Atyab has also held senior positions at Fidelity Investments, HBL, Telenor Bank and easypaisa. He holds a BA from Dartmouth College and an MBA from Babson College.

Commenting on Atyab’s appointment Aamir Ibrahim, CEO, Jazz  said: “While mobile phones and payment solutions have accelerated financial inclusion in the country, a significant portion of Pakistan’s adult population remain unbanked. I am confident that under Atyab’s dynamic leadership JazzCash will help boost financial inclusion across the board through innovative and customer-centric products.”

“JazzCash is at the forefront of Pakistan’s digital revolution processing more than 5 million transactions every day and accounting for almost 7% of Pakistan’s GDP. Our aim is to build a world-class fintech serving every single Pakistani, from youth, SMEs, freelancers, with a very strong focus on the unbanked and the underbanked. I look forward to joining the Jazz family and collaborating with our partners in the telecommunications and financial services sector to unlock the true potential of Digital Pakistan.” said Atyab.

A division of Jazz, JazzCash has grown rapidly to become a leader in the country’s marketplace for digital financial services. As shown in VEON Group’s FY21 results that were released on 28 February 2022, JazzCash has 15.2 million monthly active users (+24.9% YoY) and 130,800 monthly active merchants (up by 2.3 times YoY). 

Jazz appoints Atyab Tahir as CEO JazzCash.

vivo V23 5G — The Best in Camera, Technology, Performance and Appearance

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vivo V23 5G — The Best in Camera, Technology, Performance and Appearance

Due to the constant development in the technology space for smartphones, there is always hype surrounding any new ‘firsts’ in the market. There is always excitement as to what will be introduced and how well it will be accepted by the audience. 

Keeping this in mind, Vivo’s latest smartphone vivo V23 5G finds itself in a similar situation. The day it was announced, it received a lot of attention for its color-changing design. The design itself represents a significant advancement in smartphone research and design. Making smartphones not only technologically superior but also cosmetically superior is a step forward.

The continual excitement and experience since the smartphone’s launch has not only solidified its market position but also demonstrated that it is a well-balanced phone that isn’t only focused on aesthetics.

Delving more into the device, the vivo V23 5G dons a high-resolution 50MP AF Portrait Selfie camera on the front. This device focuses heavily on the selfie experience which makes it stand out in the market. The latest ISOCELL 3.0 technology helps the camera increase light sensitivity to capture a more crystal-clear picture for the user. Furthermore, the Eye Autofocus feature enables the users to be the center of attention while clicking the picture as the camera focuses on the user, even if they are in motion. 

The dual front camera system offers a much larger field of view with the help of its 8MP Super Wide-Angle Camera. Furthermore, with modes like the AI Extreme Night Portrait mode, the front camera delivers an unparalleled experience in this price range. The phone also sports a 64 MP main rear camera with an 8MP wide-angle lens and a 2MP Macro that can handle wide natural landscapes very easily. The user experience is further increased with features like the Super Night Mode, Bokeh Flare Portrait, and Ultra Stabilization. It is only right to say that both, the front camera and the rear camera together offer a device that is picture-perfect. 

When it comes to the visual and performance aspects of this phone, there’s no doubt that it’s the best of what vivo has to offer. vivo has always been on the cutting edge of device design and aesthetics. It’s also fair to say that Vivo takes pride in its technological advancements and innovations. Every device that vivo introduces exemplifies this completion.

V23 5G brings out the result of Vivo’s extensive research which is the Color Changing Fluorite AG Design. This material changes its color upon exposure to ultraviolet light and after about 30 seconds under the sun. This switch goes back to normal once the phone is out of sun exposure. Talking more about the appearance of the device, it is the combination of the Metal Flat Frame Design and the Color Changing Fluorite AG Design that gives the device the aesthetic appeal that has been the talk in the industry for a while now. 

All these powerful features that the phone flaunts are powered by the powerful MediaTek Dimensity 920 processor. This processor offers powerful performance and a fast user experience. The Extended RAM 2.0 further enhances the user experience with its versatile features to expand RAM when required. The 90Hz refresh rate display, a Liquid Cooling System, and Ultra Game Mode make it possible for users to enjoy super smooth gameplay performance. This experience is mutually assisted by the 4200mAh battery that features a 44W FlashCharge that helps in interrupted experience and performance. 

To summarise it all, the vivo V23 5G is a proud and well-balanced device that fulfills the requirements of every smartphone enthusiast whether it is for work, casual, or professional usage.

 

Tech Giant XIAOMI launches anticipated Redmi Note 11 Pro – Packing major upgraded to hardwares & software!

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Tech Giant XIAOMI launches anticipated Redmi Note 11 Pro – Packing major upgraded to hardwares & software!

Xiaomi announced the Redmi Note 11 Pro for Pakistani markets, pushing forward the legacy of the Redmi Note series with two all-new devices: Redmi Note 11 Pro and Redmi Note 11. Rising to the challenge to bring even stronger specs and features, Redmi Note 11 series packs powerful upgrades to its camera system, charging speed, display, and SoC—making flagship-level smartphone performance more accessible than before. All this available in a bundle deal, with Redmi Buds 3 completely free.

Flagship-level 108MP quad camera to deliver outstanding photography

Boasting a rear quad camera setup, Redmi Note 11 Pro delivers an outstanding photography experience with zero compromise. Its 108MP main camera captures stunning images in high-resolution and vivid colors; an 8MP ultra-wide angle camera extends your perspective with a 118-degree viewing angle; a 2MP macro camera that captures fine details up close and a 2MP depth sensor that’s for capturing more natural looking portrait shots. Accenting the front of the phone is a 16MP front camera that can capture clearer and natural-looking selfies. The 108MP pro-grade main camera utilizes the Samsung HM2 sensor with a large sensor size at 1/1.52 inch, and supports 9-in-1 pixel binning technology as well as a dual native ISO to deliver incredible images in all lighting conditions, with spectacular results especially in dim light.

120Hz FHD+ AMOLED DotDisplay packed into trendy flat-edge body

Featuring a large 6.67′ FHD+ AMOLED DotDisplay with 120Hz display refresh rate, Redmi Note 11 Pro levels up the screen experience with smooth scrolling response and lag-free transitions. The beautiful display is packed into a body with a trendy flat-edge design. Plus, with the dual super linear speakers located at the top and bottom of the phone, Redmi Note 11 offers immersive stereo sound for gaming or watching videos.

Performance powered by 67W turbo charging and MediaTek Helio G96

Redmi Note 11 Pro comes with flagship 67W turbo charging, allowing you to charge up

to 51% of its 5,000mAh high capacity battery in just 15 minutes Powered by MediaTek Helio G96, Redmi Note 11 Pro also delivers a smooth and seamless performance.

Market availability:

Redmi Note 11 Pro comes in two variants – 6GB+128GB, and 8GB+128GB and are available at top distributor partners such as Phonezo, Airlink Communication, Smartlink and Tech Sirat. For those looking to purchase these online, we’ve news for you  too as these are also available on MiStore.

Redmi Note 11 Pro

6GB+128GB: PKR 51,999/-

8GB+128GB: PKR 59,999/-

Redmi Note 11 Quick Specs:

 Redmi Note 11
Display120Hz  6.67” FHD+ AMOLED DotDisplay
Rear Camera108MP main camera 8MP ultra-wide camera 2MP macro camera 2MP depth camera
Front Camera16MP in-display front camera
Dimension & Weight164.19mm x 76.1mm x 8.12mm 202g
ProcessorMediaTek Helio G96
Charging5,000mAh (typ) battery Supports 67W wired Pro fast charging
Variant6GB+128GB, 8GB+128GB
Available ColorGraphite Gray, Polar White, Star Blue

The Redmi Note 11 Pro is available at PKR 51,999/- for the 6+128GB variant and PKR 59,999/- for the 8+128GB variant. A bundle deal with Redmi Buds 3 absolutely free!

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the Coolest Company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked no. 3 globally in the third quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, more than 400 million smart devices connected to its platform as of September 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Bahria Town Phase 8 Project Revival Seen as Positive Step for Investors and Real Estate Confidence

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Bahria Town Phase 8 Project Revival Seen as Positive Step for Investors and Real Estate Confidence

ISLAMABAD (Special Report): Progress towards the revival and completion of the long-pending Grandeur by Hashoo project in Bahria Town Phase 8, Rawalpindi, is being viewed as a positive development for affected buyers, investors and Pakistan’s broader real estate sector.

The agreement involving Hashoo Group and Al Rehman Group, facilitated with the involvement of the National Accountability Bureau (NAB), is expected to help move the project towards completion and provide much-needed relief to people who have been waiting for progress on their investments.

Relief for Buyers and Investors

For buyers and investors, the biggest benefit of such a settlement is the possibility of resolving uncertainty surrounding delayed projects. Completion of stalled developments can help protect individual investments, restore confidence among purchasers and reduce the financial and emotional burden faced by families who may have invested their savings in real estate.

The development is particularly significant for investors who have been waiting for a resolution to long-standing issues surrounding the project. A clear path towards completion could provide greater certainty and help rebuild trust among stakeholders.

Positive Signal for Pakistan’s Real Estate Sector

The development also carries wider importance for Pakistan’s investment environment. Real estate remains one of the country’s major investment sectors, but investor confidence depends heavily on timely project completion, transparent agreements and effective dispute resolution.

When long-standing issues are resolved through cooperation among developers, regulators and other stakeholders, it sends a positive signal to both local and overseas investors that commercial disputes can be addressed and legitimate investments can be protected.

Such developments can also contribute to improving the overall perception of Pakistan’s property market by demonstrating that stalled projects can potentially be brought back on track through structured negotiations and stakeholder cooperation.

Potential Economic Impact

The revival of major projects can generate wider economic activity by creating employment, supporting construction-related industries, increasing demand for services and encouraging fresh investment in surrounding commercial areas.

Once development activity resumes, a number of businesses and service providers associated with construction and real estate can also benefit. These may include contractors, suppliers, architects, engineers, property service providers and other businesses operating within the wider construction ecosystem.

Investor Confidence Remains Key

Market observers believe that successful completion of delayed projects can strengthen confidence not only in individual developments but also in Pakistan’s overall property and construction sector.

Such outcomes may encourage investors to return to projects where uncertainty had previously discouraged new commitments. Greater confidence can also contribute to increased activity in both residential and commercial property markets.

The situation highlights the importance of ensuring that real estate projects are developed and completed according to agreed commitments, while providing effective mechanisms for addressing disputes when problems arise.

Importance of Dispute Resolution

The facilitation of a workable solution between the concerned groups also highlights the importance of resolving commercial disputes in a manner that protects the legitimate interests of buyers while allowing viable projects to move forward.

For investors, timely dispute resolution can reduce uncertainty and provide greater clarity regarding the future of their investments. For developers and other stakeholders, effective settlements can create an opportunity to restart projects that have remained stalled for extended periods.

Broader Implications for Pakistan

For Pakistan, where attracting domestic and foreign investment remains an important economic priority, restoring confidence in major development projects can have benefits beyond the real estate market.

A predictable investment environment, stronger protection for investors and timely resolution of disputes are all important elements for sustainable economic growth.

The progress surrounding the Grandeur by Hashoo project therefore represents more than the potential revival of a single development. If successfully implemented, it could provide relief to affected investors, support economic activity and help strengthen confidence in Pakistan’s real estate and investment landscape.

The successful completion of the project could ultimately serve as an encouraging development for stakeholders who have been awaiting progress and could reinforce the importance of cooperation, transparency and effective dispute resolution in Pakistan’s property sector.

Unaiza Mir is known for going from better to best in dress design

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Unaiza Mir is known for going from better to best in dress design

Unaiza Ahmed

Member, WCCI, Lahore

Founder & Creative Director, Unaiza Mir

The Flare team had the opportunity to engage in a conversation with Unaiza Ahmed, a member of the Women Chamber of Commerce & Industry (WCCI), Lahore, and the Founder and Creative Director of Unaiza Mir. She expressed her belief that women in Pakistan possess significant creative and entrepreneurial potential; however, many require improved access to markets, professional networks, and practical business education.

Flare: Can you share how your path in the fashion industry started, and what motivated you to create Unaiza Mir as your personal fashion brand?

Unaiza Ahmed: My journey began with a feeling that I belonged in a creative field. Although I studied sciences in my early years, I was always drawn towards art, drawing, and aesthetics. Choosing creative subjects later allowed me to explore that side of myself, and I entered fashion school in 2008. Four years of learning, followed by a year working with a renowned designer, gave me the confidence to pursue my own vision. The turning point came when family members trusted me to design their bridal outfits for some of the most important moments of their lives. Their trust and the collection I had created encouraged me to introduce my work to a wider audience. That is how Unaiza Mir began.

Flare: How did your education and Paris experience shape your design and entrepreneurship?

Unaiza Ahmed: My education at PIFD gave me a strong foundation in design, construction, textiles, and the discipline required to turn an idea into a finished garment. Being selected among the top 20 students for the opportunity to study at École de la Chambre Syndicale de la Couture in Paris was particularly meaningful. It introduced me to a different approach to couture and helped me appreciate the importance of precision, finishing, and attention to detail. Together, these experiences shaped my belief that creativity must be supported by technical knowledge and that a designer should understand every stage of the process.

Flare: Unaiza Mir combines traditional aesthetics with contemporary fashion. How do you maintain this balance while developing new collections?

Unaiza Ahmed: I begin with the woman who will wear the outfit and the occasion for which it is being created. Pakistani craftsmanship is central to my identity, but I do not believe traditional techniques must always be presented through traditional silhouettes. I enjoy combining intricate hand embellishment with cleaner cuts, modern proportions, and carefully selected fabrics. In my upcoming bridal collection, I am also incorporating machine embroidery alongside handwork to respond to changing market preferences while preserving the richness and individuality of the finished piece.

Flare: What sets Unaiza Mir apart from other luxury fashion brands?

Unaiza Ahmed: For me, the distinction lies in the relationship between craftsmanship and trust. I have spent 13 years working closely with clients, many of whom return because they know I take their requirements and commitments seriously. I am meticulous about fabric, embellishment, finishing, and the overall quality of a garment. A bridal outfit is not simply another order; it becomes part of someone’s memories. I want clients to feel confident that what I promise is what I will deliver. That consistency has been the foundation of my brand.

“Four years of studying, alongside a year spent working with a well-known designer, boosted my confidence to realise my dreams. The crucial moment arrived when my family believed in me to design their wedding attire.”

Flare: What are the biggest opportunities and challenges for women-led businesses in Pakistan?

Unaiza Ahmed: I believe women in Pakistan have tremendous creative and entrepreneurial potential, but many need better access to markets, professional networks, and practical business education. My own experience taught me that being skilled at your craft does not automatically mean you understand marketing, financial planning, or expansion. Balancing family responsibilities with business continuity can also be challenging. At the same time, digital platforms and women-focused business communities are creating opportunities that were previously difficult to access. With the right guidance and connections, more women can turn their skills into sustainable businesses.

Flare: How important are organisations such as Women Chambers in helping female entrepreneurs gain access to markets, finance, networking, and mentorship?

Unaiza Ahmed: Organisations such as WCCI Lahore are important because they bring women out of their individual business environments and into a wider professional community. For someone like me, who spent many years concentrating primarily on design, production, and clients, these platforms provide opportunities to learn from entrepreneurs in other industries. They can also help women understand available resources, develop business confidence, and establish connections that may lead to partnerships or new markets. I believe their greatest value is making opportunities more accessible and helping women approach business growth with greater knowledge.

Flare: What international markets offer the greatest opportunities for Pakistani designers?

Unaiza Ahmed: Absolutely. Pakistani designers have exceptional craftsmanship and a distinctive design identity that can appeal to international customers when presented and positioned correctly. For Unaiza Mir, I see particular potential in the UAE because of its diverse population, international clientele, and established fashion retail environment. Mauritius is another market I am interested in exploring through my upcoming leadership boot camp. My immediate objective is to connect with multi-brand boutiques, stockists, and distributors who may be interested in carrying curated Unaiza Mir collections. I believe international growth should begin with understanding the customer and finding the right retail partners.

Flare: What government support is needed to help Pakistan’s fashion, textile and women-led SMEs grow and export?

Unaiza Ahmed: Smaller fashion businesses need practical support to become export-ready, including training in pricing, documentation, shipping and international standards, access to trade exhibitions and verified buyers, and easier financing and mentorship. Pakistan has strong textile and artisanal capabilities; the key is turning them into sustainable international opportunities.

Flare: What is your five-year vision for Unaiza Mir and your personal and professional goals?

Unaiza Ahmed: I aim to grow Unaiza Mir into a structured luxury fashion brand with a stronger presence beyond Pakistan through distinctive bridal and formal collections, stronger digital and retail channels, and international partnerships. I also want to build a capable team, grow as a leader, and maintain the craftsmanship, quality and client trust that define the brand.

From Pakistan to global markets: Building connections through business, networking, fashion, and lifestyle

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From Pakistan to global markets: Building connections through business, networking, fashion, and lifestyle

PROFILE

Shama Iqbal, CEO and Founder of Sheejee’s Group of Companies, has 10 years of progressive leadership experience across diverse business environments. An enthusiastic and creative fashion designer, she has a keen eye for detail and a passion for innovative, trend-setting designs. Operates entities including Sheejee’s Fashion, Sheejee E-Cart, and TechKey Production Tradelink & Consultancy. She holds Bachelor’s and Master’s degrees in International Relations from the University of Karachi and is currently pursuing a PhD in Hospitality and Tourism in Malaysia. Her strengths include strategic thinking, problem-solving, motivational leadership, performance improvement, relationship development, and value-driven business strategies.

SHAMA IQBAL
CEO-Founder of Sheejee’s Group of Companies

Here is the questions & answers session with Shama Iqbal, CEO and Founder of Sheejee’s Group of Companies.

Flare: Would you tell us about your professional journey and how you entered the fashion and business sector?

Shama Iqbal: My journey has been diverse, spanning business consultancy, tourism, e-commerce, textiles, events, and international business. A common thread has been connecting people and businesses with new opportunities.

Originally from Pakistan, I have worked with international partners through B2B meetings, exhibitions, roadshows, PR, and networking. My involvement in fashion and lifestyle developed through these connections, leading to collaborations with designers, beauty professionals, entrepreneurs, brands, and event organisers.

Today, I work across Pakistan, Malaysia, and other international markets while pursuing a PhD in Management, Hospitality and Tourism in Malaysia. This allows me to combine academic knowledge with real-world business experience.

Flare: What inspired you to build your own identity and career in this sector?

Shama Iqbal: I have always wanted to be independent and build something of my own. As a woman, I believe having your own identity is important.

I also believe women can successfully balance multiple roles—as mothers, professionals, entrepreneurs, students, and leaders. Through my work, I saw many talented women lacking opportunities and exposure. This inspired me to create connections and platforms that open doors for others, not just build my own career.

Flare: What challenges have you faced as a woman entrepreneur?

Shama Iqbal: One major challenge has been being a woman determined to be independent, travel, build businesses, and take on leadership roles. At times, I had to work twice as hard to establish credibility and earn trust.

Working internationally also requires adapting to different cultures, business practices, and expectations while staying true to yourself. These experiences ultimately taught me patience, confidence, and resilience.

Flare: How would you describe your design philosophy, brand identity, and target clientele?

Shama Iqbal: For me, fashion is about confidence, comfort, elegance, individuality, and practicality—not simply following trends. I see fashion as part of a broader lifestyle encompassing beauty, entrepreneurship, events, and personal branding.

I enjoy working with designers, beauty professionals, entrepreneurs, businesswomen, brands, and international partners. My audience is broad, but they share a desire to grow, present themselves well, and pursue new opportunities.

Flare: How have social media and digital platforms changed the fashion and lifestyle business?

Shama Iqbal: Social media has transformed the industry, allowing businesses to reach customers and partners worldwide without requiring huge offices or advertising budgets. Platforms such as Instagram, Facebook, TikTok, and LinkedIn have also made personal branding increasingly important.

However, greater visibility also means greater competition. Success requires authenticity, consistency, and professionalism. Digital platforms have particularly opened doors for women to showcase their skills and businesses beyond traditional networks.

Flare: What qualities do you believe are essential for women who want to build independent businesses?

Shama Iqbal: Confidence, courage, consistency, financial awareness, networking, and continuous learning are essential.

Confidence helps you believe in your ability, while courage helps you take the first step. Consistency keeps you moving through difficult periods. Understanding your finances and building strong networks are equally important.

Most importantly, don’t be afraid to start a small business. A clear idea, patience, and willingness to learn can be more valuable than a large initial investment.

Flare: How do you balance creativity with the commercial realities of running a business?

Shama Iqbal: Both are essential. A great idea needs practical planning to become a successful business. For every event, fashion project, workshop, or collaboration, I consider the creative concept alongside budgets, partners, sponsorships, marketing, audience, and commercial value. I believe creativity and business planning should complement each other. The best projects deliver a memorable experience while creating real value for everyone involved.

Flare: What opportunities do you see for Pakistani fashion, talent and entrepreneurship internationally?

Shama Iqbal: The potential is huge. Pakistan has exceptional talent in textiles, fashion, beauty, crafts, design, and creative industries, supported by a rich cultural heritage.

What we need is greater international exposure, market access, branding, and networking. Through my connections across Pakistan, Malaysia, and other markets, I want to help create opportunities for Pakistani businesses and talent. This is not only about exporting products; our creativity, expertise, ideas, and talent can also be showcased internationally. With the right approach, Pakistani talent can compete globally.

Flare: What are your plans and goals for the next few years?

Shama Iqbal: My focus is to expand international business activities and strengthen connections between Pakistan, Malaysia, and other markets. I plan to continue developing work in consultancy, tourism, fashion, beauty, events, education, and B2B networking, while organising larger international events. I particularly want to create more opportunities for Pakistani and Asian talent. Completing my PhD is also a key goal, as I value combining academic knowledge with practical business experience.

Ultimately, I want to build an international platform connecting businesses, entrepreneurs, women, young professionals, and creative talent with opportunities and the right networks.

Flare: What message would you like to give young women and aspiring entrepreneurs reading Flare?

Shama Iqbal: Believe in yourself and don’t wait for everyone else to believe in you. Challenges and self-doubt are normal, but they should not stop you. Learn, take the first step, and improve along the way. Build strong relationships, keep learning, remain professional, and protect your reputation. Don’t compare your journey with others; everyone starts differently and moves at their own pace.

For women, success does not require choosing between ambition and your values or responsibilities. And when you succeed, remember those still finding their way. Whenever possible, create opportunities for others too—that is one of the most meaningful forms of success.

Japan Announces Logo Design Competition to Mark 75 Years of Japan-Pakistan Diplomatic Relations

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Japan Announces Logo Design Competition to Mark 75 Years of Japan-Pakistan Diplomatic Relations

ISLAMABAD, October 5, 2026: Japan has announced a digital logo design competition to commemorate the 75th anniversary of the establishment of diplomatic relations between Japan and Pakistan, which will be celebrated throughout 2027.

The competition has been launched to mark this important milestone and celebrate the longstanding friendship, partnership and close ties between Japan and Pakistan.

Citizens of both Japan and Pakistan, as well as participants of any age residing anywhere in the world, are invited to submit original logo designs representing the 75th anniversary.

The winning design will be selected as the official logo for the 75th Anniversary of the Establishment of Diplomatic Relations between Japan and Pakistan and will be used for events and activities organized throughout 2027 to commemorate the occasion.

According to the competition guidelines, participants must submit their digital logo designs in JPEG, PDF or EPS format by email. Entries should be sent with the subject line “Logo Entry” to the Southwest Asian Division, Ministry of Foreign Affairs of Japan, at [email protected].

Each submission must also include a separate explanation of approximately 80 words describing the concept and meaning behind the design.

The organizers said the submitted designs must be original, previously unpublished and must not infringe upon any third-party copyrights.

Designs containing offensive, unlawful, politically or religiously promotional, culturally or socially insensitive, commercial or otherwise inappropriate content will be disqualified.

The organizers have also clarified that the use of generative AI in logo designs is not permitted.

The deadline for submitting entries is October 23, 2026, while the result is expected to be announced on the website of Japan’s Ministry of Foreign Affairs around late December 2026.

The competition provides an opportunity for creative individuals from around the world to contribute to the celebrations of a significant milestone in Japan-Pakistan relations and highlight the enduring friendship between the two countries.

For detailed information and competition guidelines, participants can visit the Ministry of Foreign Affairs of Japan website.

MALC Appreciates FLARE Magazine for Highlighting Its Healthcare and Social Impact

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MALC Appreciates FLARE Magazine for Highlighting Its Healthcare and Social Impact

KARACHI/ISLAMABAD: Marie Adelaide Leprosy Centre (MALC), one of Pakistan’s respected healthcare and social development institutions, has formally appreciated FLARE Magazine for featuring its Chief Executive Officer, Mr. Mervyn Francis Lobo, through an in-depth Q&A highlighting the organisation’s work, experience and commitment to inclusive healthcare and community development.

In an official appreciation letter addressed to Mr. Zubair Kasuri, Editor, FLARE Magazine, MALC thanked the magazine and its editorial team for providing a meaningful platform to share the organisation’s perspective, its longstanding service to communities and its vision for creating greater social impact in Pakistan.

The letter stated that platforms such as FLARE Magazine play an important role in bringing institutional experiences and development-focused conversations to a wider audience. MALC particularly appreciated the magazine’s interest in highlighting its work and giving visibility to issues and communities at the heart of its mission.

The letter was signed by Ms. Shayan Fatima, Lead, Marketing & Resource Mobilization Department, MALC, who also expressed appreciation for FLARE Magazine’s professionalism, editorial support and continued engagement with the organisation.

Marie Adelaide Leprosy Centre has a long and distinguished history of humanitarian and healthcare service in Pakistan. Established in 1956, MALC became widely known for its pioneering work against leprosy and for its association with Dr. Ruth Pfau, whose decades-long contribution to healthcare and the fight against leprosy earned international recognition. Over the years, MALC’s role expanded beyond leprosy control to broader healthcare, rehabilitation, social inclusion and community development initiatives.

Ms. Shayan Fatima, through her role in marketing and resource mobilisation, contributes to strengthening MALC’s outreach, public engagement and institutional partnerships. Her efforts in communicating the organisation’s work and mobilising support for its social and healthcare mission reflect MALC’s continued focus on reaching wider audiences and building sustainable engagement.

FLARE Magazine appreciates MALC’s recognition and values the confidence shown by the organisation in its editorial platform. The magazine remains committed to highlighting credible institutions and professionals making meaningful contributions in healthcare, social development, business, technology and public service.

The official appreciation letter issued by Marie Adelaide Leprosy Centre is reproduced below for FLARE readers.

Easypaisa-Linked Payment Disruptions Raise Concerns Across Pakistan’s Digital Payments Sector

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Easypaisa-Linked Payment Disruptions Raise Concerns Across Pakistan’s Digital Payments Sector

ISLAMABAD: Disruptions in certain merchant payments routed through Easypaisa have raised concerns across Pakistan’s digital payments ecosystem, with transactions linked to several payment facilitators and aggregators reportedly being affected.

According to information available with FLARE, payment channels associated with SWICH, Simpaisa, ajarPay, RapidPay, Zero Technologies and Finza Tech are among those affected by the disruption.

The issue has also received independent confirmation from international payment processor dLocal, which reported processing problems involving the Easypaisa payment method in Pakistan and said the matter was under investigation.

Industry sources said the development has emerged at a time when law-enforcement agencies are intensifying scrutiny of digital financial channels that may potentially be misused for online gaming, gambling, suspicious fund movements, unauthorised payment activity and other illicit financial transactions.

Recent investigations by the Federal Investigation Agency have also highlighted the growing use of bank accounts, mobile wallets and cryptocurrency-related channels in cases involving illegal online gaming and gambling networks.

Investigators in such cases have examined the movement of funds through multiple accounts, possible layering of transactions, digital hawala and hundi mechanisms and the use of USDT and other crypto assets for transferring or concealing the movement of money.

The latest disruption has therefore attracted wider attention within the payments industry, particularly over whether enhanced compliance checks or law-enforcement scrutiny may be affecting merchant transaction flows and settlement processes.

Separately, the State Bank of Pakistan introduced a regulatory framework in May 2026 covering payment intermediaries and aggregators involved in collecting rupee payments in Pakistan for onward remittance against foreign services.

The framework placed additional compliance obligations on banks and intermediaries, particularly in relation to documentation, foreign-exchange rules, settlement mechanisms and monitoring of payment flows.

For merchants, the immediate concern is the delay in settlement of legitimate transactions. Industry sources said a number of merchants and customers have experienced pending payments and settlement delays, creating uncertainty over when affected funds will be cleared.

The broader issue also underlines the challenge facing Pakistan’s rapidly expanding digital payments industry: ensuring that legitimate businesses and customers are not disrupted while financial institutions, payment facilitators and regulators strengthen controls against unlawful or suspicious transactions.

FLARE understands that Easypaisa-linked payment processing remains under close watch by affected merchants and industry participants.

Easypaisa’s position was sought repeatedly. A company representative said the company did not wish to comment on the matter at this stage.

The situation remains significant for Pakistan’s fintech and digital-commerce sectors as businesses increasingly depend on mobile wallets, payment gateways and digital settlement platforms for everyday transactions.

Petroleum Sales Fall 2% Year-on-Year to 1.35 Million Tons

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Petroleum Sales Fall 2% Year-on-Year to 1.35 Million Tons

Pakistan’s petroleum market has recorded a decline in sales, with total petroleum product sales falling by 2 percent year-on-year to around 1.35 million tons. The drop shows that demand for petroleum products remained under pressure during the period under review.

Petroleum products are an important part of Pakistan’s economy. They are used by cars, motorcycles, buses, trucks, factories, farms, power producers, and many other sectors. Any major change in fuel demand can therefore have an impact on transport activity, business costs, industrial operations, and overall economic activity.

The latest decline in petroleum sales comes at a time when consumers and businesses continue to deal with high living and operating costs. Fuel prices have also remained an important concern for households and businesses because changes in petrol and diesel prices directly affect transportation expenses.

Petroleum Sales Reach 1.35 Million Tons

According to the latest industry data, petroleum product sales stood at approximately 1.35 million tons, showing a 2 percent decrease compared with the same period a year earlier.

While a 2 percent decline may appear small, petroleum sales are closely watched because they provide an indication of fuel demand across different parts of the economy. A fall in sales can reflect weaker demand from transport, lower industrial activity, changes in fuel prices, or shifts in consumer behavior.

The petroleum market includes several products used for different purposes. Petrol is widely used by cars and motorcycles, while high-speed diesel is heavily consumed by trucks, buses, agricultural machinery, and other commercial vehicles. Other petroleum products are also used by industries and power-related activities.

The overall decline in sales suggests that demand has not grown despite the continued need for fuel across the country.

High Fuel Costs Remain a Major Concern

One of the main factors affecting petroleum demand is the price of fuel. When petrol and diesel become expensive, consumers often try to reduce unnecessary travel. Businesses also look for ways to control fuel consumption because transportation is a major part of their operating costs.

For ordinary consumers, higher petrol prices can make daily travel more expensive. People who use motorcycles and cars for work, education, shopping, and other activities have to spend more when fuel prices rise.

The impact can also be seen indirectly. When transportation costs increase, businesses may face higher expenses for moving raw materials and finished products. These additional costs can eventually affect the prices of goods and services.

For this reason, petroleum demand is closely linked with consumer spending and business activity.

Transport Sector Plays an Important Role

The transport sector is one of the biggest users of petroleum products in Pakistan. Millions of cars, motorcycles, buses, trucks, and other vehicles depend on petrol or diesel.

A slowdown in transportation activity can therefore affect overall petroleum sales. If people reduce their travel or businesses cut the number of trips made by vehicles, fuel consumption can also decline.

Motorcycle users are especially important in Pakistan’s fuel market. Motorcycles are widely used because they generally require less fuel than cars and are more affordable for many households. However, even motorcycle users may try to reduce unnecessary travel when fuel prices remain high.

Commercial transport is another major source of fuel demand. Trucks and other heavy vehicles consume large quantities of diesel while transporting goods between cities and industrial areas. Any change in freight activity can therefore influence diesel consumption.

Economic Activity Also Affects Fuel Demand

Petroleum sales are often connected with the wider condition of the economy. When economic activity is strong, businesses usually transport more goods, factories may increase production, and people may travel more.

On the other hand, weaker economic activity can reduce fuel consumption.

Businesses facing higher costs may reduce production, delay expansion plans, or control transportation expenses. Consumers dealing with higher household costs may also cut spending and travel less.

This creates a connection between petroleum demand and the broader economy.

The 2 percent year-on-year decline in sales may therefore be viewed as part of a wider demand trend. However, the decline alone does not provide a complete picture of Pakistan’s economic performance. Petroleum sales are influenced by several factors, including prices, seasonal demand, industrial activity, imports, transport patterns, and changes in consumer behavior.

Petrol and Diesel Demand Remain Important

Petrol and high-speed diesel are among the most important petroleum products in Pakistan.

Petrol is mainly used in private vehicles, motorcycles, and some commercial vehicles. Diesel has a major role in freight transport, public transport, agriculture, construction, and other activities.

Diesel demand can be particularly important for the movement of goods. Trucks carrying food, agricultural products, industrial materials, and other goods depend heavily on diesel.

If diesel sales fall, it may indicate changes in freight movement, agricultural activity, construction work, or other commercial operations. Similarly, changes in petrol sales can reflect changes in private transportation and consumer travel.

Because different sectors use different fuels, petroleum sales data can provide useful information about changes in demand across the economy.

Fuel Prices Influence Consumer Decisions

Fuel prices have a direct effect on how people manage their daily travel.

When prices are high, some consumers may combine multiple trips into one journey. Others may choose public transport, carpooling, or motorcycles instead of using cars. Some people may also reduce non-essential travel.

These changes may seem small at the individual level, but when millions of consumers make similar decisions, they can influence national fuel demand.

Businesses also make similar adjustments. Companies that operate delivery vehicles, trucks, buses, or other transport fleets may introduce fuel-saving measures when costs rise.

Some businesses may improve delivery routes, reduce unnecessary trips, or use smaller vehicles where possible. These measures can reduce fuel consumption over time.

Petroleum Market Faces Changing Demand

Pakistan’s petroleum market has changed significantly over the years. Consumer preferences, vehicle numbers, fuel prices, economic conditions, and government policies all influence demand.

The growing use of more fuel-efficient vehicles can also affect petroleum consumption. Modern vehicles generally offer better fuel economy than many older models, allowing drivers to cover greater distances while using less fuel.

Hybrid vehicles are another factor that could influence long-term petrol demand. These vehicles combine an internal combustion engine with electric technology and can consume less fuel under certain driving conditions.

Electric vehicles are also slowly gaining attention in Pakistan. Although their share of the overall vehicle market remains limited compared with conventional petrol and diesel vehicles, increased adoption could affect petroleum demand over the longer term.

However, petrol and diesel remain the main fuels for road transportation across the country.

Impact on Oil Marketing Companies

A decline in petroleum sales can also affect oil marketing companies operating in Pakistan. These companies purchase, transport, store, and sell petroleum products through their networks of fuel stations.

Lower sales volumes can put pressure on revenues linked to fuel distribution and retail activity.

Oil marketing companies also have to manage large networks of petrol pumps and storage facilities. Their business performance depends not only on fuel prices but also on the total volume of petroleum products sold.

A 2 percent decline does not necessarily mean that every company will experience the same level of reduction. Sales can vary between companies depending on their retail networks, locations, customer base, commercial operations, and market share.

Companies with a strong presence in major cities may experience different demand patterns from those operating heavily in industrial, agricultural, or highway areas.

Seasonal Factors Can Affect Sales

Petroleum demand can also change during different times of the year.

Travel patterns often increase during holidays and festival periods, while certain months may see lower demand. Agricultural activity can also affect diesel consumption because farmers use fuel for tractors, tube wells, harvesters, and other machinery.

Weather conditions can influence transportation as well. Heavy rain, floods, extreme heat, or other disruptions can affect road travel and the movement of goods.

For this reason, year-on-year comparisons are useful because they compare sales with the same period in the previous year. However, the figures still need to be viewed in the context of broader market conditions.

What the Decline Means for Consumers

For consumers, the fall in petroleum sales does not immediately mean that fuel prices will decrease. Petroleum prices are affected by several factors, including international oil prices, exchange rates, taxes, duties, government decisions, and other market conditions.

A reduction in domestic fuel demand is only one part of the larger petroleum pricing picture.

Consumers are likely to continue watching fuel prices closely because petrol and diesel have a direct impact on household budgets. When fuel prices increase, transportation becomes more expensive and can also raise the cost of moving goods.

Lower fuel demand, however, could indicate that consumers are becoming more careful with their spending and travel.

Businesses Continue to Watch Fuel Costs

For businesses, fuel remains a major operating expense, especially for companies involved in logistics, delivery, transportation, construction, agriculture, and manufacturing.

A rise in diesel or petrol prices can increase the cost of moving goods. Companies may then have to adjust their prices, reduce expenses, or find more efficient ways to manage transportation.

The recent decline in petroleum sales may encourage businesses to continue focusing on fuel efficiency.

Companies with large vehicle fleets can save money by maintaining vehicles properly, planning routes carefully, reducing unnecessary journeys, and monitoring fuel use.

Government Revenue Is Also Linked to Fuel

Petroleum products are an important source of government revenue through taxes, duties, and levies. Changes in petroleum sales can therefore have implications for government collections.

When fuel consumption is lower, the amount collected through taxes linked to petroleum sales may also be affected, depending on the applicable tax structure and rates.

At the same time, the government has to balance revenue needs with the financial pressure faced by consumers and businesses.

Fuel pricing is therefore an important economic and policy issue in Pakistan.

Outlook for Petroleum Demand

The future direction of petroleum sales will depend on several factors.

Fuel prices will remain an important factor. If prices stay high, consumers and businesses may continue looking for ways to reduce consumption. If prices become more affordable, travel and commercial activity could increase.

Economic growth will also play a key role. Stronger industrial production, higher trade activity, increased transportation, and greater consumer spending could support petroleum demand.

The number of vehicles on Pakistani roads will also remain important. While more vehicles generally create additional fuel demand, improvements in fuel efficiency and the growth of hybrid and electric vehicles could reduce the amount of petroleum needed per vehicle.

These changing trends mean the petroleum market is likely to remain closely connected with both economic conditions and developments in the transport sector.

Conclusion

Pakistan’s petroleum sales have fallen by 2 percent year-on-year to 1.35 million tons, highlighting continued pressure on fuel demand. Petroleum products remain essential for transportation, agriculture, industry, businesses, and daily life, so changes in their sales are closely watched.

The decline can be linked to several possible factors, including fuel prices, consumer spending patterns, transportation activity, business costs, and wider economic conditions. It is important to note that the sales figure by itself does not explain the exact reason for the decline.

For consumers and businesses, fuel costs will remain an important issue. For oil marketing companies, changes in demand can affect sales volumes and market activity. Meanwhile, the government will continue to monitor petroleum consumption because fuel sales are also connected with tax and revenue collection.

The coming months will show whether petroleum demand remains under pressure or starts to recover. Changes in fuel prices, economic activity, transportation needs, and consumer behavior will all play a role in shaping the future petroleum market in Pakistan.

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