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Xiaomi 12 Series Redefines Flagship Category

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Xiaomi today announced the launch of the all-new flagship Xiaomi 12 Series for local markets, featuring two groundbreaking devices: Xiaomi 12 Pro and Xiaomi 12. Designed to empower users around the world with a cutting-edge videography studio and entertainment powerhouse, Xiaomi 12 Series delivers impressive advancements in Xiaomi’s AI algorithm, flagship processing power, and an all-round elevated experience. 

Capture cinematic shots at any time 

Xiaomi 12 Series enables users to record studio-quality shots no matter the scenario, be it challenging lighting conditions or moving objects. Both phones boast a pro-grade triple camera array for versatile shooting, starring a massive 50MP main wide angle camera, with 8K recording capabilities on both Xiaomi 12 Pro and Xiaomi 12.  Xiaomi 12 Pro stands out with its state-of-the-art triple 50MP array, which features a cutting-edge Sony IMX707 ultra-large main sensor. This sensor is capable of catching large amounts of light and empowers advanced imaging capabilities with faster focus speeds and increased color accuracy. Xiaomi 12 features a 13MP ultra-wide angle camera, along with a 5MP tele macro camera, for filming life from different perspectives.  

Beyond impressive hardware, Xiaomi 12 Pro and Xiaomi 12 also advance Xiaomi’s proprietary AI algorithms. These innovations make it easier than ever for users to record every moment the way they want to, even in low-light or moving subjects. Xiaomi ProFocus intelligently identifies and tracks objects, preventing blurring or out-of-focus shots of moving or veiled subjects. These advancements also include eye and face auto focus capabilities. Ultra Night Video uses Xiaomi’s proprietary algorithms to record video even under extreme low-light, meaning moody, atmospheric shots are clearer than ever.  

Available on both devices, One-click AI Cinema offers numerous creative options for show-stopping video editing, such as Parallel World, Freeze Frame Video, and Magic Zoom modes. 

Flagship processing, unprecedented performance and power-efficiency  

Flagship experience requires flagship performance. Xiaomi 12 Series features advanced Qualcomm® Snapdragon™ mobile platforms. Xiaomi 12 Pro and Xiaomi 12 boast a Snapdragon® 8 Gen 1 processor – Qualcomm’s most advanced mobile platform. Built on a 4nm process, this processor also boosts GPU graphic rendering capabilities by 30% and energy efficiency by 25% when compared to the previous generation. Both three devices come with UFS 3.1 exceptional loading and data transfer speeds, along with LPDDR5 RAM for memory speeds up to 6,400Mbps. For optimal product experience, Xiaomi 12 Series packs a high-performing cooling system, bolstered by a super-large vapor chamber and multiple layers of graphite to offer a leadingcooling capability. 

All-around elevated entertainment experiences 

Xiaomi 12 Series not only lets users capture every moment in exquisite detail, but also allows them to relive those moments in astonishing detail via an exceptional entertainment experience.  Both devices offer vivid viewing on an AMOLED Dot Display rated A+ by DisplayMate, and with TrueColor support. For added peace of mind, the display features scratch-resistant Corning® Gorilla® Glass Victus®, and supports Dolby Vision®, industry’s leading imaging technology that brings your content to life with vibrant color and details. Xiaomi 12 Series also supports HDR 10+. Xiaomi 12 Pro is SGS Eye Care Display Certified, showing care for users’ long-term visual health during marathon sessions.  

Meanwhile, Xiaomi 12 Pro redefines flagship display with incredibly smooth viewing, scrolling, swiping, and sliding. The device’s highly power-efficient 6.73-inch WQHD+ display leverages AdaptiveSync Pro to intelligently adjust dynamic LTPO display between 1Hz and 120Hz based on content. 

Xiaomi 12 delivers Xiaomi’s most colorful smartphone display to date, with more than 68 billion colors on 6.28-inch full-HD+ displays. Both feature 120Hz AdaptiveSync, for an impressively high-definition, vibrant, and flicker-free display that conveys every detail.  

 No cinematic experience is truly complete without pro-grade audio. Xiaomi 12 Series features SOUND BY Harman Kardon, and creates an immersive audio experience powered by Dolby Atmos®, delivering spatial sound with rich detail, clarity, and realism across all your favorite entertainment. Xiaomi 12 Pro’s quad speakers – in the form of two tweeters and two woofers – deliver clear details and cover an astounding range of sound. Xiaomi 12 delivers balanced stereo sound ideal for immersive gaming or video.  To optimize core user experience further, Xiaomi 12 Series incorporates MIUI 13, released globally earlier this year. The update includes faster storage, higher background process efficiency, smarter processing, and longer battery life. New features in the upgraded experience include Xiaomi’s proprietary Liquid Storage, Atomized Memory, Focused Algorithms, and Smart Balance. 

Next-generation charging 

Xiaomi 12 Series delivers pro-grade cinematic and entertainment experiences all day, the devices deliver next-level charging speed and safety.  

 Xiaomi 12 Pro features an incredibly fast 120W Xiaomi HyperCharge. With a 4,600mAh battery fully charged in just 18 minutes using Boost mode, Xiaomi 12 Pro delivers next-generation charging capabilities that keep up with user demands.  Xiaomi 12 fits a 4,500mAh battery into compact body designs. Xiaomi 12 Pro and Xiaomi 12 also support 50W wireless charging and 10W reverse charging.  Both leverage Xiaomi AdaptiveCharge, a smart charging algorithm that learns and adapts to charging habits, which prolongs battery life. 

Flagship capabilities packaged in an iconic design  

These portable pocket-sized studios fit comfortably in the palm of your hand thanks to Xiaomi 12 Series’ iconic and user-centered design. Slimmer high-capacity batteries and a narrower ridge gap save precious space within the device. Xiaomi 12 Pro’s 6.73-inch display is encased in a sleek middle frame with sophisticated 3D curves. Meanwhile, Xiaomi 12’s 6.28-inch display measures just 69.9mm in width and is accented by smooth curves for a perfect fit. Both devices are available in Gray, Purple, and Blue. 

Market Availability   

Xiaomi 12 Pro comes in one variant 12GB+256GB, and recommended retail price starts from PKR 208,999/-.

Xiaomi 12 comes in one variant, 12GB+256GB, and recommended retail price starts from PKR 179,999/-.

Purchase these devices and get a sweet bundle deal where you get a Mi Band 6 and a bag with the Xiaomi 12. Similarly with the Xiaomi 12 Pro, get a Mi Portable Bluetooth Speaker and a 10000mAh Mi Power Bank 3.  Available at top distributor partners such as Phonezo, Airlink, Smartlink etc. For those looking to purchase these online, we’ve news for you  too as these are also available on MiStore and Daraz. 

Quick Specs:

 Xiaomi 12Xiaomi 12 Pro
Display120Hz +  AMOLED DotDisplay120Hz 6.73” AMOLED Dot Display 
Rear Camera50MP main camera 13MP ultra-wide camera 2MP macro camera 5MP depth camera50MP wide angle, ultra-wide and tele macro camera
Front Camera32MP32MP in-display selfie camera
Dimension & Weight152.70mm x 69.90mm x 8.16mm – 180g163.60mm x 74.60mm x 8.16mm 205g
ProcessorSnapdragon ® 8 Gen 1Snapdragon ®r 8 Gen 1
Charging4500mAH – 67W charge4600mAH – 120W charge
Variant12GB + 256GB12GB + 256GB
Color AvailableGray, Purple & BlueGray, Purple & Blue

About Xiaomi Corporation  

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.  

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.  

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked no. 3 globally in the third quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, more than 400 million smart devices connected to its platform as of September 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.  

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index. 

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TECNO to launch its new Spark phone in Pakistan soon

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TECNO to launch its new Spark phone in Pakistan soon

After massive success in the Pakistani Mobile market, TECNO is rumored to be preparing for a new addition to its Spark series. The globally eminent smartphone brand TECNO has been working tirelessly in Pakistan for quite some time now. The brand has brought forward some great phones over the years with advanced technologies, pocket-friendly prices, and stylish designs. 

Spark is TECNO’s famous mid-range series, bringing you quality devices at lower prices. Spark 8C is an entry mobile that is expected to be around PKR 19,499 to PKR 22,999. The price is not confirmed yet but we are expecting it around this segment. The phone is going to be a stunner in this range with Stylish Design and great Battery.

According to sources, Spark 8C will be equipped with better memory and memory fusion features than any other phone in this range. Memory Fusion Technology is specially designed to channel RAM operations by using unused read-only memory (ROM). This means it can expand the memory of 4+128GB to 7+128GB and that of 3+64GB into 6+64GB maximum. The RAM can be updated or expanded from 3GB to 6GB and 4GB to 7GB depending on the variant. If this is true, then Spark 8C shall be the only smartphone to provide such an amazing feature with 128GB in such an affordable price range.

Moreover, the phone is anticipated to provide efficient performance with a powerful processor and big battery. The 90Hz refresh rate, great display, and handy body design will make it a user-friendly device. The phone is expected to launch somewhere in mid-March 2022. Furthermore, the phone is being assembled in Pakistan to make it economical and pocket-friendly for the local consumers. 

So, fingers crossed for this new Spark device to be soon launched in Pakistan. Stay tuned for more updates and much more about tech!

Jazz appoints Atyab Tahir as CEO JazzCash

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Jazz appoints Atyab Tahir as CEO JazzCash

Jazz, Pakistan’s leading digital operator (part of VEON Group NASDAQ: VEON, Euronext Amsterdam: VEON), announces the appointment of Atyab Tahir as the CEO of JazzCash effective May 1 2022.

Atyab, currently serving as Country Manager MasterCard Pakistan & Afghanistan, has over two decades of international experience in banking and consulting. Atyab has also held senior positions at Fidelity Investments, HBL, Telenor Bank and easypaisa. He holds a BA from Dartmouth College and an MBA from Babson College.

Commenting on Atyab’s appointment Aamir Ibrahim, CEO, Jazz  said: “While mobile phones and payment solutions have accelerated financial inclusion in the country, a significant portion of Pakistan’s adult population remain unbanked. I am confident that under Atyab’s dynamic leadership JazzCash will help boost financial inclusion across the board through innovative and customer-centric products.”

JazzCash is at the forefront of Pakistan’s digital revolution processing more than 5 million transactions every day and accounting for almost 7% of Pakistan’s GDP. Our aim is to build a world-class fintech serving every single Pakistani, from youth, SMEs, freelancers, with a very strong focus on the unbanked and the underbanked. I look forward to joining the Jazz family and collaborating with our partners in the telecommunications and financial services sector to unlock the true potential of Digital Pakistan.” said Atyab.

A division of Jazz, JazzCash has grown rapidly to become a leader in the country’s marketplace for digital financial services. As shown in VEON Group’s FY21 results that were released on 28 February 2022, JazzCash has 15.2 million monthly active users (+24.9% YoY) and 130,800 monthly active merchants (up by 2.3 times YoY). 

Jazz appoints Atyab Tahir as CEO JazzCash.

vivo V23 5G — The Best in Camera, Technology, Performance and Appearance

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Due to the constant development in the technology space for smartphones, there is always hype surrounding any new ‘firsts’ in the market. There is always excitement as to what will be introduced and how well it will be accepted by the audience. 

Keeping this in mind, Vivo’s latest smartphone vivo V23 5G finds itself in a similar situation. The day it was announced, it received a lot of attention for its color-changing design. The design itself represents a significant advancement in smartphone research and design. Making smartphones not only technologically superior but also cosmetically superior is a step forward.

The continual excitement and experience since the smartphone’s launch has not only solidified its market position but also demonstrated that it is a well-balanced phone that isn’t only focused on aesthetics.

Delving more into the device, the vivo V23 5G dons a high-resolution 50MP AF Portrait Selfie camera on the front. This device focuses heavily on the selfie experience which makes it stand out in the market. The latest ISOCELL 3.0 technology helps the camera increase light sensitivity to capture a more crystal-clear picture for the user. Furthermore, the Eye Autofocus feature enables the users to be the center of attention while clicking the picture as the camera focuses on the user, even if they are in motion. 

The dual front camera system offers a much larger field of view with the help of its 8MP Super Wide-Angle Camera. Furthermore, with modes like the AI Extreme Night Portrait mode, the front camera delivers an unparalleled experience in this price range. The phone also sports a 64 MP main rear camera with an 8MP wide-angle lens and a 2MP Macro that can handle wide natural landscapes very easily. The user experience is further increased with features like the Super Night Mode, Bokeh Flare Portrait, and Ultra Stabilization. It is only right to say that both, the front camera and the rear camera together offer a device that is picture-perfect. 

When it comes to the visual and performance aspects of this phone, there’s no doubt that it’s the best of what vivo has to offer. vivo has always been on the cutting edge of device design and aesthetics. It’s also fair to say that Vivo takes pride in its technological advancements and innovations. Every device that vivo introduces exemplifies this completion.

V23 5G brings out the result of Vivo’s extensive research which is the Color Changing Fluorite AG Design. This material changes its color upon exposure to ultraviolet light and after about 30 seconds under the sun. This switch goes back to normal once the phone is out of sun exposure. Talking more about the appearance of the device, it is the combination of the Metal Flat Frame Design and the Color Changing Fluorite AG Design that gives the device the aesthetic appeal that has been the talk in the industry for a while now. 

All these powerful features that the phone flaunts are powered by the powerful MediaTek Dimensity 920 processor. This processor offers powerful performance and a fast user experience. The Extended RAM 2.0 further enhances the user experience with its versatile features to expand RAM when required. The 90Hz refresh rate display, a Liquid Cooling System, and Ultra Game Mode make it possible for users to enjoy super smooth gameplay performance. This experience is mutually assisted by the 4200mAh battery that features a 44W FlashCharge that helps in interrupted experience and performance. 

To summarise it all, the vivo V23 5G is a proud and well-balanced device that fulfills the requirements of every smartphone enthusiast whether it is for work, casual, or professional usage.

 

Tech Giant XIAOMI launches anticipated Redmi Note 11 Pro – Packing major upgraded to hardwares & software!

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Xiaomi announced the Redmi Note 11 Pro for Pakistani markets, pushing forward the legacy of the Redmi Note series with two all-new devices: Redmi Note 11 Pro and Redmi Note 11. Rising to the challenge to bring even stronger specs and features, Redmi Note 11 series packs powerful upgrades to its camera system, charging speed, display, and SoC—making flagship-level smartphone performance more accessible than before. All this available in a bundle deal, with Redmi Buds 3 completely free.

Flagship-level 108MP quad camera to deliver outstanding photography

Boasting a rear quad camera setup, Redmi Note 11 Pro delivers an outstanding photography experience with zero compromise. Its 108MP main camera captures stunning images in high-resolution and vivid colors; an 8MP ultra-wide angle camera extends your perspective with a 118-degree viewing angle; a 2MP macro camera that captures fine details up close and a 2MP depth sensor that’s for capturing more natural looking portrait shots. Accenting the front of the phone is a 16MP front camera that can capture clearer and natural-looking selfies. The 108MP pro-grade main camera utilizes the Samsung HM2 sensor with a large sensor size at 1/1.52 inch, and supports 9-in-1 pixel binning technology as well as a dual native ISO to deliver incredible images in all lighting conditions, with spectacular results especially in dim light.

120Hz FHD+ AMOLED DotDisplay packed into trendy flat-edge body

Featuring a large 6.67′ FHD+ AMOLED DotDisplay with 120Hz display refresh rate, Redmi Note 11 Pro levels up the screen experience with smooth scrolling response and lag-free transitions. The beautiful display is packed into a body with a trendy flat-edge design. Plus, with the dual super linear speakers located at the top and bottom of the phone, Redmi Note 11 offers immersive stereo sound for gaming or watching videos.

Performance powered by 67W turbo charging and MediaTek Helio G96

Redmi Note 11 Pro comes with flagship 67W turbo charging, allowing you to charge up

to 51% of its 5,000mAh high capacity battery in just 15 minutes Powered by MediaTek Helio G96, Redmi Note 11 Pro also delivers a smooth and seamless performance.

Market availability:

Redmi Note 11 Pro comes in two variants – 6GB+128GB, and 8GB+128GB and are available at top distributor partners such as Phonezo, Airlink Communication, Smartlink and Tech Sirat. For those looking to purchase these online, we’ve news for you  too as these are also available on MiStore.

Redmi Note 11 Pro

6GB+128GB: PKR 51,999/-

8GB+128GB: PKR 59,999/-

Redmi Note 11 Quick Specs:

 Redmi Note 11
Display120Hz  6.67” FHD+ AMOLED DotDisplay
Rear Camera108MP main camera 8MP ultra-wide camera 2MP macro camera 2MP depth camera
Front Camera16MP in-display front camera
Dimension & Weight164.19mm x 76.1mm x 8.12mm 202g
ProcessorMediaTek Helio G96
Charging5,000mAh (typ) battery Supports 67W wired Pro fast charging
Variant6GB+128GB, 8GB+128GB
Available ColorGraphite Gray, Polar White, Star Blue

The Redmi Note 11 Pro is available at PKR 51,999/- for the 6+128GB variant and PKR 59,999/- for the 8+128GB variant. A bundle deal with Redmi Buds 3 absolutely free!

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the Coolest Company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked no. 3 globally in the third quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, more than 400 million smart devices connected to its platform as of September 30, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338th, up 84 places compared to 2020.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Pakistan’s Top 10 Clothing Brands That Everyone Has Worn

Pakistan’s fashion industry has grown tremendously over the past few decades, creating brands that have become household names across the country. From casual everyday wear to elegant formal attire, these clothing labels have dressed millions of Pakistanis and continue to set trends in South Asian fashion. Let’s explore the top ten clothing brands that have become an essential part of every Pakistani’s wardrobe.
1. Khaadi
When you think of Pakistani fashion, Khaadi is often the first name that comes to mind. Founded in 1998 by Shamoon Sultan, this brand started as a small venture promoting handwoven fabrics and has grown into a fashion empire. Khaadi is famous for its beautiful lawn collections, comfortable kurtas, and stunning formal wear. The brand combines traditional Pakistani craftsmanship with modern designs, making it perfect for both casual and festive occasions. Almost every Pakistani woman owns at least one Khaadi outfit, whether it’s a simple everyday kurta or an elaborate three-piece suit.
2. Gul Ahmed
Gul Ahmed has been a trusted name in Pakistani textiles since 1953. This brand is particularly famous for its seasonal lawn collections that feature vibrant prints and high-quality fabrics. What makes Gul Ahmed special is its affordability combined with excellent quality. From students to working professionals, people from all walks of life wear Gul Ahmed. Their winter collections with warm khaddar and karandi fabrics are equally popular. The brand has successfully maintained its reputation for decades by consistently delivering products that match Pakistani tastes and preferences.
3. Junaid Jamshed (J.)
Originally known as a musician, Junaid Jamshed transformed into a successful businessman with his clothing brand J. (previously Junaid Jamshed). The brand offers a complete range of clothing for men, women, and children. Their kurtas and shalwar kameez designs are incredibly popular, especially during Ramadan and Eid. J. is known for creating modest yet fashionable clothing that appeals to conservative and modern customers alike. Their fragrances are also beloved across Pakistan, making it more than just a clothing brand.
4. Nishat Linen
Nishat Linen has become synonymous with quality and style in Pakistan. Established in 1951, this brand offers everything from casual wear to formal outfits. Their seasonal collections are eagerly awaited by fashion enthusiasts throughout the country. Nishat Linen is particularly praised for its excellent stitching quality and comfortable fabrics that suit Pakistan’s climate. The brand has numerous outlets across major cities, making it easily accessible to everyone. Whether you need a simple cotton kurta for daily wear or an embroidered formal dress for a wedding, Nishat Linen has it all.
5. Sapphire
Sapphire has revolutionized Pakistani fashion with its trendy and contemporary designs. The brand appeals especially to younger generations who want stylish yet culturally appropriate clothing. Sapphire’s lawn collections sell out within hours of launch, creating a shopping frenzy among customers. What sets Sapphire apart is its ability to predict and create trends rather than just following them. Their ready-to-wear section offers perfectly stitched outfits that save customers the hassle of finding tailors. The brand has also expanded internationally, representing Pakistani fashion on global platforms.
6. Outfitters
For those seeking Western-style clothing with a Pakistani touch, Outfitters is the go-to brand. Launched by Alkaram Studio, Outfitters caters to young, urban Pakistanis who prefer jeans, shirts, and casual wear. The brand successfully fills the gap between traditional Pakistani clothing and modern Western fashion. Outfitters stores are common in shopping malls across major cities, and their collections include everything from basic tees to formal blazers. The brand has made Western fashion more accessible and acceptable in Pakistani culture.
7. Alkaram Studio
Alkaram Studio is another textile giant that has dressed countless Pakistanis since its inception. The brand is known for its premium fabrics and sophisticated designs. Alkaram’s lawn and winter collections feature beautiful prints created by renowned designers. What makes Alkaram special is its attention to detail and the quality of its fabrics, which remain vibrant even after multiple washes. The brand targets middle to upper-middle-class customers who appreciate fine quality and are willing to invest in durable clothing.
8. Bonanza Satrangi
Bonanza Satrangi has made fashion affordable for everyone in Pakistan. The brand offers trendy designs at prices that don’t break the bank, making it extremely popular among students and young professionals. Their vibrant and colorful collections reflect the name “Satrangi,” which means seven colors. Bonanza stores are found in both large cities and smaller towns, ensuring that fashion reaches every corner of Pakistan. The brand proves that you don’t need to spend a fortune to look stylish.
9. Limelight
Limelight has quickly become a favorite among Pakistani women who want fashionable clothing at reasonable prices. The brand offers trendy designs inspired by current fashion movements while maintaining Pakistani cultural aesthetics. Limelight’s strength lies in its diverse range of products, including eastern wear, western wear, accessories, and even home textiles. Their marketing strategies and social media presence have made them particularly popular among millennials and Gen Z customers.
10. Ethnic by Outfitters
Ethnic by Outfitters combines traditional Pakistani clothing with modern cuts and styles. This brand caters to those who want to wear shalwar kameez but with a contemporary twist. Their collections feature unique prints, comfortable fabrics, and trendy silhouettes that appeal to fashion-conscious Pakistanis. Ethnic has successfully bridged the gap between traditional and modern fashion, allowing people to embrace their cultural identity while staying on-trend.
Why These Brands Matter
These ten clothing brands have done more than just dress Pakistanis; they have shaped the country’s fashion identity. They have made quality clothing accessible to people across different economic backgrounds. From Khaadi’s promotion of handwoven fabrics to Outfitters’ introduction of casual Western wear, each brand has contributed uniquely to Pakistan’s fashion landscape.
These brands understand Pakistani body types, climate needs, and cultural preferences. They release seasonal collections that align with Pakistani weather patterns and festive calendars. During Eid, Ramadan, and wedding seasons, these brands offer special collections that help people celebrate in style.
Moreover, these brands have created thousands of jobs, from fabric weavers to retail staff, contributing significantly to Pakistan’s economy. They have also put Pakistani fashion on the global map, with several brands expanding to international markets.
Conclusion
Pakistani clothing brands have evolved from simple textile manufacturers to fashion powerhouses that influence trends across South Asia. Whether you prefer traditional eastern wear or modern western styles, these ten brands offer something for everyone. They have become an integral part of Pakistani culture, accompanying people through every stage of life and every important occasion. As these brands continue to innovate and expand, they carry forward Pakistan’s rich textile heritage while embracing the future of fashion.

Top 10 Mobile Phone Brands in Pakistan (2026 Updated)

Pakistan’s smartphone market has transformed dramatically over the years. Today, consumers enjoy a wide variety of choices, from premium flagship devices to budget-friendly options packed with features. Whether you’re a student looking for your first smartphone or a professional seeking cutting-edge technology, understanding the leading brands helps you make smarter purchasing decisions.
Let’s explore the top 10 mobile phone brands dominating Pakistan’s market in 2026.
1. Samsung – The Market Leader
Samsung continues to command the Pakistani smartphone market with a 21.1 percent share, making it the undisputed leader. The South Korean giant has built this position through decades of trust and innovation.
Samsung’s success comes from offering devices for every budget. From the premium Galaxy S and Z series to the affordable Galaxy A lineup, there’s a Samsung phone for everyone. Their Super AMOLED displays deliver vibrant colors, while their cameras capture stunning photos in various lighting conditions. The brand’s long-term software support and reliable after-sales service across Pakistan further strengthen customer loyalty.
Pakistani users particularly appreciate Samsung’s durability and consistent performance. Whether you’re buying a flagship or a mid-range device, Samsung delivers quality that lasts.
2. Vivo – Youth Favorite
Vivo secured the second position with a 15.2 percent market share, demonstrating strong presence in Pakistan’s youth market. The Chinese brand has captured young hearts through stylish designs and selfie-focused cameras.
Vivo smartphones feature sleek aesthetics with slim profiles and eye-catching colors. Their front cameras often include advanced beautification features, making them perfect for social media enthusiasts. The brand also focuses on fast charging technology, allowing users to power up quickly between classes or meetings.
The V and Y series remain extremely popular among students and young professionals who want fashionable phones without breaking the bank.
3. Xiaomi – Best Value for Money
Xiaomi followed closely with 14.1 percent, continuing its rise through budget-friendly smartphones packed with advanced features. Known for offering flagship-level specifications at mid-range prices, Xiaomi has become the go-to brand for smart shoppers.
The Redmi series delivers exceptional performance at affordable prices. Users get powerful processors, large batteries, and impressive displays without paying premium prices. Xiaomi’s MIUI interface, while feature-rich, may take some getting used to, but it offers extensive customization options.
Photography enthusiasts appreciate Xiaomi’s multi-camera setups that often include ultra-wide and macro lenses. The brand’s commitment to regular software updates keeps devices running smoothly for years.
4. OPPO – Innovation Meets Style
OPPO has established itself as a premium mid-range brand in Pakistan. The company focuses heavily on camera technology and fast charging solutions, making their phones attractive to content creators and busy professionals.
Their Reno and Find series showcase cutting-edge features like advanced night photography and lightning-fast charging capabilities. OPPO phones typically charge from zero to full in under 30 minutes, a game-changer for users always on the move.
The ColorOS interface provides a smooth user experience with useful features like floating windows and gesture controls. OPPO’s retail presence across Pakistan ensures easy access to sales and service centers.
5. Apple – Premium Excellence
Apple remains the ultimate status symbol in Pakistan’s smartphone market. iPhones are ideal for users who prefer reliability and consistency, with smooth performance, long software support, and excellent video recording.
The iPhone’s ecosystem integration makes it perfect for users who own other Apple products. The cameras produce professional-quality videos, while the A-series chips deliver unmatched performance. iOS updates continue for five to six years, making iPhones a long-term investment.
However, high prices and PTA taxes make iPhones expensive in Pakistan. Despite this, the brand maintains strong demand among premium buyers who value quality and prestige.
6. Realme – Rising Challenger
Realme has quickly risen through Pakistan’s smartphone rankings by offering competitive specifications at aggressive prices. The brand targets young consumers seeking modern features without premium costs.
Their GT and number series phones pack powerful processors, high refresh rate displays, and large batteries. Realme’s dart charging technology provides quick power-ups, while their cameras perform well in daylight conditions.
The brand’s youth-focused marketing and attractive designs have created a loyal following, especially among college students and first-time smartphone buyers.
7. Tecno – Budget Champion
Tecno is now dominating the market due to local manufacturing and import rules. The brand specializes in ultra-affordable smartphones that don’t compromise on essential features.
Tecno’s Spark and Pova series offer large displays, massive batteries, and decent cameras at incredibly low prices. Their phones often include features like dual speakers and large storage options, making them excellent for entertainment.
Local assembly in Pakistan has made Tecno devices more accessible and affordable, helping the brand expand rapidly across smaller cities and rural areas.
8. Infinix – Gaming on a Budget
Infinix is dominating the market alongside Tecno due to local manufacturing. The brand focuses on gaming-centric features at budget prices, attracting mobile gamers across Pakistan.
Infinix phones typically include powerful processors, high refresh rate screens, and advanced cooling systems. The Note and Hot series deliver solid gaming performance without the flagship price tag.
Their large batteries ensure extended gaming sessions, while fast charging gets users back in action quickly. Infinix’s XOS interface includes gaming modes that optimize performance and reduce distractions.
9. Huawei – Innovative Spirit
Despite facing international challenges, Huawei maintains a presence in Pakistan through its impressive hardware and camera technology. The brand pioneered many smartphone innovations that competitors later adopted.
Huawei’s P and Mate series showcase exceptional photography capabilities with Leica-engineered cameras. However, the absence of Google Mobile Services limits app availability, making these phones more suitable for users comfortable with alternative app stores.
The brand compensates with HarmonyOS, their proprietary operating system, and continues to attract users who prioritize camera quality and build excellence.
10. QMobile – Local Pride
QMobile represents Pakistan’s homegrown smartphone industry. While facing tough competition from international brands, QMobile continues serving price-conscious consumers seeking basic smartphones.
The brand offers extremely affordable devices with fundamental features like WhatsApp, calling, and light browsing. Their widespread service network across Pakistan provides convenient after-sales support in even remote areas.
QMobile appeals to first-time smartphone users, elderly consumers, and those needing secondary devices without significant investment.
Making Your Choice
Pakistan’s smartphone market offers unprecedented variety in 2026. Samsung leads through consistency and range, while Chinese brands like Vivo, Xiaomi, and OPPO dominate through value and innovation. Apple serves premium seekers, while Tecno and Infinix democratize technology through affordability.
Consider your budget, usage patterns, and priorities when choosing. Photography enthusiasts might prefer OPPO or Huawei, gamers could lean toward Infinix or Xiaomi, while those seeking long-term reliability might choose Samsung or Apple.
The competition between these brands ultimately benefits Pakistani consumers, who now enjoy better phones at lower prices than ever before. Whether you spend 20,000 rupees or 200,000, there’s a quality smartphone waiting for you.
Research thoroughly, compare specifications, and choose the brand that aligns with your needs and budget. The Pakistani smartphone market continues evolving, bringing better technology to more people every day.

Panama Reiterates Support for Autonomy Plan, Under Moroccan Sovereignty, as Only Solution to Moroccan Sahara Issue & Supports Resolution 2797

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Rabat – The Republic of Panama reaffirmed, Friday in Rabat, its constant position of support for the autonomy plan, under Moroccan sovereignty, as the only solution to the Moroccan Sahara issue, while expressing its support for United Nations Security Council Resolution 2797. This position was expressed by the Panamanian Vice Minister of Foreign Affairs, Carlos Arturo Hoyos Boyd, on a working visit to Morocco, following his meeting with the Minister of Foreign Affairs, African Cooperation and Moroccan Expatriates, Nasser Bourita.

The Panamanian official stated that Panama considers the autonomy initiative under Moroccan sovereignty, presented by the Kingdom, as the only serious, credible, and realistic basis for achieving a lasting solution to this regional dispute, within the framework of the process conducted under the auspices of the United Nations and in full respect of the sovereignty and territorial integrity of the Kingdom of Morocco. In this context, he emphasized that the Embassy of the Republic of Panama in Morocco fully exercises its consular powers over the entire Moroccan territory, including the Southern Provinces.

The Panamanian vice minister reaffirmed his country’s support for the Moroccan proposal of the Autonomy Resolution 2797. The Panamanian official also expressed Panama’s full support for the UN Secretary-General and his Personal Envoy in facilitating and leading negotiations, based on the Moroccan Autonomy Proposal, with a view to achieving a just, lasting, and acceptable solution for all parties.

PTCL and Mercantile Pakistan Announce Strategic Partnership for the Promotion of Apple MacBook Neo

Islamabad, May 22, 2026: Pakistan Telecommunication Company Limited (PTCL), Pakistan’s leading integrated information and communication technology (ICT) company, has entered a strategic partnership with Mercantile Pakistan, the authorised distributor & service provider of Apple products in Pakistan.

In pursuance of the partnership, PTCL will facilitate customer access to Apple MacBook Neo through its established digital channels: Flash Fiber Website, and dedicated support helpline. A structured incentive framework supports the initiative, in which customers will receive vouchers worth PKR 30,000. Additionally, subscribers of PTCL’s Flash Fiber will benefit from a complimentary 100 Mbps internet bolt-on, valid for a period of twelve months.

This collaboration represents a significant step in the ongoing efforts of both organisations to advance the accessibility of premium tech products within Pakistan’s rapidly evolving digital marketplace. PTCL and Mercantile Pakistan remain committed to identifying opportunities that generate meaningful value for their respective customer bases and contribute to the broader development of Pakistan’s digital economy.

Commenting on the development, Amad Khan, VP Wireline, PTCL, said, “PTCL’s digital platforms have consistently served as an effective vehicle for delivering value-added propositions to our customers, and this collaboration with Mercantile Pakistan is a further expression of that capability. Enabling access to Apple MacBook Neo through our channels addresses a genuine demand among our customer base for the latest products delivered through a trusted medium.”

Endorsing the partnership, Chief Executive Officer, Mercantile Pakistan, Nauman Durrani said, “Mercantile Pakistan has long been committed to expanding the reach of Apple’s technology within the country, and our partnership with PTCL provides a well-established channel to fulfil that objective. PTCL’s extensive customer base and digital infrastructure make it an ideal partner, and we are confident that this association will yield tangible outcomes for consumers who seek access to best-in-class personal computing solutions.”

The alliance with Mercantile Pakistan further consolidates PTCL’s positioning as an integrated technology and digital solutions provider, extending its role beyond telecommunications infrastructure to encompass broader digital lifestyle enablement.

Infinix & Inovi Telecom Honored as Fastest Growing Smartphone Brand of the Year 2025

Pakistan’s smartphone industry continues to evolve at an incredible pace, and today, we are proud to celebrate a major milestone in this journey.

Infinix & Inovi Telecom Honored as Fastest Growing Smartphone Brand of the Year 2025 Infinix & Inovi Telecom Honored as Fastest Growing Smartphone Brand of the Year 2025

Infinix, in official partnership with Inovi Telecom, has been awarded “Fastest Growing Brand of the Year 2025” in the Smartphones category at the prestigious Brand of the Year Awards.

This remarkable achievement reflects the growing trust and confidence that customers, retail partners, and technology enthusiasts across Pakistan have placed in the brand. It is also a recognition of the hard work, passion, and commitment shown by the entire Infinix and Inovi Telecom teams, who continue to push boundaries and deliver innovative smart technology solutions to the market.

Over the past year, Infinix has strengthened its position by introducing cutting-edge smartphones that combine performance, style, and affordability — making advanced technology accessible to a wider audience. With the strategic support and distribution excellence of Inovi Telecom, the brand has successfully expanded its reach and impact nationwide.

Speaking on this achievement, the company expressed heartfelt gratitude to its valued customers and business partners whose continuous support has played a vital role in this success. The award is not just a recognition of growth, but a symbol of the strong relationships and shared vision that continue to drive the brand forward.

As Pakistan’s digital landscape rapidly transforms, Infinix and Inovi Telecom remain committed to shaping the future of smart technology distribution through innovation, reliability, and customer-centric solutions.

This award marks another important chapter in an inspiring journey — and according to the team, the best is yet to come.

Thank you for being part of this success story. Together, we move toward an even brighter future.

Pakistan’s Entertainment Industry Sees Major Breakthrough With Local Assembly of 100-Inch Smart TVs

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Islamabad – Zubair Kasuri: Pakistan’s electronics and home entertainment industry has witnessed a major technological breakthrough as local company Air Link Communication, in collaboration with a leading Chinese electronics manufacturer, has established a plant for the local assembly of advanced 100-inch smart TVs in Pakistan.

According to sources, this marks the first time that premium 100-inch smart televisions equipped with state-of-the-art technology are being assembled locally in the country, a development experts are describing as a historic milestone for Pakistan’s entertainment and appliance sector.

Industry analysts say the giant-screen televisions feature high-resolution display technology, premium visual systems, and advanced sound integration, offering consumers a cinema-like viewing experience within their homes.

Company head Muzaffar Hayat Paracha confirmed that for the first time in Pakistan, smart TVs of this size and quality are being assembled locally. He said the expected market price of the premium television sets would range between Rs1.1 million and Rs1.2 million.

Technology experts believe the development could significantly strengthen Pakistan’s home entertainment and electronics manufacturing sector. They say that if local assembly of advanced electronic products continues to expand, Pakistan could emerge as an important regional hub for modern smart electronics production in the future.

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