In 2021, the Punjab Central Business District Development Authority (PCBDDA) set out on a bold mission to reshape Pakistan’s economic landscape. Established by an act of parliament, the authority was tasked with spearheading the creation of Pakistan’s first Central Business District (CBD) in Lahore. This ambitious initiative aimed to transform Punjab into a hub for global economic activity, innovation, and investment, setting the stage for the country’s economic resurgence. By blending modern infrastructure, strategic urban planning, and a focus on attracting international investors, PCBDDA sought to position Punjab as a global business destination.
Over the past few years, the authority’s efforts have delivered remarkable results, ranging from substantial investments to the creation of cutting-edge urban spaces and most notably, the development of CBD NSIT City. Through its ability to innovate, manage large-scale projects and overcome obstacles, PCBDDA has successfully contributed to the socio-economic growth of Punjab and has proven that government-backed initiatives can lead the way in transforming Punjab’s economic landscape.
Beyond its economic impact, PCBDDA has played a crucial role in enhancing Lahore’s infrastructure. Notable projects include the remodeling of Kalma Underpass, which has significantly improved traffic flow, and the construction of the Captain Karnal Sher Khan Shaheed Flyover, which has enhanced connectivity within the city. The near completion of the Walton Road Upgradation project further exemplifies PCBDDA’s dedication to creating a modern, efficient urban environment. These infrastructure developments have not only benefited Lahore’s residents but have also increased the city’s appeal as an investment destination.
PCBDDA’S LANDMARK ACHIEVEMENTS: SHAPING PUNJAB’S FUTURE IN 2024
In 2024, the Punjab Central Business District Development Authority (PCBDDA) marked a year of remarkable achievements, playing a pivotal role in reshaping the economic and infrastructural landscape of Punjab. Through a combination of innovative planning, strategic investments, and forward-thinking leadership, PCBDDA has made significant strides in fostering economic growth, enhancing urban development, and improving the quality of life for residents. The Authority’s dedication to creating a thriving business environment, while positioning Punjab as a leading destination for both local and international investment, underscores its commitment to driving the region’s progress and prosperity.
STRATEGIC INFRASTRUCTURE DEVELOPMENTS
One of the foremost tasks for PCBDDA was to address the critical need for improved infrastructure in Lahore, a city that had long struggled with traffic congestion, outdated facilities, and insufficient urban connectivity. By focusing on large-scale infrastructure projects, PCBDDA began to improve the city’s urban fabric while supporting economic growth.
In 2024, PCBDDA inaugurated CBD Route 47, a significant milestone in Lahore’s Road network. This two-way, 4.2 km road connects Gulberg, CBD Punjab Quaid District, to Walton Road and CBD Punjab Bab District. The project was carefully designed to enhance mobility, reduce traffic congestion, and facilitate the easy flow of goods and people across Lahore’s business districts. This new route plays a crucial role in connecting key commercial zones to the city’s infrastructure, which is vital for both local businesses and international investors looking to establish a presence in Punjab.
A critical extension of CBD Route 47 is the construction of a six-lane flyover at the Walton Road railway crossing. This project presented a significant technical challenge, particularly because it involved working around active railway tracks. However, PCBDDA successfully completed the girder placement on the flyover without halting railway operations. This feat not only improved connectivity but also demonstrated the Authority’s capability to execute complex infrastructure projects in challenging environments.
Another important achievement was the Walton Road Upgradation Project. This project sought to address long-standing issues related to sewage and rainwater drainage. With the completion of 4.2 km of trunk sewer and the diversion of the old ADA Nullah into a newly constructed rainwater drainage system, PCBDDA was able to significantly improve drainage capacity, which has been a major concern for residents. The project also included the demolition of the old ADA Nullah and the completion of major infrastructure improvements on the Ishaq Shaheed Flyover. These upgrades have made Walton Road more accessible and environmentally sustainable.
THE LAUNCH OF LAHORE GLOBAL VILLAGE (LGV): A NEW IDENTITY FOR LAHORE
One of the standout projects developed by PCBDDA is the launch of Lahore Global Village (LGV), formerly known as the LDA Walk & Shop Arena. LGV is a unique concept that blends culture, commerce, and entertainment, offering Lahore a new identity. Located in the heart of provincial capital, LGV promises to be a place where families can come together to create memories, offering a variety of retail experiences, a vibrant food court, and dedicated spaces for children to play.
LGV includes Upstreet, a fully functional food court that brings a diverse range of cuisines to Lahore’s residents and visitors. The arena also houses an amphitheater for live performances and events, making it a cultural hub. With a focus on community and culture, LGV is poised to become a central gathering point in Lahore, attracting both locals and international visitors.
PIONEERING THE FUTURE: CBD NSIT CITY
One of the most ambitious projects led by PCBDDA is the development of CBD NSIT City, which spans over 800 acres and is set to become Pakistan’s premier and largest IT and innovation hub. This flagship project, inaugurated by Chief Minister Maryam Nawaz in May 2024, is designed to meet the growing demand for tech-oriented spaces and positions Punjab as a leader in the global IT and tech sector.
CBD NSIT City is divided into three distinct districts: the IT District, the Education District, and Pakistan’s first Film City. The IT District is designed to accommodate tech companies, software houses, and innovative startups, while the Education District will host world-class universities and institutions to foster a new generation of skilled professionals. The Film City will provide state-of-the-art facilities for film production, attracting international filmmakers and boosting Pakistan’s creative industries.
The launch of the Silicon Block and Astra in CBD NSIT City has already generated overwhelming interest from the investor community. These developments are part of the larger vision to create a thriving ecosystem for IT companies and tech startups in Pakistan. As a key part of this transformation, the Celestia IT Tower, a 19-floor office building with four basements and a ground floor, is under construction in full swing, marking the beginning of a new era for IT infrastructure in Pakistan.
STRATEGIC PARTNERSHIPS AND INTERNATIONAL RECOGNITION
PCBDDA has also made significant strides in building international partnerships that have elevated Pakistan’s profile on the global stage. One of the most notable milestones was the signing of 16 MoUs in a single day, with tech companies, software houses, and international universities. This historic achievement demonstrated the authority’s ability to attract global attention and investment.
Moreover, PCBDDA signed an MoU with the Pakistan Software Export Board (PSEB) in the presence of Ms. Deema Alyahya, the first Secretary-General of the Digital Cooperation Organization, a significant moment that reflected the authority’s role in global digital collaboration.
PCBDDA’s delegation also visited China, where they signed major MoUs with leading educational institutes and construction and engineering companies. These partnerships will further enhance Pakistan’s global standing in the fields of education, construction, and technology.
In addition to its national achievements, PCBDDA made history by showcasing CBD NSIT City on the iconic Times Square in New York. This historic event marked the first time a Pakistani government-backed authority showcased its projects on such a global platform. The strategic placement of CBD NSIT City’s advertisement captured the attention of a global audience and effectively conveyed the message that Pakistan’s economic potential is on the rise.
BRANDING AND MARKETING: A GLOBAL VISION
A key element of PCBDDA’s strategy has been its innovative approach to branding and marketing. Traditionally, government projects in Pakistan have relied on conventional communication methods that failed to connect with the public and global audiences. However, PCBDDA broke away from this mold by positioning CBD Punjab as a brand that resonates both nationally and internationally.
Drawing inspiration from global examples like the Dubai International Financial Centre (DIFC), the Malaysia Digital Economy Corporation (MDEC), and Singapore’s Urban Redevelopment Authority (SURA), PCBDDA demonstrated that a government-backed initiative could be successfully marketed as a global brand. The success of CBD NSIT City, combined with its international partnerships and strategic branding, positions Pakistan as a growing player in the global economy.
In addition to its corporate branding efforts, PCBDDA launched the “Raho Sar Buland” campaign in 2024. This initiative encouraged Pakistanis to share the reasons why they are proud of their country, fostering a sense of national pride and unity. The campaign resonated with people across the country and was an important step in strengthening Pakistan’s brand identity on the global stage.
FAST-TRACKING LAND TRANSFERS AND RECORD INVESTMENTS
2024 also marked a significant achievement for PCBDDA with the fastest land transfer process in one day, granting possession of its auctioned plot of Lahore Prime to the Pakistan Corporate Consortium (PCC). This transaction was also documented as the highest tax-paying deal in the Board of Revenue (BOR), highlighting PCBDDA’s role in facilitating seamless business operations and creating a conducive environment for investment.
Additionally, PCBDDA auctioned three mixed-use plots in CBD Business Bay, further reinforcing its commitment to providing high-quality commercial spaces. The auctions were met with positive responses from investors, underscoring the growing demand for well-planned, modern infrastructure.
BREAKING GROUND FOR THE HIGH Q CBD TOWER
In a remarkable move, PCBDDA made groundbreaking on its first mixed-use high-rise tower in 2024 the High Q CBD Tower. This landmark project, set to be one of the tallest buildings in Lahore, will provide premium corporate and retail spaces. The development of this high-rise is a testament to PCBDDA’s commitment to modern, sustainable urban planning and its ability to deliver large-scale projects that meet the needs of both businesses and residents.
ZAMEEN ARX: A LANDMARK PROJECT
Zameen Developers has launched a mixed-use skyscraper in CBD Punjab Business Bay named Zameen Arx. The design of the project has been unveiled, showcasing an iconic structure that will blend modernity with functionality. This development adds to the growing portfolio of transformative projects within CBD Punjab, setting new standards for architectural innovation and urban living.
A VISION REALIZED: THE ROAD AHEAD
As PCBDDA continues its journey to redefine Lahore’s skyline and establish Punjab as an international business hub, its success story is an example of how innovation, strategic planning, and bold decision-making can lead to transformative change. Through a combination of world-class infrastructure projects, groundbreaking partnerships, and cutting-edge urban developments, PCBDDA is not just building a city; it is building Pakistan’s future.
With CBD NSIT City as the cornerstone of this vision, the future looks bright for both Lahore and Punjab. The achievements of 2024 are just the beginning, and the continued development of infrastructure, real estate, and technological innovation will drive Pakistan’s economic growth for years to come. As PCBDDA looks forward to the next chapter in its journey, the Authority remains committed to positioning Lahore as a leading global city one where innovation thrives, businesses grow, and Pakistan’s economic future is redefined.
