Samsung Unveils the Future of Audio at MENA Forum 2017
Lahore – March 08, 2017 – Samsung Electronics Middle East and North Africa (MENA), today announced its newest lineup of user-driven home audio visual products, including, a new soundbar and UHD Blu-ray player.
With over ten consecutive years of market leadership in home audio and video technology, and with active investments in R&D, Samsung’s new home audio and video product lineup for 2017 features innovative devices that reflect a total paradigm shift for both the company and the industry. In particular, the new lineup centers around sleek, simplistic designs and enhanced integration across multiple devices.“At Samsung, we are committed to delivering breakthrough innovations for the home. Sound is an important factor in the overall user experience, and this year our focus was on delivering crisp, clear and immersive sound for the audiophile who needs a simple, yet powerful solution that not only fits their lifestyle, but simultaneously delivers an unparalleled home audio experience,” said Mustafa Sadick, Regional Senior Manager TV/AV at Samsung Electronics Middle East & North Africa office.
Samsung’s Proprietary UHQ 32bit Audio Technology Delivers Ultra-high Quality Sound
Highlighted across Samsung’s new lineup is UHQ (Ultra High Quality) audio – Samsung’s proprietary technology that enables 32bits of rich, detailed sound from any source that provides 8 to 24bit sound.UHQ audio has the ability to upscale audio sources to a 32bit output, for both wired and wireless connections. 32bit sound creates audio which is much closer in quality to the original recording than existing HD audio, delivering rich sound that brings each note to life with incredible clarity.Samsung has also developed its own audio algorithms to perfect ultra-high quality sound by leveraging the intelligence of existing proprietary technology, and tapping the expertise of its U.S.-based, state-of-the-art audio lab.Samsung audio has applied ‘Distortion Cancelling’ technology which reduces sound alterations by predicting the movement of internal speaker units in advance, and controlling the units to deliver the perfect sound. This effect works well on a woofer, which tends to output a powerful low-pitched sound with a movement bigger and more unpredictable than other speaker units. The ‘Distortion Cancelling’ algorithm can intelligently predict a woofer’s movement, control it, and play more solid and stable sounds at a low pitch.Samsung’s new sound profile also includes a ‘Wide-band Tweeter’, which expands and broadens the ‘sweet spot’ in any room, widening the area where optimal sound can be heard. The new profile also includes a ‘Crystal Amplifier’ that removes noise so consumers can enjoy the most accurate and precise sound across the widest range.
H7 Wireless Speaker Delivers UHQ 32bit Audio Technology and Stylish Design
Samsung has also announced new standalone sound technology that reflects the needs of consumers who enjoy listening to hi-fi audio – an advancement that is already gaining recognition and winning accolades from the industry.Thanks to its stunning sound quality, premium design and intuitive user experience, Samsung’s new H7 Wireless Speaker – which offers 32bit ultra-high quality sound performance – received a 2017® CES Innovation Award. This achievement further reinforces Samsung’s leadership in the category, and is emblematic of the future-forward products the company continues to develop.This award-winning UHQ 32bit audio technology, combined with a bass response going down to 35Hz, delivers a wide sound range across the human auditory field – from high to low frequencies.Samsung’s H7 Wireless Speaker also reflects superior innovation in design. With sleek, contemporary metal finishes that appeal to even the most discerning consumers, a compact size and a retro exterior, the H7 Wireless Speaker allows music to be a centerpiece of any room.The design of the speaker also features a more intuitive user experience supported by wheel control. By turning the wheel, users can not only adjust the volume but also select their favorite playlist from their choice of streaming music services.
New Soundbar Delivers Incredible Sound with Less Room Clutter
The new MS650 Soundbar is Samsung’s first soundbar to embed subwoofer performance directly into the primary unit. This ensures that the bass is equalized and crystal clear, while simultaneously de-cluttering the home. The MS650 delivers powerful home cinema sound on premium TVs, without the need for a separate subwoofer.Overall, the MS650 Soundbar provides a deeper sense of immersion. When paired with the Samsung Smart Remote, the room’s home audio is powered by the same device as the TV unit, further simplifying the experience.Samsung audio has applied ‘Distortion Cancelling’ technology, which reduces sound alterations by predicting the movement of internal speaker units in advance, and controlling the units to deliver the perfect sound. This effect works well on a woofer, which tends to output a powerful low-pitched sound with a movement bigger and more unpredictable than other speaker units. The ‘Distortion Cancelling’ algorithm can intelligently predict a woofer’s movement in advance, control it, and play more solid and stable sounds at a low pitch.The MS650 Soundbar boasts a small but mighty “one body” design that can be mounted onto your TV with one simple connection, no complicated setup, and no need to add the hole in the wall. This means that the soundbar and TV can be turned on at the same time, simply by connecting the two units with a designated power cable connection, eliminating the need for two separate power cables, and removing clutter around the TV.Samsung’s new wall-mount solution also introduces new options for Soundbars with a new user-friendly-shaped bracket that connects the TV directly to the Soundbar. The mounting of the Soundbar requires just one connection to install, preventing consumers from creating more than one hole in the wall.
A UHD Blu-ray Player That Completes the Ultimate Home Entertainment Experience
Samsung’s recently released HDR-compatible UBD-K8500 Ultra HD Blu-ray player offers four times the resolution and 64 times higher color expression than conventional Blu-ray players. When paired with Samsung QLED TV’s Quantum Dot Display, the UBD-K8500 delivers a level of picture quality never before seen in the home. Its built-in upscaling technology enhances the picture quality from standard Blu-ray discs and DVDs.Samsung’s all-new audio products will be available in selected markets across the Middle East and North Africa from Q32017 onwards.
