Home Business Jazz xlr8 Launches Xperience Hub - A Cutting Edge Usability Testing Facility

Jazz xlr8 Launches Xperience Hub – A Cutting Edge Usability Testing Facility

Islamabad – 29 November 2019: Jazz, Pakistan’s leading digital communications company, has set up a state-of-the-art usability testing lab called ‘Jazz xlr8 Xperience Hub’ (Xperience Hub) at the National Incubation Center (NIC). The first of its kind facility is a testament to the fact that Jazz always has its 60 million+ customers as its focus. The lab allows for in-depth usability studies and marketing communications testing to enhance the customer experience of products & services.

“As digital leaders, we do more than just run a viable business. This lab is proof of Jazz’s customer-first agenda and fulfills our promise of providing ease to our 60 million+ customers,” said Aamir Ibrahim, Chief Executive Officer at Jazz, after inaugurating the Xperience Hub at the NIC.

The Xperience Hub will serve as a center of excellence for testing customer-facing digital platforms using global techniques and will also act as a key facility provided to Jazz xlr8 startups under the company’s group-wide “Make Your Mark” program.

“Internationally, usability testing is considered to be one of the best ways to gain insights about an existing or early-stage design of a product. Through the Jazz xlr8 Xperience Hub we can gain customer insights with interactive mockups or nearly finished products using best-in-class eye-tracking and heat mapping technologies” said Aamer Ejaz, Chief Digital & Strategy Officer at Jazz, while talking about the facility.

Usability testing is the evaluation of a product by testing it on potential users. The goal is to gather as much feedback as possible and as early as possible during the product’s development stage. Products utilizing the Xperience Hub will be able to offer the best customer experience by listening to what the actual customer has to say and by observing product usage behavior.

The testing will embody scientific rigor, digital analytics and customer feedback throughout the product development stages, while the facility can be configured to test just about any product or service that Jazz is working on, and is designed keeping in mind realistic environments and with minimum branding to allow for unbiased and accurate results.

Must Read

Mobilink Microfinance Bank joins the coveted global club of ACCA Approved Employers

Mobilink Microfinance Bank Ltd. (MMBL), Pakistan’s largest digital bank, has been recognized as an Approved Employer for its outstanding employee development and training initiatives...

TECNO brings exciting discount offers on Daraz Mobile Week 2021

Lahore – Friday, June 18, 2021: TECNO brings exciting offers for the fans on the Daraz Mobile Week 2021. There will be up to...

vivo Introduces Amazing Offers for Daraz Mobile Week 2021

vivo presents amazing offers to its customers in collaboration with Daraz.pk for Daraz Mobile Week 2021 starting from June 16, 2021. The customers are...

Jazz partners with Sinch to secure A2P messaging for its mobile subscribers

Sinch’s Managed SMS Firewall and A2P Services to deliver spam and fraud protection for 69 million Jazz subscribers     Islamabad – June 16, 2021: Sinch AB...

realme Brings Jaw Dropping Discounts on Daraz Mobile Week 2021

Lahore, Pakistan – Thursday, June 17, 2021: The month of June is getting more excited for realme fans as the company has brought in fantastic...